Ms Legal

What Ms Legal does

MS LEGAL S.A.S. is a Colombian specialized law firm founded in 2014 and headquartered in Bogot\u00e1 D.C. (NIT 900.596.632-7), operating as MS Legal. The firm focuses on four practice areas: personal data protection compliance under Ley 1581 de 2012 and related Colombian regulations; commercial and corporate law; corporate governance and risk management systems (including SAGRILAFT anti-money laundering frameworks); and information security and cybersecurity advisory. Its delivery is organized into three branded service lines: MS Data (data protection), MS Corp (commercial/corporate), and MS Security (cybersecurity and information security), each with tiered engagement methodologies (GUARD/PROTECTOR/MASTER for data protection; ESENCIAL/CONTROL/AUDITOR/FRAMEWORK for security).

The firm operates a tiered, project- and retainer-based professional services model. Its proprietary methodologies produce compliance programs (policy development, RNBD registration, accountability frameworks, SAGRILAFT systems) and deliver security services including penetration testing, forensics, SGSI ISO/IEC 27001 implementation, and incident response protocols aligned with the 15-day mandatory SIC reporting window. In partnership with SGS Colombia, MS Legal co-developed the Sello de Privacidad certification, a 100+ variable, 3-year privacy seal that constitutes a recurring revenue certification product. The firm also co-developed a 32-hour digital business law course with Universidad de La Sabana, extending its brand into educational content.

The go-to-market is enterprise and mid-market field sales with consultative selling, primarily reaching legal representatives, compliance officers, and corporate decision-makers in Colombian organizations. Lead generation relies on content marketing through an active publications blog, a monthly email newsletter, expert commentary in major Colombian business media (Dinero, Forbes, Kienyke, Asuntos Legales), and website contact forms. The firm has been recognized by Leaders League as a leading Colombian firm in data protection, technology, internet, and communications for 5 consecutive years (2020-2024) and by Best Lawyers in 2024 and 2025, with cumulative experience cited at 185+ data protection implementations. No external funding, parent company, or subsidiary structure is disclosed.

Name

Ms Legal

Legal name

MS LEGAL S.A.S.

Website

https://mslegal.com.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MS Legal is a Bogot\u00e1-based Colombian law firm founded in 2014 that provides specialized legal advisory in personal data protection (Ley 1581 de 2012), commercial and corporate law, and cybersecurity, serving Colombian enterprises, public institutions, and fintech clients through tiered methodologies and certified compliance programs.

Ownership category

akta.pro rank

Product category

Legal Advisory Services (Data Protection and Corporate Law)

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Privacy Governance & Consent Management (HDADAIAI)

akta.pro secondary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Data protection compliance
• Corporate legal advisory
• Cybersecurity consulting
• Privacy law services
• Regulatory compliance advisory

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Advisory Services: Professional legal consulting services billed through engagement-based retainer or project fees. Services include personal data protection compliance (Ley 1581 de 2012), commercial and corporate law, corporate governance, risk management systems, information security, and cybersecurity advisory. Revenue is generated through direct client engagements with Colombian enterprises and organizations requiring specialized legal compliance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MS LEGAL is a Colombian law firm providing specialized legal advisory services in personal data protection (Ley 1581 de 2012, Ley 1266 de 2008), commercial and corporate law, corporate governance, and information security/cybersecurity. The firm operates through three service lines — MS Data, MS Security, and MS Corp — with tiered delivery models (e.g., GUARD/PROTECTOR/MASTER for data protection; ESENCIAL/CONTROL/AUDITOR/FRAMEWORK for cybersecurity) that include diagnostics, implementation, and ongoing management.

Product overview

MS Legal operates as a specialized Colombian law firm offering a portfolio of legal services organized into distinct service lines: MS Data (personal data protection), MS Security (cybersecurity and information security), and MS Corp (commercial and corporate law). Services are structured with tiered delivery models—particularly in MS Data and MS Security—with levels ranging from essential/basic to advanced/master/ elite. The firm also offers a Privacy Seal certification product in partnership with SGS Colombia, and educational programs including a digital business law course with Universidad de La Sabana. The firm is recognized by Leaders League and Best Lawyers for technology, data protection, and IT law practice.

Differentiator

Problem solved

Functional benefit

Products and services

• MS Data - Personal Data Protection Services

Quantifiable outcome

• Over 185 companies accompanied in building data protection compliance programs that resist real SIC audits
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Universidad de La SabanacoreStrategic or Co-development Partner · 1 July 2026MS LEGAL partnered with Universidad de La Sabana to develop the 'Curso Legal Negocios Digitales: E-commerce y Fintech' (Digital Business Legal Course). The 32-hour program covers 8 subject areas determining the viability of digital operations in Colombia. This educational partnership positions MS LEGAL as an academic thought leader while expanding reach to students and professionals in the digital economy space.
• SGS ColombiacoreStrategic or Co-development Partner · 1 January 2020MS LEGAL partnered with SGS Colombia (a multinational certification body headquartered in Switzerland) to develop the 'Sello de Privacidad' (Privacy Seal) — the first such certification in the region. The seal evaluates over 100 variables covering Colombian legislation, SIC guidelines, international standards, and best practices. The partnership leverages SGS's certification infrastructure and MS LEGAL's legal expertise in data protection. The seal is valid for 3 years and helps organizations demonstrate compliance with the principle of accountability (responsabilidad demostrada) before the SIC.
• MS Data (Internal Service Line)coreOthersMS Data is the firm's proprietary personal data protection service line, encompassing GUARD (diagnostic), PROTECTOR (implementation), and MASTER (ongoing management) tiers. Within this line, PROTECTOR and MASTER levels include corporate responsibility accountability programs designed to shield companies from employee misconduct related to data protection breaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Posse Herrera Ruiz: Leading Colombian law firm with a corporate, compliance, and data protection practice serving major enterprises. Competes for the same Colombian compliance and corporate advisory RFPs as MS LEGAL, but as a larger full-service firm rather than a data-protection specialist.
• Baker McKenzie Colombia: Global law firm with substantial Bogotá office practice covering data protection, corporate law, and cybersecurity. Competes with MS LEGAL for enterprise-level privacy and compliance mandates in Colombia, but offers a much broader geographic and practice-area footprint as part of a global platform.
• Gómez-Pinzón Zuleta: Major Colombian law firm with established practice in privacy, data protection, and corporate law. Overlaps with MS LEGAL's core offerings for enterprise clients, but Gómez-Pinzón serves a broader corporate and transactional mandate set.
• DLA Piper Colombia: Global firm with Bogotá office covering data protection, cybersecurity, and corporate compliance. Competes for cross-border and large-enterprise data protection mandates that MS LEGAL also pursues, particularly with multinational subsidiaries operating in Colombia.
• Brigard Urrutia: One of Colombia's top-tier full-service law firms with a recognized data protection and technology practice. Directly competes for high-end Colombian enterprise compliance and corporate mandates where MS LEGAL is also considered, though offers broader transactional and litigation capabilities.
• Holland & Knight (Bogotá office): Global law firm's Bogotá office with a Colombia data protection and corporate compliance practice. Competes for enterprise-level Colombian compliance work alongside MS LEGAL, though typically targets larger cross-border mandates from a global platform perspective.
• Dentons Cárdenas & Cárdenas: Major international firm's Colombian office with established data privacy and technology practice. Competes with MS LEGAL for sophisticated Colombian and multinational mandates requiring integrated legal-cybersecurity advisory.

Direct peers

• Olivella Abogados: Colombian firm focused on intellectual property, technology, and data protection law. Most directly comparable as a similarly-sized Colombian boutique specializing in privacy/IT law, competing with MS LEGAL for the same specialized mandates from mid-market and enterprise clients.
• Cavelier Abogados: Colombian firm recognized for intellectual property and technology/data protection work. Closely comparable to MS LEGAL in service mix (privacy compliance, technology law) and target client profile, making it one of the most direct competitive overlaps in the country.

Regional players

• Alemán Cordero Galindo & Lee (Alcogal): Panamanian-headquartered firm with growing Colombia presence and data protection/cybersecurity offering. Comparable as a privacy and corporate compliance advisor serving Latin American enterprises; overlaps with MS LEGAL's expertise from a different regional anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MSLegalcol

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ms Legal