What Point A Hotels (web) Limited does

Point A Hotels (Web) Ltd. is a privately held UK-based budget boutique hotel operator running a 12-property portfolio across London (7 sites: Canary Wharf, Kensington, Kings Cross, Liverpool Street, Paddington, Shoreditch, Waterloo), Scotland (3 sites: Glasgow, Edinburgh Haymarket, Edinburgh St Andrew Square) and Dublin (2 sites: Parnell Street, The Liberties). The company targets budget-conscious leisure travellers, business travellers, small groups and families, and corporate clients seeking well-located, value-oriented accommodation in central urban locations, with every property sited within roughly half a kilometre of a major transport hub and walking distance of principal city attractions. The core product is compact, smartly designed rooms built around a Gen 5 storage system (under-bed storage, mirrored bedside cupboards, fold-up desks), in-room mood lighting with colour-wheel and brightness controls, and climate management with Do Not Disturb integration; properties additionally offer free unlimited Wi-Fi, complimentary continental breakfast at 10 of 11 sites when booked direct, and 24/7 front-desk support.

The business model is direct-to-consumer, routed through the pointahotels.com booking engine and supported by a free A List membership programme that delivers 10% off every booking for life, free breakfast at participating hotels, free room location selection, exclusive seasonal offers (Saver Rate up to 20%, Summer Perks up to 30%), and a Refer-a-Friend scheme (10% off for both parties). Ancillary revenue streams include early check-in (£15/€15) and late check-out (£25/€25) upsells, on-site F&B (notably Moore Lane Café & Bar at Dublin Parnell Street), corporate and group bookings handled via dedicated sales pages, and referral commissions/partnerships with Viator (experiences), Q-Park (discounted parking), Laundryheap (guest laundry) and Balance Café (London Waterloo dining). Distribution is structurally anti-OTA: the A List programme is designed to migrate repeat demand onto owned direct channels, reducing third-party intermediation. The brand is reinforced by BREEAM certification across the portfolio and a Green Tourism Silver award, supporting ESG-aligned corporate and leisure demand.

Name

Point A Hotels (web) Limited

Legal name

Point A Hotels (Web) Ltd.

Website

https://www.pointahotels.com

Company type

Private

Operating status

Operating

Short description

Point A Hotels (Web) Ltd. operates a 12-property budget boutique hotel portfolio across London, Scotland, and Dublin, serving leisure and business travellers with centrally located, smartly designed rooms booked directly via its A List membership programme.

Ownership category

akta.pro rank

Product category

Budget Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Limited-Service Hotels (THAGABAB)

akta.pro secondary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Budget boutique hotels
• City centre hotels
• Hotel loyalty programme
• Compact hotel rooms
• Corporate hotel bookings

Headquarters

HQ city

Earls Croome

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Room Night Bookings: Primary revenue stream from hotel room bookings across 12 properties in London, Scotland, and Dublin. Revenue is generated through nightly and multi-night stays at competitive price points, with direct bookings incentivised through the A List membership programme. Additional upsells include early check-in (£15/€15) and late check-out (£25/€25).
2. A List Membership Programme: Free membership programme that drives direct booking behaviour and customer loyalty. While membership itself is free, it locks customers into direct booking channels and generates recurring direct revenue through repeat stays.
3. Food & Beverage: Ancillary revenue from continental breakfast (complimentary when booked direct via A List membership at 10/11 properties), on-site bar and café operations, and 24/7 snack and soft drink sales. Moore Lane Café & Bar at the Dublin Parnell Street location serves an all-day menu from 12:00 to 9:00pm, with alcohol service until 2:00am and late-night bites from 11:00pm to 2:00am.
4. Corporate and Group Bookings: Dedicated corporate booking page and group enquiry channels generating revenue from business travellers, team events, and group stays at negotiated rates.
5. Parking and Partner Services: Revenue from partnered parking services (Q-Park locations in Glasgow, Edinburgh, Dublin, and London) with negotiated discounted rates for guests. Laundryheap partnership for guest laundry services with 15% discount codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Point A Hotels operates a chain of budget boutique hotels offering compact, smartly designed rooms in prime central locations across London, Scotland, and Dublin. The core offering includes nightly room stays, complimentary continental breakfast (when booked direct), free unlimited Wi-Fi, and access to the free A List loyalty programme that delivers 10% off every booking for life, free breakfast, and free room selection. Ancillary services include on-site cafés/bars, partnered parking (Q-Park), guest laundry (Laundryheap), and discounted local experiences (Viator).

Product overview

Point A Hotels operates as a budget boutique hotel chain with a unified property portfolio. The core offering consists of compact, smartly-designed rooms at central city locations. The main products include the hotel properties themselves across London (7 locations: Canary Wharf, Kensington, Kings Cross, Liverpool Street, Paddington, Shoreditch, Waterloo), Dublin (2 locations: Parnell Street, The Liberties), and Scotland (3 locations: Edinburgh Haymarket, Edinburgh St Andrew Square, Glasgow). Supporting products include the A List membership program (free lifetime membership with 10% discount and free breakfast), the Moore Lane Café & Bar (Dublin), room management features (smart storage, mood lighting), direct booking engine, refer-a-friend program, choose-your-room service, and curated local guides with partner discounts.

Differentiator

Problem solved

Functional benefit

Brands

• A List: The company's loyalty/membership program offering discounts and perks to members

Products and services

• Point A Hotels (Property Portfolio) Budget boutique hotel chain offering compact, modern rooms with smart storage, mood lighting, climate control, free Wi-Fi, and complimentary continental breakfast at 10 of 11 properties when booked direct. Properties are located in central city locations across London, Dublin, and Scotland.
• A List Membership Free membership programme offering 10% discount on every booking for life, complimentary continental breakfast at 10 of 11 hotels, free room location selection, exclusive member-only seasonal offers, and 5% off Viator local experiences.
• Moore Lane Café & Bar On-site café and bar at the Dublin Parnell Street location, offering all-day dining from 12:00pm to 9:00pm, alcoholic drinks until 2:00am, and late-night bites until 2:00am. Available to hotel guests and walk-in customers.
• Corporate Bookings Corporate booking services for business travellers and companies, including negotiated rates, account management, and dedicated support for recurring stays across the Point A portfolio in London, Scotland, and Dublin.
• Group Bookings Multi-room group booking service for friends, families, and team travel requiring coordinated accommodation across the Point A portfolio in London, Scotland, and Dublin.
• Choose Your Room A List members can select their preferred room location at no extra cost, including top-floor rooms or rooms near lifts, when booking direct through the website.

Quantifiable outcome

• Staff friendliness rated 95/100 by guests
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Viator (TripAdvisor Experiences)coreGTM or Marketing PartnerPoint A Hotels partners with Viator to offer A List members exclusive discounts (5% automatically applied at checkout) on local experiences, tours, and activities near each hotel. This enhances the guest value proposition by bundling accommodation with curated local activities, while driving referral traffic to Viator.
• Q-ParkminorOthersPoint A Hotels has negotiated discounted parking rates for guests at Q-Park car parks near its properties: Glasgow (£15 for 24 hours), Dublin Four Courts (25% off with code PAHOTEL25), Dublin The Spire (30% off with code POINTAPARN30), and Edinburgh (standard Q-Park rates). This partnership addresses a key practical pain point for guests travelling by car.
• LaundryheapminorOthersPartnership with Laundryheap for on-demand laundry and dry cleaning services delivered within 24 hours. Point A guests receive 15% off their next order using codes POINTA15 (UK) and POINTA15IE (Ireland). Services available at Dublin The Liberties and London Waterloo (currently being refurbished).
• Balance CaféminorOthersLocal café partner near Point A Waterloo (London), offering hotel guests 10% off the bill upon presentation of their room key. Recommended by the hotel for breakfast and coffee, filling the gap while the hotel's own breakfast service is being developed.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motel One: Motel One is a European design-focused budget hotel chain operating over 90 hotels across Germany, the UK, Austria, and other markets. It is highly comparable to Point A on budget-boutique positioning, compact but stylish rooms, and central city locations in major urban centres.
• Travelodge UK: Travelodge operates over 600 budget hotels across the UK, Ireland, and Spain, with a strong presence in central London, Edinburgh, and Glasgow. It competes directly with Point A on price, central urban location, and value-oriented leisure and business travellers.
• Z Hotels: Z Hotels operates compact, design-led budget boutique hotels in central London, Liverpool, and Glasgow. It competes head-to-head with Point A on the combination of compact-room design, central city locations, and value-for-money positioning for leisure and business travellers.
• Premier Inn: Premier Inn is the UK's largest budget hotel chain (part of Whitbread), operating over 800 hotels across the UK and Ireland. It directly competes with Point A in central London, Edinburgh, Glasgow, and Dublin on price, central location, and the leisure/business traveller segment, but at a substantially larger scale.
• easyHotel: easyHotel operates ultra-budget, compact-room hotels across the UK and Europe under the easyGroup brand. It competes with Point A in central London on price-driven compact accommodation, though Point A positions slightly above easyHotel on design and amenity quality.
• citizenM: citizenM operates design-led compact luxury hotels in major European and US cities, with a strong London presence. It competes with Point A on the combination of compact smart rooms, in-room technology, and central urban locations, though at a higher price point.
• Hub by Premier Inn: Hub by Premier Inn is Whitbread's compact-room budget brand designed for city centres, featuring smartly designed smaller rooms in prime urban locations. It is the closest direct competitor to Point A's 'budget boutique' positioning and compact-room differentiation strategy.

Broad incumbents

• Holiday Inn Express: Holiday Inn Express is IHG's midscale limited-service brand with extensive UK and European presence. It competes with Point A in central London and other UK cities for budget-conscious business travellers, but at a broader, more standardised product offering.
• Ibis Hotels: Ibis is part of Accor's global midscale-economy portfolio with hundreds of hotels across the UK and Europe. It overlaps with Point A on price-sensitive business and leisure travellers but operates as a much broader international chain with standardised offering rather than compact-boutique positioning.

Regional players

• Hilton's Tru by Hilton: Tru by Hilton is Hilton's compact, design-forward midscale brand, primarily operating in the Americas but representative of the global trend toward compact, smart-room budget hotels that Point A competes with for the modern, value-conscious traveller seeking technology-enabled stays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PointAHotels
• LinkedInlinkedin.com/company/pointahotels
• Instagraminstagram.com/pointahotels/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point A Hotels (web) Limited