Office De Tourisme De Morzine

What Office De Tourisme De Morzine does

Office De Tourisme De Morzine is the officially designated municipal tourism office for the Morzine-Avoriaz ski resort in Haute-Savoie, France. Operating from its headquarters at 26 Place du Baraty, the office serves general public tourists, ski and snowboard enthusiasts, mountain bikers, families, music festival attendees, ski tourers, and corporate groups visiting the year-round mountain destination. It provides visitor information, accommodation booking assistance through the Morzine Réservation platform, event programming, and concierge services in French, English, and Dutch. As a founding member of the Portes du Soleil — a Franco-Swiss ski domain spanning 12 resorts and approximately 600km of pistes — the office distributes ski passes for the Portes du Soleil, Morzine-Les Gets, and Avoriaz sectors and operates the Multi-Pass summer card bundling access to 88 included activities, 73 discounted activities, and 29 lift rides.

The organization's underlying technology includes a multilingual content-managed website (morzine-avoriaz.com), a live webcam network streaming from 8 mountain locations via Skaping and Roundshot APIs, an interactive map hosted at explore.morzine.com, the Fanfoué AI-powered virtual concierge chatbot, an eco-mode low-carbon browsing feature, and integrations with Google Maps, Waze, Axeptio, and reCAPTCHA. A central reservation engine on resa-morzine.com aggregates local accommodation providers. The office also runs a dense calendar of marquee events (Rallye du Mont-Blanc, Rock The Pistes music festival, Spartan Race, Harley Days, Trail des Hauts Forts, Triathlon Montriond-Morzine-Avoriaz, Motor Addict Léman Classic, Trophée des Hauts Forts) and partners with 12+ Olympic and world-champion sporting ambassadors across biathlon, freeride, ski cross, telemark, para-biathlon, mountaineering, and speedriding.

The business model is a hybrid of public funding and commercial revenue. Municipal and departmental government allocations fund the core tourism information and destination promotion mandate, while commercial revenue is generated through affiliate referral commissions on accommodation booked via Morzine Réservation, transaction fees and partner commissions on ski passes and MTB lift passes, and commission on Multi-Pass sales distributed through partner lift companies and tourist office points of sale. Information services are provided free of charge to visitors. The organization holds the Flocon Vert sustainable tourism certification (2021), the Qualité Tourisme label, ADN Tourisme affiliation, a Michelin Green Guide 1-star recognition (2022), the Ville à Vélo cycling-friendly label, the TERRE DE JEUX 2024 designation, and is recognized as the European Capital of MTB.

Name

Office De Tourisme De Morzine

Legal name

Office de Tourisme de Morzine

Website

https://morzine-avoriaz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The official municipal tourism office for Morzine-Avoriaz in the French Alps, providing visitor information, accommodation booking, event programming, and pass distribution for the Portes du Soleil ski domain.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

akta.pro secondary industries

Metasearch & Aggregator Platforms for Vacation Rentals (THAMALAC), Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Destination tourism services
• Alpine resort marketing
• Ski lift pass sales
• Accommodation booking platform
• Mountain sports events

Headquarters

HQ city

Morzine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Information Services: Core public service function providing tourism information, visitor assistance, and destination promotion funded by municipal and departmental government allocations.
2. Accommodation Booking Services: The tourist office facilitates accommodation reservations through its Morzine Réservation platform, connecting visitors with local providers including hotels, chalets, apartments, and serviced residences.
3. Activity and Pass Sales: Sales of Multi-Pass summer cards and lift passes for the Portes du Soleil ski area, generating revenue through commission from partner lift companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Office De Tourisme De Morzine is the official municipal tourism office for the Morzine-Avoriaz dual-station alpine destination in the Portes du Soleil (France/Switzerland), providing visitor information, accommodation booking facilitation through Morzine R\u00e9servation, ski and MTB lift pass distribution, the Multi Pass summer activity card, multilingual digital content, and event programming across both winter and summer seasons.

Product overview

Office De Tourisme De Morzine operates a comprehensive destination management platform for Morzine-Avoriaz ski resort in the Portes du Soleil, Haute-Savoie. The portfolio consists of the core official tourism website providing multilingual visitor services (French, English, Dutch), integrated with live webcam feeds (8 locations), interactive mapping, and newsletter subscription. Core products include ski passes for the Portes du Soleil domain (~600km of pistes), summer MTB/VTT lift passes with access to 3 bikeparks (Morzine Pléney, Super Morzine-Avoriaz, Les Gets) totaling 56+ trails, and the Multi Pass offering 88 included summer activities plus 73 discounted options. The organization manages a robust event portfolio including Rock The Pistes music festival, Rallye du Mont-Blanc (automotive), Motor Addict Léman Classic (vintage cars), Trail des Hauts Forts, Triathlon Montriond-Morzine-Avoriaz, and Spartan Race. Additional services include accommodation booking through Morzine Réservation, ski lessons via ESF partnership, tourist daycare, and the eco-mode sustainable website initiative. The destination holds Flocon Vert certification for responsible tourism (awarded 2021) and is recognized as the European Capital of MTB.

Differentiator

Problem solved

Functional benefit

Products and services

• Morzine-Avoriaz Official Tourism Information Service

Quantifiable outcome

• Part of the largest Franco-Swiss ski domain with ~600km of pistes
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Portes du SoleilcoreStrategic or Co-development PartnerMorzine-Avoriaz is one of 12 founding stations in the Portes du Soleil ski area, the first Franco-Swiss ski domain in the world. The partnership provides access to approximately 600km of pistes across both countries, making it one of the largest ski areas globally.
• Radio RTL2 MorzineminorGTM or Marketing PartnerLocal radio partnership providing event coverage, live broadcasts, and visitor engagement content for the Morzine destination.
• Portes du Soleil Lift CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with lift companies for distribution of ski passes and lift tickets across the Morzine-Les Gets, Avoriaz, and Portes du Soleil domains.
• Flocon Vert CertificationcoreOthersSustainable tourism certification partnership providing environmental credibility and responsible tourism positioning for the destination.
• Local Accommodation ProviderscoreChannel Partner/ Reseller/ DistributorNetwork of local hotels, chalets, apartments, serviced residences, guesthouses, and unusual accommodations promoted and booked through the tourist office.
• Nos P'tites ÉtoilesminorGTM or Marketing PartnerCharitable partnership with the association supporting seriously ill children, featured in events like Motor Addict Léman Classic with charitable tombola proceeds.
• Sporting AmbassadorscoreStrategic or Co-development PartnerNetwork of 12+ Olympic athletes and world champions (including biathlon, ski cross, freeride, telemark, para-biathlon, mountaineering, and speedriding specialists) promoting the destination through their athletic achievements and social media presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Portes du Soleil: The Franco-Swiss ski area entity of which Morzine is one of 12 founding stations. Comparable as the broader destination ecosystem organizer handling cross-border marketing, lift integration, and inter-resort pass distribution; broader in scope as it operates across multiple municipalities rather than a single destination.
• Atout France: French national tourism development agency overseeing destination promotion, quality labeling (including Qualité Tourisme), and market intelligence. Comparable as a broader governance/marketing counterpart that certifies and supports entities like Morzine's tourism office rather than competing directly.
• Compagnie des Alpes: Leading French ski area operator and tourism group (Euronext-listed), operating multiple alpine resorts and attractions. Comparable as an incumbent in the broader French mountain tourism ecosystem with ski lifts, destination services, and year-round activity offerings, but operating at portfolio scale rather than a single destination.

Direct peers

• Office de Tourisme de Val d'Isère: Tourism office for the high-end Val d'Isère ski resort in the French Alps. Comparable as a French resort-level DMO operating year-round visitor services, event programming, lift pass distribution, and accommodation booking for a single alpine destination.
• Office de Tourisme de Méribel: Tourism office for Méribel ski resort, part of Les Trois Vallées. Direct peer as a French alpine resort tourism office offering comparable visitor services, accommodation booking, event coordination, and seasonal activity programming.
• La Plagne Tourism: Tourism organization for the La Plagne ski resort in the Paradiski domain. Directly comparable as a French alpine resort tourism body providing visitor services, accommodation booking, event programming, and lift pass coordination for a major ski destination.
• Office de Tourisme de Chamonix Mont-Blanc: Public tourism office for Chamonix-Mont-Blanc valley, one of the most iconic alpine destinations in France. Directly comparable as a French municipal tourism office providing visitor information, accommodation booking, event programming, and ski/summer activity coordination for a major alpine resort area.
• Office de Tourisme des Arcs Bourg Saint Maurice: Tourism office serving the Les Arcs ski resort area in the Paradiski domain. Comparable French municipal tourism office providing similar on-the-ground guest services, booking, and event programming for a major French ski destination.
• Office de Tourisme de Courchevel: Tourism office for the Courchevel ski resort in Les Trois Vallées. Directly comparable as a French alpine DMO with the same visitor-services, booking, event, and pass-distribution functions operating in a comparable French luxury ski market segment.

Regional players

• Zermatt Tourism: Tourism office for Zermatt, Switzerland, the iconic Matterhorn destination. Comparable as an alpine resort tourism office offering visitor services, accommodation booking, event programming, and year-round activity marketing — operating on the Swiss side of the Portes du Soleil's Franco-Swiss cross-border model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MorzineTV
• Facebookfacebook.com/MorzineAvoriaz/?locale=fr_FR
• Instagraminstagram.com/morzineofficiel
• TikToktiktok.com/@morzineofficiel
• LinkedInlinkedin.com/company/office-de-toursime-de-morzine

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office De Tourisme De Morzine