Penny Appeal USA

What Penny Appeal USA does

Penny Appeal USA is a faith-inspired humanitarian nonprofit founded in 2016 and headquartered in Alexandria, Virginia. The organization delivers relief, development, and poverty alleviation programs, operating within a U.S. donor and beneficiary base that aligns with the broader Penny Appeal international NGO ecosystem. As a 501(c)(3)-style private nonprofit, it mobilizes contributions and programmatic funding to support humanitarian initiatives, with operations supported by a small workforce of 11-50 employees.

The organization's core activity is program delivery rather than product or technology commercialization. No proprietary technology stack, application, or software product is described in the available inputs; the core operating assets are the brand, donor network, and field programs rather than a technology platform. Distribution occurs through faith-community channels and direct fundraising typical of faith-aligned NGOs, with the source website serving as the public-facing donor interface. Customer and beneficiary segments are not explicitly segmented in the source data.

Revenue mechanics follow a nonprofit contribution model: donations, grants, and campaign-based fundraising rather than transactional pricing. No pricing model, public pricing disclosures, or revenue figures are available. Strategic and operating data is limited — the publicly available source content consisted of a loader/verification page rather than substantive corporate disclosures — so most operating metrics cannot be triangulated from the inputs provided.

Name

Penny Appeal USA

Website

https://pennyappealusa.org

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

Penny Appeal USA is a faith-inspired humanitarian nonprofit founded in 2016 and based in Alexandria, Virginia, delivering relief, development, and poverty alleviation programs across the United States through a small staff and community-based fundraising.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Poverty Alleviation

NAICS

Religious Organizations (8131), Grantmaking and Giving Services (8132), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH)

Keywords

• Humanitarian aid
• Poverty alleviation
• Disaster relief
• Charitable giving
• Development programs

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Core offering

Penny Appeal USA is a faith-inspired humanitarian nonprofit that delivers relief, development, and poverty alleviation programs. The organization solicits charitable contributions and channels donor funds into humanitarian programs serving communities in need, both domestically in the United States and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Humanitarian Relief and Development Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Helping Hand for Relief and Development: Faith-inspired humanitarian nonprofit providing emergency relief, orphan sponsorship, and poverty alleviation. Highly comparable in mission framing, donor segmentation, and program portfolio.
• Mercy USA for Aid and Development: Faith-inspired humanitarian nonprofit running relief, development, and Zakat programs. Comparable in faith-aligned fundraising model, multi-vertical portfolio, and US-based nonprofit structure.
• Islamic Relief USA: Faith-inspired (Islamic) humanitarian nonprofit delivering relief, development, and poverty alleviation programs globally. Directly comparable to Penny Appeal USA in mission, faith-aligned donor base, program verticals, and US-based operational model.
• Muslim Aid USA: Faith-inspired humanitarian nonprofit delivering emergency relief, development, and seasonal giving programs (Zakat, Qurbani). Directly comparable target donor demographic and giving cadence.
• Penny Appeal UK: The UK-origin parent/sister entity of the Penny Appeal global brand. Most directly comparable as the originating network that Penny Appeal USA extends in the US market.
• Human Appeal USA: Faith-inspired humanitarian nonprofit delivering emergency relief, development, and seasonal (Zakat, Qurbani, Ramadan) programs in the US market. Highly comparable in mission, target donor demographic, and program structure to Penny Appeal USA.

Broad incumbents

• Direct Relief: Major humanitarian aid nonprofit focused on health and emergency relief. Comparable as a US-headquartered aid nonprofit, though secular and operating at much greater institutional scale.
• Relief International: Large, established humanitarian nonprofit operating across multiple continents with relief and development programming. Comparable in program verticals but at significantly larger scale with broader donor base.
• Islamic Relief Worldwide: Global faith-inspired humanitarian NGO and parent network to Islamic Relief USA. Comparable in faith-based humanitarian mission and US affiliate model, though operating at vastly larger scale globally.

Emerging players

• Zakat Foundation of America: Faith-inspired US nonprofit channeling Zakat and Sadaqah to relief and development programs. Comparable in faith-aligned giving infrastructure and US-anchored operations, with overlapping donor demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/penny-appeal-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penny Appeal USA