Nulife Behavioral Health

What Nulife Behavioral Health does

NuLife Behavioral Health is a privately-held, dual-licensed behavioral health treatment provider operating four outpatient treatment centers across Illinois (Buffalo Grove), Indiana (Fishers), and Massachusetts (Framingham and Worcester). The company serves individual patients presenting with psychiatric mental health conditions (depression, anxiety, PTSD, bipolar disorder, OCD, ADHD, BPD, trauma), substance use disorders (alcohol, opioids, fentanyl, cocaine, methamphetamine, benzodiazepines, and others), and co-occurring dual-diagnosis presentations. Its stated clinical differentiator is integrated treatment delivered under dual state licensure for Primary Mental Health and Primary Substance Abuse Disorders, a configuration that permits simultaneous therapy, psychiatry, and medication management for co-occurring conditions under one clinical roof.

The service portfolio spans a structured continuum of care: Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), General Outpatient Programs (GOP), Transcranial Magnetic Stimulation (TMS), Medication-Assisted Treatment (MAT), and supervised detoxification, supported by evidence-based therapeutic modalities including DBT, CBT, TF-CBT, Motivational Interviewing, ACT, MBCT, Schema Therapy, EMDR-aligned exposure work, and adjunctive offerings such as art therapy, yoga/meditation, and family therapy. The principal technology asset is TMS, an FDA-approved non-medication modality using targeted magnetic pulses to modulate neural activity in patients with major depressive disorder, anxiety, and OCD. Aftercare is delivered through a maintained Alumni program that extends engagement beyond formal treatment episodes.

NuLife generates revenue primarily through insurance reimbursement, operating as an in-network provider for Aetna, BlueCross BlueShield, United Healthcare, Cigna, Humana, Tricare, Medicaid, and Medicare plus more than 50 additional carriers, supplemented by patient out-of-pocket payments. Pricing scales with program intensity: medication management runs $25–$75 monthly, individual therapy sessions $100–$200, outpatient programs $1,400–$10,000 per episode, and residential stays $5,000–$30,000 for 28 days. Patient acquisition is driven by a centralized phone intake line (888-409-4775) with same-day or next-day assessment, an online insurance verification tool, SEO-optimized condition and location pages, an extensive educational content library, and active presence on Google, Facebook, Instagram, and YouTube. The company is privately held, independently owned with no disclosed parent or institutional investor, and holds Joint Commission accreditation.

Name

Nulife Behavioral Health

Legal name

NuLife Behavioral Health

Website

https://nulifebehavioralhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

NuLife Behavioral Health is a privately-held, dual-licensed outpatient behavioral health provider operating four treatment centers across Illinois, Indiana, and Massachusetts. It delivers PHP, IOP, GOP, TMS, and MAT services for mental health and substance use disorders, reimbursed primarily through major commercial and government insurance networks.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Partial Hospitalization & Intensive Outpatient Programs (PHP/IOP) (HLAFACAJ)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)

Keywords

• Behavioral health treatment
• Mental health services
• Addiction recovery programs
• Outpatient mental health care
• Transcranial magnetic stimulation

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outpatient Treatment Services: Revenue from Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and General Outpatient Program (GOP) services billed to insurance or patients.
2. Insurance Reimbursement: In-network provider for major insurance plans including Aetna, BlueCross BlueShield, United Healthcare, Cigna, Humana, Tricare, Medicaid, and Medicare. Revenue collected through insurance billing and patient copays.
3. TMS Therapy Services: Transcranial Magnetic Stimulation treatment sessions offered as part of comprehensive mental health treatment programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NuLife Behavioral Health operates a dual-licensed outpatient behavioral health treatment program delivering Partial Hospitalization (PHP), Intensive Outpatient (IOP), General Outpatient (GOP), and Transcranial Magnetic Stimulation (TMS) therapy. The company treats co-occurring mental health and substance use disorders across four physical centers in Illinois, Indiana, and Massachusetts.

Product overview

NuLife Behavioral Health is a dual-licensed behavioral health treatment provider offering a comprehensive continuum of care for mental health disorders and substance use disorders. The company operates multiple treatment programs including Partial Hospitalization (PHP), Intensive Outpatient (IOP), and General Outpatient (GOP), alongside specialized services like Transcranial Magnetic Stimulation (TMS) therapy. Treatment is delivered through evidence-based modalities including DBT, CBT, TF-CBT, Motivational Interviewing, and Medication-Assisted Treatment (MAT). The organization provides both inpatient and outpatient addiction treatment across multiple locations in Illinois, Indiana, and Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Partial Hospitalization Program (PHP)

Quantifiable outcome

• 3 out of 4 people who experience addiction eventually recover with proper treatment and support
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Universal Health Services (Behavioral Health Division): One of the largest U.S. behavioral health providers operating inpatient and outpatient programs; competes for the same insured MH/SUD populations NuLife targets.
• CRC Health Group: Established behavioral health provider with inpatient, residential, and outpatient programs including PHP/IOP for MH/SUD; broad incumbent in the same treatment categories.
• Acadia Healthcare: Large public operator of inpatient and outpatient behavioral health facilities across the U.S., directly overlapping with NuLife's PHP/IOP/MAT service lines at significantly greater scale.

Regional players

• Kolmac Outpatient Recovery: Mid-Atlantic outpatient addiction treatment provider operating IOP and PHP programs; comparable services and patient segments though concentrated in a different geography.

Direct peers

• BayMark Health Services: National outpatient addiction treatment provider focused on MAT, IOP, and integrated SUD care; directly comparable on treatment modalities, payor relationships, and patient segments.
• CleanSlate Centers: Multi-state outpatient addiction medicine provider delivering MAT and IOP services; competes in the same outpatient SUD/MAT category with similar insurance-driven economics.
• American Addiction Centers: Multi-state addiction and mental health treatment operator offering PHP, IOP, detox, and MAT services across the U.S. — comparable size, scope, and payor mix to NuLife.
• Springstone Behavioral Health: Operates inpatient and outpatient behavioral health programs across multiple states; directly overlaps NuLife's PHP/IOP service offering and payor-driven revenue model.

Emerging players

• BrightView Health: Outpatient SUD treatment network offering MAT, IOP, and therapy with a strong regional presence; comparable on care model and target patient population.
• Eleanor Health: Outpatient SUD/MH provider combining therapy, MAT, and peer support; comparable longitudinal care model with a more technology-enabled delivery approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NulifeBehavioralHealth
• Facebookfacebook.com/nulifebehavioralhealth
• Instagraminstagram.com/nulife_behavioral_health
• LinkedInlinkedin.com/company/nulife-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nulife Behavioral Health