The Washington State Coalition Against Domestic Violence

What The Washington State Coalition Against Domestic Violence does

The Washington State Coalition Against Domestic Violence & Sexual Assault (WSCADV) is a private, nonprofit statewide coalition headquartered in Seattle, Washington, coordinating a network of more than 70 domestic violence and sexual assault advocacy member programs across the state. The organization pursues four interlocking functions: (1) supporting survivors through resource referral to local member programs covering safety planning, housing, legal aid, financial assistance, immigration support, healthcare, and technology safety; (2) building advocate and member program capacity through training, technical assistance, supervision support, fatality review, and policy advocacy; (3) preventing violence through youth and community education programs including Choose Respect: Refuse To Abuse® (a 31-year partnership with the Seattle Mariners), Team Up Washington (sports-based prevention), and school-based curricula; and (4) influencing public policy and conducting research to drive systemic change.

WSCADV's core intellectual property is its experiential learning training kit portfolio, anchored by In Her Shoes® and In Their Shoes® — physical, character-based simulations developed from real survivor stories in which participants navigate color-coordinated plot stations and make scenario choices before a structured debrief. The product line has been extended into the Economic Justice Edition (poverty intersections), a Classroom Edition aligned with national and Washington State educational standards, and the Spanish-language Caminando en sus Zapatos. Additional products include the Domestic Violence Housing First Toolkit, the Prevention Toolkit (CDC social-ecological model), the Narrative Change Toolkit (Washington State Gender-Based Violence Prevention Collaborative), and the Healthy, Wealthy, & Wise online training course (8 self-study hours). Distribution combines direct referral to local member programs, e-commerce sales of training kits through a Shopify storefront, and partner-anchored delivery through OSPI, Harborview Center for Sexual Assault & Traumatic Stress, and LifeWire.

WSCADV's revenue model is a hybrid of recurring and transactional streams typical of a state-level advocacy nonprofit: government grants are the primary recurring source (federal FVPSA grant 2401WASDVC and Washington State DSHS Economic Services Administration funding), supplemented by membership dues from 70+ member programs, one-time sales of training kits via Shopify, event fundraising (the annual Refuse To Abuse 5K has raised over $600,000 cumulatively since 2012, including over $130,000 in 2015 alone), and episodic corporate sponsorships (Redfin, Goodwill) plus individual donations through campaigns such as the Safer Communities Start With Us July 2026 initiative.

Name

The Washington State Coalition Against Domestic Violence

Legal name

Washington State Coalition Against Domestic Violence & Sexual Assault

Website

https://wscadv.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Washington State Coalition Against Domestic Violence is a Seattle-based statewide nonprofit coalition coordinating 70+ domestic violence and sexual assault member programs in Washington State, delivering survivor referral services, advocate training, policy advocacy, and prevention education anchored by its trademarked In Her Shoes experiential training kits and a 31-year Seattle Mariners partnership.

Ownership category

akta.pro rank

Product category

Domestic Violence Prevention Services

NAICS

Individual and Family Services (6241), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Domestic violence prevention
• Sexual assault advocacy
• Experiential training kits
• Violence prevention education
• Survivor support services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants: Primary revenue from federal and state government grants, including Grant Number 2401WASDVC from the Office of Family Violence Prevention and Services (Administration for Children and Families, U.S. Department of Health and Human Services) and funding from the Washington State Department of Social and Health Services.
2. Training Kits Sales: Sale of physical and digital training kit products through the WSCADV online store (wscadv.myshopify.com), including In Her Shoes, In Their Shoes, and related educational materials.
3. Membership Dues: Membership fees from domestic violence and sexual assault programs across Washington State, with over 70 member organizations.
4. Event Fundraising: Revenue from the annual Refuse To Abuse 5K run/walk event and Choose Respect campaigns, which have raised over $600,000 for statewide violence prevention programs since 2012.
5. Corporate Sponsorships & Donations: Corporate sponsorships (e.g., Redfin sponsorship of the 2017 Refuse To Abuse 5K) and individual donations received through campaigns such as the Safer Communities Start With Us July 2026 campaign targeting $50,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WSCADV is a statewide nonprofit coalition that supports more than 70 member domestic violence and sexual assault programs in Washington State through training, advocacy, and public awareness work. It sells experiential training kits (In Her Shoes and related editions), distributes prevention toolkits, runs statewide campaigns such as Choose Respect and Refuse To Abuse, and provides advocacy and policy support to programs serving survivors.

Product overview

WSCADV offers a portfolio of experiential training kits and prevention resources centered around its flagship 'In Her Shoes/In Their Shoes' simulation series. The core products are physical and digital training kits enabling participants to experience what it feels like to be in abusive relationships through interactive character-based scenarios. These include the original 'In Her Shoes – Living with Domestic Violence', the 'Economic Justice Edition' focusing on poverty intersections, and 'In Their Shoes: Teens and Dating Violence' with a dedicated Classroom Edition. The organization also offers Spanish-language versions (Caminando en sus Zapatos). Beyond training kits, WSCADV provides digital resources including the Domestic Violence Housing First Toolkit, Prevention Toolkits, Narrative Change Toolkit, and online training courses like 'Healthy, Wealthy, & Wise'. Programs include the Choose Respect: Refuse To Abuse® campaign (partnership with Seattle Mariners), Team Up Washington (sports-based prevention initiative), and Youth-Centered Environmental Shift (YES!) for middle schools. Together these products serve advocates, educators, healthcare providers, and community members working to prevent domestic and sexual violence across Washington State.

Differentiator

Problem solved

Functional benefit

Brands

• Refuse To Abuse: A partnership with the Seattle Mariners for domestic violence prevention featuring annual print, video, and radio campaigns
• In Her Shoes
• In Their Shoes: Teens and Dating Violence

Products and services

• In Her Shoes: Living with Domestic Violence Experiential training kit that walks participants through scenarios reflecting the lived experience of domestic violence survivors; sold to advocates, programs, and educators.
• In Her Shoes: Economic Justice Edition Specialized version of the In Her Shoes experiential training kit that adds scenarios centered on economic abuse, financial barriers, and economic-justice responses for survivors.
• In Their Shoes: Teens and Dating Violence Experiential training kit adapted for teens, designed to help youth-serving professionals understand teen dating violence through scenario-based learning.
• In Their Shoes: Teens and Dating Violence — Classroom Edition Classroom-ready version of the teen dating violence training kit, intended for school counselors and educators to deliver prevention education directly to students.
• Caminando en sus Zapatos (Spanish-language In Her Shoes) Spanish-language version of the In Her Shoes experiential training kit, providing domestic violence scenarios and discussion materials for Spanish-speaking advocates and communities.
• Healthy, Wealthy, & Wise Online Training Course Web-based training course covering economic empowerment and financial advocacy for survivors of domestic violence; intended for advocates and program staff.
• WSCADV Coalition Membership Annual membership through which Washington State domestic violence and sexual assault programs join the coalition, receive training resources, advocacy support, and access to the coalition's prevention and policy work.

Quantifiable outcome

• Over $600,000 raised for violence prevention programs since 2012 through the annual Refuse To Abuse 5K
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, minor, major and core.

• Seattle MarinersflagshipStrategic or Co-development Partner · 1 January 1995The Choose Respect: Refuse To Abuse partnership with the Seattle Mariners is WSCADV's flagship and longest-running partnership (31 years as of 2026). MLB players and managers serve as spokespeople for annual print, video, and radio campaigns. The partnership includes the annual Refuse To Abuse 5K run/walk at T-Mobile Park, Father's Day Game Day events, and the Safer Communities Start With Us fundraising campaign targeting $50,000 in July 2026.
• RedfinminorGTM or Marketing PartnerCorporate sponsor of the 2017 Refuse To Abuse 5K. Redfin publicly aligned with WSCADV's mission, noting that WSCADV's values reflect its own, with WSCADV's mission statement painted on the wall at Redfin headquarters.
• GoodwillminorGTM or Marketing PartnerCo-branded sponsor of the Goodwill Refuse To Abuse 5K at Safeco Field. Goodwill partnered with WSCADV and the Seattle Mariners to raise awareness and over $130,000 for domestic violence prevention in 2015.
• Harborview Center for Sexual Assault & Traumatic StressmajorStrategic or Co-development PartnerWSCADV launched Team Up Washington in partnership with Harborview Center for Sexual Assault & Traumatic Stress and LifeWire. This initiative uses sports as a platform to end sexual assault and dating abuse, providing coaches, athletic directors, and team mentors with tools to educate student athletes about healthy relationships and consent.
• LifeWiremajorStrategic or Co-development PartnerCo-partner with WSCADV and Harborview Center for Sexual Assault & Traumatic Stress in the Team Up Washington initiative, using sports platforms to educate student athletes about healthy relationships and prevent dating abuse.
• Office of Superintendent of Public Instruction (OSPI)majorStrategic or Co-development PartnerOSPI provides the Youth-Centered Environmental Shift (YES!) program, a free, flexible program for Washington middle schools to prevent sexual violence, harassment, and bullying. WSCADV promotes this resource and OSPI offers free technical assistance to schools implementing the program.
• Washington State Gender-Based Violence Prevention CollaborativemajorStrategic or Co-development PartnerMulti-sector collaborative that developed the Narrative Change Toolkit, which WSCADV publishes and distributes as part of its prevention resources. The collaborative brings together stakeholders across the state for coordinated prevention work.
• Statewide Impact Partners (Rebuilding Hope, WomenSpirit Coalition, NAPIESV, CACs of Washington, Social Strategies)majorStrategic or Co-development PartnerWSCADV provides technical assistance for advocates while Statewide Impact Partners deliver specialized training for different program types: Rebuilding Hope for core/specialized sexual assault training, WomenSpirit Coalition for tribal sexual assault programs, NAPIESV for culturally specific programs, CACs of Washington for child advocacy centers, and Social Strategies for ongoing sexual assault training.
• Washington Coalition of Sexual Assault ProgramscoreStrategic or Co-development PartnerWSCADV partners with this coalition to create practice guidelines for working with pregnant and parenting survivors (pregnantsurvivors.org) and to provide coordinated training to home visitors and doulas in collaboration with the Washington State Department of Children, Youth, and Families, Department of Health, and Start Early Washington.
• National Domestic Violence HotlinecoreGTM or Marketing PartnerThe National Domestic Violence Hotline (1-800-799-7233) serves as the primary 24/7 crisis referral channel for survivors, with WSCADV's website featuring the hotline prominently and providing technology safety tips for survivors concerned about being monitored online.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Coalition Against Domestic Violence (NCADV): National membership and advocacy organization for domestic violence survivors and allies. Direct peer given parallel mission (awareness, prevention, public policy) and overlapping donor pool, though NCADV operates federally rather than at the state-coalition level.
• LifeWire: King County-based domestic violence service provider and WSCADV member program. Comparable as one of WSCADV's 70+ member programs delivering direct services, and a co-launch partner of the Team Up Washington initiative.
• Washington Coalition of Sexual Assault Programs (WCSAP): Washington State coalition specifically focused on sexual assault programs. Direct peer given same state-geography, similar coalition-of-programs operating model, joint training initiatives with WSCADV, and overlapping federal/state funding pools.

Broad incumbents

• YWCA USA: National nonprofit network operating local YWCAs that deliver domestic violence and sexual assault services nationwide. Comparable on direct DV/SA service delivery and on a federated local-program model, though with a much broader mission than WSCADV's specialized focus.
• National Domestic Violence Hotline: 24/7 crisis line serving all U.S. survivors and an explicit referral partner of WSCADV (1-800-799-7233). Comparable as the dominant national entry point for survivors and a coordinator of local referrals - the same referral logic that WSCADV's member-network performs at the state level.
• Futures Without Violence: National nonprofit focused on domestic and sexual violence prevention, health, and education. Comparable on training-kit distribution and curriculum work, with overlapping national footprint and similar HHS/government grant funding channels.
• National Network to End Domestic Violence (NNEDV): National coalition representing state and territory domestic violence coalitions. Directly comparable as the umbrella counterpart to WSCADV's state-level coalition model, with overlapping federal funding sources (HHS/ACF), advocacy mission, and member-network operating structure.

Emerging players

• Love is Respect (Break the Cycle): National youth-focused dating violence resource. Closely comparable on the teen dating violence education front (paralleling WSCADV's In Their Shoes: Teens and Dating Violence Classroom Edition) and on healthy-relationship curriculum for school audiences.
• Harborview Center for Sexual Assault & Traumatic Stress: Washington-based clinical and prevention resource specializing in sexual assault. Strategic co-launch partner on Team Up Washington alongside WSCADV; comparable on prevention training and clinical response focus though operating at a clinical rather than coalition scale.

Others

• Washington State Department of Social and Health Services: Core state funding partner (Economic Services Administration) of WSCADV. Adjacent ecosystem participant as the primary state funder administering economic services funding that flows to the coalition; not a direct competitor but a critical governance and funding counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wscadv
• YouTubeyoutube.com/user/TheWSCADV
• Facebookfacebook.com/WSCADV
• Instagraminstagram.com/wscadv
• LinkedInlinkedin.com/company/washington-state-coalition-against-domestic-violence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Washington State Coalition Against Domestic Violence