What Nutrend D.s., A.s. does

Nutrend D.S., a.s. is a privately held Czech joint-stock company headquartered in Olomouc that manufactures and sells a comprehensive portfolio of sports nutrition supplements, functional foods and hydration products under the NUTREND master brand and the Just Live Well lifestyle sub-brand. Its catalog spans whey, casein, beef and plant-based proteins; pre-workout stimulants and energy shots; creatine and BCAA amino-acid lines; fat-burner and weight-management supplements; vitamins, minerals, joint care and omega-3 products; protein bars, granolas, chips, porridges and puddings; hypotonic sports drinks, electrolyte tabs, gels and bottled spring water (Nartes); and accessories such as shakers, bottles and apparel. The portfolio is built on licensed branded inputs including Creapure creatine, DigeZyme enzymes, LactoWise probiotic-prebiotic complex, KSM-66 Ashwagandha, BioPerine piperine, AB-Fortis microencapsulated iron and Palatinose isomaltulose.

The company generates revenue through three coordinated channels: direct-to-consumer e-commerce across five owned European storefronts (nutrend.cz, nutrend.sk, nutrend.pl, nutrend.de, nutrend.eu), a B2B partner zone serving distributors and wholesale accounts, and physical NUTREND Stores retail locations. Pricing follows a standard retail model with member-only discounts and bundle promotions (7+3 free, 2+1 free, free-shipping thresholds) accessed through the NUTREND Club loyalty program, which has over 200,000 registered members. Customers are segmented horizontally across athletes and fitness enthusiasts (primary), weight-management consumers, health-conscious general consumers, vegan/plant-based users, and families/children, with marketing reach delivered through an owned content blog, email/newsletter, ambassador marketing featuring Petra Kvitová, and Czech Hockey Extraliga club sponsorships. The company holds no disclosed funding, no parent entity, and operates independently under awards including Superbrands, Diamanty, Volba spotřebitele (Consumer's Choice) and Český lídr (Czech Leader).

Name

Nutrend D.s., A.s.

Legal name

NUTREND D.S., a.s.

Website

https://www.nutrend.cz

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Nutrend D.S., a.s. is a privately held Czech sports nutrition manufacturer that sells proteins, pre-workouts, amino acids, fat burners, functional foods and hydration products through owned e-commerce storefronts across five European countries, a B2B distributor network and physical NUTREND Stores, serving athletes, fitness enthusiasts, weight-management consumers, vegans and families.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Protein supplements
• Pre-workout supplements
• Functional foods
• Dietary supplements

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): Nutrend generates revenue through direct-to-consumer e-commerce sales of sports nutrition supplements and functional foods through its owned online storefronts across multiple European markets.
2. B2B Distribution: Revenue from B2B partners including distributors and business customers through dedicated B2B partner zones and wholesale arrangements.
3. Physical Retail (NUTREND Stores): Revenue from company-owned retail stores under the NUTREND Stores brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nutrend D.S., a.s. is a Czech manufacturer and seller of sports nutrition supplements and functional foods. The company produces and distributes proteins (whey, casein, beef, plant-based), protein bars and snacks, pre-workout stimulants, amino acids, creatine, fat burners, vitamins, sports drinks, energy gels, bottled water, and functional foods. Products are sold through owned e-commerce across Czech Republic, Slovakia, Poland, Germany, and the EU, a B2B distributor partner zone, and physical NUTREND Stores retail locations.

Product overview

Nutrend D.S., a.s. is a Czech sports nutrition company offering a comprehensive portfolio of nutritional supplements and functional foods. The product portfolio is organized around several core categories: (1) Protein supplements including whey proteins (100% Whey Protein, Whey Core, Iso Whey Prozero, Hydro Whey), casein (Micellar Casein), beef protein (100% Beef Protein), and plant-based proteins (Delicious Vegan Protein); (2) Protein bars and snacks (Excelent Protein Bar, Protein Bar 50, Qwizz Protein Bar, Bar! Protein Bar, Delicious Bar, Denuts Protein, Just Fruit); (3) Pre-workout stimulants and energy products (N1, N1 Shot, N1 Pro, N1 Drink, Pump, Pump Shot, Pump Juice, BCAA Energy Drink, Gutar Energy Shot, N1 Shot); (4) Amino acid supplements (BCAA products in various forms, Arginine, Citrulline Malate, Carnitine); (5) Creatine products (Creatine Monohydrate Creapure, Creatine Gummies); (6) Weight management and fat burners (Fat Direct, Fat Direct Shot, Thermobooster, Carnitine); (7) Health supplements (vitamins, minerals, Omega-3, Collagen, Joint care products); (8) Functional foods (Protein Porridge, Protein Pancake, Müsli! Protein Granola, Crispy! Protein Chips, Protein Pudding); (9) Sports drinks and hydration (Unisport, Isodrinx, Nartes water); (10) Ready-to-drink beverages and gels (Carbosnack, Endurosnack, energy shots); (11) Accessories (shakers, bottles, clothing); and (12) Bundled product packs for specific use cases. The company also operates the Just Live Well sub-brand (endorsed by Petra Kvitova) for everyday healthy lifestyle products, and specialty lines like Denuts for nut-based products. The products target athletes, fitness enthusiasts, and health-conscious consumers across fitness, bodybuilding, running, cycling, team sports, and functional training.

Differentiator

Problem solved

Functional benefit

Brands

• Just Live Well: A sub-brand focused on healthy lifestyle and nutrition with protein products
• NUTREND CREW
• NUTREND Team

Products and services

• 100% Whey Protein

Quantifiable outcome

• Customer satisfaction rating of 4.8/5.0 based on 2,882 verified reviews

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Petra KvitováflagshipGTM or Marketing PartnerTwo-time Wimbledon champion Petra Kvitová serves as brand ambassador for the Just Live Well product line. She provides a 10% discount code for first-time purchases and promotes NUTREND products across her channels.
• Czech Hockey Extraliga ClubscoreGTM or Marketing PartnerNUTREND is a nutritional partner of selected hockey clubs in the Czech Extraliga, providing sports nutrition support to professional hockey teams.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• BSN (Bio-Engineered Supplements and Nutrition): Premium sports nutrition brand (part of Glanbia) selling proteins, pre-workouts (N.O.-XPLORE), and recovery products globally. Direct competitor in the high-performance protein and pre-workout space where NUTREND's N1 competes.
• MyProtein: Global sports nutrition brand (THG Holdings) offering whey, pre-workout, BCAA, vitamins, and snack products via DTC e-commerce with multi-country localization. Direct competitor across NUTREND's core protein and performance categories, with far larger geographic reach.
• Optimum Nutrition (ON): Premium global sports nutrition brand owned by Glanbia, with a flagship Gold Standard 100% Whey and full performance/active-nutrition line. Comparable product mix, premium ingredient positioning, and category leadership to NUTREND's 100% Whey Protein and N1 pre-workout.
• BioTechUSA: Hungarian-founded sports nutrition manufacturer with a broad protein, BCAA, creatine, and functional food portfolio, selling across Central/Eastern Europe via DTC, retail, and B2B channels. Closest geographic and product-line analogue to NUTREND.
• PowerBar: Iconic sports nutrition and energy bar brand with strong European presence in energy gels, bars, and endurance products. Overlaps with NUTREND's energy bar, gel, and endurance categories.
• Reflex Nutrition: UK-based sports nutrition manufacturer offering whey proteins, amino acids, creatine, and performance supplements through DTC and retailers. Similar in-house manufacturing and product mix profile to NUTREND.
• MuscleTech: Sports nutrition brand owned by Iovate Health Sciences offering proteins, pre-workouts, creatine, and fat burners with broad international distribution. Comparable full-portfolio performance nutrition manufacturer to NUTREND.
• Weider: Long-established sports nutrition brand with protein powders, bars, and amino acid supplements distributed globally and strong in European retail. Comparable broad-portfolio sports nutrition manufacturer with similar protein-and-bar focus to NUTREND.

Emerging players

• Applied Nutrition: UK challenger sports nutrition brand with growing protein, pre-workout, and supplement ranges distributed via DTC and gyms across Europe. Comparable product categories but younger and smaller in scale than NUTREND.
• Ghost Lifestyle: US lifestyle-branded sports nutrition company known for protein, pre-workout, and BCAA products with strong social-media-led DTC growth. Comparable premiumization and lifestyle-marketing playbook to NUTREND's Just Live Well sub-brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrend D.s., A.s.