Thun-thunersee Tourismus

What Thun-thunersee Tourismus does

Thun-Thunersee Tourismus (TTST) is a registered Swiss association (Verein) operating as the regional destination management organization (DMO) for the Lake Thun (Thunersee) area in the Bernese Oberland, Canton Bern, Switzerland. Headquartered at Seestrasse 2, CH-3600 Thun in the Welcome-Center Thun at Thun railway station, the organization coordinates 11 physical tourist offices and info-centers spanning municipalities from Aeschi to Spiez, including the Diemtigtal Nature Park visitor center. It serves domestic and international leisure travelers, families, adventure and nature enthusiasts, and meeting/event planners seeking lake-and-mountain experiences, castles, hiking, water sports, and cultural attractions around the largest lake in Canton Bern.

The organization's core service offering combines in-person consultation at tourist offices with a multilingual digital platform (thunersee.ch) operating in German, English, and French. It does not own proprietary technology; instead it integrates third-party infrastructure including destination.one GmbH (website CMS/hosting), TrekkSoft AG (activity/tour booking via interlaken.trekksoft.com with Payyo payment), Feratel media technologies AG (accommodation database and guest card systems), and Outdooractive (tour/hiking content). Flagship products include the PanoramaCard Thunersee guest card (free regional public transport plus excursion discounts), guided city tours of Thun in multiple languages, curated package deals for the Holiday Region Interlaken, and the network of 11 tourist offices themselves.

Commercially, TTST is structured as a sub-brand under Tourismus-Organisation Interlaken (TOI/Interlaken Tourismus), with TTST handling local guest retention ("Gäste halten-Prinzip") while TOI manages national/international guest acquisition ("Gäste holen-Prinzip"). Revenue is generated through three primary streams: (1) professional tourist information services and ticket/voucher sales, (2) referral commissions from affiliated booking platforms (TrekkSoft, Feratel, Pauschalangebote), and (3) recurring membership fees from municipalities, tourism businesses, and partners under the Swiss association framework. The organization coordinates with Switzerland Tourism, BLS railway, Made in Bern, Stadt Thun, and cultural attractions including Schloss Thun and Thunerseespiele for co-promotion.

Name

Thun-thunersee Tourismus

Legal name

Verein Thun-Thunersee Tourismus (TTST)

Website

https://thunersee.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Thun-Thunersee Tourismus (TTST) is a Swiss regional destination management association operating 11 tourist offices across the Lake Thun region under the Interlaken Tourismus umbrella, serving leisure visitors with information, bookings, and the PanoramaCard guest card program.

Ownership category

akta.pro rank

Product category

Regional Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Local Tours, Activities & Attractions Metasearch (THALAEAI), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

Keywords

• Destination tourism services
• Tourist information offices
• Guided city tours
• Guest card programs
• Regional visitor services

Headquarters

HQ city

Thun

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourist Information Services: Core services include professional information and consultation on tourist matters in the Lake Thun region, sale of concert tickets across Switzerland, and sale of excursion vouchers to attractions as gift ideas. The organization also books guided city tours in Thun.
2. Commission from Booking Services: Through affiliated booking platforms (Trekksoft for activities, Feratel for accommodations, Pauschalangebote/package deals), Thun-Thunersee Tourismus likely earns referral commissions on completed bookings facilitated through their digital properties.
3. Membership Fees: As a registered association (Verein Thun-Thunersee Tourismus / TTST), the organization generates revenue through membership fees from local municipalities, tourism businesses, and partners. Member municipalities include various towns around Lake Thun that contribute to regional tourism promotion.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Thun-Thunersee Tourismus is a regional tourism association that delivers in-person tourist information and booking services across the Lake Thun region in Canton Bern, Switzerland. It operates 11 tourist offices and info-centers, sells concert tickets and excursion vouchers, runs guided city tours of Thun in multiple languages, distributes the PanoramaCard Thunersee guest card for free regional public transport and discounts, and promotes the destination via the thunersee.ch multilingual website and partnerships with Interlaken Tourismus, Switzerland Tourism, and BLS.

Product overview

Thun-thunersee Tourismus operates as a regional tourism organization under the umbrella of Interlaken Tourismus, promoting the Lake Thun region in the Bernese Oberland of Switzerland. The organization offers a unified destination platform anchored by the thunersee.ch website, complemented by a network of 11 local tourist offices throughout the region. Key products and services include the PanoramaCard Thunersee guest card program (offering free regional public transport and excursion discounts), guided city tours of Thun in multiple languages (public and private group formats), package deal offerings for the broader Holiday Region Interlaken, and comprehensive visitor services through the Welcome-Center Thun and satellite offices. The digital platform integrates with third-party systems for accommodation bookings (Feratel), activity and experience bookings (TrekkSoft/Payyo), and tour content (Outdooractive).

Differentiator

Problem solved

Functional benefit

Products and services

• PanoramaCard Thunersee

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Switzerland TourismcoreGTM or Marketing PartnerSwitzerland Tourism (myswitzerland.com) is a key cooperation partner for promoting the Lake Thun region as a destination nationally and internationally. As the national tourism organization, Switzerland Tourism coordinates marketing campaigns and provides platform access for regional tourism organizations.
• BLScoreStrategic or Co-development PartnerBLS (Brail railway) operates train and ship services on Lake Thun, providing essential transportation infrastructure for visitors. The partnership ensures coordinated service delivery and promotional collaboration for regional mobility.
• Interlaken Tourismus (Tourismus-Organisation Interlaken)coreStrategic or Co-development PartnerInterlaken Tourismus serves as the parent organization and Dachmarkenpartner for Thun-Thunersee Tourismus. While TTST handles local guest services ('Gäste halten-Prinzip'), Interlaken Tourismus manages national and international marketing ('Gäste holen-Prinzip'). TTST operates as a sub-brand under the Interlaken brand umbrella.
• Stadt ThuncoreGTM or Marketing PartnerThe city of Thun is a key municipal partner supporting regional tourism promotion. The Welcome-Center Thun is centrally located at Thun railway station, serving as the primary tourist information point.
• Spiez Marketing AGmajorImplementation/ SI/ Consulting PartnerSpiez Marketing AG (SMAG) operates the Info-Center Spiez and Tourismusbüro Faulensee as part of the distributed tourist office network. SMAG also handles local tourism, event management, and location marketing for Spiez municipality.
• Made in BernminorGTM or Marketing PartnerMade in Bern is a regional brand cooperation partner promoting Bernese products and destinations. Collaboration supports cross-regional marketing of Berner Oberland offerings.
• Schloss Thun (Thun Castle)minorOthersThun Castle is a membership partner of Thun-Thunersee Tourismus. As a major cultural attraction, Schloss Thun is promoted through tourism channels and benefits from regional marketing.
• ThunerseespieleminorOthersThunerseespiele is an open-air theater festival and membership partner. The organization runs theatrical performances on Lake Thun during summer months, contributing to cultural tourism in the region.
• Swiss Tourism Association (STV/FST)minorOthersSTV (Schweizer Tourismus Verband / Swiss Tourism Association) is a membership organization providing industry representation, standards, and networking for Swiss tourism organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engadin St. Moritz Tourismus AG: Destination organization for the Engadin valley in Graubünden, combining alpine lake/mountain scenery with seasonal tourism. Comparable in terms of association-style governance, membership funding, multi-office physical presence, and diversified summer/winter product mix.
• Luzern Tourismus: Regional destination management organization for the Lucerne region, also a major Swiss lake destination. Operates a similar model combining physical tourist offices, multilingual digital platforms, package deals, and convention/event bureau functions — competing for the same international leisure and MICE visitor base.
• Zermatt Tourism: Destination organization for Zermatt-Matterhorn region operating a similar model of regional DMO, multilingual content platform, physical tourist information, and bundled package offerings. Comparable in member-funded association structure and mountain-lake positioning.
• Schaffhausen Tourismus: Regional tourism organization for the Schaffhausen region (Rhine Falls area), operating a comparable association-based DMO model with multiple physical information points and multilingual digital presence — competing for similar Swiss multi-day cultural/nature tourist demand.
• Jungfrau Region Tourismus AG: Destination organization for the Jungfrau Region directly adjacent to Lake Thun, operating a comparable model of multi-office physical presence, multilingual digital platform, and bundled experience packages. Most direct regional competitor for ski and adventure tourism in the Bernese Oberland.

Regional players

• Visit Zürich: Destination organization for the Greater Zurich area, operating a comparable DMO model with city and lake tourism focus. Serves a different primary geography (urban/lake Zurich vs. Bernese Oberland) but competes for similar international leisure and corporate event demand.
• Lausanne Tourisme / Montreux Riviera: DMO for the Lausanne region and Lake Geneva shoreline, operating a similar structure combining physical tourist offices, package deals, and lake-based experiential tourism. Comparable in scope but geographically focused on French-speaking Switzerland.

Broad incumbents

• Switzerland Tourism (Schweiz Tourismus / ST): National tourism organization responsible for marketing Switzerland as a destination internationally. Operates as a partner and indirect competitor — distributing demand across regions — but provides the platform reach (myswitzerland.com) on which TTST's content is surfaced.
• Interlaken Tourismus (Tourismus-Organisation Interlaken / TOI): Parent organization and Dachmarkenpartner for Thun-Thunersee Tourismus, responsible for international/national marketing of the Holiday Region Interlaken. TOI sets the broader destination strategy under which TTST operates as a sub-brand for the Lake Thun region.

Others

• Made in Bern: Regional brand cooperation partner for Bern Canton promoting Bernese products and destinations. Functions as an enabling/marketing partner rather than direct competitor, but shares overlapping mandate to drive overnight stays and visitor awareness in the Canton of Bern.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/InterlakenTourism
• Facebookfacebook.com/Thunersee
• LinkedInlinkedin.com/company/thun-thunersee-tourismus
• Instagraminstagram.com/interlaken
• TikToktiktok.com/@visitinterlaken

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thun-thunersee Tourismus