Pireco Productie B.v.

What Pireco Productie B.v. does

Pireco Productie B.V. is a Dutch biostimulant producer headquartered in Lelystad, founded in 2004 by Wim van Garderen, and wholly owned by Italy-based Diachem Group since 2017. The company develops and produces plant-based crop care products for soil, open field, and greenhouse cultivation, formulated from selected herbal and aromatic plant extracts (peppermint, tagetes, cloves, walnut, lavender, parsley) and algae (Chlorella vulgaris). Its product portfolio comprises three coordinated formats: standard liquid (L) products (Tercol, Nemater, Stimuter, Mucoter, Folisec, Herfosec, Herfomyc, Gramisec), micro-granular (MG) variants applied to clay minerals for controlled-release soil treatment, and a Horti-Line of extra-fine-filtered products engineered for drip-irrigation compatibility in greenhouses. Efficacy has been validated through Wageningen University & Research trials demonstrating yield gains of 7–12% in potatoes, onions, and other crops, and Stimuter achieved official CE-marking as a biostimulant in autumn 2025.

Pireco operates a channel-partner go-to-market model, selling exclusively through a distributor network — most notably Profytodsd (exclusive for the Netherlands and Germany since 2006) — with international distribution handled by parent Diachem Group. The company serves three primary customer segments: open-field/arable farmers (potatoes, onions, sugar beets, carrots), greenhouse horticulture growers (strawberry, chrysanthemum, rose, tomato, cucumber, lettuce), and a smaller sports & golf turf segment via Gramisec. Products are positioned for both organic and integrated crop management (ICM) systems, with FiBL and ECOCERT organic certifications supporting the value proposition.

Since 2022, Pireco has undergone post-founder restructuring under Diachem, including a 2023 rebranding to 'Trust Nature', relocation of granule production to Italy in 2023, centralization of BNL/Germany commercial and logistical operations under Diachem in 2024, and the addition of technical advisors from the Profytodsd agronomy channel. The company employs 11–50 people and operates with a small, technically focused team combining sales, marketing, production, and field advisory functions.

Name

Pireco Productie B.v.

Legal name

Pireco Productie B.V.

Website

https://pireco.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pireco Productie B.V. is a Dutch biostimulant producer founded in 2004, wholly owned by Italy's Diachem Group since 2017, that develops plant and herbal extract-based crop care products for arable, greenhouse, and turf growers across the Benelux and Germany via distributor channels.

Ownership category

akta.pro rank

Product category

Agricultural biostimulants

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK)

akta.pro secondary industries

Biofertilizers & Microbial Inoculants (IMAEAEAG), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

Keywords

• Plant biostimulants
• Crop care products
• Herbal extract formulations
• Soil and plant enhancers
• Greenhouse horticulture inputs

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Biostimulant Product Sales: Pireco generates revenue through the sale of biostimulant products to agricultural and horticultural growers via distributor network. Products are sold in liquid (L) and microgranulated (MG) formulations for soil treatment, plant application, and greenhouse horticulture use. Revenue is generated through repeat purchases as growers incorporate products into their regular cultivation cycles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pireco develops and produces plant-based biostimulant crop care products in liquid (L) and micro-granular (MG) formulations, made from proprietary blends of herbal extracts (peppermint, Tagetes, cloves, walnut, lavender, parsley) and algae (Chlorella vulgaris). Products are sold under brand names including Tercol, Nemater, Stimuter, Mucoter, Folisec, Herfosec, Herfomyc, and Gramisec, with a dedicated Horti-line of extra-finely-filtered variants for greenhouse drip irrigation. The portfolio targets soil health, plant resilience, and abiotic stress reduction in open-field arable, horticulture/greenhouse, and turf (sports & golf) applications.

Product overview

Pireco Productie B.v. is a Dutch biostimulant company founded in 2004, producing plant and soil enhancers derived from herbal extracts and algae. The product portfolio consists of three main categories: (1) Standard (L) liquid formulations including Tercol, Nemater, Stimuter, Mucoter, Folisec, Herfosec, Herfomyc, and Gramisec; (2) Micro-granular (MG) versions of core products applied to clay minerals for soil treatment; and (3) Horti-line variants of all major products with extra fine filtration optimized for greenhouse drip applications. Products share a common technology platform using selected aromatic plants, herbs (peppermint, Tagetes, cloves, parsley, lavender, walnut), and algae (Chlorella vulgaris), with different formulations targeting soil, plant, or horticulture applications. Since 2017, Pireco has been owned by Diachem Group (Italy).

Differentiator

Problem solved

Functional benefit

Products and services

• Tercol (L) Liquid biostimulant containing plant extracts of aromatic plants, herbs (a.o. peppermint extract) and algae. Supports natural regeneration, plant resilience, and reduces abiotic stress in soil around plants. Used in open-field arable agriculture.
• Tercol (MG) Micro-granular biostimulant containing herbal extracts (a.o. peppermint extract) and algae applied to micro granulated clay minerals. Supports plant resilience and soil health with controlled release to root zone.
• Nemater (L) Liquid biostimulant with herbal extracts (a.o. Tagetes extract) and algae. Promotes development of beneficial soil organisms and enhances plant vitality. Used in open-field arable agriculture.
• Nemater (MG) Micro-granular formulation with Tagetes extract and algae applied to clay minerals. Supports soil biology and plant resilience.
• Stimuter (L) Liquid biostimulant with aromatic plants, herbs and algae (a.o. Chlorella). CE-marked since autumn 2025. Creates increased vitality and resilience in plants under stress, especially by supporting root growth.
• Stimuter (MG) Micro-granular biostimulant with Chlorella vulgaris applied to clay minerals. Supports root growth and stress resistance.
• Mucoter (L) Liquid soil improver with herbal extracts (a.o. cloves extract) and algae. Supports natural regeneration and plant-strengthening effect in the soil and at roots.
• Mucoter (MG) Micro-granular soil improver with cloves extract and algae on clay minerals. Supports root zone health and plant resilience.
• Gramisec (L) Grass biostimulant with peppermint extract, Yucca as natural spreader, and algae. Promotes resilient turf, even sports fields, and optimal flow to root zone. For golf courses and sports fields.
• Folisec (L) Plant enhancer with herbal extracts (a.o. walnut extract) and algae. Supports natural restorative capacity and reduces abiotic stress in plants. Used in open-field agriculture.
• Herfosec (L) Plant biostimulant with lavender extract and algae. Increases plant vitality and resilience, reduces abiotic stress. Used in open-field agriculture.
• Herfomyc (L) Plant enhancer with parsley extract and algae. Supports natural restorative capacity, strong leaves, and good photosynthesis. Used in open-field agriculture.
• Folisec-Horti (L) Horticulture-specific formulation with walnut extract and algae. Extra fine filtered for optimal greenhouse use in drip-irrigation systems.
• Nemater-Horti (L) Horticulture formulation with Tagetes extract and algae. Extra fine filtered for greenhouse drip-irrigation applications.
• Stimuter-Horti (L) Horticulture biostimulant with Chlorella and algae. Extra fine filtered for drip applications in greenhouse farming. CE-marked since autumn 2025.
• Herfosec-Horti (L) Horticulture formulation with lavender extract and algae. Reduces abiotic stress and increases resilience from wounds caused by sucking and biting insects. Extra fine filtered for greenhouse use.
• Herfomyc-Horti (L) Horticulture biostimulant with parsley extract and algae. Extra fine filtered for greenhouse drip-irrigation applications.
• Mucoter-Horti (L) Horticulture formulation with cloves extract and algae. Extra fine filtered for drip and covered crops.
• Tercol-Horti (L) Horticulture biostimulant with peppermint extract and algae. Extra fine filtered for greenhouse drip-irrigation applications.

Quantifiable outcome

• Stimuter demonstrated 4°C reduction in leaf temperature during abiotic stress conditions in trials
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• WUR (Wageningen University & Research)minorStrategic or Co-development Partner · 1 January 2022Collaboration with Wageningen University & Research for conducting trials, including pot trials at WUR Open Teelten in Lelystad to validate product efficacy.
• ProfytodsdcoreChannel Partner/ Reseller/ Distributor · 1 January 2006First collaboration in 2006 eventually resulted in exclusivity for agriculture and horticulture in Netherlands and Germany. Profytodsd serves as primary distributor and technical advisor partner, with exclusive distribution rights.
• ArtemisminorOthersDutch industry association for natural plant protection solutions, demonstrating Pireco's commitment to sustainable agriculture.
• Diachem SpAcoreStrategic or Co-development PartnerParent company's R&D division conducting trials on biostimulant effects under Mediterranean climate conditions, including research on Stimuter efficacy in Italy.

Scale indicators3 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Biolchim Group: Italian manufacturer of biostimulants and specialty fertilizers with a broad portfolio covering open field and greenhouse crops across Europe. Direct overlap with Pireco in herbal/algae extract biostimulants and distributor-led European sales model.
• OMEX Agriculture: UK-based manufacturer of liquid fertilizers and biostimulant products for arable and horticultural crops. Comparable in producing formulated liquid crop inputs sold through distributors to European growers with field-trial-backed claims.
• Koppert Biological Systems: Dutch-based global leader in biological crop protection and natural stimulants serving greenhouse and open field horticulture. Comparable to Pireco as a Netherlands-headquartered biological-input specialist targeting growers with sustainable plant-care products.
• Acadian Seaplants: Canadian marine-plant extract producer specializing in seaweed (Ascophyllum) biostimulants for row crops and horticulture. Comparable to Pireco in leveraging botanical/algae raw materials to deliver plant-stress and yield benefits sold through agro-distributors.
• Atlantica Agricola: Spanish producer of biostimulants, specialty fertilizers, and crop nutrition products distributed across Europe and Latin America. Comparable to Pireco in plant-extract-based biostimulants marketed under multiple SKUs for soil, plant, and horticulture use.
• Valagro (Syngenta Biologicals): Italy-based biostimulant specialist acquired by Syngenta in 2020; produces plant-derived biostimulants for row crops and horticulture. Directly comparable to Pireco in product category, customer base (European growers), and distribution through agro-dealers.
• Tradecorp ( Rovensa Next): Spain/Portugal-based biostimulant and specialty nutrition manufacturer within Rovensa; serves European and global growers via distributors. Comparable in plant-extract-based biostimulants addressing abiotic stress and crop vitality for arable and horticultural segments.
• Italpollina (Hello Nature): Italian producer of biostimulants, organic fertilizers, and beneficial microbials serving global agriculture. Comparable in plant-extract-based biostimulants and in working through European distributor networks targeting arable and horticultural growers.

Emerging players

• Agrinos: Biological input company offering microbial and biostimulant solutions for soil and crop health. Comparable to Pireco in targeting the integrated and sustainable agriculture segment with biological inputs, though focused on microbial rather than herbal-extract formulations.

Others

• Diachem Group: Italy-based parent company of Pireco since 2017, manufacturing fertilizers, biostimulants, and traditional crop protection products. Shown here as the parent for context; not a peer competitor but the channel through which Pireco's international distribution flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PirecoBV
• LinkedInlinkedin.com/company/pirecobv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pireco Productie B.v.