Transition Point Business Advisors

What Transition Point Business Advisors does

Transition Point Business Advisors (TPBA) is a privately held, Iowa-based professional services firm that specializes in succession planning, business continuity, governance, and leadership development for family-owned farms and agricultural businesses across the United States. Founded in 2014 and acquired by current President Rena Striegel in 2019, the company pivoted its focus exclusively to agricultural families, a niche it identified as underserved by generalist business succession advisors. TPBA operates with a small team (1–10 employees) from its headquarters in Johnston, Iowa.

The company's core product is The DIRTT Project®, a proprietary, trademarked succession planning methodology that combines a structured framework for ownership transition with a packaged curriculum (five courses, 32 video chapters, two 60-page workbooks, and 21 tools/worksheets). The DIRTT Project is delivered through four formats: a self-paced online course with lifetime access, a 2-day intensive in-person workshop, a condensed 1-day workshop for organizations, and a live stream option. Surrounding this core product, TPBA offers on-site consulting, transition coaching, keynote speaking, and advisory modules in governance, leadership development, and management systems. The Ag Inspo podcast, co-hosted by Striegel and Ron Rabou, functions as a content and community layer supporting lead generation.

TPBA's business model blends professional services with one-time productized purchases. The online course is publicly priced at $850 USD with a one-time/perpetual license; workshop, consulting, speaking, and coaching fees are not publicly disclosed. Go-to-market combines thought-leadership content (podcast, blog, agricultural publication contributions, social media) with event-driven demand generation (keynotes, free and paid workshops, bank partnerships). The customer base consists of multi-generational family farms and agribusinesses in the United States, with no named enterprise logos disclosed. There is no external funding, parent company, or M&A activity indicated.

Name

Transition Point Business Advisors

Legal name

Transition Point Business Advisors

Website

https://transitionpointba.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Transition Point Business Advisors provides succession planning, continuity consulting, governance, and leadership development services to family-owned farms and agribusinesses across the United States, delivered primarily through its proprietary DIRTT Project® methodology in online, workshop, and on-site consulting formats.

Ownership category

akta.pro rank

Product category

Agricultural Succession Planning & Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Family Business & Succession Advisory (FSAAADAL)

akta.pro secondary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• Farm succession planning
• Agribusiness consulting
• Family business transition
• Leadership development
• Governance advisory

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. On-Site Consulting Services: Direct consulting engagements where Transition Point advisors work on-site with farm families to develop customized succession plans, governance structures, and transition strategies.
2. DIRTT Project Online Course: Self-paced online course available for $850 USD with lifetime access. Includes video content, workbooks, and tools. This is a one-time purchase model for individual or family access.
3. DIRTT Project Live Workshops: 2-day intensive in-person workshops and live stream options. Families receive expert guidance, hands-on exercises, accountability calls, and lifetime access to the online course as part of the workshop experience.
4. Speaking Engagements: Keynote presentations and workshop sessions at conferences, agricultural events, and private retreats. Rena Striegel is booked as a speaker for industry events on succession planning and leadership topics.
5. Transition Coaching: One-on-one coaching services for business owners and leaders navigating transitions. Initial assessment followed by personalized strategy development and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Transition Point Business Advisors provides succession planning, continuity consulting, and leadership development services for family-owned farms and agribusinesses in the United States. Its flagship offering, The DIRTT Project, is a structured methodology and program delivered via online courses, 2-day and 1-day workshops, and live stream sessions, supplemented by on-site consulting, transition coaching, and speaking engagements.

Product overview

Transition Point Business Advisors offers a comprehensive suite of succession planning and business advisory services for family-owned farms and agribusinesses. The core offering is The DIRTT Project, a structured program designed to help agricultural families navigate ownership transitions through improved communication, clarified expectations, and leadership development. The DIRTT Project is accessible via an online course (with 32 video chapters, 5 courses, and 2 workbooks), 2-day intensive live workshops, 1-day condensed workshops, and live stream sessions. Beyond The DIRTT Project, the firm provides on-site consulting, transition coaching, speaking engagements, and specialized advisory services in governance, leadership development, and management systems. The firm also produces the Ag Inspo Podcast as a content and thought leadership vehicle. The portfolio operates as a platform-plus-modules architecture centered on The DIRTT Project, with add-on consulting and coaching services that support the core program.

Differentiator

Problem solved

Functional benefit

Brands

• The DIRTT Project®: A signature framework and comprehensive program designed to help agricultural families prepare for ownership transition by improving communication, clarifying expectations, and building leadership capacity. Offered as an online course, 2-day workshop, 1-day workshop, and live stream option.

Products and services

• The DIRTT Project A signature succession planning program for agricultural families providing online access to instructional videos, workbooks, and tools designed to help farm and ranch families prepare for ownership transition by improving communication, clarifying expectations, and building leadership capacity. Delivered as a self-paced online course, 2-day intensive workshop, 1-day workshop, or live stream.
• On-Site Consulting On-site advisory services where Transition Point advisors work directly with farm families at their operations to develop customized transition plans, governance structures, and transition strategies tailored to their specific farm or agribusiness situation.
• Transition Coaching One-on-one coaching services for business owners and leaders navigating transitions, with initial assessment followed by personalized strategy development and ongoing support.
• Speaking Engagements Keynote presentations and breakout sessions on succession planning, leadership development, and business management delivered at conferences, workshops, and private retreats.
• BCSP (Business Continuity Succession Planning) Strategic planning services focused on ensuring business continuity through the succession process, addressing both operational and ownership transitions for family-owned farms and agribusinesses.
• Governance Advisory Advisory services helping family businesses create decision-making structures and governance frameworks that support long-term alignment between family members and business operations.
• Leadership Development Advisory services focused on developing next-generation agricultural leaders through mentorship, skill-building, and preparing successors for ownership and management responsibilities.
• Management System Advisory Advisory services assisting family businesses in developing operational and management systems to support sustainable transitions and ongoing business performance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Frandsen Bank & TrustminorGTM or Marketing Partner · 1 April 2026Frandsen Bank & Trust co-presents a free farm succession planning workshop in East Grand Forks, MN on June 15, 2026. The bank serves as a presenting sponsor for the DIRTT Project Live workshop, helping to promote and host the event for their agricultural customers and community members interested in succession planning.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Family Business Consulting Group: One of the largest US consultancies exclusively focused on family-business advisory, succession planning, governance, and next-generation leadership. Directly comparable to Transition Point in service mix, though operates at far larger scale and across multiple industries beyond agriculture.
• Cambridge Advisors to Family Enterprise: Specialist family enterprise advisory firm providing succession planning, governance, and family dynamics consulting. Closely comparable niche focus and methodology-driven offering, serving multi-generational family businesses (including agribusiness clients).
• Family Business Institute: Consulting and education firm dedicated to family-business continuity, transition planning, and family dynamics. Overlaps with Transition Point's DIRTT framework in approach and target audience.
• Water Street Solutions: Agricultural business advisory firm offering succession planning, peer advisory groups, and management consulting to farm families. Closely comparable in vertical focus and target buyer to Transition Point.

Emerging players

• Legacy Agri Solutions: Specialty consultancy offering farm succession planning and family-farm transition advisory. Closely comparable niche offering though smaller scale and more recent entrant than Transition Point.
• Agri-Succession Advisors (succession-focused ag advisory): Farm Journal's succession planning resources and advisory services address the same farm-family transition buyer through content, events, and consulting — a partial-overlap emerging player with strong media distribution.

Broad incumbents

• Pinion (formerly K·Coe Isom): Large ag-focused accounting, advisory, and business consulting firm offering farm and ranch succession planning alongside tax, financial, and operational services. Comparable in vertical focus but with broader portfolio and significantly larger scale.
• K Coe Group (K·Coe): National ag-focused advisory and accounting firm with deep farm-business succession, tax, and management consulting capabilities. Comparable target market but enterprise-scale incumbents serving the same ag succession buyer.
• RSM US Farm Practice: Mid-market-focused professional services firm with a dedicated ag practice offering farm succession and transition advisory. Comparable buyer profile but embedded within a much larger general consulting platform.

Others

• FamilyFarmed: Non-profit supporting family farms through education, resources, and programs; adjacent to Transition Point's audience but operates as an ecosystem/enabling organization rather than a consulting peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TPBAnow
• YouTubeyoutube.com/user/TransitionPointBA
• Facebookfacebook.com/Transition-Point-Business-Advisors-270202526332841
• LinkedInlinkedin.com/company/transition-point-business-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transition Point Business Advisors