Tourismusverband Vogtland E.v.

What Tourismusverband Vogtland E.v. does

Tourismusverband Vogtland E.v. (TVV) is a German eingetragener Verein (registered non-profit association) founded in 1991 that serves as the destination marketing organization for the Vogtland travel region spanning Saxony and Thuringia across roughly 2,493 km² and approximately 430,000 residents. The association markets, books, and provides information services for inbound tourism, with primary customer segments including families, hiking and cycling enthusiasts, culture travelers, wellness visitors, and winter sports participants. Its headquarters are in Plauen, with operations in Auerbach, and it maintains a lean team of 1–10 employees.

The association operates a digital tourism platform built on the Outdooractive technology stack, comprising the vogtland-tourismus.de website (available in German, English, and Czech), the free Vogtland-App mobile application with offline-capable tour planning, and the Tourenplaner (online route planning tool). Core product assets include five certified Qualitätswege Wanderbares Deutschland hiking trails — Vogtland Panorama Weg® (registered trademark, certified 2005 as the first in Germany's new federal states), Höhensteig Klingenthal, Talsperrenweg Zeulenroda, Kammweg Erzgebirge-Vogtland, and Elsterperlenweg® (registered trademark) — supported by a 3,000 km hiking network, 2,000 km of cycling routes, the Bikewelt Schöneck mountain bike destination, 450 km of cross-country ski trails, and over 10 reservoirs.

TVV's revenue model combines membership fees from tourism businesses and municipalities (recurring), booking commissions on direct accommodations and Pauschalreiseangebote (transactional), brochure and merchandise sales via the Prospektshop (transactional), and advertising/promotional fees from featured listings. Distribution is hybrid: digital direct-to-consumer via website and app, in-person through a network of Tourist-Informationen offices, and indirectly through quality-certified partner networks such as Bett+Bike and Pfoten-Klassifizierung accommodations. Strategic partnerships include Verkehrsverbund Vogtland (integrated public transport via VVV mobil), Sächsische Staatsbäder GmbH (radon-spas at Bad Elster and Bad Brambach), Sparkasse Vogtland Arena (World Cup ski jumping venue), Wanderbares Deutschland, and ADFC. Marketing is multi-channel across Facebook, Instagram, YouTube, TikTok, Pinterest, brochure distribution, trade-show presence, and a Markenbotschafter brand ambassador program.

Name

Tourismusverband Vogtland E.v.

Legal name

Tourismusverband Vogtland E.v.

Website

https://vogtland-tourismus.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismusverband Vogtland E.v. is a registered non-profit regional tourism association founded in 1991 that markets and provides digital booking and information services for the Vogtland travel region spanning Saxony and Thuringia, serving individual leisure travelers and tourism-business members via an Outdooractive-powered website, mobile app, certified hiking trails, and accommodation and activity booking.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), National Park & Conservancy Lodges (THAGAIAI), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Regional destination marketing
• Hiking trail promotion
• Tourism booking platform
• Outdoor recreation services
• Wellness tourism marketing

Headquarters

HQ city

Auerbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from tourism businesses, municipalities, and organizations that benefit from regional tourism promotion and marketing support.
2. Brochure and Publication Sales: Revenue from the Prospektshop selling brochures, maps, and promotional materials to travelers planning visits.
3. Booking Commissions: Commission revenue from direct booking of accommodations, package holidays, and recreational experiences through the platform.
4. Advertising and Promotional Fees: Fees from tourism businesses and partners for featured listings, promotional placements, and advertising within the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Tourismusverband Vogtland E.v. is a regional destination marketing organization that promotes the Vogtland region across Saxony and Thuringia through a digital tourism platform (website, Vogtland-App, Tourenplaner) built on Outdooractive. It markets and coordinates five certified quality hiking trails, the Bikewelt Schöneck mountain bike destination, accommodation booking, package holidays, group travel, and wellness offerings including the Saxon state spas. Revenue is generated from member fees, booking commissions, advertising, and brochure sales rather than direct tourist fees.

Product overview

Tourismusverband Vogtland E.v. operates a comprehensive digital tourism platform for the Vogtland region spanning Saxony and Thuringia in Germany. The core product is the Vogtland tourism website (vogtland-tourismus.de), built on the Outdooractive platform, which serves as the primary portal for vacation planning. The platform is structured around two interconnected systems: the Vogtland-App (a free mobile travel companion offering offline tour access, POI navigation, event discovery, and public transit information) and the Tourenplaner (an online route planning tool for customized hiking, cycling, and riding itineraries). The portfolio includes five certified quality hiking trails (Qualitätswege Wanderbares Deutschland): Vogtland Panorama Weg®, Höhensteig Klingenthal, Talsperrenweg Zeulenroda, Kammweg Erzgebirge-Vogtland, and Elsterperlenweg®, which form the backbone of the region's hiking tourism offering. Supporting products include the Bikewelt Schöneck mountain bike destination with over 150km of trails, accommodation booking services, pre-packaged travel offers (Pauschalreiseangebote) with baggage transfer, group travel packages, and a free brochure ordering service. The ecosystem extends to partner platforms including the VVV mobil public transport app and Outdooractive for tour planning integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Vogtland-App Free mobile application serving as an interactive travel guide for the Vogtland region, providing tour descriptions, route planner, POI and attraction information, event database, public transport schedules, map view with location tracking, offline storage, wish lists, and social media linking for individual travelers and tourists.
• Tourenplaner Vogtland Online tour planning tool allowing visitors to create personalized Vogtland routes for hiking, cycling, or horseback riding. Integrated into the Outdooractive platform for route visualization and navigation.
• Vogtland-Panorama-Weg® Certified quality hiking trail (Qualitätsweg Wanderbares Deutschland) — a 232km circular route encircling the Vogtland region, established in 2005 as the first certified quality hiking trail in Germany's new federal states.
• Höhensteig Klingenthal Certified quality hiking trail (Qualitätsweg Wanderbares Deutschland) in the Klingenthal area, part of the network of five certified quality hiking routes in the Vogtland region.
• Talsperrenweg Zeulenroda Certified quality hiking trail (Qualitätsweg Wanderbares Deutschland) connecting the reservoirs around Zeulenroda, offering views of the Zeulenrodaer Meer and Weidatalsperre.
• Kammweg Erzgebirge-Vogtland Certified quality hiking trail (Qualitätsweg Wanderbares Deutschland) spanning the ridge between the Ore Mountains (Erzgebirge) and Vogtland regions.
• Elsterperlenweg®

Quantifiable outcome

• The Vogtland Panorama Weg was the first certified quality hiking trail in the new federal states of Germany (2005)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Verkehrsverbund Vogtland (VVV)coreStrategic or Co-development PartnerLong-standing partnership for integrated public transport services including the VVV mobil app for real-time schedules, route planning, and mobile ticketing. Enables car-free tourism throughout the region via the Vogtlandnetz.
• OutdooractivecoreTechnology or IntegrationTechnology platform powering the digital tourism infrastructure including the website, tour database, and mobile app with mapping and route planning capabilities.
• Wanderbares DeutschlandcoreStrategic or Co-development PartnerNational hiking organization that certifies quality hiking trails. The association has 5 certified trails including Vogtland Panorama Weg (first certified in new federal states, 2005).
• ADFC (Allgemeiner Deutscher Fahrrad-Club)coreStrategic or Co-development PartnerGerman cyclists' association providing the Bett+Bike quality seal for bicycle-friendly accommodations in the region.
• Sächsische Staatsbäder GmbHcoreStrategic or Co-development PartnerOperator of the royal spa facilities in Bad Elster and Bad Brambach, featuring the strongest radon spring in the world, providing therapeutic wellness experiences.
• Sparkasse Vogtland Arena Vermarktungsgesellschaft mbHmajorStrategic or Co-development PartnerManages the Sparkasse Vogtland Arena in Klingenthal, hosting World Cup ski jumping and Continental Cup Nordic Combined events attracting international visitors.
• DeineTierwelt, GLC, DTVminorStrategic or Co-development PartnerJoint partners for the Pfoten-Klassifizierung (paw classification) for dog-friendly accommodations, a nationwide certification launched October 2020.
• Verband Vogtländischer Gebirgs- und Wandervereine e.V.coreStrategic or Co-development PartnerRegional hiking association organizing public hikes and maintaining the hiking trail network in collaboration with the tourism association.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Outdooractive AG: Provider of the underlying digital tourism platform (website, tour planner, mobile app) that powers Tourismusverband Vogtland. Comparable as an outdoor tourism content and routing platform serving multiple DMOs across Europe.

Direct peers

• Tourismusverband Mecklenburg-Vorpommern e.V. Regional tourism association for Mecklenburg-Vorpommern operating under similar DMO structure with digital platform, quality certifications and event-driven tourism marketing for a comparable regional destination.
• Allgäu GmbH: Destination management organization for the Allgäu region in Bavaria, offering a similar mix of hiking, cycling, winter sports and family tourism with a strong digital platform. Comparable scale and product breadth.
• Tourismusverband Sächsische Schweiz e.V. Regional DMO for the Saxon Switzerland region, operating as a registered association promoting nature-based tourism. Comparable in organizational form, regional scope and reliance on outdoor recreation as core product.
• Schwarzwald Tourismus GmbH: Regional tourism marketing organization for the Black Forest. Operates a comparable digital platform with route planning, accommodation booking and quality certifications, serving similar customer segments (families, hikers, cyclists, wellness).
• Tourismusverband Erzgebirge e.V. Regional tourism association for the neighboring Erzgebirge region in Saxony. Directly comparable as a regional DMO covering a similar mountain/hiking/cycling tourism product with a multi-channel digital platform and partnership-based marketing structure.

Broad incumbents

• Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg. Larger scale and broader portfolio but comparable DMO function and digital platform-based marketing approach.
• Bayern Tourismus Marketing GmbH: State-level tourism marketing body for Bavaria, operating a similar digital platform with outdoor activity content, quality certifications and event marketing. Larger and broader but overlapping in target markets.
• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany promoting the country internationally. Functions as an upstream marketing layer that regional DMOs like Tourismusverband Vogtland plug into for international demand generation.
• Thüringer Tourismus GmbH: State-level tourism marketing organization for Thuringia, which contains the Thuringian portion of the Vogtland region. Broader mandate and larger budget, but overlapping destination content and target audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHyVxWA62w2bjpzd9tu6ZSw
• Facebookde-de.facebook.com/UrlaubimVogtland
• Instagraminstagram.com/vogtland_tourismus
• Pinterestpinterest.de/urlaubimvogtland
• TikToktiktok.com/@visitvogtland
• LinkedInlinkedin.com/company/tourismusverband-vogtland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusverband Vogtland E.v.