What Homegrown Property Development does

Homegrown Property Development is a privately owned, family-run UK property developer that acquires, refurbishes, converts and sells residential and commercial real estate. The company operates across the full development lifecycle, from off-market sourcing and acquisitions through planning, construction and disposal, and manages a mix of outright development schemes, permitted-development conversions, and long-let commercial investments. It is headquartered in London and operates across Northamptonshire, Cambridgeshire, Essex and Greater London, with over 10 million square feet of real estate developed across the UK to date.

The firm's portfolio includes The Barker Buildings, a 68-unit conversion of a former shoe factory in Northampton Town Centre with prices from £130,000, alongside past projects such as TechWest House (a 40,000 sq ft London W3 office-to-residential permitted development conversion), Monkstone House (a 28,000 sq ft Peterborough office block producing 12% annual rental income) and Ewing House (a 20,000 sq ft Essex office investment sold after refurbishment at a 10% net yield). Counterparties have included a FTSE 100 Company and the BBC Pension Fund.

Homegrown makes money primarily through one-off property sales (development profit and capital uplift) and, on a smaller subset of assets, through retained rental income. It runs a sales-led go-to-market, using appointed estate agents such as Edward Knight for residential unit sales and direct project-team sales for larger commercial transactions. Pricing is per-unit for residential schemes and per-asset for commercial deals. The firm has 1-10 employees and pursues a small number of hand-picked schemes each year, often in joint venture with capital partners such as Peritus Corporate Finance.

Name

Homegrown Property Development

Legal name

Homegrown Property Development

Website

https://homegrown-property.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Homegrown Property Development is a privately owned, family-run UK property developer that sources, refurbishes and sells residential and commercial real estate. It serves individual buyers, buy-to-let investors and corporate tenants, focusing on regeneration projects across England.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118), Commercial and Institutional Building Construction (23622), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Residential property development
• Commercial property investment
• Property regeneration services
• Real estate development
• Buy-to-let apartments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Property Development and Sales: The company acquires, develops, and sells residential and commercial properties. They undertake development projects from acquisition through planning, construction, and point of sale. Properties are sold to end purchasers including homeowners and buy-to-let investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Homegrown Property Development acquires, plans, develops, and sells residential and commercial property projects across the UK. The company focuses on regeneration of disused buildings, change-of-use conversions, and refurbishment programmes, delivering individual apartments and commercial investments to end-purchasers, buy-to-let investors, and corporate tenants.

Product overview

Homegrown Property Development is a privately owned, family-run property development company specializing in residential and commercial property across the UK. The company operates across the full development lifecycle including project sourcing and acquisitions, planning, and development management. Their portfolio consists of individual development projects spanning residential conversions (such as The Barker Buildings, a 68-unit former shoe factory conversion in Northampton) and commercial-to-residential permitted development schemes (including TechWest House in London and Monkstone House in Peterborough). They also manage existing tenanted commercial investments (such as Ewing House in Essex). The company focuses on regeneration, sustainable growth, and bringing disused buildings back into productive use.

Differentiator

Problem solved

Functional benefit

Products and services

• The Barker Buildings A residential conversion of a former shoe factory in Northampton town centre, comprising 68 apartments (studio, 1 and 2 bedrooms) with modern industrial-inspired design, private gated parking, bike storage, and secure electronic entrances. Prices start from £130,000.
• TechWest House

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Peritus Corporate FinancecoreStrategic or Co-development Partner · 1 October 2018Joint venture partnership established in October 2018 to bring a former Barker factory back into use in Northampton Town Centre. Collaboration focused on The Barker Buildings development. Peritus provided corporate finance expertise and positive external validation of the development project.
• Edward Knight Estate AgentscoreChannel Partner/ Reseller/ DistributorAppointed as the official sales agent for The Barker Buildings development in Northampton. Handles viewings, reservations, and sales transactions for the 68 apartments.
• LOFT InteriorsminorOthersPartnership with LOFT Interiors for interior design services at The Barker Buildings. Created bespoke furniture packages unique to the development, showcased in the show home. Packages include design, delivery, and installation.
• Holland BuildminorOthersConstruction contractor for The Barker Buildings development. Mentioned as part of the team effort for the successful show home launch in May 2021.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vistry Group: UK housebuilder with a significant regeneration and partnerships division (formerly Bovis/Galliford Try Partnerships). Overlaps with Homegrown's regeneration and change-of-use narrative but at substantially larger scale with institutional capital partners.
• Avant Homes: UK regional housebuilder operating across the North, Midlands and South with a private-rented sector arm. Comparable to Homegrown in operating in secondary UK towns like Northampton and Peterborough but at materially larger scale and with institutional private equity backing.
• Keepmoat Homes: UK housebuilder specializing in brownfield regeneration and partnership housing with local authorities and Homes England — directly comparable to Homegrown's regeneration focus but at much larger scale. A useful benchmark for the addressable opportunity if Homegrown were to scale.
• Galliford Try: UK housebuilder with regeneration and partnerships focus (Linden Homes and Partnerships & Regeneration divisions). Comparable to Homegrown's regeneration narrative across UK regions but at substantially larger scale, with public-company disclosure and institutional capital.
• Henry Boot plc: UK regional property development and investment business with a Hallam Land Management arm, similar in its mix of residential development and longer-term property investment. Larger than Homegrown but operates on a comparable regional UK regeneration thesis with publicly-traded governance.
• Crest Nicholson: UK residential developer with a mixed-tenure, regeneration-oriented product range and a regional operating model covering the South of England. Comparable to Homegrown in its investor-and-owner-occupier buyer mix but with significantly broader scale and listed-company governance.

Direct peers

• Telford Homes: London-focused residential developer (taken private in 2022) of comparable size, focused on for-sale and build-to-rent schemes in regeneration areas. Similar investor-led product mix and similar reliance on a small in-house team supplemented by long-standing consultants and contractors.
• Mount Anvil: London-focused residential developer of similar scale and similar aesthetic emphasis on well-designed, design-led schemes. Comparable in team size and project-by-project development model, and overlapping with Homegrown's TechWest House geographic and product profile in London.
• Helical plc: London-listed specialist in office-to-residential change-of-use development, very similar to Homegrown's TechWest House playbook. Operates at small-team scale and sources off-market opportunities in London and the South East, with comparable project sizes and a similar mix of trading and held assets.
• Inland Homes plc: UK-focused residential developer with a strong brownfield regeneration focus on underused land and buildings, closely mirroring Homegrown's regeneration value proposition. Operates at a similar small-mid scale with a comparable for-sale residential model including partnerships with agents for distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/homegrownpropertyuk
• LinkedInlinkedin.com/company/homegrown-property-development

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homegrown Property Development