In Good Company, Netherlands
In Good Company B.V. is a Netherlands-based boutique consultancy (1-10 employees) delivering assessments, coaching, training, and organizational consultancy grounded in positive psychology and Emotional Intelligence methodology for Dutch enterprise and public-sector clients.
- Company typePrivate
- Founded2010
- HeadquartersNieuwkoop, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What In Good Company, Netherlands does
In Good Company B.V. is a privately held Dutch boutique professional services firm founded in 2010 and headquartered in Nieuwkoop, Netherlands. The firm delivers four integrated service lines to organizational clients: assessments (competency-based selection assessments and leadership assessments with an Emotional Intelligence focus using Daniel Goleman's four-dimension model), individual coaching (career, leadership, and personal development, delivered online and offline), training programs (Appreciative Leadership, Roos van Leary behavior influence, and Kernkwadrant workshops), and organizational consultancy covering change management and strategic HR planning. Its methodology is grounded in positive psychology and "talentgericht werken" (talent-focused working), built around publicly available frameworks — Daniel Goleman's EI model, Daniel Ofman's Kernkwadrant, Roos van Leary's interaction model, and the STARR behavioral interview technique.
The firm's assessment stack integrates third-party psychometric instruments including Ixly's Barista game for emotion perception measurement, TestGroup's The Bridge Personality questionnaire, and TMA's talents and motivations analysis. Service delivery is consultant-led by a small team (1-10 employees) including Director Yuri Kweekel, two assessors (Esmée van den Berg - van Laren, Melissa Sybesma), and talent coaches. The firm has served over 200 clients across 10+ years and reports 5,000+ candidate outcomes, with notable engagements including a 70-trajectory matching project for Sunweb Group and 200+ subsidized coaching engagements for APG. Customer logos span aviation (KLM), travel (Sunweb), retail (Dirk van den Broek, Deka), water management (Vitens), pensions (APG), logistics (Detailresult Logistiek), and government (Gemeente Krimpen aan den IJssel).
The firm operates a sales-led, direct-engagement go-to-market with no external funding, no disclosed revenue, and no parent or holding structure. Pricing is project-based: half-day assessment scans, two-day comprehensive assessments, per-participant training fees, and hourly/session coaching. Distribution relies on direct relationships with HR departments, word-of-mouth referrals, and content marketing via the firm's Dutch-language blog, YouTube channel, whitepapers, and downloadable mini-guides. No API, mobile app, or technology product is offered; service delivery is human-driven.
In Good Company, Netherlands firmographics
Firmographics- Name
- In Good Company, Netherlands
- Legal name
- In Good Company B.V.
- Website
- https://ingoodcompany.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In Good Company B.V. is a Netherlands-based boutique consultancy (1-10 employees) delivering assessments, coaching, training, and organizational consultancy grounded in positive psychology and Emotional Intelligence methodology for Dutch enterprise and public-sector clients.
- Ownership category
- akta.pro rank
In Good Company, Netherlands industry classification
Industry- Product category
- Talent Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Leadership Development & Executive Coaching (BPAHAGAD)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)
Keywords
Where In Good Company, Netherlands is headquartered
LocationHeadquarters
- HQ city
- Nieuwkoop
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
In Good Company, Netherlands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Assessment Services: Professional assessment services including competence-based assessments, leadership assessments with EI focus, and talent scans. Provided both online and in-person. Revenue generated through per-assessment fees based on complexity and duration (half-day scans vs. two-session complete assessments).
- Coaching Services: Individual coaching services available both online and offline. Career coaching, personal development coaching, and executive coaching. Revenue generated through hourly or session-based fees.
- Training Programs: Various training programs including Appreciative Leadership (3-day training), Roos van Leary (2-day training, 1-day workshop), and Kernkwadrant workshops. Offered as open enrollment and in-company programs. Revenue through per-participant fees.
- Consultancy Services: Organizational consultancy for change management, organizational development, and strategic HR planning. Custom engagement-based revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Assessment Scan (Half-day) |
| Other | Multi-year contract | Complete Assessment (Two day sessions) |
| Subscription | Annual | Assessment Advisor Position |
| Other | Multi-year contract | Appreciative Leadership - 3 Day Open Enrollment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
In Good Company, Netherlands product offering
Product offeringCore offering
In Good Company is a Dutch assessment, coaching, training, and consultancy bureau that helps organizations and individuals with talent selection, development, and retention. They deliver competency-based and leadership assessments grounded in positive psychology, individual coaching (career, leadership, team), training programs (Appreciative Leadership, Roos van Leary, Kernkwadrant), and organizational consultancy for change management and strategic HR planning, both online and offline.
Product overview
In Good Company offers a unified talent management service platform combining four core service lines: Assessments (competency-based and leadership assessments measuring Emotional Intelligence), Coaching (individual career and leadership coaching), Training (programs on Appreciative Leadership, behavior influence using the Roos van Leary model, and Core Quadrant methodology), and Consultancy (change management and strategic HR advisory). The company operates from a positive psychology and talent-focused working methodology, utilizing third-party psychometric tools (Ixly, TestGroup/The Bridge Personality, TMA) within their assessment services. Key products include specialized leadership assessments with Emotional Intelligence measurement, competency-based selection assessments, and various training programs including Appreciative Leadership (Waarderend Leiderschap) and Core Quadrant (Kernkwadrant) methodology workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Leiderschapsassessment (Leadership Assessment) Specialized leadership assessment focused on Emotional Intelligence (EI) measuring self-awareness, self-regulation, social awareness, and relationship management using Daniel Goleman's model. Includes questionnaires, role-plays, psychometric games, capacity tests, and competency-focused interviews for leadership candidates.
- Competentiegericht Assessment (Competency-Based Assessment) Selection assessment measuring competency levels against a customized job or competency profile. Uses questionnaires, capacity tests, role-plays, and competency-focused interviews to provide selection and/or development advice.
- Coaching Individual coaching services delivered both online and offline, including career coaching, leadership coaching, and team coaching. Helps clients define coaching questions and guides them toward personal and professional goals.
- Training Various training programs supporting individuals and teams in achieving goals, focusing on collaboration, leadership, and communication. Offered as open enrollment and in-company programs.
- Consultancy Advisory services for organizational development, change management, and strategic HR planning. Assists clients in organizational transformation processes and human capital strategy.
- Training Waarderend Leiderschap (Appreciative Leadership Training) Three-day training program focused on strengthening Emotional Intelligence for leadership, covering trust, talent-focused approach, and positive impact. Available as open enrollment (max 8 participants) and in-company programs.
- Training Effectief Beïnvloeden van Gedrag (Effective Behavior Influence Training) Training focused on the Roos van Leary interaction model, helping participants gain insight into their own interaction patterns. Includes the Interpersoonlijk Profiel (IPP) questionnaire and practical exercises.
- Kernkwadrant Training (Core Quadrant Training) Workshop on talent-focused working using the Core Quadrant model (Daniel Ofman), teaching participants to create their own core quadrant and apply it with employees for development and coaching conversations.
Quantifiable outcome
- 5,000+ candidates helped through assessments, coaching, and training
- +3 more outcomes
Companies that use In Good Company, Netherlands
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
In Good Company, Netherlands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
In Good Company, Netherlands partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
In Good Company, Netherlands competitors and assessment
Company assessmentDirect peers
- Schouten & Nelissen: Schouten & Nelissen is a long-established Dutch leadership development and training provider offering open-enrollment programs, in-company training, and executive coaching. Comparable as a Netherlands-headquartered competitor offering training, leadership development, and coaching to similar organizational buyers.
- Assessio: Assessio is a Dutch assessment-specialist firm focused on selection and development assessments, including personality and competency-based tools for hiring decisions. Directly comparable as an assessment-centric peer using psychometric methodologies to serve Dutch enterprise HR teams.
- ICG (Instituut voor Communicatie en Gedrag): ICG is a Dutch training and coaching provider focused on communication, leadership, and behaviour-change programs for professionals and teams. Comparable as a Netherlands-headquartered coaching and training peer addressing similar leadership-development pain points.
- GITP: GITP is a Dutch HR and leadership consultancy offering assessments, coaching, and development programs to mid-market and enterprise clients across the Netherlands. Directly comparable as a fellow Dutch assessment-and-coaching firm operating in the same talent-management niche.
- TMA Method: TMA Method is a Dutch talent and motivation analysis provider offering psychometric assessments that In Good Company explicitly uses as a third-party tool. Directly comparable as a peer in the Dutch psychometrics-and-assessment space and an instrument-level competitor for the same HR-buyer segment.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, leadership development, talent assessment, and coaching across all major geographies. Comparable as a broad incumbent covering adjacent leadership-assessment and executive-coaching services at enterprise scale.
- Cegos: Cegos is a global training, leadership development, and organizational consultancy with a strong European footprint. Comparable as a broad incumbent offering training and leadership-development services overlapping with In Good Company's training and consultancy lines.
- SHL (Expleo): SHL is a global leader in psychometric assessment and talent measurement, serving multinational employers with selection and development tools. Comparable as a much larger incumbent in the same assessment/psychometrics category serving overlapping enterprise HR buyers.
- Aon Assessment Solutions: Aon Assessment Solutions is a global talent-assessment business within Aon providing selection, development, and psychometric assessments to enterprise HR. Comparable as a broad incumbent in the same assessment-and-psychometrics space serving multinational clients.
Emerging players
- Cappfinity: Cappfinity is a UK-headquartered psychometric-assessment and talent-insights provider selling online situational-judgement and strength-based assessments to enterprise HR teams. Comparable as an emerging player in the digital psychometrics space intersecting with In Good Company's assessment offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
In Good Company, Netherlands social profiles
Digital presenceIn Good Company, Netherlands financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Good Company, Netherlands leadership team
Management profileNumber of profiles
Profiles5 records
In Good Company, Netherlands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Good Company, Netherlands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Good Company, Netherlands
What does In Good Company, Netherlands do?
In Good Company is a Dutch assessment, coaching, training, and consultancy bureau that helps organizations and individuals with talent selection, development, and retention. They deliver competency-based and leadership assessments grounded in positive psychology, individual coaching (career, leadership, team), training programs (Appreciative Leadership, Roos van Leary, Kernkwadrant), and organizational consultancy for change management and strategic HR planning, both online and offline.
Is In Good Company, Netherlands a public or private company?
In Good Company, Netherlands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Good Company, Netherlands founded?
In Good Company, Netherlands was founded in 2010. It employs 1 to 10 people.
Where is In Good Company, Netherlands based?
In Good Company, Netherlands is headquartered in Nieuwkoop, Netherlands, in the Europe region.
How does In Good Company, Netherlands make money?
Four revenue lines are on record. Assessment Services are the primary driver. The others are coaching Services, training Programs and consultancy Services.
Who are In Good Company, Netherlands's main competitors?
Direct peers on record are Schouten & Nelissen, Assessio, ICG (Instituut voor Communicatie en Gedrag), GITP and TMA Method. Broad incumbents are Korn Ferry, Cegos, SHL (Expleo) and Aon Assessment Solutions. Cappfinity is listed as an emerging player.
Does In Good Company, Netherlands have an API?
No public API is recorded for In Good Company, Netherlands.
What industry is In Good Company, Netherlands in?
In Good Company, Netherlands's product category is Talent Management Consulting. Its primary akta.pro industry code is BPAHAGAD, Leadership Development & Executive Coaching, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 8742.