Label Fait Maison

What Label Fait Maison does

Label Fait Maison, legally Association Promotion Du Fait Maison, is a Swiss non-profit certification body founded in 2017 in Pully, Switzerland. The organization awards and promotes a voluntary culinary label recognizing restaurants that prepare their dishes on-site using fresh, minimally processed ingredients while avoiding pre-packaged industrial products. The label's core technology is a criteria-based certification framework backed by an inspection methodology that includes an initial audit followed by unannounced site visits every 12-18 months, with non-homemade items required to be clearly marked on menus. Certified establishments display the distinctive orange cutting board logo at entrances and on menus in multiple language variants (Fait Maison, Hausgemacht, Huusgmacht, Homemade).

The organization operates a network of more than 600 certified restaurants across Switzerland, spanning cantons including Vaud, Geneva, Zurich, Bern, Valais, and Fribourg. Its product surface includes the core certification, a searchable consumer-facing restaurant directory with cuisine-type filtering (Traditional, Italian, Vegetarian/Vegan, Mediterranean, Asian, Gastronomic, Casual Dining), a recipes platform, periodic inspection services, and multilingual member communication materials. Label Fait Maison generates revenue through recurring annual membership fees of CHF 350 for independent restaurants and CHF 560 for collective catering establishments, with pricing bundled to cover the cost of periodic inspections. The go-to-market is community-led: restaurants self-apply, undergo certification, and benefit from joint marketing campaigns, networking events, and directory visibility.

The label was established through a coalition of four founding partners — GastroSuisse, Slow Food Switzerland, the Swiss Taste Week foundation, and the Federation of Swiss Consumers (FRC) — which collectively confer industry and consumer-side credibility. Additional minor partnerships extend the ecosystem to Lunch Check (employee meal benefits), Swiss Wine Gourmet, Gilde, and the Swisstainable sustainability program. The organization operates with a small team of 1-10 employees and is domiciled as a Swiss association rather than a commercial entity.

Name

Label Fait Maison

Legal name

Association Promotion Du Fait Maison

Website

https://labelfaitmaison.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Label Fait Maison is a Swiss non-profit certification body that awards and promotes a voluntary culinary label to restaurants preparing dishes on-site from fresh, unprocessed ingredients. It operates a network of 600+ certified restaurants across Switzerland under an annual membership model.

Ownership category

akta.pro rank

Product category

Restaurant Quality Certification

akta.pro primary industry

Certification Program Administration & Scheme Management (Standard Owners) (AFALACAC)

akta.pro secondary industries

Witness Audits, Office Assessments & Certification Governance Services (AFALACAG), Pre-Assessment, Gap Assessment & Certification Readiness Services (AFALACAE)

Keywords

• Restaurant certification
• Homemade food label
• Culinary quality certification
• Food service certification
• Voluntary quality label

Headquarters

HQ city

Pully

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: Label Fait Maison generates revenue through annual membership fees charged to certified restaurants. Independent restaurants pay CHF 350 per year, while collective catering establishments pay CHF 560 per year. These fees also cover the cost of periodic inspections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Label Fait Maison awards and promotes a voluntary culinary certification for restaurants serving dishes prepared in-house from raw, fresh ingredients rather than pre-packaged industrial products. Certification involves online application, an initial interview and inspection, menu adjustments to clearly mark non-homemade items, and periodic unannounced inspections every 12-18 months to verify ongoing compliance. Certified establishments display a recognizable orange cutting board logo at their entrances and on menus (available in French, German, Romansh, and English variants) and are listed in a public directory of 600+ restaurants across Switzerland.

Product overview

Label Fait Maison is a Swiss culinary certification organization operating a network of over 600 certified restaurants across Switzerland. The core offering is the Fait Maison certification, a quality label recognizing restaurants that prepare dishes on-site using fresh ingredients, avoiding pre-packaged industrial products. The organization provides a searchable restaurant directory with filtering by cuisine type (Traditional, Italian, Vegetarian/Vegan, etc.), services, and location. Additional services include recipe sharing from certified establishments, annual inspection/audit services, and professional communication materials. The certification covers membership fees of CHF 350 annually for independent restaurants and CHF 560 for collective catering establishments, including the cost of inspections conducted approximately every 12-18 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Label Fait Maison Certification A voluntary culinary certification awarded to restaurants that prepare dishes entirely or mostly on-site using fresh, minimally processed ingredients, avoiding pre-cooked industrial products. The certification process includes online registration, an initial interview and on-site inspection, required menu adjustments to clearly mark non-homemade items, and periodic unannounced inspections approximately every 12-18 months to verify ongoing compliance. Certified restaurants display the distinctive orange cutting board logo at their entrance and on their menus (available in French, German, Romansh, and English variants), gain access to professional communication materials, and are listed in the public online directory. Two pricing tiers apply: CHF 350 per year for independent restaurants and CHF 560 per year for collective catering establishments, with fees covering both certification and inspection costs.
• Restaurant Directory Network A searchable online directory of over 600 certified Label Fait Maison restaurants across Switzerland, filterable by region, locality, canton, cuisine type (traditional, Italian, vegetarian/vegan, international, Mediterranean, Asian, gastronomic, brunch), and available services (terrace, takeaway, catering, opening hours). The directory serves as the primary consumer-facing discovery channel for the certification program and is accessible free of charge to the public.

Quantifiable outcome

• Over 600 restaurants across Switzerland have been certified with the Fait Maison label

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• GastroSuissecoreStrategic or Co-development Partner · 1 January 2017GastroSuisse is one of the four founding partners of the Label Fait Maison, established in 2017. As the leading association for Swiss hospitality, GastroSuisse provides industry credibility and is instrumental in promoting the label within the Swiss restaurant industry.
• Slow Food SwitzerlandcoreStrategic or Co-development Partner · 1 January 2017Slow Food Switzerland is a founding partner of Label Fait Maison (2017). The partnership aligns the label with Slow Food's philosophy of quality, local, and sustainable food, enhancing the label's credibility in artisanal and craft food circles.
• Swiss Taste Week (Fondation pour la promotion du Goût)coreStrategic or Co-development Partner · 1 January 2017Swiss Taste Week (Fondation pour la promotion du Goût) is a founding partner of Label Fait Maison established in 2017. The partnership connects the label with taste education and promotion of quality Swiss cuisine.
• Federation of Swiss Consumers (FRC)coreStrategic or Co-development Partner · 1 January 2017The Federation of Swiss Consumers (FRC) is a founding partner of Label Fait Maison (2017). As a consumer advocacy organization, FRC provides consumer trust and validates the label's commitment to transparency and quality.
• GildeminorOthersGilde is shown as a brand partner on restaurant listings, indicating a commercial partnership or endorsement relationship.
• Lunch CheckminorOthersLunch Check is shown as a partner on restaurant listings, suggesting compatibility with the Lunch Check employee benefit system.
• Swiss Wine GourmetminorOthersSwiss Wine Gourmet is shown as a partner on restaurant listings, indicating a connection with Swiss wine promotion in the culinary context.
• SwisstainableminorOthersSwisstainable I – committed is shown as a partner on some restaurant listings, indicating alignment with sustainability initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bib Gourmand (Michelin Guide): Michelin's recognition category for good-quality, good-value restaurants, also awarded via unannounced inspections. Not a paid membership scheme, but the most established parallel 'independent inspector-driven quality mark' for restaurants in Switzerland and globally.
• GastroSuisse Gilde etablierter Gastronomen: Quality label of Switzerland's largest hospitality trade association, listed as a partner of Fait Maison. Comparable as an industry-association-backed restaurant quality mark competing in the same Swiss consumer mindshare.
• Gault&Millau Switzerland: Swiss restaurant guide with annual scoring of restaurants by independent reviewers. Comparable as a recognised quality authority on Swiss restaurants with similar surprise-inspection rigour, though it is editorial rather than a paid certification programme.
• Slow Food Presidia: Slow Food International's programme protecting artisanal food products and small-scale producers. Comparable as a quality-and-authenticity certification scheme under the Slow Food brand, which is also a core founding partner of Fait Maison, though Presidia targets producers rather than restaurants.

Emerging players

• WWF Switzerland (sustainability programmes): Runs sustainability engagement programmes referenced via the Swisstainable partner label on Fait Maison listings. Comparable as an emerging partner ecosystem that bundles sustainability and quality marks with hospitality businesses in Switzerland.

Direct peers

• Food Made Good: Restaurant sustainability programme run by the Sustainable Restaurant Association. Directly comparable: voluntary membership, star-rated tiers, recurring fees, and a recognisable consumer-facing mark positioned as a quality differentiator for restaurants.
• Sustainable Restaurant Association: UK-based non-profit that rates and certifies restaurants on sustainability criteria with a tiered 'Food Made Good' mark. Directly comparable as a multi-criteria, audit-driven food-service certification scheme whose membership model, fee structure, and category (restaurant quality attributes) closely parallel Fait Maison.
• Green Key: International voluntary eco-label awarded to hospitality businesses including restaurants and hotels. Closely comparable in structure: independent certifications, recurring fees, surprise audits, and a globally recognised visual mark used by members to signal a quality attribute that consumers cannot verify themselves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/label-fait-maison

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Fait Maison