What Infant Massage USA does

Infant Massage USA is a 501(c)(3) nonprofit organization founded in 2005 and headquartered (by mailing address only) in Fairfax, Virginia, operating fully remotely since 2018 with 1-10 employees. It functions as the official U.S. chapter of the International Association of Infant Massage (IAIM), a Sweden-based global body, and is the exclusive domestic licensor of IAIM's Certified Educator of Infant Massage (CEIM) curriculum, including the proprietary "Sensational Baby" program.

The organization monetizes through a layered model: individual CEIM training at approximately $795 per participant, agency/institutional training at approximately $6,200 plus travel, recurring membership renewals, e-commerce store sales, and donations (including SEED scholarships awarded to 14 recipients over a two-year period). Since 2005, the organization reports training more than 10,000 CEIMs and reaching more than 23,000 families, with 15+ International Trainers delivering programming across all 50 U.S. states and selected international locations (Okinawa, Ecuador). Operational leadership is anchored by Operations Manager Stephanie Friedersdorff.

Strategic positioning is reinforced through clinical and professional partnerships (Erikson Institute's Fussy Baby Network, Postpartum Support International) and continuing-education approvals across AOTA, NCBTMB, the Ohio Nurses Association, and IBLCE, which embed the credential into multiple allied-health disciplines. The 2022 Top-Rated Award from Candid/GuideStar reflects third-party validation of nonprofit transparency. No AI/ML capabilities, patents, mobile applications, or external funding rounds are disclosed.

Name

Infant Massage USA

Legal name

Infant Massage USA

Website

https://infantmassageusa.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Infant Massage USA is a 501(c)(3) nonprofit serving as the official U.S. chapter of the International Association of Infant Massage, certifying Educators (CEIMs) to teach infant massage to parents and caregivers across all 50 states.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Training

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Prenatal & Postnatal Massage (HSADAHAD)

akta.pro secondary industries

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ), Infant & Toddler Nanny Services (HSAAABAJ), Prenatal & Postnatal Massage (HSALAEAD)

Keywords

• Infant massage education
• Certification training programs
• Parent caregiver classes
• Continuing education credits
• Early childhood training

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CEIM Certification Training: 4-day training programs that certify individuals as Certified Educators of Infant Massage. Training is offered in-person and virtually, with pricing at $795 for the training plus materials.
2. Store Sales: Sale of training materials, baby dolls, books, and related educational products through the Infant Massage USA store (shopinfantmassageusa.org).
3. Membership Fees: Annual membership fees for CEIMs providing access to resources, support network, and continuing education. Training fee includes one year of membership.
4. Donations: Charitable donations from individuals supporting the mission to promote nurturing touch. Includes General Fund, Humanitarian Fund, and Community Scholarship Fund. Employer matching available.
5. Agency Training Contracts: Private training sessions for organizations at $6,200 training fee plus trainer travel expenses. Discounted group rates available for 3+ participants from same organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Infant Massage USA is a nonprofit organization that provides infant massage educator certification training (CEIM) and parent/caregiver classes based on the International Association of Infant Massage (IAIM) curriculum. It certifies professionals to teach infant massage in their local communities, supports them through a membership network, and delivers continuing education units through approved professional bodies. The organization also runs the SEED scholarship program to expand access for underserved communities.

Product overview

Infant Massage USA operates as a nonprofit support network offering a single unified certification product: the CEIM (Certified Educator of Infant Massage) Training program. This core offering is supplemented by parent/caregiver classes delivered by certified educators, the Sensational Baby Program curriculum for standardized instruction, SEED Scholarships for underserved communities, Agency Training contracts for organizational bulk enrollment, and Continuing Education Units through multiple professional bodies. The organization serves as the U.S. chapter of the International Association of Infant Massage (IAIM) and has trained over 10,000 students reaching more than 23,000 families since 2005.

Differentiator

Problem solved

Functional benefit

Brands

• Sensational Baby: A consistent, IMUSA-approved class curriculum developed for Certified Educators to use with families after earning their certification.

Products and services

• CEIM Certification Training Four-day intensive training program (in-person or virtual livestream) that certifies individuals as Certified Educators of Infant Massage (CEIM), including a home study exam and a practicum of teaching five families. Priced at $795 plus separately purchased materials.
• Parent/Caregiver Classes Small-group or individual infant massage instruction for parents and caregivers, lasting 4-6 weeks, taught by CEIMs who demonstrate strokes on dolls while parents practice on their babies.
• Agency Training Program Private on-site or virtual certification training contracts for organizations (state departments, home visiting programs, foster care agencies, hospitals, nonprofits) at $6,200 per training plus trainer travel, with a 10% group discount for 3+ participants.
• Continuing Education Units (CEUs) Continuing education credits awarded upon completion of CEIM Training Parts 1 and 2, approved for occupational therapists, massage therapists, nurses, lactation consultants, and maternal mental health professionals through multiple credentialing bodies.
• Infant Massage USA Store (Training Materials) E-commerce store selling training materials, 20-inch flexible soft-bodied baby dolls required for CEIM practicum, books, and related educational products for educators and parents.

Quantifiable outcome

• CEIMs share curriculum with five families to earn certification, extending reach to 23,000+ families
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Association of Infant Massage (IAIM)coreStrategic or Co-development PartnerInfant Massage USA is the official U.S. chapter of IAIM, headquartered in Sweden. All training curriculum is based on IAIM's international standards, and trainers earn the International Association of Infant Massage Trainer (IAIMT) designation. This affiliation provides global recognition and standardized methodology across 60+ countries.
• Erikson InstitutecoreStrategic or Co-development PartnerPremier graduate school dedicated to child development. IMUSA collaborates with Erikson Institute's Fussy Baby Network program on content related to connection, touch, and family support. The FAN (Facilitating Attuned Interactions) framework is used in partnership for professional development and curriculum enhancement.
• Candid (GuideStar)minorOthersThird-party nonprofit transparency platform. IMUSA maintains a Guidestar profile with organizational information, 990 filings, and impact metrics for donor transparency.
• Postpartum Support InternationalminorGTM or Marketing PartnerProfessional organization supporting maternal mental health. IMUSA training approved for 6-Hour Advanced Requirement through PSI's Affiliate Program, expanding reach to maternal mental health professionals.
• American Occupational Therapy Association (AOTA)minorGTM or Marketing PartnerAOTA Approved Provider of professional development (Course approval ID# 6015). Training offered as live distance learning and distance learning at 2.5 and 2.6 CEUs for occupational therapists.
• National Certification Board for Therapeutic Massage and Bodywork (NCBTMB)minorGTM or Marketing PartnerApproved Provider #450085-06. Part 1 and Part 2 each approved for 28 CE Hours for massage therapists and bodyworkers seeking infant massage certification.
• Ohio Nursing AssociationminorGTM or Marketing PartnerApproved provider for nursing continuing education (OBN-001-91). Part 1 approved for 25 Contact Hours, Part 2 approved for 28 Contact Hours.
• International Board of Lactation Consultant Examiners (IBLCE)minorGTM or Marketing PartnerIMUSA training approved for 24.50 R-CERPS for lactation consultants seeking continuing education in infant massage and nurturing touch.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Hand in Hand Parenting: Nonprofit offering parenting classes and a certified instructor program, with parent education and professional training in attachment-based approaches. Comparable community-led, nonprofit training distribution model targeting parents of young children.
• The Gottman Institute: Provides parenting and relationship education with a certification track for professionals working with families. Comparable in delivering research-based parenting curricula via multi-day trainings to professionals serving families with young children.
• Postpartum Support International (PSI): Approved provider pathway partner for IMUSA's CEIM training (6-Hour Advanced Requirement). Focused on maternal mental health, with comparable nonprofit training and CEU model serving perinatal professionals and agencies.

Broad incumbents

• International Association of Infant Massage (IAIM): Sweden-headquartered global parent organization of Infant Massage USA; sets the international curriculum standard and credentialing framework across 60+ countries. Operates as the global incumbent in infant massage education, of which IMUSA is the U.S. chapter.
• DONA International: Largest doula certification organization, offering birth and postpartum doula training with continuing education. Comparable nonprofit model with certification, membership, and parent-referral infrastructure targeting the same early-childhood professional audience.
• Lamaze International: Long-established nonprofit providing childbirth educator certification, parent classes, and continuing education for perinatal professionals. Competes for the same institutional training budgets (hospitals, agencies) and parent education wallet share, with a broader scope.

Direct peers

• Healthy Children Project: Provides lactation and perinatal professional training and certification (e.g., Certified Lactation Counselor) for early childhood professionals. Closely comparable to IMUSA in audience (early childhood professionals), delivery model (multi-day certification trainings), and CEU-based distribution.
• CAPPA (Childbirth and Postpartum Professional Association): Certifies postpartum doulas, lactation educators, and newborn care specialists via multi-day trainings and ongoing continuing education. Comparable model: training early childhood professionals for parent-facing service delivery, with membership and CEU offerings.
• International Lactation Consultant Association (ILCA): Professional association for IBCLC lactation consultants with certification, continuing education, and member support. Directly comparable audience (lactation consultants are an IMUSA target segment) and training/Certification infrastructure model.

Regional players

• Erikson Institute: Strategic partner via the Fussy Baby Network. Premier U.S. graduate school for child development offering professional development for infant/early childhood practitioners. Comparable in audience and CEU-eligible training scope, though broader and academically positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infant Massage USA