What Frog Design does

Frog Design, founded in 1969 by Hartmut Esslinger in Germany's Black Forest as Esslinger Design and renamed frog after relocating to California in 1979, is a global design and innovation consultancy now operating as a wholly-owned subsidiary of Capgemini Invent, the innovation arm of Capgemini SE. The firm delivers professional services spanning growth strategy, user experience design, product design, service design, brand strategy, innovation strategy, organization design, venture design, social impact, membership and loyalty, and sustainability, organized into Business, Brand, Experience, Activation, and Enablement pillars.

Frog's underlying methodology combines human-centered design with emerging technologies including AI, XR, data analytics, and inclusive design frameworks. Delivery occurs through 30+ studio locations across North America, Europe, the Nordics, India, Greater China, Southeast Asia, Australia, and Mexico, with dedicated frog Innovation Team studios in Malmö and Milan for intensive prototyping. The firm maintains a sub-brand, frogVentures, for venture building and equity-aligned startup engagements, and partners with Tuesday Capital on the venture side.

Revenue is generated through project-based consulting engagements priced via scoped quotes, typically targeting enterprise clients. Named customers span automotive (Porsche, Hyundai, Uber), financial services (AXA, Mashreq), healthcare (Lumen, MeMed, HealthHero, American Dental Association), retail (IKEA, John Lewis, Dunkin'), hospitality (Marriott), telecommunications (BT, STC Jawwy), technology (Microsoft, Xiaomi, Meizu, GE, Disney, Sony), transportation (Sirius XM, Voyomotive), and humanitarian/government (UN OCHA), alongside a long tail of venture-stage clients through frogVentures.

Name

Frog Design

Legal name

frog, part of Capgemini Invent

Website

https://frogdesign.cn

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Frog Design is a global design and innovation consultancy, founded in 1969 and now part of Capgemini Invent, serving enterprise clients across automotive, healthcare, financial services, retail, telecommunications, and technology through 30+ studios worldwide via project-based strategy, product, and experience engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices38 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Consulting: frog generates revenue through project-based consulting engagements where they provide design strategy, product design, service design, brand strategy, and innovation consulting services to enterprise clients. Fees are typically structured around scoped projects with defined deliverables and timelines.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Frog is a global professional services firm delivering design, strategy, and innovation consulting through a network of 30+ studio locations. The firm sells project-based engagements across five pillars: Business (growth and innovation strategy), Brand (brand strategy and content), Experience (product design, customer experience, service design), Activation (membership/loyalty, marketing), and Enablement (organization design, data, DesignOps). Services are scoped per client requirements and delivered by cross-disciplinary teams combining strategy, design, data, AI, and engineering.

Product overview

Frog Design is a global design and innovation consultancy operating as part of Capgemini Invent. The company offers a comprehensive portfolio of professional services organized into five main pillars: Business (Growth Strategy, Innovation Strategy, Commerce in Digital World, Launch New Businesses), Brand (Drive Circular Purpose, Bring Purpose to Life, Craft Unique Stories, Content & Communication Strategy), Experience (Build Better Products & Experiences, Customer Research & Insights, Engage at the Edge), Activation (Marketing Strategy & Performance, Real-Time Marketing Activation, Content & Asset Management, Membership & Loyalty), and Enablement (Organization Design, Client Collaborative, Data Factory & People Data Center, Master Scalable Operations, Empowered Sales, Commerce Realized, Connected Marketing, Augmented Services, Customer Platforms and Data Hubs, DesignOps). Their core service offerings include Growth Strategy, User Experience Design, Product Design, Organization Design, Venture Design, Social Impact Design, Service Design, Brand Strategy Design & Performance, Innovation Strategy, Startup Growth, Membership & Loyalty Strategy, and Sustainability consulting. Frog Design serves clients across multiple industry sectors including Automotive & Mobility, Communications, Consumer Products, Financial Services, Healthcare, Media, Retail, Social Impact, and Technology.

Differentiator

Problem solved

Functional benefit

Brands

• frogVentures: frog's venture building and investment practice that partners with startups and established companies to create new businesses and products.

Products and services

• Growth Strategy Strategic consulting service that combines visionary creativity with in-depth analysis to develop sustainable growth strategies for clients.
• Customer Experience Design Customer experience design service that helps businesses develop differentiated customer experiences through meaningful connections with consumers.
• Product Design Product design and development service focused on rapidly bringing ideas to market through human-centered design around consumers, software, spaces, brands, and services.
• Organization Design Organizational empowerment service that helps clients of any size leverage their talent and advantages to achieve, scale, and sustain consumer-centric innovation.
• Venture Design Corporate venture building service that helps established companies create entirely new independent businesses and assists startup founders in building success from scratch.
• Service Design Service design service using human-centered design and research to understand customers and create delightful, differentiated services to keep them engaged.
• Brand Strategy, Design & Performance Brand strategy and design service that transforms brands into powerful experiential tools for engaging customers and employees while maximizing brand performance over time.
• Innovation Strategy Innovation strategy service that ignites innovation without disrupting core business by creating scalable strategies to seize market opportunities.
• Startup Growth Startup growth service integrating design, strategy, and delivery to bend the curve of startup growth and make visions market-changing realities.
• Membership & Loyalty Strategy Membership and customer loyalty service that wins customer trust and establishes long-term membership relationships through designed value propositions, services, and experiences.
• Sustainability Consulting Sustainability service that identifies, pilots, and scales sustainable and regenerative opportunities to enable a regenerative future with impact design, strategy, and delivery expertise.
• Social Impact Design Socially-conscious design service considering social and environmental impact, giving clients opportunities to leave tangible and intangible legacies for humanity, communities, and the environment.

Quantifiable outcome

• NPS increased 7 percentage points for BT TV service after redesign
• +6 more outcomes

Named customers34 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Capgemini InventcoreOthersfrog is a wholly-owned subsidiary of Capgemini Invent, the innovation and transformation consulting arm of Capgemini. This partnership provides frog with access to Capgemini's global enterprise client base, resources, and delivery infrastructure while frog provides design expertise to the Capgemini ecosystem.
• ADCOLORminorOthersADCOLOR is a membership organization dedicated to increasing diversity in the creative and technology industries through recruitment and professional development initiatives. frog collaborates with ADCOLOR to support diversity hiring and career advancement.
• Lesbians Who TechminorOthersLesbians Who Tech is a three-day summit that provides networking and recruiting opportunities for LGBTQ+ professionals in technology. frog participates to connect with and recruit diverse talent.
• The 3%minorOthersThe 3% conference brings together creative industry professionals for two days of talks, workshops, and networking focused on the importance of diversity in creativity. frog engages to support and learn from diversity initiatives.
• MAIP (The Face of Talent)minorOthersMAIP is a five-day event in New York featuring diversity leadership networking, recruitment fairs, awards, and immersion days. frog participates to engage with diverse talent pools.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IDEO: IDEO is the most direct comparable: a global design and innovation consultancy offering strategy, product design, and experience work for enterprise clients across similar verticals (consumer, healthcare, finance). Both firms pioneered human-centered design methodologies and compete for the same marquee enterprise mandates.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm (WPP-owned), overlapping with frog on enterprise brand strategy, customer experience, and design transformation engagements.
• Pentagram: Pentagram is a partner-led design consultancy offering brand strategy, identity, and product/experience design. Comparable to frog on creative-led enterprise design engagements, though Pentagram focuses more heavily on brand and identity work.
• Wolff Olins: Wolff Olins is a global brand and design consultancy (now part of Omnicom) competing for the same enterprise brand and experience transformation mandates frog serves, with comparable multi-vertical client mix.

Emerging players

• RKS Design: RKS Design is a boutique innovation and product design consultancy serving consumer and healthcare clients; comparable on methodology and end-markets, though at smaller scale than frog's 30+ studio network.
• Fuseproject: Yves Béhar's Fuseproject is a boutique industrial and brand design studio; comparable in its product and consumer-experience focus, though smaller in scale and more founder-led than frog.

Others

• Adobe Design (in-house benchmark): Not a direct competitor but a recurring design tooling/platform partner; Adobe's design product ecosystem sets the toolchain baseline that frog and its clients operate within.

Broad incumbents

• McKinsey Design (McKinsey & Company): McKinsey's design practice bundles design into its broader strategy engagements, competing with frog for executive-level transformation mandates. As a broad incumbent, McKinsey can offer design as part of a multi-tower program at scale.
• Accenture Song: Accenture Song is Accenture's experience and design unit; competes head-to-head with frog on customer experience, product design, and brand transformation as part of a massive global delivery footprint.
• BCG Platinion / BCG Design: BCG's design and digital build practices compete with frog on enterprise experience transformation; offers overlapping capabilities but as part of a much wider consulting portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/5mxbuRY6KtBwIrNhWhu0sx
• LinkedInlinkedin.com/company/163904
• Instagraminstagram.com/frog_design
• Xx.com/frogdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog Design