Kleenoil Ag

What Kleenoil Ag does

Kleenoil AG is a German specialty industrial manufacturer, founded in 1986 and headquartered in Dogern (Baden-Württemberg), that develops and sells oil microfiltration systems, biodegradable longlife lubricants, oil condition sensors, and digital fluid-management services. The company's product strategy is organized around its 'Integrated Fluid Concept' (Integriertes Fluidkonzept), a three-pillar architecture combining (1) long-term-suitable biodegradable hydraulic oils (ECO HLP series in ISO VG 15–68), (2) bypass microfiltration hardware (SDU, LDU, HDU, CFU side-stream filters plus 1S–12S filter systems capable of removing particles down to 1 µm and free water without stripping oil additives), and (3) the KLEENOIL ICC on-board oil analysis sensor integrated with the 'Ölsystem 4.0' digital platform. The technical differentiator is the depth-filtration filter media (long-fiber cellulose, polypropylene, polyester) that delivers high dirt- and water-absorption capacity at low pressure while preserving additive chemistry, enabling what the company markets as oil-change-free machine operation.

The business model is a hybrid of equipment sales, consumables, and services. Revenue is generated through one-time unit sales of filter systems (priced from €475 for a basic CFU-10 to €24,500 for a mobile 8S-1000-D system with pre-heating and particle counter), recurring sales of proprietary replacement filter elements (€230–€350), and bulk lubricant sales (€227.50–€8,800 per pack across 25L/205L/1000L containers). Distribution is direct and multi-channel: an in-house e-commerce shop on kleenoil.com, an inside-sales team led by Petra Brunner, field sales representatives (Dennis Schütt, Cem Yay), and a dedicated export function (Elisa Marzino). The website operates in German, English, and Spanish, signaling international intent, though the primary served market remains Europe (Germany).

Kleenoil serves industrial and commercial machinery operators, with primary verticals in construction and forestry (mobile equipment) and onshore industrial applications where environmental compliance — particularly in water protection areas — is binding. The company is structured as a private Aktiengesellschaft (AG) with no public listing, no disclosed external funding, and no parent company; ownership and management rest with the Krstić founding family (Dr. Udo Krstić chairs the Supervisory Board) and an operating management team led by Christian Rüdt (Chairman of the Management Board) and Willi Morasch. No acquisitions, partnerships, or external capital events are disclosed in the source material.

Name

Kleenoil Ag

Legal name

KLEENOIL AG

Website

https://www.kleenoil.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Kleenoil AG is a German industrial manufacturer (founded 1986, Dogern) that sells bypass microfiltration systems, biodegradable longlife hydraulic lubricants, and on-board oil analysis sensors under its 'Integrated Fluid Concept', serving industrial, construction, and forestry machinery operators across Europe.

Ownership category

akta.pro rank

Product category

Industrial Lubricants & Oil Filtration

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)

akta.pro secondary industry

Hydraulic Fluids (IMAEAMAD)

Keywords

• Industrial oil filtration
• Biodegradable lubricants
• Bypass microfiltration
• Hydraulic oil systems
• Fluid management solutions

Headquarters

HQ city

Dogern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microfiltration Equipment Sales: Sale of side stream filters, filter systems and filter elements for industrial and commercial oil filtration applications.
2. Longlife Lubricant Sales: Sale of biodegradable hydraulic fluids and lubricants in various container sizes (25L, 205L, 1000L).
3. Consumables and Replacement Parts: Ongoing sales of replacement filter elements and related consumables for installed equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kleenoil AG develops and sells bypass microfiltration systems, filter elements, and biodegradable long-life hydraulic lubricants under its Integrated Fluid Concept (IFK). Its product portfolio includes side stream filters (SDU, LDU, HDU, CFU series), mobile and stationary filter systems (1S through 12S series), replacement filter elements (SDFC, LDFC, HDFC-N, CFFC), and ECO HLP hydraulic fluids in multiple viscosities. The company also provides the KLEENOIL ICC on-board oil analysis sensor, the Ölsystem 4.0 digital fluid management offering, and complementary oil analysis and oil conversion services.

Product overview

Kleenoil Ag offers a comprehensive portfolio of industrial oil filtration and lubrication products based on the Integriertes Fluidkonzept (Integrated Fluid Concept - IFK). The core offering consists of three pillars: (1) Long-term suitable oils with rapid biological degradability, (2) KLEENOIL Microfiltration for bypass filtration to remove abrasive and catalytically acting contaminants, and (3) KLEENOIL ICC (Identification Contamination Control) for on-board oil analysis. The product lineup includes bypass filters (SDU, LDU, HDU, CFU series), filter systems (1S through 12S series, including mobile and stationary variants), filter elements (SDFC, LDFC, HDFC-N, CFFC), and ECO HLP hydraulic fluids in various viscosities (15, 22, 32, 46, 68). The company also offers TRIPLE combination filter units for multi-circuit applications, oil analysis services, and the Ölsystem 4.0 for modern fluid management. Their microfiltration technology removes particles down to 1 micron and water from oils, enabling oil-change-free machines.

Differentiator

Problem solved

Functional benefit

Brands

• KLEENOIL LONGLIFE LUBRICANTS: Environmentally friendly long-term lubricants for commercial, industrial, and onshore applications with rapid biodegradability.
• KLEENOIL ICC (Identification Contamination Control)

Products and services

• KLEENOIL Microfiltration Microfiltration system that filters harmful contaminants, including particles as small as 1 micron and water, in bypass mode to maintain optimal oil purity and machine functionality.
• KLEENOIL Longlife Lubricants Biodegradable long-term hydraulic and lubricating oils for commercial, industrial, and onshore applications, providing excellent wear protection and helping reduce operating costs.
• KLEENOIL ICC (Identification Contamination Control) On-board oil analysis sensor system that enables continuous monitoring of oil condition as part of the Integrated Fluid Concept.
• Ölsystem 4.0 (Oil System 4.0) Digital oil system solution for industrial applications enabling monitoring and analysis of oil condition as part of the Integrated Fluid Concept.
• KLEENOIL Side Stream Filters (SDU/LDU/HDU/CFU Series) Bypass fine filters for engines, gearboxes, and hydraulic systems in capacities ranging from 100L to over 3,000L and pressures from 2 to 350 bar.
• KLEENOIL Filter Systems (1S through 12S Series) Mobile and stationary industrial filter systems for larger oil volumes, available with optional electronics, particle counters, and pre-filters.
• KLEENOIL TRIPLE Filter Units Combination filter units that simultaneously filter three oil circuits (motor, gear, and hydraulic) from a single assembly.
• KLEENOIL Filter Elements (SDFC, LDFC, HDFC-N, CFFC) Replacement filter elements for the corresponding SDU, LDU, HDU, and CFU bypass filters, providing depth filtration that absorbs dirt and water while preserving oil additives.
• KLEENOIL ECO HLP Hydraulic Fluids Biodegradable hydraulic fluids based on saturated synthetic esters, available in ISO VG 15, 22, 32, 46, and 68 grades and in 25L, 205L, and 1000L container sizes.
• Oil Analysis Service Laboratory oil analysis service for monitoring oil condition and contamination levels to support predictive maintenance.
• Oil Conversion Service (Umölung) Service for converting customer systems to Kleenoil's biodegradable long-term lubricants.

Quantifiable outcome

• Oil-change-free machine operation through continuous microfiltration and use of longterm oils
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Donaldson Company, Inc. Large global manufacturer of filtration systems for industrial, engine, and hydraulic applications including offline/bypass filtration. Broad incumbent serving the same machinery end-markets where Kleenoil competes.
• Filtration Group: Multi-brand industrial filtration platform producing air, liquid, and specialty filtration products including oil filtration solutions. Broad incumbent that overlaps with Kleenoil in industrial oil filtration.
• Parker Hannifin (Hannifin Filtration): Global motion and control technologies company with a substantial industrial filtration and hydraulic fluid conditioning portfolio. Competes with Kleenoil on bypass filters and hydraulic filtration equipment.
• Mann+Hummel: Global filtration company producing industrial and automotive filters, with a growing industrial filtration portfolio addressing hydraulic and lubrication fluids. Competes with Kleenoil on filtration for industrial machinery.
• Pall Corporation (Danaher): Major industrial filtration and fluid monitoring company offering hydraulic and lubrication filtration solutions, including condition monitoring. Broad incumbent operating across multiple verticals with overlapping products to Kleenoil.

Direct peers

• FUCHS PETROLUB SE: Germany-headquartered global leader in industrial lubricants, including hydraulic fluids. Directly competes with Kleenoil's ECO HLP longlife lubricant line across industrial and commercial customers.
• Klüber Lubrication: Specialty industrial lubricants manufacturer offering high-performance hydraulic and gear oils. Comparable as a focused industrial lubricant specialist competing for the same B2B accounts as Kleenoil.
• C.C. Jensen A/S: Danish manufacturer specializing in offline oil filtration and oil conditioning systems for hydraulic and lubrication oils. Closest direct competitor to Kleenoil's bypass microfiltration product line, serving the same industrial and marine machinery operators.
• Hy-Pro Filtration: US-based manufacturer of hydraulic and lubricating oil filtration products, including offline filter carts and bypass filtration units. Direct competitor in the industrial microfiltration niche served by Kleenoil.

Emerging players

• Panolin AG: Swiss maker of biodegradable lubricants (e.g., PANOLIN HLP Synth) for hydraulic systems and machinery, with strong focus on environmentally sensitive applications. Closest direct competitor to Kleenoil's biodegradable longlife lubricant range.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kleenoil-panolin-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleenoil Ag