Kersey Valley Inc.

What Kersey Valley Inc. does

Kersey Valley Inc. is a family-owned adventure park operating from a 60-acre property at 1615 Kersey Valley Road in Archdale, North Carolina, with a secondary seasonal site on Cecil Farm Road. Co-owners Tony and Donna Wohlgemuth launched the park's current adventure attraction lineup after experiencing a zip line in Belize in 2005, with construction beginning in June 2010; the underlying farm entity traces back to 1985. The company serves regional visitors in the Greensboro–High Point–Winston-Salem Triad area and select traveling guests.

The core technology stack pairs physical infrastructure with proprietary digital layers. The zip line course comprises 14 spans across 10 engineered sky towers and 17 sky decks, with full-body harnesses, 1/2-inch cables, electrical-engineered lightning protection, and IBC 2009 compliance. Axe throwing combines indoor digital projection gaming with outdoor sessions across 11 target locations. Laser tag runs on the proprietary EDGE Game Engine, marketed as offering Call of Duty-style kill streaks, UAV reconnaissance, weapons upgrades, and a Call Sign Live smartphone app that tracks player stats and medals. Four themed escape rooms (Abduction, Impulsion, Suspect, Melt Down) deliver 60-minute experiences with proprietary puzzles, and Bomb Bowling is a hybrid football/bowling/horseshoes/cornhole format. Seasonal layers include Maize Adventure (fall corn maze), Spookywoods (Halloween scream park with 37 years of heritage), and Kersey Valley Christmas.

The business model is direct-to-consumer with per-person admission pricing of $32–$79 across activities, group and birthday party packages ($249 for zipline parties, $359 for laser tag parties, $390–$528 for private rooms/groups), gift cards, on-site concessions (Tumbleweed's), and merchandise (t-shirts, scout patches). Distribution runs through the FareHarbor-embedded booking engine on kerseyvalley.com, phone reservations at 336-431-1700, and walk-up sales, supported by organic social, SEO, and TripAdvisor presence. Customer segments span families with children, corporate team-building groups, adult social outings, and school/youth organizations — a horizontal segmentation with no single dominant anchor account.

Name

Kersey Valley Inc.

Legal name

Kersey Valley, Inc.

Website

https://kerseyvalley.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Kersey Valley Inc. is a family-owned adventure park in Archdale, North Carolina, operating year-round zipline, axe throwing, laser tag, escape rooms, and bomb bowling, plus seasonal Maize Adventure, Spookywoods, and Christmas attractions, serving Triad-area families, corporate groups, and travelers.

Ownership category

akta.pro rank

Product category

Family Adventure Park & Recreation Services

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

akta.pro secondary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

Keywords

• Adventure park attractions
• Zipline tours
• Axe throwing
• Outdoor laser tag
• Themed escape rooms

Headquarters

HQ city

Archdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Activity Admission Tickets: Individual and group tickets for adventure activities including ziplining, axe throwing, laser tag, escape rooms, and bomb bowling. Prices vary by activity and include per-person rates and private group rates.
2. Gift Cards: Gift cards with customer-selected values, sold through the FareHarbor booking platform.
3. Seasonal Attractions: Revenue from seasonal events including Maize Adventure (fall corn maze), Spookywoods (Halloween haunted attraction), and Kersey Valley Christmas (holiday experience).
4. Concessions and Merchandise: On-site food concessions (Tumbleweed's) and merchandise including t-shirts ($20) and scout patches ($2).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kersey Valley operates a family-owned adventure park providing adrenaline-based recreational attractions including aviation-themed zipline tours, indoor/outdoor axe throwing with digital projection targets, outdoor laser tag using a proprietary EDGE game engine, four themed escape rooms, and Bomb Bowling. The park supplements year-round attractions with seasonal experiences: Maize Adventure (fall corn maze), Spookywoods (Halloween haunted attraction), and Kersey Valley Christmas. Activities are ticketed per person or as private group packages sold directly to visitors through an embedded FareHarbor booking system.

Product overview

Kersey Valley Inc. is a family-owned adventure park offering a diversified portfolio of recreational attractions near Greensboro, North Carolina. The core product lineup consists of year-round adventure activities: Zipline Tour (aviation-themed with 14 spans across engineered sky towers), Axe Throwing (indoor digital projection and outdoor sessions), Laser Tag (outdoor woods arena with EDGE Game Engine technology), and Escape Rooms (four themed experiences: Abduction, Impulsion, Suspect, and Melt Down). The company also operates Bomb Bowling as an additional recreational activity. Seasonal offerings include Maize Adventure (fall corn maze), Spookywoods (award-winning Halloween haunted attraction with 37 years of experience), and Kersey Valley Christmas (winter holiday experience). Birthday party packages and gift cards serve as supplementary offerings. The park positions itself as a family-friendly destination with attractions spanning all skill levels and age groups, with pricing ranging from $32-$79 per person for core activities.

Differentiator

Problem solved

Functional benefit

Brands

• Kersey Valley Escape: Real-world adventure escape rooms with themed immersive experiences
• Spookywoods
• Maize Adventure
• Kersey Valley Christmas

Products and services

• Zipline Tour Aviation-themed zipline adventure featuring 14 spans across 10 engineered sky towers and 17 sky decks, with full-body harnesses and helmets. Two options are available: First Class (14 lines) at $79 per person and Coach Class (10 lines) at $69 per person. Minimum age 10, minimum weight 70 lbs, minimum height 54 inches. Duration 1-2 hours. Designed for thrill-seekers and families with older children in the Triad area.
• Axe Throwing

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Holiday Inn Express & Suites High Point SouthminorOthersRecommended hotel partner for visitors needing overnight accommodations. Located in Archdale area providing nearby lodging for families and groups visiting Kersey Valley Attractions.
• Hampton Inn High PointminorOthersRecommended hotel partner for visitors. Hilton brand hotel in High Point area offering accommodations for Kersey Valley guests.
• Holiday Inn Express & Suites Greensboro – Airport AreaminorOthersRecommended hotel partner near Greensboro airport for visitors traveling from further distances to visit Kersey Valley.
• Fairfield Inn & Suites by Marriott High Point–ArchdaleminorOthersRecommended Marriott hotel partner in High Point-Archdale area for Kersey Valley visitors requiring lodging.
• Yogi Bear's Jellystone Park Campground ResortminorOthersCampground partner for visitors who prefer outdoor/RV accommodations. Located in Asheboro, NC, offering another lodging option for Kersey Valley guests.
• FareHarborcoreTechnology or IntegrationBooking and reservation platform integrated into Kersey Valley's website. Facilitates online ticket sales, calendar availability, and payment processing for all attractions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netherworld Haunted House: Top-rated US haunted attraction in Atlanta, GA. Direct peer for Spookywoods, both competing in the nationally ranked haunted attraction market with elaborate sets and ticketed seasonal entry.
• Frankie's Fun Park: Family-owned multi-attraction park in Charlotte, NC offering go-karts, mini golf, laser tag, and arcade. Most direct regional comparison in North Carolina for a family-owned multi-attraction park business model.
• Andretti Indoor Karting & Games: Multi-attraction family entertainment center offering go-karts, laser tag, bowling, axe throwing, and virtual reality. Closely aligned destination-based model with similar per-attraction pricing and group/party focus.
• Go Ape: US and UK aerial adventure park chain offering ziplines, ropes courses, and treetop climbs. Direct peer for Kersey Valley's zipline and aerial adventure activities, with similar ACCT-style safety standards and group/team building focus.
• The Escape Game: Major US escape room operator with multiple themed rooms in major metros. Direct peer for Kersey Valley Escape, competing for the same family and group birthday party demand at similar $39 per-player price points.
• Urban Axes: Multi-location urban axe throwing operator with league and walk-in formats. Comparable for Kersey Valley's axe throwing business, particularly for the adult group and league sub-segments.
• Bad Axe Throwing: Largest US axe throwing chain with urban and suburban venues. Directly comparable for Kersey Valley's axe throwing offering, with similar group event focus and per-person pricing, though without the broader adventure park ecosystem.

Broad incumbents

• Great Wolf Lodge: National indoor waterpark resort chain with attached adventure attractions. Comparable as a larger destination family entertainment operator, but with lodging integration and corporate scale that Kersey Valley lacks.
• Urban Air Adventure Parks: Largest US franchised indoor adventure park chain with trampolines, ziplines, climbing walls, and laser tag. Directly comparable multi-attraction family entertainment model, though primarily indoor and franchise-based rather than family-owned outdoor.
• Main Event Entertainment: National family entertainment center chain with bowling, laser tag, gravity ropes, and virtual reality. Comparable as a scaled multi-attraction competitor, though corporate-owned rather than family-operated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kerseyvalley
• YouTubeyoutube.com/kerseyvalley
• Facebookfacebook.com/kerseyvalley
• Instagraminstagram.com/kerseyvalley/?hl=en
• LinkedInlinkedin.com/company/kersey-valley-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kersey Valley Inc.