Franklin Covey Japan

What Franklin Covey Japan does

Franklin Covey Japan Co., Ltd. (フランクリン・コヴィー・ジャパン株式会社) is the wholly-owned Japanese operating subsidiary of US-listed Franklin Covey Co. (NYSE: FC), headquartered in Chiyoda-ku, Tokyo, with CEO William A. McIntyre Jr. The company delivers leadership development, personal effectiveness, and organizational transformation training to approximately 2,000 Japanese corporate clients, grounded in Stephen Covey's intellectual property and frameworks.

The core product portfolio centers on the flagship "7 Habits of Highly Effective People" program (most recently refreshed as 7 Habits 5.0 in 2025), the All Access Pass (AAP) subscription platform — which grants unlimited access to the full Franklin Covey content library and is integrated with SAML 2.0 SSO for enterprise deployment — and assessment-led offerings such as Discovery and DIS 3.0. Supporting the content library are the Discovery-to-Do mobile app and the Client Facilitator / Online Facilitator Club certification program that builds a certified internal-trainer ecosystem within client organizations.

The business model combines four revenue streams: recurring annual AAP subscription licenses, public open-enrollment course fees, custom corporate training engagements, and Client Facilitator certification revenue. Go-to-market is enterprise field sales-led, supplemented by event-driven public courses that serve as demand generation and direct revenue, with the certified facilitator network functioning as a partner-like distribution channel. No standalone Japan revenue is publicly disclosed, and the parent company reported approximately $288.8M in FY2023 revenue globally across 150 countries.

Name

Franklin Covey Japan

Legal name

Franklin Covey Japan Co., Ltd. (フランクリン・コヴィー・ジャパン株式会社)

Website

https://franklincovey.co.jp

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Franklin Covey Japan is the Tokyo-based Japanese subsidiary of Franklin Covey Co. (NYSE: FC), delivering 7 Habits leadership training, the All Access Pass subscription platform, and Client Facilitator certification to approximately 2,000 Japanese corporate clients across multiple industries.

Ownership category

akta.pro rank

Product category

Corporate Leadership Development & Training Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Leadership (EDABAAAD)

akta.pro secondary industries

Manager & Team Leader Onboarding (EDABAOAC), Stakeholder, Communication & Change Management (EDABAHAF)

Keywords

• Leadership development
• Corporate training programs
• Executive education
• Organizational transformation
• Personal effectiveness training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. All Access Pass (AAP) Annual Licenses: Annual subscription licensing model providing organizations unlimited access to Franklin Covey's major content programs. Two tiers: AAP (core leadership content) and AAP Plus (adds execution and sales performance programs). Enables cost-efficient per-employee pricing for large deployments.
2. Public Open Enrollment Courses: Individual enrollment in scheduled training programs. Participants can select specific skills courses in personal productivity, management, and communication.
3. Custom Corporate Training Programs: Tailored training engagements delivered at client organizations, often as part of AAP licensing agreements with consulting support.
4. Client Facilitator Certification Program: Training and certification of internal trainers within client organizations to deliver Franklin Covey programs, enabling cost-effective program internalization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Franklin Covey Japan delivers leadership development, personal effectiveness, and organizational transformation training programs to Japanese enterprises and individuals. The portfolio is centered on the 7 Habits® framework and includes productivity, execution, change management, trust-building, diversity, sales performance, and onboarding solutions. Programs are delivered via public open-enrollment courses, custom corporate training, and the All Access Pass® annual subscription platform that bundles the full content library for hybrid learning.

Product overview

Franklin Covey Japan offers a comprehensive portfolio of leadership development, personal effectiveness, and organizational transformation training programs centered on principle-based frameworks. The core offering is the '7 Habits®' program family (including 7 Habits®, 7 Habits® for Managers, and related versions), supplemented by productivity programs (5 Choices®, 4DX®), change management (CHANGE), diversity (Unconscious Bias), trust-building (Speed of Trust®), and sales performance (Helping Clients Succeed®) solutions. Programs are delivered through multiple channels: open-enrollment public courses, corporate in-person training, online facilitator-certified delivery, and the All Access Pass® annual subscription platform. The All Access Pass® bundles access to 9-10 major programs along with tools, assessments, and video content for hybrid learning. Supporting infrastructure includes the Client Facilitator certification program (enabling in-house program delivery), the FranklinCovey Online Facilitator Club portal, and the online assessment system. A physical product line (Franklin Planner) and the school-focused 'Leader in Me' program round out the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• All Access Pass: A subscription-based training platform offering access to Franklin Covey's major programs, tools, assessments, and videos on a per-seat or organization-wide annual license basis.

Products and services

• 7つの習慣® (7 Habits®) The flagship leadership and personal effectiveness training program based on Stephen Covey's internationally recognized framework. Available in multiple editions including Signature Edition 4.0 and the upcoming 5.0 version. Designed for individuals and organizations seeking foundational leadership capability and behavior change.
• 7つの習慣® マネージャー (7 Habits® for Managers) Leadership development program tailored specifically for managers, focusing on team building, adapting to change, and achieving business results through effective team leadership.
• チームリーダーのための6つの実践プラクティス (6 Critical Practices for Team Leaders)

Quantifiable outcome

• 80% of employees at one client (伊東商会) reported changes in behavior and mindset after All Access Pass implementation
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Franklin Covey Co. (United States - Utah)coreStrategic or Co-development PartnerParent company headquartered in Salt Lake City, Utah. Franklin Covey Japan operates as the Japanese subsidiary, licensing content and methodology from the US parent. The parent company develops and owns the core programs including 7 Habits, All Access Pass, and other content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Large-scale digital learning platform offering leadership, business, and technology content via subscription. Competes with the All Access Pass by offering broader content libraries at lower per-employee price points.
• Korn Ferry: Global organizational consulting firm with a substantial Leadership & Talent Consulting practice offering executive development, coaching, and learning solutions. Overlaps with Franklin Covey Japan's enterprise leadership development offerings.

Emerging players

• BetterUp: Emerging coaching and leadership development platform combining AI-driven personalization with human coaching. Represents a newer category of digital-first leadership development that may pressure traditional facilitator-led models like Franklin Covey's.

Direct peers

• Franklin Covey Co. The US parent company and direct provider of the same 7 Habits, All Access Pass, and leadership development content portfolio globally. Operates as the IP creator and global licensor for Franklin Covey Japan's programs.
• Dale Carnegie & Associates: Long-established global leadership and corporate training provider with a substantial Japan operation (Dale Carnegie Tokyo). Directly comparable in delivering foundational leadership, communication, and human relations training to Japanese enterprises.
• DDI (Development Dimensions International): Global leadership and talent development consultancy offering leadership training, selection, and succession solutions. Competes directly with Franklin Covey Japan for Japanese enterprise L&D budgets in leadership development programs.
• Wilson Learning: Global leadership and sales performance training provider with strong Japan presence. Offers comparable leadership, sales, and human performance improvement programs targeting the same enterprise customer segments.
• Center for Creative Leadership (CCL): Research-driven global leadership development provider offering executive education, coaching, and assessment. Comparable to Franklin Covey Japan's leadership programs and DISC-based assessment portfolio.
• BTS Group: Strategy execution and sales performance enablement consultancy offering experiential learning programs. Competes with Franklin Covey's execution (4DX) and sales performance (Helping Clients Succeed) content for enterprise training wallets.

Regional players

• GLOBIS Corporation: Japan-based business school and corporate education provider offering MBA programs, executive education, and management training. Regional competitor focused on the Japanese market with comparable target audience of mid-career managers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FranklinCoveyJ
• YouTubeyoutube.com/channel/UCmIOB80O7x2NEl87me5Xgfw
• Facebookfacebook.com/franklincoveyjp
• LinkedInlinkedin.com/company/franklincoveyjapan
• Instagraminstagram.com/franklincoveyjapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Covey Japan