MSur

What MSur does

MSur SRL (operating as MeteoSur) is a Uruguayan privately held limited liability company headquartered in Paysandú that designs, supplies, installs, and maintains industrial sensor and data logging systems for environmental and industrial monitoring. The company operates two proprietary brands: ZenSur, a line of IoT data loggers and transmitters featuring LoRaWAN wireless connectivity (with up to 32km range) and Globalstar satellite communication; and Worker, a cloud-based data management platform offering real-time visualization, threshold-based alerting via email/SMS/WhatsApp, automated digitally-signed compliance reporting, and an API accessible from Python, R, and Power BI. In-house PCB manufacturing enables custom hardware solutions for clients whose requirements exceed off-the-shelf capabilities.

The company's business model combines four revenue streams: (1) hardware resale of its own ZenSur devices plus distributed brands (Onset HOBO exclusively in Uruguay, Ammonit, Campbell Scientific, ZX Lidars, Sommer, Kipp & Zonen, Li-Cor); (2) installation and commissioning services for monitoring networks including meteorological stations, wind measurement towers, water quality buoys, and industrial sensor systems; (3) recurring maintenance, calibration, and managed services for installed systems; and (4) subscription revenue from the Worker cloud platform. Sales are conducted via an enterprise field sales motion with direct engagement through phone, WhatsApp, and email.

MSur serves a vertically diversified client base across renewable energy (UPM, Montes del Plata, Siemens Gamesa, Vestas, Nordex, Cubico, Enertrag), food processing and pharmaceuticals (Frigorífico Casa Blanca, Minerva Foods, Bocatti, Polanco Caviar), government and healthcare (ASSE Las Piedras, Intendencia de Canelones), and agriculture and research (UTEC, CUCEL Cerro Largo, Frutura Uruguay). The company's differentiators include exclusive Uruguayan distribution rights for several globally recognized measurement brands, certified DINACEA-compliant environmental reporting capabilities, and an integrated hardware-to-cloud stack tailored to the Uruguayan regulatory environment.

Name

MSur

Legal name

MSur SRL

Website

https://msur.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MSur (MeteoSur) is a Uruguayan IoT sensor systems integrator that designs, installs, and maintains ZenSur hardware data loggers and the Worker cloud platform for environmental, industrial, and cold-chain monitoring, serving enterprise, government, and agricultural clients across Uruguay.

Ownership category

akta.pro rank

Product category

Industrial Environmental Monitoring Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Temperature data loggers & probes (in-transit and storage) (TLAEALAA)

akta.pro secondary industries

Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL), Cold Chain Monitoring, Sensors & Control Towers (IoT, data loggers) (HLAGAMAG), Humidity & dew point monitoring sensors (TLAEALAB), Remote Operations, Control Room & Digital O&M (Monitoring, Diagnostics) (EUAEAGAM), Continuous Emissions Monitoring Systems (CEMS) & Stack Testing (EUAHADAA)

Keywords

• Environmental monitoring systems
• IoT data logging
• Cold chain monitoring
• Industrial sensor solutions
• Wind resource measurement

Headquarters

HQ city

Paysandú

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of sensors, data loggers, weather stations, and monitoring equipment from partner brands (Onset/HOBO, Ammonit, Campbell Scientific, etc.) plus proprietary ZenSur devices. Products include single-use and reusable data loggers, multi-parameter stations, and specialized sensors.
2. Installation Services: Design, installation, and commissioning of monitoring systems including meteorological stations, wind measurement towers, water quality monitoring stations, and industrial sensor networks.
3. Maintenance and Support: Ongoing maintenance, calibration services (pluviometers, sensors), and technical support for installed monitoring systems.
4. Data Platform Services: Cloud-based Worker platform providing data visualization, automated reporting, and real-time alerting services. Includes DINACEA-compliant reporting for effluent monitoring compliance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MSur designs, supplies, installs, and maintains sensor and data logging systems for industrial and environmental monitoring applications. The company sells proprietary ZenSur hardware data loggers along with distributed partner brands (Onset HOBO, Ammonit, ZX Lidars, Sommer, Campbell Scientific) and connects these to the Worker cloud platform for data visualization, automated regulatory reporting, and real-time alerts. Core service lines include IoT telemetry, cold chain temperature monitoring, industrial water and effluent monitoring, electrical consumption monitoring, and solar/wind resource measurement for bankable energy projects.

Product overview

MSur (also known as MeteoSur) is a Uruguayan company that designs, supplies, installs, and maintains sensor and data logging systems for industrial monitoring. The core offering combines ZenSur hardware data loggers with the Worker cloud platform for data visualization, automated analysis, and compliance reporting. Additional services include temperature monitoring for cold chain, water/effluent monitoring for environmental compliance, and electrical consumption optimization. MSur distributes internationally recognized brands including Onset HOBO data loggers, Ammonit measurement systems, ZX Lidars, Sommer flow meters, and provides satellite communication through Globalstar partnership. The product portfolio serves industries including energy, agriculture, pharmaceuticals, food processing, and environmental management.

Differentiator

Problem solved

Functional benefit

Brands

• ZenSur: Hardware IoT monitoring devices and data loggers for industrial and environmental monitoring applications
• Worker

Products and services

• Worker Cloud Platform Cloud-based data management and analytics platform that collects, visualizes, and analyzes sensor data in real-time, generates automated reports with digital signatures for regulatory compliance, sends alerts via email/SMS/WhatsApp, and provides API access for integration with Python, R, and BI tools.
• ZenSur Data Logger and Transmitter Proprietary hardware data logger for continuous monitoring of temperature, water quality, electrical consumption, and environmental parameters with cellular or satellite communication and integration with the Worker platform.
• IoT Telemetry for Enterprises IoT telemetry service providing remote monitoring solutions for industrial and commercial applications with real-time data collection and analysis.
• Temperature Monitoring Service Cold chain monitoring service for temperature-sensitive processes including pharmaceutical storage, food preservation, and medical equipment with alerts, response protocols, and audit documentation.
• Water and Effluent Monitoring Service Continuous monitoring and intelligent alerting for industrial effluent compliance with environmental regulations, including data communication and supervision for DINACEA reporting.
• Electrical Consumption Monitoring Service Integral energy monitoring service for businesses seeking to control and optimize electrical consumption, including spot analysis and real-time tracking capabilities.
• Solar and Wind Resource Measurement Service Meteorological stations and measurement systems for solar and wind resource assessment using Class A instruments suitable for bankable measurement campaigns with digital signature authentication.
• Onset HOBO Data Loggers Distribution Exclusive distribution of Onset HOBO data loggers in Uruguay, including wireless and Bluetooth-enabled models for temperature, humidity, water level, and environmental monitoring.
• Onset HOBO MX800 Water Quality Logger Aquatic environment data logger for monitoring conductivity, salinity, temperature, water level, and dissolved oxygen with user-replaceable batteries.
• HOBO MX2307 Soil Moisture and Temperature Data Logger Wireless soil moisture and temperature data logger designed for standalone deployment in agricultural and environmental applications.
• Sommer SQ Radar Flow Meters Non-contact radar Doppler flow meters for wastewater measurement in industrial applications with IP67 rating and optional explosive atmosphere approval.
• Ammonit Meteo-40 and Meteo-42 Data Loggers Ammonit data loggers for solar and wind resource measurement featuring automatic campaign tracking, digital signatures, and anomaly detection for bankable measurement campaigns.
• ZX Lidars Wind Measurement Systems Portable LIDAR equipment for wind speed and direction measurement up to 300 meters height, certified to international wind industry standards and accepted by major consultancies for project financing.
• Single-Use Temperature Data Loggers (Glog-5, RC-17N, LogEt 1 TH) Single-use disposable temperature data loggers with NFC, GPS, or Bluetooth connectivity for shipment monitoring and cold chain compliance verification.
• Frost Monitoring Dashboard Worker platform dashboard that analyzes minimum temperatures by zones and accumulated cold hours for frost damage prevention in agriculture.

Quantifiable outcome

• Up to 5% production improvement identified through performance analysis
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• GlobalstarmajorTechnology or Integration · 1 January 2025Certified VAR partner for satellite communication with global coverage. ZenSur hardware and Worker platform certified and homologated for satellite connectivity, enabling remote monitoring solutions without cellular coverage.
• WinJi (Switzerland)majorTechnology or Integration · 1 March 2021Regional representation agreement for True Power platform for real-time analysis of wind and solar generation plant performance. Identifies 5% average production improvement opportunities and categorizes maintenance optimization.
• Onset (HOBO)coreTechnology or IntegrationExclusive representation of Onset (HOBO) brand data loggers, weather stations, and sensors in Uruguay. Products include the HOBO MX800 water quality logger, RX3000 stations, MX1105 4-channel loggers, and complete sensor lineup for environmental monitoring.
• Ammonit Measurement GmbHcoreTechnology or IntegrationPrimary partner for solar and wind resource measurement solutions. Supplies Meteo-40 and Meteo-42 data loggers, Class A instruments for bankable measurement campaigns. Data accepted by major consultancies including DNV, UL, and WindGuard.
• ZX LidarscoreTechnology or IntegrationPortable LIDAR equipment for wind resource measurement up to 300m height. Certified according to international wind industry standards. Provides complete solutions including equipment supply, transportation, security systems, power supply, maintenance, and continuous campaign monitoring.
• Arthwind (Brazil)minorStrategic or Co-development PartnerSelected as Uruguay partner for wind turbine inspections. Conducting inspection of 195 wind turbines across 7 wind farms using drone technology. Company registered with DINACIA as aviation service provider.
• Tecnovex GroupminorGTM or Marketing PartnerJoint participation in UTEC Renewable Energy Engineering academic events and LIDAR presentations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sensitech (Carrier): Sensitech, part of Carrier, provides cold chain visibility and temperature monitoring solutions for pharma and food industries globally — overlapping directly with MSur's pharmaceutical/food cold chain monitoring service line.
• Vaisala: Vaisala is a global leader in environmental and industrial measurement, offering weather stations, wind LIDAR, and cold chain monitoring products. As a multinational incumbent, Vaisala covers several of MSur's verticals (wind resource, cold chain, industrial monitoring) at greater scale.

Direct peers

• Davis Instruments: Davis Instruments produces weather stations and environmental monitoring sensors popular among agriculture, research, and small industrial users — a segment that overlaps with MSur's catalog of agricultural and meteorological monitoring solutions.
• NexSens Technology: NexSens designs and sells water quality monitoring systems, data loggers, and cloud platforms for environmental and industrial applications — directly comparable to MSur's water/effluent monitoring and Worker cloud offering.
• Berlinger & Co. Berlinger specializes in temperature monitoring devices and smart cold chain solutions for pharmaceutical and life science logistics, competing in MSur's pharma cold chain segment and selling single-use temperature loggers similar to those MSur distributes.
• Campbell Scientific: Campbell Scientific manufactures CR3000 and other industrial-grade data loggers for environmental, energy, and research applications. MSur distributes Campbell Scientific hardware while also building competing ZenSur products, placing the two in overlapping supply-and-competition dynamics.
• Ammonit Measurement GmbH: Ammonit supplies Meteo-40/Meteo-42 data loggers used in bankable wind and solar resource measurement campaigns — the same equipment MSur deploys and services in Uruguay. Ammonit sells directly in other markets, making it both a supplier and a competitor in adjacent geographies.
• Onset Computer Corporation (HOBO): Onset is the manufacturer of HOBO data loggers and weather stations, which MSur distributes exclusively in Uruguay. Onset competes indirectly through its global direct-sales channel and cloud platform (HOBOlink), which overlap with MSur's Worker platform capabilities.

Emerging players

• Libelium: Libelium manufactures IoT sensor nodes and wireless platforms for environmental monitoring (water, air, soil) — a technology and use-case competitor to MSur's environmental and agricultural monitoring portfolio, particularly for cross-border LatAm expansion.
• Monnit Corporation: Monnit offers a broad IoT sensor platform with cellular and Ethernet-connected data loggers for remote monitoring — comparable to MSur's ZenSur IoT telemetry offering in industrial and environmental use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/msurcom
• LinkedInlinkedin.com/company/meteosur
• Instagraminstagram.com/msur_com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSur