Milvik Bima Pakistan

What Milvik Bima Pakistan does

Milvik (BIMA) Mobile Pakistan is a mobile-first micro-insurance and digital health platform established in 2015 in Lahore, Pakistan, operating as part of the BIMA global network founded in 2010. The company distributes insurance and health products primarily through Mobile Network Operators — most notably Jazz — leveraging telecom billing infrastructure (prepaid airtime deductions, postpaid billing, JazzCash wallets) to make micro-premiums as low as PKR 1.2/day accessible to underserved, low-income consumers. Insurance products are underwritten by IGI General Insurance, with BIMA acting as a Corporate Insurance Agent.

The product portfolio comprises five core offerings: BIMA Sehat (tiered hospitalization cashback insurance from PKR 500/night to PKR 15,000/night), Personal Accident Insurance (accidental death and disability coverage from PKR 112,500 to PKR 5,000,000), Family TeleMedicine (24/7 doctor access and specialist consultations at PKR 5.98/day), Bundle Insurance (health services embedded into selected Jazz mobile bundles at no extra cost), and B-Care (cashless IPD/OPD insurance at 300+ panel hospitals with annual plans up to PKR 30,442). Supporting infrastructure includes a 24/7 PMDC-licensed teleconsultation helpline (042 111 11 9878), the FikrFree mobile app for self-serve subscription and claims, a dedicated agent force for consumer education, and a partner network spanning all 166 districts of Pakistan for medicine and lab discounts.

The business model is recurring subscription-based, monetized through mobile airtime micro-deductions, JazzCash wallet payments, and Debit/Credit Card transactions for premium tiers. Distribution is omnichannel: Jazz airtime/postpaid billing for mass-market micro-products, the FikrFree App for premium tiers, embedded Jazz bundles for bundle subscribers, and B-Care panel hospitals for cashless claims. Since launch, the company has served 7 million+ customers in Pakistan, delivered over 3 million teleconsultations, and paid out more than PKR 46 Crore (approximately USD 1.6M) in claims.

Name

Milvik Bima Pakistan

Legal name

Milvik (BIMA) Mobile Pakistan

Website

https://milvikpakistan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Milvik Bima Pakistan is a mobile-first micro-insurance and digital health platform serving underserved Pakistani consumers with hospitalization insurance, personal accident coverage, telemedicine, and cashless hospital plans distributed via Jazz telecom billing.

Ownership category

akta.pro rank

Product category

Micro-Insurance and Digital Health

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

akta.pro secondary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Micro-insurance services
• Mobile health insurance
• Telemedicine consultations
• Hospitalization cashback
• Personal accident insurance

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Airtime Premium Collections: Premiums collected daily from prepaid Jazz balance, monthly via postpaid bill, or through JazzCash wallet. Daily micro-deductions (as low as PKR 1.2/day for Bronze plans) enable low-income customers to access hospitalization and personal accident coverage. Premiums are non-refundable once deducted.
2. Hospitalization Insurance Premiums: Recurring monthly/annual insurance premiums paid through Jazz billing infrastructure. Products include Bima Sehat (hospitalization cashback), Personal Accident Insurance, and B-Care (cashless inpatient/outpatient). Premium scales with plan tier from Bronze (PKR 500/night) to Diamond/Master (PKR 15,000–30,000/night). Underwritten by IGI General Insurance.
3. TeleMedicine Subscription (Family TeleMedicine): Family Telemedicine service at PKR 5.98/day prepaid, providing 24/7 doctor access, specialist consultations, and health coaching for preventive care and chronic disease management. Revenue is recurring via mobile airtime billing.
4. Bundle Insurance Upsell: Health services bundled into selected Jazz bundles (Monthly Bachat Bundle, Weekly Extreme Bundle, Monthly Video & Social, Mini Superpower) — providing bundled hospitalization, teleconsultation, and pharmacy discounts at no extra cost to the subscriber, driving upsell of the broader platform.
5. B-Care Cashless Insurance Premiums: Annual/multi-year cashless health insurance plans (Single, Joint, Family, Family Plus) with tiered coverage (Silver, Gold, Platinum, Diamond). Premiums range from PKR 862/month (Single Silver, age 18–45) to PKR 30,442/year (Diamond). Includes inpatient (IPD) and outpatient (OPD) coverage with 300+ panel hospitals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Milvik Bima Pakistan provides mobile-based micro-insurance and digital health services to Pakistani consumers through partnerships with Mobile Network Operators (primarily Jazz). The company distributes hospitalization cashback insurance, personal accident coverage, family telemedicine, and cashless health insurance (B-Care) via mobile airtime billing, the FikrFree mobile app, and a 24/7 helpline, with insurance underwritten by IGI General Insurance.

Product overview

Milvik (BIMA) Pakistan operates a mobile-led digital health and insurance platform with five distinct products: BIMA Sehat (hospitalization and life coverage), BIMA Family TeleMedicine, Personal Accidental Insurance, Bundle Insurance (Jazz partnership), and B-Care (cashless insurance). The portfolio is unified by a shared infrastructure of 24/7 teleconsultations with PMDC-licensed doctors, a panel of specialists (Gynecologists, Pediatricians, Nutritionists, Mental Health Experts), and partner discounts on medicines (7-10%) and lab tests (25-40%). Products are distributed via mobile (Jazz prepaid/postpaid/JazzCash), the FikrFree App, and helpline (042 111 11 9878), with insurance underwritten by IGI General Insurance. The company has served 7 million+ customers across 5 countries with over 30 lakh teleconsultations and PKR 46+ crore in paid claims since 2010.

Differentiator

Problem solved

Functional benefit

Brands

• BIMA Sehat: Comprehensive hospitalization insurance plan with 24/7 teleconsultations, specialist access, and hospitalization cashback coverage with tiered plans (Bronze to Diamond/Crown/Master).
• BIMA Family TeleMedicine
• Personal Accident Insurance
• Bundle Insurance
• B-Care

Products and services

• BIMA Sehat Comprehensive hospitalization insurance plan with 24/7 teleconsultations, appointment-based specialist doctor access, hospitalization cashback coverage up to PKR 15,000 per night (up to 30 nights per year), and discounts on medicines and lab tests. Available in Bronze through Diamond tiers (plus Crown and Master), with payment via Jazz prepaid, postpaid, or JazzCash.
• Personal Accidental Insurance Mobile-based personal accident coverage providing accidental death (PKR 112,500 to PKR 5,000,000), permanent/total disability, partial disability (50% of maximum benefit), funeral expense benefits, and hospitalization cashback. Available in Bronze through Master plan tiers with daily prepaid options starting at PKR 1.5/day.
• BIMA Family TeleMedicine Family-focused telemedicine service providing 24/7 unlimited teleconsultations and appointment-based specialist access (Gynecologist, Pediatrician, Nutritionist, Mental Health Expert) for family members, plus 7-10% medicine discount with free home delivery and 25-40% lab test discount with free home sampling. Daily prepaid rate of PKR 5.98.
• Bundle Insurance Health and insurance services bundled with selected Jazz mobile packages (Monthly Bachat Bundle, Weekly Extreme Bundle, Monthly Video & Social, Mini Superpower). Includes hospitalization cashback, 24/7 teleconsultations, specialist access, breast cancer cover, cardiac care, accidental OPD, and discounts on medicines and lab tests at no extra cost for eligible bundle subscribers.
• B-Care Cashless Insurance

Quantifiable outcome

• 7 million+ customers served in Pakistan
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Jazz (Pakistan Mobile Communications Limited)coreChannel Partner/ Reseller/ DistributorPrimary MNO distribution partner enabling BIMA products to be distributed through Jazz's prepaid/postpaid billing infrastructure and JazzCash digital wallet. Jazz facilitates premium collection via daily airtime deductions and monthly billing. Jazz subscribers can subscribe to BIMA services by dialing the helpline or through the FikrFree App. The partnership also bundles BIMA health services into selected Jazz mobile bundles at no extra cost.
• IGI General Insurance Company LimitedcoreOthersLicensed insurance underwriter for all BIMA insurance products (Bima Sehat hospitalization insurance, Personal Accident Insurance, B-Care). IGI General Insurance provides the regulatory backbone and risk-bearing capacity. Milvik (BIMA) Mobile Pakistan acts as Corporate Insurance Agent, binding cover on behalf of IGI within policy terms and conditions.
• Simpaisa (Payment Solution)supportingTechnology or IntegrationPayment solution partner facilitating digital transactions and payment processing for BIMA services.
• Partner Diagnostic Centers, Labs, and Pharmacies (Pakistan-wide)supportingStrategic or Co-development PartnerNetwork of diagnostic centers, laboratories, and pharmacies across all 166 districts in Pakistan providing BIMA subscribers with 25-40% discounts on diagnostic tests and 7-10% discounts on medicines with free home delivery. Home sampling for lab tests is free of cost. This network is a core part of BIMA's integrated health offering.
• 300+ Panel Hospitals (B-Care Network)coreStrategic or Co-development Partner300+ trusted hospitals across Pakistan comprising B-Care's panel network for cashless inpatient and outpatient insurance claims. Customers receive treatment without upfront payment using their registered mobile number, CNIC, and digital policy card. This network enables B-Care's key differentiator of zero-hassle, cashless healthcare.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EFU General Insurance: One of Pakistan's largest established general insurers offering personal accident, health, and hospitalization coverage. Comparable as a broad insurance incumbent that competes for the same hospitalization and personal accident segments via traditional channels.
• MetLife Pakistan: Global insurance incumbent with Pakistan operations offering life, accident, and health coverage. Comparable as a broad incumbent entering digital and microinsurance distribution channels in Pakistan.
• Adamjee Insurance: Major Pakistani general insurance carrier offering accident, health, and hospitalization policies. Comparable as a broad incumbent insurer competing for the same Pakistani consumer insurance wallet.
• Jubilee General Insurance: Established Pakistani general insurance company with health, accident, and hospitalization products. Comparable as a broad incumbent offering overlapping insurance categories to Pakistani consumers and corporate channels.
• Allianz Pakistan (Allianz EFU): Joint venture between Allianz and EFU offering general insurance including health and accident in Pakistan. Comparable as a broad incumbent with overlapping insurance product categories and growing digital distribution.

Others

• Lemonade Insurance: Digital-first AI-driven insurance company that pioneered mobile-native insurance distribution. Comparable thematically as a technology-led insurer demonstrating the digital insurance model the broader category is moving toward.

Direct peers

• Inclusivity Solutions (formerly MicroEnsure): Mobile-network-operator-distributed microinsurance and health platform operating across Africa and Asia. Directly comparable model: white-label insurance products distributed via MNO billing infrastructure in emerging markets.
• Telenor Pakistan / Easypaisa: Competitor MNO in Pakistan with its own Easypaisa mobile wallet and embedded insurance products. Directly comparable as an MNO-distributed microinsurance and digital financial services platform targeting the same Pakistani consumer segments.
• BIMA Group (parent): Parent organization and global operator of the same mobile-led microinsurance + telemedicine model across multiple emerging markets (Asia and Africa). Directly comparable business model, customer segments, and MNO-distribution approach.

Emerging players

• Reliance Jio Insurance (Jio): Indian telecom operator with embedded digital insurance and health offerings bundled into mobile plans. Comparable as a regional MNO-led digital insurance play targeting low/middle-income consumers via airtime-bundled products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BIMAPakistan
• Facebookfacebook.com/bimapakistan
• LinkedInlinkedin.com/company/milvik-bima-pakistan
• Instagraminstagram.com/bimapakistan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milvik Bima Pakistan