Foxgloves Flowers Inc.

Name

Foxgloves Flowers Inc.

Legal name

Foxgloves Flowers Inc.

Website

https://foxglovesflowers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Florist and Wedding Floral Design Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Retail florist services
• Wedding floral design
• Local flower delivery
• Floral design workshops
• Flower CSA subscription

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers and Arrangements: Primary revenue stream from custom-crafted flower arrangements sold online and in-store. Products include hand-tied bouquets, occasion flowers, and style-based collections (Trending, Vintage, Timeless, Coastal, Modern, From the Gardens).
2. Wedding Floral Services: Full-service wedding florist including bridal bouquets, boutonnieres, corsages, ceremony and reception decor, archways, and rentals. Offers micro wedding packages and elopement packages.
3. Gifts, Gear and Dahlia Tubers: Supplementary revenue from non-floral products including gifts, gear items, and dahlia tubers for home gardening.
4. Floral Design Classes and Workshops: Revenue from floral design classes including monthly mini workshop series ($50/session), winter wreath workshops, and seasonal make-and-take sessions.
5. Summer Flower CSA: Community Supported Agriculture program offering 8 weeks of weekly bouquets starting first week of July, available for pickup at farm stand. $240 total ($30/week).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Foxgloves Flowers is a retail florist that designs, sources, and delivers custom-crafted fresh flower arrangements to consumers and couples in the Greater Victoria, BC area. Its core revenue drivers are per-order flower arrangements sold through an online shop and same-day local delivery, complemented by full-service wedding floristry (bridal bouquets, boutonnieres, ceremony and reception decor, rentals, micro-wedding and elopement packages). Secondary offerings include floral design workshops, a Summer Flower CSA subscription, and complementary retail items such as dahlia tubers and gifts.

Product overview

Foxgloves Flowers Inc. operates as a European-design-oriented flower shop offering a unified service model combining retail e-commerce, wedding floristry, and educational workshops. The core offering consists of an online flower shop for same-day local delivery of custom arrangements, complemented by full-service wedding florist capabilities (bridal bouquets, boutonnieres, event decor). Secondary offerings include a floral design class program (Mini Workshop Series), a seasonal Summer Flower CSA subscription, a free Forget-Me-Not reminder service, and a Farm Stand for grab-and-go purchases. The company also sells dahlia tubers and gifts/gear as complementary products. A mobile iOS app was launched in 2023 to facilitate ordering with Apple Pay support.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Flower Shop with Local Delivery
• Full-Service Wedding Florist
• Floral Design Classes / Mini Workshop Series
• Summer Flower CSA Subscription
• Farm Stand (Grab-and-Go)
• Foxgloves Flowers iOS Mobile Application
• Dahlia Tubers
• Gifts & Gear

Quantifiable outcome

• Doubled growing operations in 2018
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Saanich CouncilminorOthers · 1 April 2024After four years of advocacy, Saanich Council approved permanent bylaw allowing roadside farm stands to continue operating, enabling Foxgloves to maintain their farm stand business model.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Farmgirl Flowers: Direct peer: sustainable, farm-sourced flower delivery brand with strong emphasis on local and American-grown blooms. Closely comparable 'grown-not-flown' positioning, direct-to-consumer e-commerce model, and curated bouquet aesthetic that mirrors Foxgloves' European design style and Victoria BC same-day delivery proposition.
• The Bouqs Co: Direct peer: online-first florist offering farm-to-door flower delivery with subscription options and curated arrangements. Comparable D2C flower delivery model and subscription/CSA mechanics, though at much larger scale and with broader national delivery.

Broad incumbents

• 1-800-Flowers: Broad incumbent: large national floral gifting retailer operating gift delivery across occasions including weddings. Comparable product categories (bouquets, arrangements, sympathy, celebrations) and same-day local florist network model, though at vastly greater scale and product breadth.
• Teleflora: Broad incumbent: national floral network aggregating local florists for delivery and same-day service. Operates an overlapping delivery network and product assortment, but with a wide portfolio spanning many local partners rather than a single-design brand.
• FTD (Flowers Transmitted Distance): Broad incumbent: legacy floral delivery network with broad assortment across occasions and same-day delivery. Comparable transaction-based flower delivery model and broad occasion coverage, though serving as a network/aggregator rather than a single local design house.

Emerging players

• UrbanStems: Emerging player: digitally native florist offering curated bouquets with same-day delivery in select metros, plus subscription options. Comparable D2C ordering, mobile-first experience, and design-forward positioning to Foxgloves' iOS app-driven flow.
• BloomsyBox: Emerging player: subscription-focused online florist delivering farm-sourced bouquets on recurring schedules. Comparable subscription (CSA-like) revenue mechanics and farm-sourced positioning, though operating nationally rather than as a single local design house.
• Floret Flowers: Emerging player: specialty cut-flower farm and brand focused on locally grown, seasonal blooms with workshops and seeds/tubers. Comparable 'grown-not-flown' philosophy, own-growing operations, workshop programming, and dahlia tuber product line to Foxgloves' Heath Gardens and CSA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBBZ20CRcuEU0NOiqTiYW8w
• Facebookfacebook.com/FoxglovesFlowers
• Instagraminstagram.com/foxglovesflowers
• Pinterestpinterest.ca/foxglovesflowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxgloves Flowers Inc.