Lennock Phillip Pty Ltd

Name

Lennock Phillip Pty Ltd

Legal name

Lennock Motors

Website

https://lennock.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Tire Dealers (441340), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Automotive dealership services
• Multi-brand vehicle sales
• Fleet vehicle procurement
• Vehicle service and parts
• Vehicle finance solutions

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New, demo, and used vehicle sales across 12+ franchise brands including Volkswagen, Hyundai, Nissan, Land Rover, Jaguar, Skoda, Honda, RAM Trucks, Mitsubishi, Cupra, Geely, and INEOS Grenadier.
2. Service and Repairs: Workshop service department providing vehicle maintenance, repairs, and scheduled servicing. Uses genuine OEM parts with factory-trained technicians.
3. Parts and Accessories: Sale of genuine OEM parts, accessories, lubricants, and chemicals for all vehicle brands. One-year/20,000km nationwide warranty on parts.
4. Fleet Services: Fleet vehicle sales and management services for small to medium businesses, corporate entities, community organisations, and government departments.
5. Finance Services: Vehicle financing solutions including corporate lending, novated leases, consumer lending, extended warranties, and loan payment protection.
6. Vehicle Trade-In: Purchase of used vehicles from customers as trade-ins, with professional appraisal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lennock Motors is a multi-franchise automotive dealership group selling new, demo and used vehicles across 12 brands, backed by an in-house service and parts operation, finance solutions, fleet management services and a tyre centre. Customers can browse and purchase vehicles online or in-person at showrooms in Phillip, ACT, with integrated trade-in, finance, warranty and after-sales support.

Product overview

Lennock Motors operates as a multi-franchise automotive dealership offering a comprehensive vehicle sales and service ecosystem. The core portfolio consists of new car sales across 12 brands (Cupra, Geely, Honda, Hyundai, Jaguar, Land Rover, Nissan, RAM Trucks, Skoda, Volkswagen, Mitsubishi, INEOS Grenadier), used car sales, and demo car sales. These are supported by complementary service offerings including a workshop Service Centre with factory-trained technicians using genuine OEM parts, Parts & Accessories department, Finance Services (corporate lending, novated leases, consumer lending, extended warranties), Fleet Services for business and government clients, Vehicle Trade-In program, Online Payments portal, and Tyre Centre. The business positions itself as a one-stop automotive destination serving Canberra and surrounding regions since its establishment.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales Sale of new vehicles across 12 brands including Cupra, Geely, Honda, Hyundai, Jaguar, Land Rover, Nissan, RAM Trucks, Skoda, Volkswagen, Mitsubishi and INEOS Grenadier, targeted at individual retail buyers and fleet customers.
• Used Car Sales Sale of pre-owned passenger and commercial vehicles across multiple brands, with 356+ cars in stock at varying price points and conditions.
• Demo Car Sales Sale of low-kilometre demonstrator vehicles with Drive Away pricing, currently 56 units across multiple brands.
• Service Centre Workshop providing vehicle maintenance, repairs and scheduled servicing using genuine OEM parts, factory-trained technicians and modern diagnostic equipment; online service booking available Monday to Friday with minimum 3 working days notice.
• Parts & Accessories Sale of genuine OEM parts, accessories, lubricants and chemicals for all vehicle makes and models, backed by a one year/20,000km nationwide warranty.
• Finance Services Vehicle financing solutions including corporate lending, novated leases, consumer lending, extended warranties and loan payment protection.
• Fleet Services Fleet management solutions for small to medium businesses, corporates, community organisations and government departments requiring one or more vehicles, including competitive tender pricing and integrated service packages.
• Vehicle Trade-In / Sell Your Car Car selling service offering free written trade-in valuations valid for 7 days, professional vehicle appraisal and market comparison; the trade-in team has appraised over 200,000 vehicles with appraisers averaging 5 years of experience.
• Online Payments Web-based payment facility enabled by Bankwest allowing customers to pay invoices online for car services, parts and sales transactions.
• Tyre Centre Wheel and tyre services including wheel alignments, balancing and tyre sales from Pirelli, Continental and Bridgestone.

Quantifiable outcome

• Over 200,000 vehicles appraised by trade-in team
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorised Volkswagen dealership franchise operating sales, service, and parts operations for Volkswagen vehicles in Canberra
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorised Hyundai dealership franchise with dedicated sales, service, and parts department
• NissancoreChannel Partner/ Reseller/ DistributorAuthorised Nissan dealership at 122 Melrose Drive with sales, service, and parts operations
• JaguarcoreChannel Partner/ Reseller/ DistributorAuthorised Jaguar dealership at 126 Melrose Drive
• Land RovercoreChannel Partner/ Reseller/ DistributorAuthorised Land Rover dealership at 126 Melrose Drive with tyre centre services
• SkodacoreChannel Partner/ Reseller/ DistributorAuthorised Skoda dealership at 124 Melrose Drive
• HondacoreChannel Partner/ Reseller/ DistributorCapital Honda Phillip dealership at 118 Melrose Drive
• RAM TruckscoreChannel Partner/ Reseller/ DistributorAuthorised RAM Trucks dealership at 150 Melrose Drive with RAM Express Black specials
• MitsubishicoreChannel Partner/ Reseller/ DistributorAuthorised Mitsubishi dealership at 150 Melrose Drive
• CupracoreChannel Partner/ Reseller/ DistributorAuthorised Cupra dealership at 120 Melrose Drive
• GeelycoreChannel Partner/ Reseller/ DistributorGeely Phillip dealership at 122 Melrose Drive
• INEOS GrenadiercoreChannel Partner/ Reseller/ DistributorCanberra INEOS Grenadier dealership
• BankwestcoreTechnology or IntegrationOnline Payments facility operated by Bankwest through Lennock Motors website for customers to pay invoices for car services, parts, and sales

Scale indicators6 records

Direct peers

• Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating multiple brands across new and used vehicles, service, parts, and fleet. Directly comparable multi-franchise dealership model at much larger scale, providing a benchmark for Lennock's multi-brand strategy.
• Suttons: Large Sydney-based multi-brand automotive dealer group with franchise operations across multiple volume and premium brands. Comparable multi-location, multi-brand franchise model serving similar customer segments.
• Autosports Group: ASX-listed Australian multi-brand automotive retail group with luxury and volume brand portfolios including Jaguar, Land Rover, Audi, BMW, and others. Closely comparable multi-brand franchise model with similar luxury brand exposure (JLR) as Lennock.
• Jarvis Motor Group: Family-owned Australian multi-brand automotive dealership group operating across multiple brands and locations. Similar family-owned ownership structure and multi-brand franchise model to Lennock.
• Trinity Automotive Group: Australian multi-brand automotive dealership group operating franchises across multiple volume and premium brands. Comparable multi-brand franchise model with similar service and parts operations.
• Peter Warren Automotive Group: Australian multi-brand automotive dealership group representing premium and volume brands including Jaguar, Land Rover, Volvo, Honda, and others. Similar multi-brand franchise model with comparable service and parts operations.
• Paul Wakeling Motor Group: Australian multi-brand dealer group representing brands including Holden, HSV, and others across multiple NSW/ACT locations. Competes in similar franchise categories with comparable operational footprint.

Broad incumbents

• Inchcape plc: Global automotive distributor with significant Australian presence distributing multiple brands. Larger global player with broader portfolio and capital resources, providing a benchmark for scaled multi-brand automotive operations.

Others

• Cox Automotive Australia: Global automotive services provider offering dealer software, auction, and fleet management solutions. Adjacent ecosystem participant providing technology and services that dealerships depend on for operations and inventory management.
• Carsales.com: Australia's largest online automotive marketplace. Indirectly competitive as a digital channel that captures buyer research and lead generation upstream of dealership transactions, threatening direct dealer-to-consumer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LennockMotors
• LinkedInlinkedin.com/company/lennock-phillip-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lennock Phillip Pty Ltd