Lifeskills Institute Pte. Ltd.

What Lifeskills Institute Pte. Ltd. does

Lifeskills Institute Pte. Ltd. is a Singapore-headquartered private training and behavioural consulting firm founded in 1996 by Ian Tan. Its core offering is DISC+, an integrated 4D behavioural assessment built on the licensed PeopleKeys framework that combines DISC (behavioural tendencies), TEAMS (thinking styles and team contribution), Values (workplace motivation), and BAI (Behavioural Attitudes Index). The firm is the Master Accreditation Centre and Distributor for PeopleKeys DISC Resources across Asia, and layers additional licensed frameworks on top, including Zenger Folkman's Extraordinary Leader 360 Assessment, Patrick Lencioni's The Five Behaviours of a Cohesive Team, The Leadership Challenge (Kouzes & Posner), and Reina Trust Building. The product portfolio covers individual psychometric reports, four professional certification programmes (CBC, CABC, CCC, CSMRC), customised corporate training, executive coaching, youth development, and a recently launched Leadership Microlearning Series.

Revenue is generated through four streams: public certification courses priced at SGD 1,680–1,880 per participant (also SkillsFuture Singapore-approved), customised corporate training and consulting engagements delivered on client sites, one-on-one executive coaching, and direct sale of psychometric assessment reports via an online shop. Go-to-market is sales-led and hybrid: direct enterprise field sales covering Singapore, Malaysia, China, and Brunei, supplemented by scheduled open-enrolment courses, SkillsFuture funding as a demand lever for individual buyers, content marketing and SEO, client referrals, and the PeopleKeys distribution channel. Named customers span large enterprises and MNCs (DBS, UOB, Maybank, Prudential, PwC, BASF, FUJIFILM, Carousell, ESR), government (NCSS, Securities Commission Malaysia), and healthcare (SingHealth, Alexandra Hospital, AIC, Molnlycke). The firm is bootstrapped and founder-owned, employs 11–50 people, holds IACET, SHRM, ICF, SkillsFuture, and IBF FTS credentials, and in 2024 the founder separately co-founded BestOfMe Pte Ltd as a digital coaching platform extending delivery beyond in-person workshops.

Name

Lifeskills Institute Pte. Ltd.

Legal name

Lifeskills Institute Pte. Ltd.

Website

https://lifeskillsinstitute.sg

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifeskills Institute is a Singapore-based private leadership training and behavioural consulting firm founded in 1996, delivering DISC-based assessments, certification programmes, corporate training, executive coaching, and youth development to enterprises, governments, and professionals across Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Certification Courses: Public and corporate in-house certification programmes in DISC, DISC+, Career Coaching, and Stress Management. Courses are offered on an open-enrolment basis (scheduled calendar dates) and as in-house custom training for corporate clients. Revenue is generated per participant per course, with prices ranging from SGD 1,680 to SGD 1,880 per certification programme. The company also facilitates SkillsFuture Singapore funding for eligible Singapore-based participants.
2. Corporate Training & Consulting: Customised in-house leadership development, team building, and coaching programmes delivered at client organisations. Covers areas including Extraordinary Leader (Zenger Folkman), Elevating Feedback, The Five Behaviours of a Cohesive Team, and DISC+ workshops. Billed per programme or engagement, targeting enterprise clients.
3. Executive Coaching: One-on-one personalised leadership coaching for senior executives, managers, and aspiring leaders. Provided as individual engagements or as part of broader corporate programmes.
4. Psychometric Assessment Reports: Individual and bundled DISC, DISC+TEAMS, DISC+BAI, 4D, Leadership, and LearningKeys reports sold to individuals and organisations. Reports are available via login-based access on the company website.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lifeskills Institute provides corporate leadership development, team building, executive coaching, and DISC-based behavioural profiling services, anchored on its DISC+ 4D framework (DISC + TEAMS + Values + BAI) licensed from PeopleKeys. The company sells professional certification programmes (CBC, CABC, CCC, CSMRC), in-house corporate workshops, and individual psychometric assessment reports to HR professionals, coaches, and enterprise clients across Asia-Pacific.

Product overview

Lifeskills Institute is a Singapore-based leadership training and coaching organization offering a comprehensive suite of behavioral assessment and development solutions. The core product is DISC+, an integrated 4D personality framework combining DISC behavior, TEAMS thinking styles, Values motivation, and BAI behavioral attitudes. The portfolio includes professional certification programs (CBC, CABC, CCC, CSMRC), leadership development programs (The Extraordinary Leader™, Elevating Feedback™), teambuilding solutions (The Five Behaviours of A Cohesive Team™), executive coaching, and youth development programs. Additionally, the company offers a range of assessment reports and training tools including DISC Reports (standalone and combinations), LearningKeys Report, Leadership Report, Who Am I? Cards, Value Sort Cards, and Standout Skills Cards. These products work together to provide organizations with comprehensive behavioral intelligence solutions for hiring, team development, and leadership growth.

Differentiator

Problem solved

Functional benefit

Brands

• DISC+: An integrated behavioural assessment solution built on PeopleKeys' 4D personality framework, combining DISC (behaviour), TEAMS (thinking and team contribution), Values (motivation), and BAI (behavioural attitudes).

Products and services

• DISC+ Integrated 4D Assessment Framework An integrated behavioural assessment solution built on PeopleKeys' 4D personality framework, combining DISC (behaviour), TEAMS (thinking and team contribution), Values (motivation), and BAI (behavioural attitudes) for comprehensive personality profiling. Sold to enterprise clients and HR professionals for hiring, team building, and leadership development.
• Certified Behavioural Consultant (CBC) Certification Two-day professional DISC certification programme providing in-depth understanding of the DISC personality system, graph interpretation, and practical applications for team building and communication enhancement. Targeted at HR professionals, coaches, and consultants. Pricing: SGD 1,828 per participant.
• Certified Advanced Behavioural Consultant (CABC) Certification Advanced certification programme extending beyond DISC to cover three additional psychometric tools: TEAMS, Values, and BAI. Designed for practitioners seeking deeper insight into thinking orientation, work values, and inner motivation. Pricing: SGD 1,880 per participant.
• Certified Career Coach (CCC) Certification Career coaching certification programme using DISC as a foundation, offering holistic approaches through effective frameworks, coaching tools, and role-playing scenarios. ICF-approved for Continuing Coach Education (CCE) hours. Pricing: SGD 1,880 per participant.
• Certified Stress Management & Resilience Consultant (CSMRC) Certification Certification programme training managers to act as consultants who help teams maximise output while improving quality of life through effective stress management techniques. Pricing: SGD 1,680 per participant.
• Leadership Training & Development Programmes Customised in-house leadership development programmes designed to develop managers into competent leaders committed to excellence through self-discovery journeys. Sold to enterprise clients and delivered on client premises or virtually.
• Team Building & Cohesion Programmes Customised in-house team-building programmes designed to build cohesive and high-performing teams, streamline workforce, and increase efficiency. Sold to enterprise clients across Asia-Pacific.
• Personalised Executive Coaching One-on-one executive coaching services that maximise team potential and guide leaders on their journey of self-improvement. Sold as individual engagements or as part of broader corporate programmes.
• Youth & School Programmes Programmes helping youth and students develop skills for managing friendships, relationships, and life effectively. Sold to schools, educational institutions, and youth development programmes.
• The Extraordinary Leader Workshop Zenger Folkman strengths-based leadership development programme using 360-degree assessment across 19 leadership competencies to help leaders create personalised development plans. IBF approved under Financial Training Scheme (FTS).
• Elevating Feedback Workshop Feedback workshop equipping individuals with skills to provide effective reinforcing and redirecting feedback using the FUEL model framework.
• The Five Behaviours of a Cohesive Team Programme Team-building programme based on Patrick Lencioni's framework building high-performing teams through Trust, Conflict, Commitment, Accountability, and Results. Powered by the DISC model.
• DISC Personality Assessment Report Online 16-page personality assessment report providing individual DISC style based on the DISC Personality System, useful for self-awareness and communication enhancement. Sold to individuals and organisations via online shop.
• DISC+TEAMS 2D Report Combined report revealing patterns of thinking and behaviour by integrating DISC personality system with TEAMS Thinking Styles.
• DISC+BAI 2D Report Report combining DISC personality system with Behavioural Attitudes Index (BAI) for analysis focusing on behaviour and life passions, including predictive hiring insights.
• DISC, Teams, Values 3D Report 3D personality report coupling DISC Assessment with TEAMS Thinking Styles and Workplace Values to unlock hidden motivators for hiring and productivity.
• DISC, Teams, BAI 4D Report Comprehensive 3D report combining DISC behaviour, TEAMS thinking styles, and BAI behavioural attitudes for complete personality and motivation analysis.
• LearningKeys Report Strength-based tool identifying learning strengths, motivation, communication, learning and thinking preferences to help individuals reach their potential.
• The Leadership Report PeopleKeys Leadership Report providing information on how each person leads and what type of environment they will be most successful in.

Quantifiable outcome

• 70% increased employee engagement through strengths-based leadership approach (Zenger Folkman research)
• +4 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PeopleKeyscoreTechnology or IntegrationLifeskills Institute is the Master Accreditation Centre and Distributor for PeopleKeys DISC Resources across Asia. PeopleKeys (with over 40 years in market and millions of reports delivered worldwide) is the publisher of the DISC Personality System, TEAMS Thinking Styles, BAI, and Values assessments. The partnership provides Lifeskills Institute with validated psychometric tools and the authority to certify other practitioners across Asia. PeopleKeys is IACET accredited and SHRM-approved as a recertification provider.
• Zenger FolkmancoreStrategic or Co-development PartnerIan Tan holds the Master Facilitator credential for Zenger Folkman — a leading world authority on data-centred, strengths-based leadership development. Lifeskills Institute delivers Zenger Folkman's Extraordinary Leader 360 Assessment, Elevating Feedback, and Extraordinary Coach programmes in Asia. Zenger Folkman's research (including the 90th percentile adaptability finding) underpins Lifeskills Institute's leadership development methodology.
• The Five Behaviors (Patrick Lencioni)coreStrategic or Co-development PartnerLifeskills Institute is an Authorized Partner for The Five Behaviours of a Cohesive Team® programme, based on Patrick Lencioni's internationally recognised framework. The programme builds high-performing teams through five behavioural pillars: Trust, Conflict, Commitment, Accountability, and Results.
• The Leadership ChallengeminorStrategic or Co-development PartnerIan Tan is a Global Training Partner for The Leadership Challenge®, a globally recognised leadership development framework developed by Kouzes & Posner. This enables Lifeskills Institute to deliver The Leadership Challenge workshop for senior leadership teams.
• Reina Trust BuildingminorStrategic or Co-development PartnerIan Tan is a Certified Reina Trust Building® practitioner, enabling Lifeskills Institute to incorporate trust-building methodologies into its leadership and team development programmes.
• SkillsFuture SingaporecoreGTM or Marketing PartnerLifeskills Institute's certification courses are SkillsFuture Singapore approved and claimable for eligible Singapore-based individuals. SkillsFuture funding serves as a key demand-generation and conversion mechanism for individual certification enrolments.
• Institute for Motivational Living (IML)coreTechnology or IntegrationIML (Institute for Motivational Living) is the developer of the PeopleKeys® DISC system, which Lifeskills Institute uses under its Master Accreditation Centre arrangement with PeopleKeys. The IML system provides the theoretical and psychometric foundation for Lifeskills Institute's DISC-based solutions.
• International Coaching Federation (ICF)minorGTM or Marketing PartnerLifeskills Institute's Certified Career Coach (CCC) programme is ICF-approved as a Continuing Coach Education (CCE) provider. The ICF designation and ICF newsletter/channel serve as a demand-generation partner for reaching professional coaches and HR practitioners.
• BestOfMe Pte LtdminorStrategic or Co-development PartnerCo-founded by Ian Tan, BestOfMe is the first Asian-based digital platform combining Human, Science, and Technology to democratise coaching. While a related venture, BestOfMe represents a distinct entity offering digital coaching services. Lifeskills Institute and BestOfMe share leadership and methodology.
• Institute of Banking and Finance (IBF), SingaporeminorGTM or Marketing PartnerThe Extraordinary Leader programme is an IBF-approved and funded program under the Financial Training Scheme (FTS), enabling Lifeskills Institute to serve financial services professionals in Singapore with subsidised training.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PeopleKeys: The US-based DISC publisher whose psychometric tools form the foundation of Lifeskills Institute's product suite. Lifeskills Institute is PeopleKeys' Master Accreditation Centre and Distributor across Asia, making them direct comparables in DISC-based assessment and certification.
• Crucial Learning (formerly VitalSmarts): Training company built on Crucial Conversations, Crucial Influence, and The Story Selling Method—competes in leadership and team effectiveness training delivered to enterprise clients.
• Center for Creative Leadership (CCL): Research-based leadership development organisation offering leadership programmes and assessments—a direct competitor in enterprise and executive leadership training.
• Ken Blanchard Companies: Leadership training and coaching firm built on Blanchard's Situational Leadership model. Competes in the same mid-market leadership development category as Lifeskills Institute, especially across Asia-Pacific enterprises.
• The Myers-Briggs Company: Publisher of MBTI assessments and certification programmes. Competes with Lifeskills Institute in the personality assessment certification and corporate training space.
• Wiley (Everything DiSC): The largest DISC-based assessment provider globally, offering certification, training, and team development solutions to HR professionals—directly competing with Lifeskills Institute in DISC certification and workplace application.

Broad incumbents

• Korn Ferry: Global organisational consulting firm offering leadership development, executive coaching, and talent solutions—competitor in enterprise leadership training across Asia.
• DDI (Development Dimensions International): Global leadership development firm (now including Zenger Folkman) offering leadership assessments, training, and coaching. Directly overlaps with Lifeskills Institute's Zenger Folkman-based Extraordinary Leader offerings.
• Heidrick & Struggles: Global executive search and leadership advisory firm offering leadership assessment, coaching, and development services to enterprise clients across Asia—adjacent competitor in senior leadership training.
• FranklinCovey: Global leadership development firm offering The 7 Habits, leadership coaching, and enterprise training—overlapping with Lifeskills Institute's leadership training and certification portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lifeskillsinstitute

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeskills Institute Pte. Ltd.