Yokosuka City Tourism Association

What Yokosuka City Tourism Association does

Yokosuka City Tourism Association (一般社団法人横須賀市観光協会) is a General Incorporated Association established on April 1, 2015 under Japanese law and headquartered in Yokosuka, Kanagawa Prefecture, Japan. It is the official designated tourism body for Yokosuka City, responsible for promoting the city as a destination by organizing signature annual events (Yokosuka Kaikoku Fireworks Festival, Yokosuka Curry Festival, Yokosuka YY Vehicle Festival), maintaining physical tourist information centers, producing and distributing official guide maps, and curating an online souvenir shop. The organization also runs experience-based services including the US-Japan Friendship Base History Tour (with exclusive US Navy Yokosuka Base access), the Sukarin Tourism Taxi service, and the Yokosuka City Location Support program, which has accommodated over 170 film and TV production projects since launching in August 2024. It operates without subsidiaries and is governed by its member businesses in the local tourism and hospitality sector under President Suzuki Yasuhito (鈴木康仁).

The association's core technology footprint is light: the principal platforms are a content marketing website (yokosuka-kanko.com), an external blog ("Tabisukka!"), an e-commerce storefront for souvenirs, social media accounts, and email newsletters. There is no proprietary software, API, SDK, or AI/ML capability disclosed; the technology stack functions as standard digital marketing and event operations infrastructure rather than a defensible tech asset.

The business model combines four recurring/event-driven revenue streams: (1) annual membership fees from tourism-related businesses at a minimum of 10,000 yen per unit, (2) sponsorship and operational revenue from large-scale events such as the fireworks and curry festivals, (3) souvenir sales via the online shop and Verny Memorial Hall retail point, and (4) usage-based tourism taxi tour services priced between 11,510 yen (2 hours) and 44,270 yen (8 hours). Customer-facing segments are general domestic and inbound tourists, tourism SMBs, film/TV production companies, and travel agencies. Distribution is hybrid: physical tourist information centers and partner locations in Yokosuka plus a globally accessible e-commerce shop. The organization is privately held and does not publicly disclose revenue.

Name

Yokosuka City Tourism Association

Legal name

一般법인 横須賀市観光協会 (General Incorporated Association Yokosuka City Tourism Association)

Website

https://yokosuka-kanko.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The official designated tourism association for Yokosuka City, Japan. It organizes annual events (fireworks, curry, vehicle festivals), runs tourist information centers and an online souvenir shop, and offers tour services including US Navy base access. It serves tourists, local tourism businesses, and film/TV producers.

Ownership category

akta.pro rank

Headquarters

HQ city

Yokosuka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from tourism-related businesses; 10,000 yen per unit minimum
2. Event management and sponsorship: Organizes major events like fireworks festival, curry festival, and vehicle festival; derives revenue from sponsorship and event operations
3. Souvenir sales: Operates online shop selling local products, souvenirs, and official merchandise
4. Tour services: Operates tourism taxi services and tour desk for travel agencies and group tours

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The association promotes tourism in Yokosuka City by operating tourist information centers at multiple city locations, organizing local events such as the Yoko Yoko Festa, selling original local souvenirs, providing paid sightseeing guide services, and managing tourist parking facilities. It serves as the central coordinator between the city government and tourism-related member businesses to drive visitor engagement.

Product overview

Yokosuka City Tourism Association operates a comprehensive tourism service portfolio centered around promoting Yokosuka city as a destination. The core offering includes an e-commerce souvenir shop (shop.yokosuka-kanko.com) selling award-winning local products from the Yokosuka Souvenir Idea Contest, along with printed/digital tourist guide maps. The association organizes signature events including the Yokosuka Kaikoku Fireworks Festival, Yokosuka YY Vehicle Festival, and Yokosuka Curry Festival. Tour services include the US-Japan Friendship Base History Tour and Sukarin Tourism Taxi. Additional services include tour reservations, walking courses, accommodation listings, and member-based services for tourism-related businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Center Services

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• カレーの街よこすか推進委員会coreStrategic or Co-development Partner · 16 May 2026Co-organizes the annual Curry Festival, a major regional event promoting Yokosuka's curry culture.
• House Foods / X-BLENDmajorGTM or Marketing Partner · 16 May 2026Sponsor of the Curry Festival 2026, supporting the event as 'CURRY supported by ハウス食品 X-BLEND'.
• 京浜急行バス株式会社coreStrategic or Co-development Partner · 18 March 2026Operates the Mikasa sightseeing bus that provides transportation to major tourist attractions. Ticket sales coordinated through tourism centers.
• 神奈川город観光タクシー認定ドライバーcoreStrategic or Co-development Partner · 16 March 2026Certified tourism taxi drivers providing the Sukarin tourism taxi service covering Yokosuka and Miura areas.
• 京急線・JR東日本majorChannel Partner/ Reseller/ Distributor · 16 March 2026Railway partners providing transportation access to Yokosuka; their stations serve as key access points for tourists.
• NPO法人よこすかシティガイド協会coreStrategic or Co-development Partner · 8 August 2025Provides trained professional guides for various tours including the US Navy base history tours, city walking tours, and special themed tours. The association relies on this partner for guide services.
• 海上自衛隊横須賀地方総監部coreStrategic or Co-development PartnerPartners for base access during events and tours, including port tours and special facility openings.
• 米海軍横須賀基地coreStrategic or Co-development PartnerProvides access for the US-Japan Friendship Base History Tours and Friendship Day events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yokohama Convention & Visitors Bureau: Official DMO/CVB for Yokohama, the adjacent Kanagawa Prefecture capital. Runs the same mix of city tourism promotion, visitor information services, events, and member-based business support, and serves the same regional traveler market via shared rail access.
• Kamakura Tourism Association: General Incorporated Association promoting tourism in Kamakura, the next major Kanagawa destination. Operates a comparable membership-based model, visitor info centers, walking tour products, and souvenir/gift shop channels targeting Tokyo day-trippers.
• Kyoto City Tourism Association (DMO Kyoto): DMO for Kyoto, operating on a much larger scale but with the same destination-marketing playbook: visitor info centers, walking courses, cultural events, member directory, and editorial content marketing. Comparable structure though vastly larger budget.
• Nikko Tourism Association: Regional tourism association for the Nikko area in Tochigi. Similar heritage-and-temple destination model with visitor info centers, guided tour products, printed guides, and member-based fee structure serving a comparable Japanese mid-city destination.
• Sapporo Tourism Association: City-level tourism DMO for Sapporo, operating a similar mix of visitor information services, festivals, walking maps, member directory, and content marketing. Comparable structure but with greater seasonality (winter events).
• Kobe Tourism Bureau: Official DMO for Kobe, a comparable port city with international heritage. Operates city-level tourism promotion, walking guides, harbor cruises, festivals, and member business support — directly analogous to Yokosuka's offering.
• Nagasaki City Tourism Association: City tourism association for Nagasaki, one of Japan's most prominent port-and-heritage destinations. Closely comparable in mission (promoting military/foreign-cultural heritage, port-area attractions) and structure (incorporated association with events, tours, member services).
• Hakone Town Tourism Association: Regional tourism association for Hakone, another Kanagawa destination. Similar structure organizing member businesses, sightseeing routes (including the Hakone Free Pass), seasonal events, and tourism taxi/transport partnerships.
• Okinawa Convention & Visitors Bureau: Prefectural-level CVB for Okinawa running MICE, leisure tourism, and member business support. Comparable in operating visitor centers, producing guides, and driving event-led destination promotion — though at a larger scale.

Broad incumbents

• Japan National Tourism Organization (JNTO): National-level DMO under the Japan Tourism Agency. Not a direct competitor but the broader incumbent ecosystem player; coordinates inbound promotion, content, and research that city-level associations like Yokosuka plug into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yokosukakanko

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokosuka City Tourism Association