Mann Objecta Gmbh & Co Kg

What Mann Objecta Gmbh & Co Kg does

Mann Objecta GmbH & Co. KG is a privately held German shopfitting and interior fit-out company founded in 1981 and headquartered in Rhede, Germany. The company operates as a general contractor (Generalunternehmer), delivering end-to-end project services — concept, design, planning, production, warehousing, and installation — for automotive dealerships, retail environments, and commercial properties. Its core service lines are Mobility (automotive CI implementation and showroom fit-out), Retail (store and brand-space design), and Object (custom corporate interiors), with primary customers being automotive manufacturers and their European dealer networks (Ford, KIA, Mitsubishi, Volvo, Honda, Subaru, GWM, Peugeot, BRABUS, SIXT) alongside selected retail and healthcare-retail clients.

The company's underlying technology is anchored in modular, sustainable, CI-compliant interior systems rather than software. Differentiated physical products include the mO Markenraumteiler modular brand-space divider (primarily for STELLANTIS multi-brand dealers) and the ENTRANCE 2.0 hygiene station. Back-office technology comprises an integrated ERP/CRM platform for project, production, and rollout management. A proprietary Product Carbon Footprint (PCF) calculator certified to DIN EN ISO 14067 and the GHG Protocol, plus the GO GREEN 2025 strategy and UN Global Compact membership (2024), support sustainability positioning aligned with OEM procurement and CSRD requirements.

The business model is B2B project-based professional services revenue with custom pricing tied to scope, materials, geography, and timeline, and multi-year contract cadences with anchor OEM customers. Go-to-market is direct enterprise field sales supported by content marketing, industry associations (dlv – German Shopfitting Association), and partnerships such as Zukunftswerkstatt 4.0 and MSA Münster School of Architecture. The company is exploring adjacent revenue lines — Prosumer Display© for EV sales enablement and a CO2 Data Management Service — that extend beyond traditional shopfitting.

Name

Mann Objecta Gmbh & Co Kg

Legal name

mann Objecta GmbH & Co. KG

Website

https://mann-objecta.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Mann Objecta is a German shopfitting and interior fit-out specialist, founded 1981, delivering end-to-end design, production, and installation of brand spaces for automotive OEMs and their dealer networks across Europe, with adjacent retail and commercial clients.

Ownership category

akta.pro rank

Product category

Commercial Shopfitting and Interior Fit-Out

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Automotive dealership interiors
• Retail shopfitting services
• Brand space design
• CI rollout management
• Commercial interior fit-out

Headquarters

HQ city

Rhede

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Shopfitting & Interior Fit-out Services: Project-based B2B services including planning, design, production, and installation of brand spaces, retail environments, and automotive dealership interiors. Revenue generated through direct project contracts with automotive manufacturers, dealers, retailers, and commercial property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

mann Objecta is a German shopfitting and interior fit-out specialist that plans, designs, produces, and installs brand spaces for automotive dealerships, retail environments, and commercial properties. The company acts as a general contractor (Generalunternehmer) delivering end-to-end CI rollouts across multi-site dealer networks in Europe and globally, including proprietary products such as the Prosumer Display© for EV sales, modular mO Markenraumteiler (Brand Space Divider) systems, hygiene stations, and CO2 data management services.

Product overview

Mann Objecta GmbH & Co KG is a German shopfitting company specializing in three core service areas: Mobility (automotive dealership design and CI implementation), Retail (store design and retail environment creation), and Object (custom interior solutions). The company offers both physical products and services including the Prosumer Display© for EV sales, the mO Brand Space Divider modular partition system, hygiene stations, and CO2 Data Management for sustainability reporting. Services range from concept development and planning to production, installation, and project management. The company has been operating since 1981 and serves clients throughout Europe from its headquarters in Rhede, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Prosumer Display: A presentation concept for the sale of electric vehicles that addresses challenges in EV marketing by combining modern presentation technology at point of sale with online training modules in the Prosumer Academy.

Products and services

• Automotive Dealership Shopfitting (Mobility) Complete shopfitting services for automotive dealerships including corporate identity implementation, showroom design, furniture production, and installation for mobility brand spaces across Europe.
• Retail Store Design (Retail) Experience spaces for modern retail environments, including store concept development, interior design, and implementation for retail clients such as premium brands and specialty chains.
• Object Solutions (Object) Design and functionality solutions for demanding object projects, including corporate interior design and specialized furnishing for commercial spaces.
• Prosumer Display© Smart presentation package for electric vehicle sales at point of sale, combining modern presentation technology with online training modules through the Prosumer Academy to strengthen sales competency and effective EV marketing.
• mO Markenraumteiler (Brand Space Divider) Modular and easy-to-install partition wall system for brand separation in multi-brand dealerships, offering modularity, flexibility, weight savings, cost-effectiveness, and sustainability.
• Hygienestation ENTRANCE 2.0 Aesthetically designed hygiene station for retail, automotive dealerships, and commercial spaces, available for short-term delivery with CI-adaptable customization options for logos, materials, colors, and forms.
• CO2 Data Management Service IT-supported CO2 data management service providing transparent data basis for determining CO2 emissions of brand rooms, interior fittings, and offices, with calculations compliant with DIN EN ISO 14067 and GHG Protocol standards.

Quantifiable outcome

• Supplied and fitted out thousands of retail destinations in Europe and worldwide over 40 years
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Zukunftswerkstatt 4.0 Partnership NetworkcoreStrategic or Co-development Partnermann Objecta serves as important idea provider, innovator, and system partner for the Zukunftswerkstatt 4.0, an innovation showcase for automotive trade. The company designed and developed interior fit-out elements, furnishings, wall paneling systems, and presentation systems for the 450+ square meter facility. Partnership includes 95 cooperating companies including startups, established suppliers, manufacturers, and inspection organizations.
• DAUPHINminorStrategic or Co-development PartnerCollaboration with DAUPHIN for seating concept development, creating variable seminar seating and reception/workplace seating solutions in close exchange with mann Objecta for the Zukunftswerkstatt 4.0 project.
• MSA Münster School of ArchitecturecoreStrategic or Co-development PartnerOngoing cooperation with Prof. Ulrich Blum and students of architecture and interior design from MSA Münster School of Architecture. Joint project exploring future concepts for automotive retail and the car dealership of the future, including design workshops and student projects.
• INDIMO Automotive GmbHminorStrategic or Co-development PartnerPartnership to develop brand spaces for INDIMO brands and sub-brands, supporting as furnishing partner with sales-promoting POS elements.
• United Nations Global CompactcoreStrategic or Co-development Partnermann Objecta joined the UN Global Compact in 2024, a voluntary initiative for development, implementation, and disclosure of responsible business practices aligned with sustainability and corporate social responsibility principles.
• dlv - Netzwerk Ladenbau e.V. (German Shopfitting Association)minorStrategic or Co-development PartnerActive member of the German Shopfitting Association erfa1 circle, participating in industry store checks, best practice sharing, and professional development activities.
• DAT (Deutsche Automobil Treuhand GmbH)minorStrategic or Co-development PartnerStrategic partner and shareholder of Zukunftswerkstatt 4.0 operating company, providing neutral automotive industry data and serving as multiplier within the industry.
• HfWU (Hochschule für Wirtschaft und Umwelt)minorStrategic or Co-development PartnerAcademic partner and shareholder of Zukunftswerkstatt 4.0 operating company, contributing research and education expertise.
• IfA (Institut für Automobilwirtschaft)minorStrategic or Co-development PartnerAcademic partner and shareholder of Zukunftswerkstatt 4.0 operating company, providing automotive economics research and expertise.
• e-autoverkauf.de / Prosumer DisplayminorChannel Partner/ Reseller/ DistributorPartnership for cross-brand sales promotion of electric vehicles using the Prosumer Display concept combining POS presentation technology with online training modules (Prosumer Academy).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mannobjecta
• LinkedInde.linkedin.com/company/mann-objecta-gmbh-&-co-kg
• Instagraminstagram.com/mann_objecta

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mann Objecta Gmbh & Co Kg