Mount Kelly

Name

Mount Kelly

Legal name

Mount Kelly

Website

https://mountkelly.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Independent School Education

NAICS

Elementary and Secondary Schools (6111), Sports and Recreation Instruction (611620)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

Keywords

• Independent school education
• Boarding school services
• Elite swimming programme
• Primary school education
• School venue hire

Headquarters

HQ city

Tavistock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees: Independent school fees for day and boarding students across Lower Prep, Prep, College, and Sixth Form. Offers day, weekly, flexi, and full boarding options. Pricing is quote-based and not publicly disclosed on website.
2. Swimming Programme: Elite performance swimming programme and Swim School lessons generating revenue from external swimmers and club bookings at the 50m pool facility
3. Venue Hire: Venue hire services including Simply Outdoors, Nuns Cross Farm, residential and non-residential hires, film location bookings, and swim club bookings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mount Kelly is an independent co-educational boarding and day school in Tavistock, Devon, delivering academic education for pupils aged 4–18 across Lower Prep, Prep, College, and Sixth Form. Beyond academics, it offers weekly and full boarding, an elite Performance Swimming programme, a Girls' Performance Football programme delivered in partnership with Chelsea FC, and venue hire services for external users of its facilities.

Product overview

Mount Kelly is an independent co-educational boarding and day school for pupils aged 4-18, located in Tavistock, Devon. The school operates across four key stages: Lower Prep (Reception to Year 2), Prep (Years 3-8), College (Years 9-11), and Sixth Form (Years 12-13). The educational offering combines academic excellence with extensive co-curricular programmes. Core educational products are supplemented by elite sports programmes including Performance Swimming (internationally recognised, led by Emma Collings-Barnes with Olympic-standard 50m pool facilities) and the Girls' Performance Football Programme (in association with Chelsea FC). The school also offers a Business School, Choral Academy, Duke of Edinburgh's Award, and Combined Cadet Force. Boarding is available across seven Houses with flexible options. Sports facilities include three all-weather pitches, a 700m2 sports hall, and the Simply Outdoors adventure centre. The school holds WCAG 2.0 Level AA accessibility compliance for its digital presence.

Differentiator

Problem solved

Functional benefit

Brands

• Mount Kelly Performance Swimming: Internationally recognised Performance Swimming programme managed by Emma Collings-Barnes, with three pools including a 50m Olympic Legacy swimming pool
• Mount Kelly Girls' Performance Football
• Simply Outdoors
• Mount Kelly Swim Centre

Products and services

• Lower Prep

Quantifiable outcome

• 95% GCSE pass rate
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Chelsea Football Club FoundationflagshipStrategic or Co-development PartnerThe Girls' Performance Football Programme is run in association with Chelsea FC Foundation. This is a flagship partnership providing elite football training and development for girls in the Sixth Form, with the first six graduates celebrated in 2025.
• The Royal SocietycoreStrategic or Co-development PartnerRoyal Society Partnership Grant funding for the biodiversity project 'How biodiverse is our school site?' led by physics teacher Laura Russo in partnership with University of Plymouth. The project spans Years 3-10 with hands-on STEM education.
• Marylebone Cricket Club Foundation (MCCF)coreStrategic or Co-development PartnerMount Kelly is a nominated MCCF Hub, one of 39 Hubs around the country. The partnership aims to boost cricketing opportunities for talented children from state schools. Specialist sessions include technical, tactical, strength and conditioning, and game-based learning delivered free of charge for state-educated children in Year 7.
• Tavistock Hockey ClubcoreStrategic or Co-development PartnerPartnership between Mount Kelly and Tavistock Hockey Club has led to brand new playing and changing facilities as well as increased participation in club-level hockey. The partnership has raised the standard of players with multiple children representing at county and international level.
• University of PlymouthcoreStrategic or Co-development PartnerSTEM partner in the Royal Society Partnership Grant biodiversity project. Dr Nicola Quick, Lecturer in Marine Conservation, co-leads the project which spans Years 3-10 with hands-on scientific activities including river sampling and quadrat sampling.
• Transition TavistockminorStrategic or Co-development PartnerAli Sedgwick from Transition Tavistock provides hands-on and consultative support for the Mount Kelly Market Garden project, helping pupils establish an allotment and source local varieties of daffodils.
• British Cycling South West RegionminorGTM or Marketing PartnerMount Kelly hosted British Cycling South West Region Talent ID Day for aspiring cyclists aged 12-15, supporting youth cycling development in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blundell's School: Independent co-educational boarding and day school in Tiverton, Devon, serving ages 3-18. Directly comparable to Mount Kelly on geography, mixed day/boarding model, and full age-range coverage within a similar South West catchment.
• Oundle School: Large independent co-educational boarding and day school in Northamptonshire. Comparable to Mount Kelly on the full age-range co-educational boarding model, STEM partnerships, and breadth of co-curricular offering.
• Sherborne School: Traditional independent boys' boarding school in Dorset (with a parallel girls' school). Comparable to Mount Kelly as a regional South-coast independent boarding school of similar size and heritage, with overlapping catchment.
• Cheltenham College: Independent co-educational boarding and day school in Gloucestershire with strong sport, CCF, and DofE programmes. Comparable to Mount Kelly on co-curricular breadth, regional South West / West positioning, and similar size band.
• Canford School: Independent co-educational boarding school in Dorset for ages 13-18. Comparable as a South-coast independent boarding peer with a strong sport and outdoor education tradition, in similar geographic territory to Mount Kelly.
• Millfield School: Independent co-educational day and boarding school in Somerset with a national reputation built on elite sport, including a 50m pool and extensive performance pathways. Most directly comparable to Mount Kelly because of its sport-led, mixed day/boarding model and similar regional South West footprint.
• Repton School: Independent co-educational boarding and day school in Derbyshire with a strong sporting tradition and specialist sports academies. Comparable to Mount Kelly on the sport-plus-academics positioning and the use of elite sport as a differentiator.
• Marlborough College: Large independent co-educational boarding school in Wiltshire. Comparable to Mount Kelly as a full co-educational independent boarding school with strong sport, music, and outdoor education traditions in the same broad region.

Regional players

• Taunton School: Independent co-educational day and boarding school in Somerset serving ages 0-18. Regional peer to Mount Kelly with overlapping South West catchment and a similar mixed day/boarding model across a full age range.

Others

• ISC (Independent Schools Council): The umbrella body representing UK independent schools, including Mount Kelly itself. Relevant as the sector-wide association that shapes policy, bursary funding, and collective marketing in which Mount Kelly participates as a peer member.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/mount.kelly
• YouTubeyoutube.com/channel/mountkelly
• Facebookfacebook.com/MountKellyFoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Kelly