Let us Train You

What Let us Train You does

Let us Train You B.V. is a Dutch training bureau founded in 2008 by Joost van Huijkelom and headquartered in Goirle, Netherlands. The company delivers certified safety and emergency response training, with a core portfolio spanning BHV (Bedrijfshulpverlening / company emergency response), EHBO (first aid), and Kinder-EHBO (children's first aid with NIKTA certification for Wet IKK compliance in childcare settings), alongside specialized variants for schools and childcare. A second division offers NRZ-certified swimming education programs (Lesgever Zwem-ABC, Lifeguard, Toezichthouder ZRZ) and NOC-NSF recognized Leider Sportieve Recreatie certifications. Sister brands include Stichting Auto te Water (vehicle-in-water rescue training, founded 1998), ZwemSpetters (children's swimming school, founded 2020 during COVID-19), and Unieke Activiteiten (recreational activities).

The company operates a blended learning model that combines online theory delivered through its proprietary Propulz digital learning platform with practical sessions held on-site at client premises or at the Goirle training center. Certifications are issued under accreditation from NIKTA, NIBHV, NRZ, Reddingsbrigade Nederland, and Oranje Kruis. The BHV Check tool functions as a free online diagnostic and lead-generation instrument. Supporting technology includes Propulz (online coursework, assignments, instructor feedback), plus integrations with iScreen and NSA as data processors for personality testing and training administration.

Revenue is generated primarily through one-time course fees for incompany (on-site) and open enrollment training, with course pricing ranging from €92.50 (EHBO basis) to €1,808.95 (Lesgever Zwem-ABC business), plus an attached Verbandkoffers product line. The company is CRKBO-registered (non-VAT liable for qualifying organizations). Target customer segments include Dutch childcare centers and schools, corporate organizations subject to Arbowet obligations, swimming/aquatics professionals, sports and recreation leaders, and private individuals, served primarily across North Brabant with selective national reach through partner pool venues for Auto te Water.

Name

Let us Train You

Legal name

Let us Train You B.V.

Website

https://letustrainyou.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Let us Train You B.V. is a Dutch training bureau headquartered in Goirle, Netherlands, delivering certified BHV, EHBO, and Kinder-EHBO safety training plus NRZ-recognized swimming instructor and lifeguard programs to childcare centers, schools, corporate clients, and private individuals across the Netherlands via its Propulz e-learning platform and on-site practical sessions.

Ownership category

akta.pro rank

Product category

Professional Safety and Emergency Response Training

NAICS

Other Technical and Trade Schools (611519), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Emergency response training
• First aid certification
• Workplace safety training
• Swimming instructor certification
• Childcare first aid

Headquarters

HQ city

Goirle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Training Services: The company generates revenue primarily through one-time course fees for safety and emergency response training delivered incompany at client sites or as open enrollment sessions. Courses include BHV, EHBO, Kinder-EHBO, Lifeguard, Lesgever ABC, ZRZ, LSR, and Auto te Water. Payment is typically upfront for open enrollment and invoiced afterward for incompany.
2. E-learning and Course Materials: Revenue is also generated through access to the Propulz online learning platform bundled with courses, and from the sale of first aid kits (Verbandkoffers) to course participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Let us Train You is a Dutch training bureau that delivers certified safety, first aid, and aquatics training programs. Offerings include BHV (company emergency response) and EHBO/Kinder-EHBO (first aid) courses for corporate and childcare clients, plus Lesgever Zwem-ABC, Lifeguard totaal, Toezichthouder ZRZ, and Leider Sportieve Recreatie certifications for swimming and recreation professionals. Training is delivered through a blended model using the proprietary Propulz online learning environment for theory combined with practical sessions at the Goirle training center or client premises, with sub-brand Auto te Water covering vehicle submersion rescue scenarios.

Product overview

Let us Train You is a training bureau offering a comprehensive portfolio of safety and emergency response training programs across multiple verticals. The core offering consists of BHV (Bedrijfshulpverlening/company emergency response) and EHBO (Eerste Hulp/first aid) training programs, including specialized versions for schools and childcare (Kinder-EHBO with NIKTA certification for Wet IKK compliance). The Zwemonderwijs (swimming education) division provides instructor and lifeguard certifications through the proprietary Propulz online learning platform, including Lesgever Zwem-ABC, Lifeguard totaal, and Toezichthouder ZRZ programs certified by NRZ/Reddingsbrigade Nederland. The sub-brand Auto te Water (Stichting Auto te Water) offers vehicle-in-water survival training. Additional offerings include Leider Sportieve Recreatie (LSR) recreation leadership certification, parent information evenings on child safety topics, and first aid kits. All programs emphasize the company's 'fun factor' methodology combining e-learning with practical on-site training.

Differentiator

Problem solved

Functional benefit

Brands

• ZwemSpetters: Children's swimming school brand established during COVID-19 as a fourth company.
• Auto te Water
• Unieke Activiteiten

Products and services

• BHV-cursus Bedrijfshulpverlening (company emergency response) training combining e-learning theory with practical sessions covering first aid, firefighting, and evacuation procedures. Offered as a new course or annual refresher, certified through NIBHV, for Dutch companies required to maintain BHV staff under the Arbowet.
• BHV-cursus voor scholen en kinderopvang Specialized BHV training tailored for schools and childcare organizations, combining Brand & Ontruiming (fire and evacuation) with optional Kinder-EHBO, certified through NIKTA for Wet IKK compliance. Designed for primary/secondary schools and childcare centers that must staff certified emergency response personnel.
• BHV-herhalingscursus Annual BHV refresher course combining approximately 3 hours of e-learning with 2 hours of practical training to maintain valid certification, designed for Dutch companies with employees whose BHV certificate is approaching expiry.
• EHBO-training First aid training following Oranje Kruis and Nederlandse Reanimatie Raad guidelines, combining e-learning with practical sessions. Covers wounds, bleeding, burns, poisoning, CPR, and AED usage. Available in new and refresher formats for corporate and individual buyers.
• Basis-EHBO-cursus Foundational first aid course teaching skills to provide emergency assistance including wound care, CPR, AED use, and choking response. Includes 4 hours of e-learning plus 2 hours of practical training for individuals and employees new to first aid.
• EHBO-herhalingscursus First aid refresher course combining approximately 2 hours of e-learning with 2 hours of practical training to keep certification current. Designed for EHBO-certified individuals approaching certificate expiry.
• Kinder-EHBO Children's first aid training covering common childhood accidents, child CPR, and stable side position. Offered as a new course and as a refresher (herhaling) with NIKTA certification for Wet IKK compliance in childcare settings, available to parents, babysitters, and childcare staff.
• EHBO-cursus voor kinderopvang en scholen First aid training specifically designed for childcare and school settings, meeting Wet IKK requirements with NIKTA certification. Delivered incompany for staff of kinderopvang centers and schools that must maintain compliant Kinder-EHBO coverage.
• Opleiding Lesgever Zwem-ABC Swimming instructor certification program at MBO level 3 issued by NRZ (Nationale Raad Zwemveiligheid), combining online Propulz coursework with 50 hours of supervised teaching practice. Required to teach swimming at Dutch pools. Available to both particuliers and zakelijke enrollees.
• Opleiding Lifeguard totaal Comprehensive lifeguard certification program including the ZRZ prerequisite, EHBO certification, 30 hours of internship, and group interview examination, certified by NRZ. Required to work as a lifeguard at Dutch swimming facilities.
• Opleiding Toezichthouder ZRZ Supervisor certification for swimming pools (Zwemmend Redden voor Zwembaden) taught through the Propulz online platform with practical exercises and examination, certified by Reddingsbrigade Nederland. Required for pool supervision roles in the Netherlands.
• Opleiding Leider Sportieve Recreatie (LSR) NOC-NSF recognized diploma at MBO level 2 or 3 for sports and recreation leadership, covering theory and practice in activity organization for childcare, schools, and sports clubs. Provided for individuals working or aspiring to work in sport, recreation, youth work, and after-school care.
• Auto te Water Vehicle-in-water survival training including theory, practical exercises in a pool with simulated car entry, and submerged cabin rescue scenarios. Offered as a full course or experience package at partner swimming pool venues across the Netherlands in collaboration with Stichting Auto te Water.
• Verbandkoffers First aid kit products available in medium (B) and small (C) sizes, sold per piece to course participants. Provided alongside the company's Kinder-EHBO and EHBO training programs as the tangible supply complement to the certified training offerings.
• Informatieavond Alcohol en Drugs Parent information evening covering types of alcohol and drugs, recognition signs, and intervention strategies for dealing with youth substance use. Priced per session (from €595 excl. BTW, max 28 attendees) for schools, childcare centers, and parent groups.
• Informatie-Ouderavond Kinder-EHBO Parent information evening introducing children's first aid topics through interactive quiz and demonstrations, serving as a preview for the full Kinder-EHBO course. Priced from €375 excl. BTW (max 50 attendees, 2 hours) for schools, childcare centers, and parent groups.

Quantifiable outcome

• Minimum 10 participants required for open enrollment courses to proceed, announced 3 weeks in advance
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NIKTAcoreTechnology or IntegrationNIKTA provides certification for BHV and EHBO courses. Let us Train You issues NIKTA certificates upon successful completion of training, which are required for Wet IKK compliance in childcare settings.
• NIBHVcoreTechnology or IntegrationNIBHV (Nederlands Instituut Bedrijfshulpverlening) is the certification body for BHV training. Let us Train You issues NIBHV-recognized certificates.
• NRZ (Nationale Raad Zwemveiligheid)coreTechnology or IntegrationNRZ issues the Lesgever Zwem-ABC diploma and certifies Toezichthouder ZRZ and Lifeguard courses offered by Let us Train You. The company is an authorized NRZ training provider.
• Reddingsbrigade NederlandcoreTechnology or IntegrationReddingsbrigade Nederland issues certificates for Zwemmend Redden voor Zwembaden (ZRZ) and Lifeguard courses offered by Let us Train You. The company collaborates on ZRZ training delivery.
• Oranje KruiscoreTechnology or IntegrationOranje Kruis provides the guidelines and certification framework for EHBO training. Let us Train You delivers EHBO courses following Oranje Kruis guidelines and the Dutch Reanimatie Raad.
• Stichting Auto te WatercoreStrategic or Co-development PartnerStichting Auto te Water is the sister organization and brand focused on car-in-water safety training. Founded in 1998 by Joost van Huijkelom. Let us Train You organizes Auto te Water courses in partnership with this foundation at swimming pool venues across the Netherlands.
• Unieke ActiviteitenminorStrategic or Co-development PartnerUnieke Activiteiten is a sister company under the same ownership, providing recreational and activity-based services. Shares back-office and planning infrastructure with Let us Train You.
• ZwemSpettersminorStrategic or Co-development PartnerZwemSpetters is a sister brand focused on children's swimming lessons, founded in 2020/2021 during COVID-19. Operates as a separate business unit with shared management (Martin, Joost).

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• ArboNed: Large Dutch occupational health and safety service provider (arbodienst) offering BHV/EHBO training as part of a broader portfolio including workplace health, risk inventory, and absenteeism services. Larger scale and broader mandate create overlap with corporate safety training offerings.
• NIBHV: Dutch certification body that issues the BHV certificates on which Let us Train You's training is recognized. Functions as both a partner and a broad incumbent — NIBHV operates its own training network and standardizes the curriculum across the entire Dutch BHV ecosystem.
• Oranje Kruis: National Dutch first aid foundation that sets the EHBO guidelines and certifies training providers. Comparable as a wider-portfolio incumbent in the EHBO training value chain; Let us Train You delivers to Oranje Kruis standards, making them both partner and adjacent player.

Direct peers

• 4Safety: Netherlands-based provider specializing in BHV and EHBO training for businesses. Competes in the same incompany delivery motion with NIBHV/Oranje Kruis-aligned content, pursuing the same Dutch corporate compliance buyer.
• Resq Safety: Dutch BHV/EHBO and first aid training provider offering both incompany and open enrollment courses. Comparable product portfolio, NRZ-aligned content, and similar SMB/mid-market Dutch corporate client base as Let us Train You.
• RIT Veiligheidsopleidingen: Dutch safety training bureau offering BHV, EHBO, ontruimingsoefeningen, and related workplace safety courses. Direct head-to-head competitor for corporate BHV/EHBO contracts in the Netherlands with similar blended-learning methodology and accredited certifications.
• 1-2-Train: Large Dutch provider of incompany and open-enrollment BHV, EHBO, and ontruiming training across the Netherlands. Directly comparable in product mix (BHV/EHBO/Kinder-EHBO) and GTM (incompany on-site + open enrollment), competing for the same Dutch employer base that Let us Train You serves.

Emerging players

• BHV-Online: Pure-play e-learning BHV provider targeting Dutch employers with fully online certifications. Smaller overlap in delivery (online-only) but competes for the same compliance-driven buyer and represents the structural risk of online substitution to Let us Train You's blended model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebooknl-nl.facebook.com/LetusTrainYou
• LinkedInlinkedin.com/company/let-us-train-you
• Instagraminstagram.com/letustrainyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let us Train You