Mâcon Sud Bourgogne Tourisme et Congrès

What Mâcon Sud Bourgogne Tourisme et Congrès does

Mâcon Sud Bourgogne Tourisme et Congrès is the official community tourism office (Office de tourisme communautaire du Mâconnais Val De Saône) operating under French public law from its headquarters at 1 Place Saint-Pierre, Mâcon. The organization promotes the Sud Bourgogne territory — encompassing the Mâconnais vineyards, Beaujolais fringes, and the Solutré Pouilly Vergisson Grand Site de France — and serves individual leisure tourists, group travel organizers, MICE clients, local residents, and partner tourism businesses. Its primary service lines are visitor information and concierge, accommodation and activity booking, MICE/group services (Affaires & Congrès and Groupes divisions), and a retail boutique selling local products, wines, and destination-branded merchandise.

The underlying platform is a standard multilingual tourism information and e-commerce stack: the macon-tourisme.com website (built by IRIS Interactive, hosted on OVH) supports six languages (French, English, German, Italian, Spanish, Dutch), integrates Tourinsoft for tourism information management and online booking, and is paired with a renovated physical welcome space welcoming ~50,000 visitors per year. Operationally, the office runs the Vélo-Gare du Mâconnais — a bike rental network of approximately 10 stations and 124 bikes — and operates the 100% electric Petit Train Touristique, which provides 45-minute guided city tours with multilingual audio-guides.

Revenue is generated primarily through transaction-based streams: ticket sales for the Petit Train, bike rentals, the VitiPass wine-tasting pass, and boutique sales of local products, wines, books, and the 'Le Sud Bourgogne par Minuit Deux' branded merchandise line. A second recurring revenue stream comes from membership/adhesion fees paid by local tourism businesses via the Espace Pro. As a public institution, the office is funded by Mâconnais Beaujolais Agglomération and does not have private equity or venture backing; financial results are not publicly disclosed.

Name

Mâcon Sud Bourgogne Tourisme et Congrès

Legal name

Office de tourisme communautaire du Mâconnais Val De Saône

Website

https://www.macon-tourisme.com

Company type

Private

Operating status

Operating

Short description

Mâcon Sud Bourgogne Tourisme et Congrès is the official community tourism office for the Mâconnais Val de Saône territory, providing visitor information, activity bookings (bike rental, tourist train, wine tours), MICE/group services, and a retail boutique for the Sud Bourgogne destination.

Ownership category

akta.pro rank

Product category

Tourism and Destination Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination tourism services
• Visitor information services
• Convention and events bureau
• Guided tours and activities
• Local tourism promotion

Headquarters

HQ city

Mâcon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Service Fees and Ticket Sales: The tourism office generates revenue through service fees charged to visitors for booking services, event tickets (e.g., petit train touristico, wine tastings, VitiPass), and activity reservations. The boutique sells maps, guidebooks, local products, wines, and souvenirs.
2. Membership Dues and Partner Services: The office operates an 'Espace Pro' that offers membership/adhesion to local tourism businesses, providing services such as marketing support, documentation, and tools. Revenue is generated through annual membership fees from partner businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mâcon Sud Bourgogne Tourisme et Congrès is a community tourism office that welcomes and informs visitors to the Mâconnais Val De Saône territory, sells accommodation and activity bookings, operates guided tours including the tourist train and bicloo bike rentals, runs an on-site gift shop and local product tastings, and provides a congress/events bureau service for groups and MICE clients. It also promotes the destination through events such as Tourissima and apéros cyclo.

Product overview

Mâcon Sud Bourgogne Tourisme et Congrès is a community tourism office offering a portfolio of visitor services centered on promoting the South Burgundy region. The core offering includes tourist information, guided tours, and experiences. Key services include the Vélo-Gare du Mâconnais (bicycle rental), Petit Train Touristique (electric tourist train), VitiPass (wine tasting pass), and the Tourist Office gift shop. The office also collaborates on branded merchandise (Le Sud Bourgogne par Minuit Deux) and publishes multilingual brochures and guides for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday rental classification (gîte visits) Mobile home visits to classify and label holiday rental properties (gîtes) for local tourism partners. Targeted at local accommodation providers.
• Visitor information and welcome service Free or paid information and reception service for visitors, provided at the physical tourist office and via the website, covering the Mâconnais Val De Saône destination. Targeted at individual leisure visitors, groups, and event organizers.
• Accommodation and activity booking Reservation platform for accommodation, tourist activities, and packaged stays, with a dedicated group quotation service. Targeted at individual travelers and group organizers.
• Tourist train rides Guided tourist train tours of the destination, departing from the tourism office, available to individual visitors and groups.
• Bicloo bike rental Self-service bicycle rental activity, available from the tourist office for visitors who want to explore the destination by bike.
• Wine and local product tastings Paid themed tastings of local wines and products, organized in partnership with local producers and partners, targeted at individual visitors and groups.
• Gift shop and local product boutique On-site and online boutique selling local products, gifts, and souvenirs representative of the destination. Targeted at visitors and local residents.
• Group stays and day trips Customized packaged group stays and day trips, including guided tours, transport, accommodation, meals, and tastings. Targeted at associations, schools, seniors, and group organizers.
• Congress and events bureau service Destination congress and events bureau service covering organization of seminars, conferences, and corporate events in the Mâconnais Val De Saône. Targeted at corporate event planners and associations.
• Destination events and animations (Tourissima, apéros cyclo, holiday animations) Recurring destination events and animations for visitors and local residents, including the Tourissima car show, apéros cyclo cycling events, and holiday season animations.

Quantifiable outcome

• 50,000 visitors welcomed annually at the physical office
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, core and moderate.

• Cluny TourismeminorStrategic or Co-development PartnerPartner tourism office within the Sud Bourgogne ecosystem. Cooperates on cross-destination promotion and shared tourism itineraries (e.g., heritage and wine routes connecting Cluny and Mâconnais).
• Tournus TourismeminorStrategic or Co-development PartnerPartner tourism office collaborating on destination promotion. Jointly launched the 'Le Sud Bourgogne par Minuit Deux' merchandise collection with Cluny and Mâcon tourism offices.
• Verts Vallons (Touxtourism Verts Vallons)minorStrategic or Co-development PartnerPartner destination within the Sud Bourgogne regional tourism ecosystem, cooperating on shared itineraries and promotion of the southern Burgundy area.
• Mâconnais Beaujolais Agglomération (MBA)coreStrategic or Co-development PartnerThe agglomeration provides key infrastructure to the tourism office, including the fleet of 124 bikes for the Vélo-Gare du Mâconnais. The tourism office operates within the institutional framework of MBA, which funds its operations.
• Fabrice Couturier / Minuit DeuxmoderateStrategic or Co-development PartnerFashion designer and founder of Minuit Deux brand. Collaborated with the tourism offices of Mâcon Sud Bourgogne and Tournus Sud Bourgogne to create an exclusive clothing and accessories collection 'Le Sud Bourgogne par Minuit Deux', launched December 2023. Products sold in the Mâcon tourism boutique, Tournus boutique, and the Lifestore Minuit Deux in Mâcon.
• David GiraudonminorStrategic or Co-development PartnerLocal artist who collaborated with the tourism offices to design an illustrated tourism map of Sud Bourgogne, showcasing key sites and scenes of the destination.
• Agence Développement Touristique (ADT) de Saône-et-LoiremoderateStrategic or Co-development PartnerDepartmental tourism development agency for Saône-et-Loire, cooperating on regional tourism promotion and marketing campaigns.
• Comité Régional du Tourisme (CRT) Bourgogne Franche-ComtémoderateStrategic or Co-development PartnerRegional tourism board for Bourgogne Franche-Comté, collaborating on broader regional tourism promotion and press/media activities.
• Bourgogne-Franche-Comté RegionmoderateGTM or Marketing PartnerRegional council supporting tourism promotion through press dossiers and regional marketing campaigns. Access to regional press resources and dossiers shared via the Espace Presse.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OnlyLyon Tourisme & Congrès: Convention and visitors bureau for Greater Lyon, France. Directly comparable as a French DMO promoting a metropolitan destination with leisure visitors, MICE services, and a multilingual digital presence, but operating at significantly larger scale and budget than Mâcon Sud Bourgogne.
• Dijon Tourisme & Congrès: Official tourism office for Dijon, capital of Bourgogne-Franche-Comté region. Comparable as a Burgundy DMO providing visitor information, group/MICE services, and destination marketing with similar public-mandate structure and wine-tourism heritage positioning.
• Beaune Tourisme: Tourism office for Beaune, the iconic Côte d'Or wine town in Burgundy. Comparable as a wine-tourism-focused DMO with visitor services, group tours, and event programming serving a similar French wine-region visitor base.
• Cluny Tourisme: Tourism office for Cluny, located within the Sud Bourgogne territory and explicitly named as a partner in Mâcon's data. Operates the same model—visitor information, group services, and destination promotion—within the same regional tourism ecosystem.
• Tournus Tourisme: Tourism office for Tournus in southern Burgundy, listed as a partner. Provides parallel DMO services (visitor info, boutique, group travel) and jointly launched the Minuit Deux merchandise collaboration with Mâcon.

Broad incumbents

• Agence de Développement Touristique (ADT) de Saône-et-Loire: Departmental tourism development agency for Saône-et-Loire, listed as a moderate-tier partner. Acts as an umbrella body coordinating destination promotion across the department that contains Mâcon, operating one administrative level above the community tourism office.
• Comité Régional du Tourisme (CRT) Bourgogne Franche-Comté: Regional tourism board for Bourgogne Franche-Comté, a moderate-tier partner in Mâcon's data. Coordinates broader regional tourism marketing and PR that the Mâcon office feeds into and benefits from.
• Atout France: France's national tourism development agency. Provides the macro framework for French DMO operations and inbound tourism promotion that community-level offices like Mâcon participate in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/destinationsudbourgogne
• YouTubeyoutube.com/VisitezMacon
• Facebookfacebook.com/MaconSB.Tourisme
• Instagraminstagram.com/destinationsudbourgogne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mâcon Sud Bourgogne Tourisme et Congrès