What Lambrecht Wines & Spirits does

Lambrecht Wines & Spirits (legal entity: BV Lambrecht Wijnen – Vins) is a Belgian, family-owned wine and spirits retailer founded in 1955 and now in its third generation of operation, headquartered at Kortrijksesteenweg 265/A in Sint-Martens-Latem. The company operates a dual-channel model combining a physical retail showroom with a Shopify-powered e-commerce webshop, offering a catalog of 654+ products spanning still wines (red, white, rosé, orange, sweet), champagne and sparkling wines, spirits (whiskeys, rums, cognacs, calvados, gins), sake, alcohol-free wines, olive oil, balsamic vinegar, and gift cards. The assortment is sourced from major global wine regions — France, Italy, Germany, Austria, Portugal, Spain, South Africa, Slovenia, Hungary, New Zealand, Argentina, and California — with a stated focus on biological, organic, and biodynamic producers (HVE3, Demeter, Bio certifications). Per-bottle pricing ranges from approximately €6.97 to over €408, with promotional 5+1 free bundles on selected wines, free Belgian delivery over €250, and tiered shipping to the Netherlands.

The business serves four distinct customer segments — private individuals (primary), businesses, hospitality professionals (HoReCa), and other retailers — with personalized wine consultation services supplementing transactional sales. Revenue mechanics are one-time unit purchases across both consumer and B2B channels; no subscription or recurring contract layer is present. Marketing relies on Shopify analytics, Google Analytics, an email newsletter, and organic social presence on Facebook, Instagram, and LinkedIn, supplemented by earned media coverage (Het Nieuwsblad, November 2023). Technology is entirely off-the-shelf: Shopify handles storefront, checkout, and localization; no proprietary systems, AI/ML features, mobile app, or APIs are disclosed. There are no subsidiaries, no parent company, no funding rounds, no M&A activity, and no disclosed leadership changes — consistent with a stable, independently operated family enterprise.

Name

Lambrecht Wines & Spirits

Legal name

BV Lambrecht Wijnen – Vins

Website

https://lambrechtwijnen.be

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Belgian family-owned wine and spirits retailer (founded 1955, third generation) operating a Shopify webshop and a physical store in Sint-Martens-Latem, selling 654+ wines, champagne, spirits, sake, and gift items to consumers, businesses, hospitality, and retailers in Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine retail
• Spirits distribution
• Biological wines
• Champagne and sparkling
• Wine ecommerce

Headquarters

HQ city

Sint-martens-latem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine Sales: Sale of wines from all parts of the world, with special emphasis on biological wines, to private individuals, businesses, hospitality professionals, and retailers through e-commerce and physical store.
2. Spirits & Specialty Products: Sale of spirits including whiskeys, exclusive rums, cognacs, calvados, gins, sake, olive oil, and balsamic vinegar.
3. Gift Cards: Sale of gift cards for the wine shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lambrecht Wines & Spirits is a family-owned wine and spirits retailer that sells 654+ products — including wines from global regions (with emphasis on biological/organic wines), champagne, sparkling wines, spirits (whiskeys, rums, cognacs, calvados, gins), sake, alcohol-free wines, olive oil, and balsamic vinegar — through a Shopify e-commerce shop and a physical retail store in Sint-Martens-Latem, Belgium. The company also offers gift cards and personalized wine consulting services to private consumers, businesses, hospitality professionals, and retailers.

Product overview

Lambrecht Wijnen is a Belgian wine and spirits retailer operating since 1955, now in its third generation. The company offers a comprehensive e-commerce platform built on Shopify featuring an extensive wine portfolio of 654 products across multiple categories including still wines (red, white, rosé, orange), sparkling wines and champagne, spirits, sake, and alcohol-free alternatives. They also stock specialty items like olive oil and balsamic vinegar. The offering emphasizes biological wines and spans wines from all corners of the world at various price points, serving both individual consumers and B2B customers including hospitality professionals and retailers. The company operates physical retail premises in Sint-Martens-Latem and provides personalized wine consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines Extensive selection of still wines (red, white, rosé, orange, sweet) from major global wine regions, with particular emphasis on biological and biodynamic producers, sold per 75cl bottle at price points from €6.97 to €408+.
• Champagne and Sparkling Wines (Bubbels & Champagne) Selection of French champagnes and sparkling wines including Italian prosecco, with 74 products available for consumers and hospitality buyers.
• Spirits Expanded spirits assortment featuring whiskeys, exclusive rums, cognacs, calvados, gins, and other specialty spirits, sold to consumers and hospitality professionals.
• Sake Selection of Japanese sake products for consumers seeking alternatives to traditional wine.
• Alcohol-Free Wines Selection of alcohol-free wines offered for consumers who do not consume alcohol.
• Olive Oil Selection of olive oils offered as complementary specialty food pairings with wines.
• Balsamic Vinegar Selection of balsamic vinegars offered as complementary specialty food pairings with wines.
• Gift Cards Gift cards usable for purchases of wine and spirits at the Lambrecht shop.
• Wine Consulting Services Personalized wine advice and consultation services provided by knowledgeable staff to individuals, businesses, hospitality professionals, and retailers seeking wine selection guidance.

Quantifiable outcome

• Selected as best online wine store in East Flanders by wine critic Alain Bloeykens

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online webshop, providing website hosting, payment processing, analytics, and customer management capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vivino: Global wine marketplace app combining user reviews with wine purchasing. Adjacent comparable as a digital wine discovery and commerce platform overlapping with Lambrecht's online customer journey.

Broad incumbents

• Albert Heijn: Largest supermarket chain in the Netherlands with an extensive wine and spirits aisle both in-store and online. Overlaps with Lambrecht in selling wine to Dutch consumers, but as part of a full grocery portfolio rather than specialty focus.
• Colruyt Group: Belgian retail group encompassing Colruyt, OKay, and Cru supermarkets with substantial wine assortments. Competes on price-led wine retail in the same Belgian footprint as Lambrecht without specialist curation.
• Carrefour Belgium: Major Belgian supermarket and hypermarket operator with a sizeable wine selection across store formats and online. Competes with Lambrecht on price and convenience for everyday wine buyers but lacks the specialist curation focus.

Regional players

• Decantalo: Italian online wine retailer shipping across Europe including Belgium and the Netherlands. Comparable on assortment breadth and cross-border DTC model, but primarily Italian-rooted rather than Belgian-Dutch.

Direct peers

• Gall & Gall: Largest specialty liquor store chain in the Netherlands, operating both physical stores and a robust e-commerce platform. Directly comparable to Lambrecht as a multi-channel wine and spirits retailer serving Dutch and Belgian-adjacent consumers.
• Mijn Wijnkelder: Dutch online wine shop with broad assortment and subscription offerings. Comparable to Lambrecht as an e-commerce wine retailer serving the Benelux region with similar product depth and DTC positioning.
• Wijnbeurs: Online wine club and retailer in the Netherlands combining curated wine selections with subscription and one-off purchase models. Comparable to Lambrecht on multi-channel DTC wine retail and Benelux shipping coverage.
• Bottles & More: Belgian online wine retailer offering a wide assortment to consumers and HoReCa customers. Directly comparable to Lambrecht in customer segments, channel mix (e-commerce-led), and geographic focus on Belgium.
• Drinks&Co: Pernod Ricard-backed online wine and spirits retailer shipping across Europe, including Belgium and the Netherlands. Closely comparable as a digital-first wine retailer competing for the same DTC customer with similar assortment breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lambrechtwijnen
• LinkedInlinkedin.com/company/lambrecht-wines-spirits
• Instagraminstagram.com/lambrechtwijnen

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lambrecht Wines & Spirits