What Matchstick Studio does

Matchstick Studio LLC is a privately held digital creative agency founded in 2015 and headquartered in Fayetteville, Arkansas. The firm is co-founded and operated by Austin Phillips (Owner and Creative Director) and Jordan Carmon (Co-Founder and Digital Director), with a team of six explicitly listed members plus open roles for a Graphic Designer and Senior Software Engineer. Its core offering is custom website design and development, branding and logo design, graphic and print design, digital media, and photography/video production, delivered to small and mid-sized businesses, contractors, dental practices, law firms, and select enterprise clients (notably Walmart, Rogers Public Schools, George's Majestic Lounge, Resort Lifestyle Communities, and the Arkansas Philharmonic Orchestra) across Northwest Arkansas and nationally.

The firm's technology backbone consists of two proprietary, hand-coded assets: the Matchstick Framework, a custom content management system that enables in-context editing, drag-and-drop page creation, and SEO-optimized performance; and Modular Orange, a subscription-based website development platform positioned as 50% faster than WordPress, with drag-and-drop editing, free SSL, and responsive design. A third tool, LinkJam, provides a single-link sharing solution for social bios. These platforms, combined with full in-house design capabilities, form the operational core of the studio.

Matchstick Studio operates a hybrid revenue model combining a recurring subscription stream (Modular Orange websites at $95/month with no upfront cost, including design, hosting, security, and ongoing updates) with project-based professional services for branding, graphic design, packaging, signage, and digital media. GTM is direct-to-consumer via the company website, in-person consultations at the Fayetteville office, and remote/video engagements for national clients, supported by content marketing, SEO, a podcast with 30+ episodes, and active social media presence. The company is bootstrapped, with no disclosed external funding, and serves hundreds of clients across diverse industries.

Name

Matchstick Studio

Legal name

Matchstick Studio LLC

Website

https://matchstickstudio.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Matchstick Studio is a Fayetteville, Arkansas-based digital creative agency that designs custom websites, branding, and graphic design for small and mid-sized businesses via its proprietary Matchstick Framework CMS and Modular Orange subscription platform, serving hundreds of clients regionally and nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Subscription Services: Monthly subscription model for custom websites through the Modular Orange platform. Plans include custom design, content writing, hosting, security, and ongoing updates for a flat monthly fee with no upfront costs.
2. Professional Design Services: One-time and project-based services including logo design, branding, graphic design, print materials, packaging design, signage, and marketing collateral.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Matchstick Studio is a full-service digital creative agency that designs and develops custom websites, logos, brand identities, and graphic/print materials for small and mid-sized businesses. Its flagship website offering is delivered through the proprietary Modular Orange platform at $95 per month with no upfront cost, including design, content writing, hosting, security, and ongoing updates. The agency also sells standalone project-based services such as logo design, packaging, signage, photography, and digital media.

Product overview

Matchstick Studio is a full-service creative agency offering a portfolio of products and services centered around their proprietary web platforms and design capabilities. The core offerings include the Matchstick Framework (hand-coded CMS for client-editable websites) and Modular Orange (an affordable $95/month website platform with drag-and-drop editing). Additional products include LinkJam for bio-link management. Services span website design/development, logo and brand identity, graphic/print design, digital media, and photography/video production—all positioned as custom, hand-crafted solutions rather than template-based work. The company serves clients across Northwest Arkansas and nationally, specializing in small businesses, startups, and local organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Modular Orange: An affordable custom website development tool that allows businesses to work with a designer while maintaining the freedom to add text, images, new pages, and posts with drag & drop features. Priced starting at $95/month.
• Matchstick Framework
• LinkJam

Products and services

• Modular Orange An affordable subscription website platform enabling designers to build professional, responsive, custom websites while giving clients drag-and-drop control to add text, images, pages, and posts. Priced at $95 per month with no upfront costs and bundled hosting and security. Targeted at small and mid-sized businesses that want a custom web presence without large agency fees.
• LinkJam A customizable single-link tool for aggregating multiple digital content links (e.g., Instagram bios, print materials). Supports unlimited links on one page and is intended for individuals and small businesses that need a clean hub for multiple destinations.
• Website Design & Development Custom responsive website design and development including UX, UI, SEO optimization, paid advertising management, e-commerce setup, and ADA compliance options. Delivered to small and mid-sized businesses as one-off projects or via the Modular Orange subscription.
• Logo & Brand Identity Design Complete brand identity development including logo design, color systems, typography, brand guidelines, and messaging strategy. Sold as a standalone project service to businesses needing cohesive visual identities.
• Graphic & Print Design Full suite of print design services including trade show materials, social media graphics, corporate collateral, marketing assets, signage, packaging, and promotional items. Sold as project-based services to businesses needing physical or printed marketing materials.
• Digital Media Services Digital advertising management, digital signage design, SEO content strategy and development, and digital brochure creation. Sold as project-based or ongoing services to businesses looking to grow or support their digital presence.
• Photography & Video Production Custom food photography, event photography, brand photography, and animated explainer video production. Sold as project-based services to clients who need visual content for marketing, packaging, or brand storytelling.

Quantifiable outcome

• Modular Orange is 50% faster than WordPress
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Big Sexy Food (Brent Hale)minorStrategic or Co-development PartnerZephyr Foods partnered with Big Sexy Food to supply 1 Source Ground Beef at all of their food truck and physical locations. Matchstick Studio created signage, coasters, flags, and promotional materials for the partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matchstick-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchstick Studio