Metran Middle East Trading

What Metran Middle East Trading does

Metran Middle East Trading is the Dubai-based regional entity of the Metran Group of Companies, an industrial automation provider founded in 1992 that is headquartered in Chelyabinsk, Russia. The group supplies industrial measurement instruments, metrology equipment, and automation solutions to process industries including oil & gas, chemical, energy, and manufacturing. Its core product portfolio spans pressure transmitters (Metran-150, Metran-55 series), temperature sensors and RTDs (Metran-2000), Coriolis, electromagnetic, and vortex-acoustic flowmeters, radar/guided-wave level transmitters, and complete metrology benches for instrument verification and calibration. The Metran-150 line carries SIL and IECEx certifications, and the level gauge calibration bench is protected by invention patent 2772553 (±1mm accuracy, ARSHIN registration 89465-23).

Commercially, Metran monetizes through one-time product sales (industrial measurement instruments, custom metrology benches, and turnkey pressure-transmitter production lines) and recurring professional services including field maintenance, workshop repair, instrument verification, calibration, and certified training. The company operates a direct sales model via three regional offices — Chelyabinsk (Russia/CIS headquarters and manufacturing), Dubai (MENA, Metran Middle East Trading), and China (Metran Asia Pacific) — and runs project-based, custom-quoted engagements on multi-year contract terms. Technology transfer packages for localized pressure-transmitter manufacturing represent an additional licensing revenue stream, particularly targeted at Asia Pacific partners.

Metran is also an authorized service center for Emerson brands Rosemount, MicroMotion, and RTR, providing factory-trained maintenance and calibration for third-party instruments, and distributes ASCO solenoid valves as part of its integrated automation offering. It supports HART and FOUNDATION fieldbus protocols and compatibility with DeltaV and Ovation control systems, enabling integration into established process control architectures. GTM emphasizes industry exhibitions (CIPPE, Make it in the Emirates, Pipeline Technology Conference Asia, Turkey & Black Sea O&G) and downloadable technical documentation across English, Russian, and Chinese-language websites.

Name

Metran Middle East Trading

Legal name

АО «ПГ «Метран»

Website

https://metran.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Metran Middle East Trading is the Dubai-based regional unit of the Metran Group, supplying industrial measurement instruments, metrology benches, and automation solutions to oil & gas, chemical, energy, and manufacturing customers across the Middle East, Asia Pacific, and Russia/CIS.

Ownership category

akta.pro rank

Product category

Industrial Process Measurement Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

akta.pro secondary industry

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Industrial measurement instruments
• Metrology equipment
• Process automation solutions
• Pressure transmitters
• Flow measurement devices

Headquarters

HQ city

Dubayy

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Measurement Instruments: Sale of measurement instruments including pressure transmitters, temperature transmitters, flowmeters, and level measurement devices. Products are sold directly to industrial customers through regional offices.
2. Service and Maintenance: Comprehensive maintenance services including field maintenance, workshop maintenance, instrument verification, and calibration services. Offered for Metran products as well as Emerson/Rosemount and MicroMotion equipment.
3. Custom Solutions and Metrology Benches: Development and implementation of custom solutions including turnkey metrology labs, production lines, and complex measurement systems. Company has developed over 1,000 custom solutions.
4. Training Services: Professional training programs for customer personnel covering new employee onboarding, skills improvement, and new technology/product adaptation. Training includes theory and practical exercises with certificates upon completion.
5. Technology Transfer and Production Lines: Technology transfer packages enabling buyers to manufacture pressure transmitters under their own brand in specific regions. Includes equipment supply, training, and technical support for establishing production capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metran Middle East Trading supplies industrial measurement instruments (pressure transmitters, temperature sensors/RTDs/thermocouples, Coriolis/electromagnetic/vortex-acoustic flowmeters, level measurement devices), metrology equipment (calibrators, standards, metrology benches), and complex turnkey solutions including pressure transmitter production lines and automated calibration workstations. The company also provides field and workshop maintenance services, instrument verification, professional training, and technology transfer packages for localized manufacturing.

Product overview

Metran is an industrial automation company offering a comprehensive portfolio of measurement instruments and solutions. The core product line includes Metran-150 and Metran-55 pressure transmitters, Metran-2000 temperature sensors (RTDs and thermocouples), Metran-2700 and Metran-305PR transmitters, and flow measurement devices (Coriolis, electromagnetic, vortex-acoustic). These measurement products are complemented by metrology equipment (calibrators, standards, metrology benches) for instrument verification and calibration. The company also provides complex turnkey solutions including production lines for pressure transmitters (with technology transfer), metrology workstations for pressure, temperature, gas analyzers, and level instruments, as well as educational and industrial metrology laboratories. Supporting products include wireless solutions, valves (ASCO solenoid valves, manifolds), heatmeters, and industrial software for calibration automation.

Differentiator

Problem solved

Functional benefit

Brands

• Metran-150: Pressure transmitter product line
• Metran-2000
• Metran-2700
• Metran-55
• Metran-305PR

Products and services

• Pressure Transmitters (Metran-150, Metran-55, Metran-2700 series)

Quantifiable outcome

• Over 1,000 custom solutions developed and implemented

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Emerson (Rosemount, MicroMotion)coreTechnology or IntegrationMetran is an authorized service center for Emerson products including Rosemount pressure/temperature transmitters, MicroMotion Coriolis flowmeters, and RTR instruments. Services include maintenance, repair, and calibration for these products.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• WIKA: German measurement specialist covering pressure, temperature, force and level instrumentation. Comparable mid-sized industrial measurement pure-play serving similar process-industry customers as Metran.
• Badger Meter: US-listed flow measurement specialist (electromagnetic, ultrasonic, Coriolis) — directly comparable to Metran's flow product line and competes for similar process-industry customers.
• KROHNE: German industrial process measurement company specializing in flowmeters (Coriolis, electromagnetic, vortex) and level instruments — directly competes with Metran's flow and level product lines.
• Endress+Hauser: German family-owned specialist in industrial measurement instruments (pressure, temperature, flow, level, analysis). Closest comparable to Metran's core product portfolio across all four primary measurement disciplines.
• VEGA: German specialist in level measurement (radar, guided wave, capacitive). Comparable to Metran's level product line and metrology bench capability for level gauge calibration.
• Yokogawa Electric: Japanese process automation company with a dedicated industrial sensor and measurement instrument business. Directly competes with Metran in pressure, temperature and flow transmitters for oil & gas and chemical customers.
• ABB Measurement & Analytics: ABB's Measurement & Analytics division offers pressure, temperature, flow and level instrumentation with strong oil & gas and process-industry focus — directly overlapping Metran's industrial measurement portfolio.

Broad incumbents

• Honeywell Process Solutions: Broad automation incumbent offering pressure, temperature, flow and level instrumentation as part of a wider process control portfolio — overlaps with Metran's transmitters across process industries.
• Siemens Process Instrumentation: Siemens' process instrumentation portfolio (Sitrans) spans pressure, temperature, flow and level — competes with Metran in industrial process plants where Siemens automation systems are specified.
• Emerson (Rosemount, MicroMotion): Global automation incumbent whose Rosemount and MicroMotion brands dominate pressure/temperature and Coriolis flow measurement — both a Metran authorized service partner and the principal competitor in the same product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metran-middle-east-trading

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metran Middle East Trading