Miel Augier Et Fils

What Miel Augier Et Fils does

Miel Augier Et Fils (legal entity ETS AUGIER ET FILS, an SAS registered in Avignon, France) is a fourth-generation family-owned French honey house founded in 1929 and headquartered at 130 Rue des Ormeaux in Vaison-la-Romaine, Provence. The company functions as a specialty honey sourcer, maturer, and packager rather than a primary beekeeper: it selects honey from a network of ~40 permanent beekeepers managing ~6,000 hives (~240 million bees) across Provence (Mont Ventoux, Albion, Valensole, southern Drôme baronnies) and southern Europe, then applies controlled-temperature maturation, manual/natural filtration, and an ancestral crystallization-control technique (seed-based homogenization) at its single Provençal workshop. Annual throughput is approximately 75 tonnes, yielding ~200,000 pots.

The product portfolio is structured across four registered brands serving distinct price tiers and channels: Augier Tradition 1929 (premium fine-food retail), Les Ruchers du Mont Ventoux (mass-premium flagship, featuring the IGP/Label Rouge Miel de Lavande Fine bestseller), Le Rucher des Garrigues Nîmoises (entry-level large retail), and Le Rucher des Abeilles Bleues (European varieties sourced mainly from Spain). Adjacent lines include pain d'épices (gingerbread), nougat, and honey candies. A separate bulk-honey offer ships in 5–50 kg containers for food, cosmetic, and pharmaceutical industrial buyers. The company is accredited under IGP (Protected Geographical Indication), Label Rouge, and EU Organic/Bio, with full lot-level traceability from pot back to apiary and audited by Qualisud and Ecocert.

Commercially, Augier runs a multi-channel go-to-market: DTC e-commerce via boutique.augiermiel.com serving France, Europe and the US (with weight-banded shipping tariffs and Click & Collect); supermarket chains via Les Ruchers du Mont Ventoux (in Provence since 1970); fine food and specialty retailers via Augier Tradition 1929; and direct B2B bulk supply to food, cosmetics and pharmaceutical manufacturers. Marketing is content-driven via blog, Instagram, and a Sendinblue-powered email newsletter, supplemented by trade-fair presence (SIAL, Natexpo) and earned media including the Prix Marmiton 2023 award. The business is debt-free family capital (capital social €10,000), with no venture, private equity, or institutional investment disclosed.

Name

Miel Augier Et Fils

Legal name

ETS AUGIER ET FILS

Website

https://www.augiermiel.com

Company type

Private

Founded year

1929

Operating status

Operating

Short description

Miel Augier Et Fils is a fourth-generation French family honey house (founded 1929, Vaison-la-Romaine, Provence) that selects, matures, and packages Provençal honeys across four brands for supermarkets, fine-food retailers, professional B2B bulk buyers, and direct-to-consumer e-commerce customers.

Ownership category

akta.pro rank

Product category

Premium Honey and Bee Products

NAICS

Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113), Confectionery Merchant Wholesalers (42445)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• French honey packaging
• Artisanal honey selection
• Bulk honey supply
• Honey-based confectionery
• Traceable Provençal honey

Headquarters

HQ city

Vaison-la-romaine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct B2C product sales: Online store selling honey, gingerbread, confectionery, and nougat directly to end consumers in France, Europe, and internationally. Products include various honey varieties (lavender, acacia, chestnut, thyme, etc.), pain d'épices, and other hive products.
2. B2B professional and wholesale: Supply of honey in bulk formats (5, 10, 20, and 50 kg containers) to artisans, food manufacturers, cosmetics, and pharmaceutical industries seeking natural sugar substitutes. Also supply to fine food retailers and large retail distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Miel Augier Et Fils selects, matures and packs French honeys sourced from a network of approximately 40 beekeepers and 6,000 hives across Provence. The company produces and sells honey-based confectionery and pastries (pain d'épices, nougat, honey candies) and supplies bulk honey in 5–50 kg containers to food, cosmetics, and pharmaceutical industries. The portfolio is organized across four distinct brands (Augier Tradition 1929, Les Ruchers du Mont Ventoux, Le Rucher des Abeilles Bleues, Le Rucher des Garrigues Nîmoises) targeting premium fine food, mass retail, and entry-level tiers.

Product overview

Miel Augier Et Fils is a family-owned French honey company established in 1929, offering a portfolio of honey products and bee-related goods across four distinct brands. The product line includes: (1) Augier Tradition 1929, the premium sub-brand for fine food stores featuring the best honey selections; (2) Les Ruchers du Mont Ventoux, the flagship core brand with iconic IGP/Label Rouge lavender honey; (3) Le Rucher des Abeilles Bleues, sourcing European honeys from Spain and southern Europe; and (4) Le Rucher des Garrigues Nîmoises, an entry-level brand for mass retail. Beyond raw honeys, the portfolio extends to value-added products including pain d'épices (gingerbread), nougat, and honey candies. For B2B and industrial customers, the company offers bulk honey in formats up to 50kg with optional cosmetic treatments. The company positions itself as a packager and specialist in honey selection, maturation, and quality control rather than a raw honey producer.

Differentiator

Problem solved

Functional benefit

Brands

• Augier Tradition 1929: Premium honey brand found mainly in fine food stores and specialized retailers. Elaborated with the finest honeys benefiting from the ancestral know-how of the Augier workshop.
• Les Ruchers du Mont Ventoux
• Le Rucher des Abeilles Bleues
• Le Rucher des Garrigues Nîmoises

Products and services

• Augier Tradition 1929 Premium honey brand found mainly in fine food stores and specialty retailers; elaborated with the finest honeys benefiting from the ancestral know-how of the Augier workshop. Positioned at the top of the brand hierarchy.
• Les Ruchers du Mont Ventoux Iconic core honey brand recognisable by bees on blue caps. The IGP/Label Rouge lavender honey is the bestseller of this range, sold via supermarket and large retail distribution since 1970.
• Le Rucher des Abeilles Bleues Selection of honeys primarily sourced from southern Europe and Spain, comprising citrus (lemon, orange), thyme, rosemary, acacia and wildflower honeys with the same quality standards as other ranges.
• Le Rucher des Garrigues Nîmoises Entry-level, high-end but affordable brand destined for mass retail distribution. Features Provençal garrigue honeys including lavender, rosemary and Provence wildflower varieties.
• Pain d'Épices au Miel Traditional French honey gingerbread, available in multiple formulations including a 20% honey with orange peel version (€6.70) and a 55% honey Bio version (€7.75).
• Nougat au Miel Traditional Provençal nougat confection made with Augier honey, sold via the online boutique alongside other honey-based confectionery.
• Honey Candies (Bonbons au Miel) Candies made with Provençal honey from Augier, sold through the consumer online boutique.
• Bulk Professional Honey Supply Raw honey in large containers of 5, 10, 20 and 50 kg supplied to artisans, food manufacturers, cosmetics and pharmaceutical industries as a natural sugar substitute. Optional subcontracted treatments for cosmetic-grade ingredients.
• 6 Honey Bio Origin France Range

Quantifiable outcome

• 100% traceability from pot to hive across all products
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EcocertcoreOthersOfficial organic (Bio/Agriculture Biologique) certification body approved by French public authorities. Audits and certifies Augier's organic honey production, ensuring compliance with EU organic farming regulations.
• QualisudcoreOthersIndependent certification body auditing and certifying honey production under IGP, Label Rouge, and Bio specifications. Conducts annual verification as required by interprofessional authorities.
• Sympas (Syndicat des miels de Provence et des Alpes du Sud)coreStrategic or Co-development PartnerProfessional trade syndicate for Provençal and Southern Alps honey. Augier & Fils has been a member since 2006, participating in quality-certified initiatives and industry advocacy for Provençal honey standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comptoir de l'Apiculteur: French beekeeping-equipment and honey distribution specialist selling honeys, hive products, and beekeeping supplies. Comparable on serving both consumer and professional segments across multiple French honey brands.
• Famille Michaud: Major French honey packager operating a similar select-mature-package model with multiple brands across premium and mass retail. Comparable in that it sources honey from multiple beekeepers, runs an industrial conditioning operation, and supplies both retail and B2B industrial customers.
• Apidis: French cooperative honey company active in production, conditioning, and value-added honey-based products (including gingerbread/pain d'épices). Closely comparable to Augier's selection-packaging model and honey-based confectionery extension.
• Lune de Miel: French honey brand and packager selling multi-floral and monofloral honeys through retail and food-service channels. Directly comparable in product range, French-origin positioning, and multi-channel distribution to Augier's core brand Les Ruchers du Mont Ventoux.
• Famille Mary: French family-run beekeeping and honey company with heritage comparable to Augier's four-generation story. Overlaps on premium artisanal honey, IGP/AOP positioning, and retail distribution through fine food and specialty channels.

Emerging players

• Le Rucher de la Vallée de l'Aa: Smaller French artisanal honey producer and packager focused on regional terroir honeys. Comparable on traceability, multi-floral/monofloral portfolio, and direct-to-consumer e-commerce, though at smaller scale than Augier.
• Miels d'Ancenis: French honey packager with regional PDO/IGP-protected honeys and multi-brand retail positioning. Comparable on French terroir certification strategy and select-mature-condition operating model.

Broad incumbents

• Melvita: Established French beekeeping-derived personal care and natural product brand owned by L'Occitane group. Comparable on French apiculture heritage and honey-derived product extensions (cosmetics, supplements), though operates as a much larger multi-category player.
• Rowse Honey: UK-based honey brand sourcing globally and distributing through mainstream retail. Comparable as a multi-tier branded honey player with both retail and food-manufacturer customers, though at much larger scale and broader geographic footprint.

Regional players

• Sioux Honey Association: US-based honey cooperative (Sue Bee brand) sourcing from American beekeepers for mass retail and industrial channels. Comparable on cooperative-driven supply, multi-brand retail tiering, and B2B bulk supply, but operating in a different geography than Augier's EU focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/augiermiel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miel Augier Et Fils