Meyra GmbH

What Meyra GmbH does

Meyra GmbH is a German wheelchair manufacturer and supplier of rehabilitation equipment, founded in 1936 and headquartered in Porta Westfalica, North Rhine-Westphalia. The company operates as a subsidiary of MEYRA Group and sells its products in more than 70 countries through eight additional production, assembly, and sales locations in Poland, Norway, the UK, Denmark, France, Hungary, the Czech Republic, and China. Its portfolio spans manual wheelchairs (standard, lightweight, multifunction, shower/toilet), active and sports wheelchairs, pediatric wheelchairs, electric powered wheelchairs and mobility scooters, and a broad range of rehabilitation and daily-living aids (bathroom, walking, positioning, bariatric).

The product offering is organized around several lines and sub-brands: the Active (adaptive/sport) range, e-Power (electric wheelchairs and Elektromobile), Manual, Kids & Junior, the Norwegian Netti care-wheelchair families (added via the 2020 Alu Rehab cooperation), and the Danish TA Service electric wheelchair line (acquired August 2020). Differentiated technology elements include the MY Individual custom-configuration program, the K.I.S.S.S. cushion and dealer-ordering system, and the GazeDriver eye-tracking control module for powered chairs. Products are coded under the German HMV (Hilfsmittelverzeichnis) catalog, enabling reimbursement through statutory health insurance (GKV).

Meyra runs a B2B2C go-to-market that goes almost entirely through an authorized Fachhandel dealer network of specialized medical supply stores, supported by the K.I.S.S.S. dealer certification program, the MYCampus educational seminar series, and an OMS trade partner program. Pricing is not publicly disclosed and is set at the dealer level; revenue is generated through hardware sales of wheelchairs, rehabilitation aids, and custom-configured mobility solutions. The leadership team was refreshed in late 2025 with the appointment of Dr. Sönke Rössing as CEO (effective November 1, 2025) and Piotr Baczyński as COO.

Name

Meyra GmbH

Legal name

MEYRA GmbH

Website

https://meyra.de

Company type

Private

Founded year

1936

Operating status

Operating

Short description

Meyra GmbH is a German wheelchair manufacturer and rehabilitation equipment supplier founded in 1936, serving individuals with mobility disabilities, healthcare providers, and para-athletes in 70+ countries via an authorized dealer network.

Ownership category

akta.pro rank

Product category

Mobility Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Manual wheelchairs
• Electric wheelchairs
• Rehabilitation equipment
• Mobility scooters
• Custom wheelchair manufacturing

Headquarters

HQ city

Porta Westfalica

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wheelchair Sales: Sale of manual wheelchairs, electric wheelchairs, sports wheelchairs, and related mobility products
2. Rehabilitation Equipment: Sale of rehabilitation aids including bathroom safety equipment, walking aids, seating and positioning products, and daily living aids
3. Custom/MY Individual Products: Custom-configured mobility solutions with individual specifications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MEYRA GmbH designs, manufactures, and distributes wheelchairs (manual, electric/e-Power, active/sports, and pediatric), mobility scooters, and complex rehabilitation seating systems under the MEYRA and Netti brands. The company sells its products through an authorized dealer network and online dealer portal (K.I.S.S.S.) to end users, healthcare providers, and para-athletes in more than 70 countries, and offers a bespoke build program (MY Individual) for customized wheelchairs.

Product overview

MEYRA GmbH offers a comprehensive portfolio of mobility and rehabilitation products organized across several product lines. The core wheelchair offerings include Active (adaptive/sports wheelchairs), e-Power (electric wheelchairs and mobility scooters), Manual (standard, lightweight, multifunction, and shower/toilet wheelchairs), and Kids & Junior models. The company expanded through acquisitions, adding the Norwegian Netti care wheelchair brand and Danish TA electric wheelchair manufacturer. Beyond wheelchairs, the portfolio includes rehabilitation and daily living aids (bathroom assistance, walking aids, positioning), custom configuration services (MY Individual), dealer portal (K.I.S.S.S.), and accessories like cushions and ramps. The GazeDriver eye-tracking control system represents a technology-enabled feature for powered wheelchairs.

Differentiator

Problem solved

Functional benefit

Brands

• Netti: Wheelchair brand focused on comfort and positioning solutions, including Netti 4U Family, Netti III Family, Netti Dynamic Family, Netti Customized, Netti AdaptPro Family, and Netti V product lines.
• MY Individual
• K.I.S.S.S.
• OMS

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BRSNW (Behinderten- und Rehabilitationssportverband NRW e.V.)coreGTM or Marketing Partner · 1 April 2025Long-term WIN-WIN-WIN cooperation where MEYRA becomes the official wheelchair partner of BRSNW, providing manual wheelchairs for the organization's sports programs. Includes joint action days, seminars, and multiplier training programs to promote inclusive sports and mobility for people with disabilities across North Rhine-Westphalia.
• Alu RehabcoreStrategic or Co-development PartnerCooperation agreement signed in early 2020 with Alu Rehab, a Norwegian nursing wheelchair specialist. This partnership expanded MEYRA Group's market position in the mobility and rehabilitation segment alongside their successful active wheelchair business.
• TA ServicecoreStrategic or Co-development PartnerAcquisition of Danish electric wheelchair manufacturer TA Service in August 2020, further strengthening MEYRA Group's position in the electric mobility and rehabilitation segment.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Permobil: Swedish-founded specialist in power wheelchairs, seating, and positioning systems. Overlaps with MEYRA's e-Power and Netti seating lines and increasingly competes in complex rehab technology.
• Sunrise Medical: Major global wheelchair and mobility-aid manufacturer (Quickie, ZIPPIE, Magic Mobility brands). Competes head-to-head with MEYRA in manual, power, pediatric, and sports wheelchairs sold through specialist dealers worldwide.
• Ottobock: Global leader in prosthetics, orthotics, and mobility solutions including manual and power wheelchairs. Directly comparable to MEYRA in wheelchair and rehabilitation equipment manufacturing with overlapping dealer channels across Europe and a deeper R&D base.
• Invacare Corporation: Long-standing manufacturer of wheelchairs, power chairs, and home-care medical equipment with global distribution. Closest direct competitor in breadth of manual, electric, and rehabilitation hardware.
• Pride Mobility / Quantum Rehab: US-based manufacturer of power chairs, mobility scooters, and lift chairs. Overlaps directly with MEYRA's e-Power Elektromobile and powered-wheelchair lines, especially in complex rehab and consumer power mobility.
• Alu Rehab (Netti): Norwegian manufacturer of nursing and care wheelchairs (Netti family) with which MEYRA holds a strategic cooperation. Directly comparable in comfort/positioning care wheelchairs and now operating partly inside MEYRA's distribution.
• TA Service: Danish electric wheelchair manufacturer acquired by MEYRA Group in August 2020. Same powered-wheelchair subsegment and Nordic channel as the e-Power portfolio at MEYRA.

Broad incumbents

• Arjo: Swedish-listed provider of medical beds, patient lifts, and DME used in hospitals, post-acute care, and rehabilitation. Adjacent rather than head-to-head in wheelchairs, but overlapping in rehab/care equipment channels.
• Drive DeVilbiss Healthcare: Large diversified DME manufacturer and distributor covering wheelchairs, rehab aids, bathroom safety, and daily living products. Broader portfolio than MEYRA but materially overlapping on rehab equipment and mobility aids.

Emerging players

• Etac: Nordic/Dutch developer of wheelchairs, seating, and daily living aids with a strong complex-rehab niche presence. Competes selectively with MEYRA in manual wheelchairs and pressure-care seating across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUwz8ogH5VoJ32SJCgMCC0Q/videos
• Facebookfacebook.com/meyra.group
• LinkedInlinkedin.com/company/meyra-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyra GmbH