Mester Grønn
Mester Grønn is Norway's leading flower and plant retailer with 40+ years of history, operating nationwide physical stores and an e-commerce platform that delivers cut flowers, bouquets, orchids, and live plants same-day to private consumers and corporate clients.
- Company typePrivate
- Founded1980
- HeadquartersNorway, Norway
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Mester Grønn does
Mester Grønn is a privately held Norwegian specialty retailer of cut flowers, bouquets, and live plants, founded circa 1980 and operating nationwide for over 40 years. The company serves both private consumers purchasing flowers and plants for gifting occasions (birthdays, weddings, funerals, anniversaries) and corporate clients through a dedicated BEDRIFT division that handles bulk and recurring orders. Distribution combines a Norway-wide network of physical retail stores with an e-commerce storefront at mestergronn.no offering same-day home delivery (orders before 13:00 on weekdays, 11:00 on Saturdays) and a Click & Collect option with 2.5-hour readiness at participating locations.
The product portfolio spans bouquets and rose bouquets (Fairtrade options), cut flowers sold in bundles under recurring 3-for-2 promotions, wedding and funeral arrangements, green plants and orchids (sized from small to 200cm Kentia palms), outdoor and seasonal plants, plus accessories — vases, pots (including self-watering and Ecopots), soil, fertilizer, gardening tools, interior decorations, gift cards, artificial plants, and seeds. The merchandising motion is supported by tiered quality guarantees: 7 days on bouquets and cut flowers (5 days for tulips), a 6-week flowering guarantee on orchids, and a 1-year quality guarantee on green plants. The technology backbone is the Demandware (Salesforce Commerce Cloud) e-commerce platform; no proprietary technology stack, APIs, SDKs, or AI capabilities are disclosed.
The business model is predominantly one-time transactional retail — unit-priced cut flowers, potted plants, and gift sets ranging from approximately 60 NOK (single roses) to 5,500 NOK (large specimens), with 460-880 NOK gift sets and 510-1,000 NOK decorative arrangements. A membership program layers an annual-billing subscription dynamic with tiered discounts (e.g., 15 roses for 200 NOK member pricing vs. 250 NOK non-member). The company differentiates on Norwegian-wide same-day delivery backed by a temperature-controlled cold chain, 40+ years of brand heritage, full Miljøfyrtårn (Environmental Lighthouse) certification across stores, logistics, and HQ, Fairtrade-certified flower ranges, a 25-year partnership with Frelsesarmeen (Salvation Army), and an educational content library (Blomstertips) covering plant care, occasions, and seasonal inspiration.
Mester Grønn firmographics
Firmographics- Name
- Mester Grønn
- Legal name
- Mester Grønn
- Website
- https://mestergronn.no
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mester Grønn is Norway's leading flower and plant retailer with 40+ years of history, operating nationwide physical stores and an e-commerce platform that delivers cut flowers, bouquets, orchids, and live plants same-day to private consumers and corporate clients.
- Ownership category
- akta.pro rank
Where Mester Grønn is headquartered
LocationHeadquarters
- HQ city
- Norway
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Mester Grønn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail flower and plant sales: Mester Grønn generates revenue primarily through the sale of flowers, plants, and related products across its physical stores and e-commerce platform. The company sells cut flowers, bouquets, potted plants, orchids, outdoor plants, accessories (vases, pots, fertilizers), and gift sets. Revenue is one-time transactional for products, with potential for add-on sales of complementary items like vases, pots, and plant food.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cut flowers and roses with base pricing starting at 60 NOK |
| Subscription | Annual | Membership program with exclusive discounts |
| Unit Pricing | Pay-as-you-go | Potted plants and orchids with size-based pricing |
| Unit Pricing | Pay-as-you-go | Gift sets and gift arrangements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mester Grønn product offering
Product offeringCore offering
Mester Grønn is a Norwegian specialty retailer that sells cut flowers, bouquets, potted indoor plants, orchids, and floral accessories through a chain of branded physical flower shops and the mestergronn.no e-commerce site, with same-day home delivery and click-and-collect options across Norway. The company also serves business customers through a dedicated BEDRIFT division for office, event, and corporate floral needs.
Product overview
Mester Grønn is Norway's leading flower and plant retailer offering a comprehensive product portfolio centered on fresh cut flowers and potted plants. The core offerings include flower bouquets (bouquets, rose bouquets, seasonal bouquets), wedding and funeral flowers, and potted plants (green plants, orchids, indoor/outdoor plants). The company also sells complementary accessories including vases, pots, soil/fertilizer, and interior decorations. Services include same-day home delivery throughout Norway and click-and-collect from physical stores. The business model emphasizes quality with guarantees on flowers (7 days), orchids (6 weeks flowering), and green plants (1 year).
Differentiator
Problem solved
Functional benefit
Products and services
- Cut flower bouquets Ready-made and custom cut flower bouquets sold in stores and online for gifting and occasions (birthday, anniversary, Mother's Day, sympathy). Available with 3-for-2 promotional offers and same-day local delivery in Norway.
- Potted indoor plants
- Orchids
- Wedding flowers
- Funeral and sympathy flowers Funeral wreaths, casket sprays, standing arrangements, and sympathy bouquets for delivery to funeral services and homes.
- BEDRIFT corporate floral services
- Floral accessories and vases
- Same-day local delivery service
Quantifiable outcome
- 6-week flowering guarantee on orchids
- +2 more outcomes
Companies that use Mester Grønn
Customer profileSegments2 records
Ideal customer profiles2 records
Mester Grønn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mester Grønn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FairtradecoreMester Grønn offers Fairtrade-certified roses and flowers, supporting ethical trade practices. Fairtrade certification strengthens women's rights in developing countries through fair wages and safe working conditions. The company sells various Fairtrade products including roses, carnations, and alstroemeria.
- Frelsesarmeen (Salvation Army)core25-year collaboration with the Salvation Army where annual contributions from bag sales support their humanitarian work. This partnership demonstrates Mester Grønn's commitment to social responsibility and community support.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Mester Grønn competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Mester Grønn social profiles
Digital presenceMester Grønn compliance and trust
Trust signalCompliance2 records
Mester Grønn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mester Grønn leadership team
Management profileNumber of profiles
Mester Grønn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mester Grønn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mester Grønn
What does Mester Grønn do?
Mester Grønn is a Norwegian specialty retailer that sells cut flowers, bouquets, potted indoor plants, orchids, and floral accessories through a chain of branded physical flower shops and the mestergronn.no e-commerce site, with same-day home delivery and click-and-collect options across Norway. The company also serves business customers through a dedicated BEDRIFT division for office, event, and corporate floral needs.
Is Mester Grønn a public or private company?
Mester Grønn is a private company. It is classified as unknown and is currently operating.
When was Mester Grønn founded?
Mester Grønn was founded in 1980. It employs 1,001 to 5,000 people.
Where is Mester Grønn based?
Mester Grønn is headquartered in Norway, Norway, in the Europe region.
How does Mester Grønn make money?
One revenue line is on record: retail flower and plant sales.
Does Mester Grønn have an API?
No public API is recorded for Mester Grønn.