What NWO-I does

Now I Can Foundation is a private nonprofit organization that delivers intensive pediatric physical therapy to children with disabilities. It operates two clinic locations — a headquarters in Orem, Utah and a regional site in Lititz, Pennsylvania — under the brand "Now I Can" (with a separate nowicannortheast.org property for the Pennsylvania location). The organization's clinical core is the Intensive Model of Therapy (IMOT), a 3-week, 4-hour-per-day, 5-day-per-week treatment protocol that the foundation claims produces more functional progress in three weeks than a year of conventional weekly physical therapy. The IMOT offering is bundled with a proprietary equipment stack — a dynamic orthotic suit, a universal exercise unit, functional electrical stimulation, full-body vibration therapy, and manual therapy — assembled into a per-patient tailored program. Local patients are also served via traditional weekly PT visits.

The organization's revenue model is hybrid. Fee-for-service therapy sessions (intensive and traditional) are billed to families, with a payment page on the website, though publicly disclosed pricing is not available. On-site family accommodation suites at the Utah clinic are offered at $35/night, providing ancillary revenue and lowering travel friction for out-of-town families. A therapy grants program subsidizes access for families that cannot afford full fees, and the foundation explicitly solicits charitable donations through its website, Venmo (@nowican), and phone — indicating that philanthropic contributions materially underwrite operations. Go-to-market is sales-led and reputation-driven: free consultations, word-of-mouth referrals from satisfied families, and a public testimonials page are the primary acquisition channels, with the website functioning as the top-of-funnel content asset.

The addressable customer is the family of a child with a disability seeking functional gains in mobility, developmental milestones, and independence. No enterprise customers, no institutional payers, no outcome contracts are disclosed. The organization carries no debt of substance, has no parent company, no subsidiaries, no M&A history, no patents, no publicly filed financials, and no disclosed management team — consistent with a small, donor-funded 501(c)-class operating entity.

Name

NWO-I

Legal name

Now I Can Foundation

Website

https://nowican.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Now I Can Foundation is a nonprofit pediatric physical therapy provider operating two U.S. clinics that deliver an intensive 3-week therapy model (IMOT) to children with disabilities, funded through fee-for-service payments, ancillary family accommodations, and charitable donations.

Ownership category

akta.pro rank

Product category

Pediatric Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

akta.pro secondary industry

Gross Motor Development & Motor Learning Interventions (EDAKAGAG)

Keywords

• Pediatric physical therapy
• Intensive therapy programs
• Disability rehabilitation
• Neuromuscular therapy
• Therapeutic equipment

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Philanthropic Support: The foundation relies on charitable donations from individuals to fund therapy services for children. Donations can be made through the website, via Venmo @nowican, or by phone.
2. Physical Therapy Services: Fee-for-service therapy sessions including intensive therapy programs (3-week intensive sessions, 4 hours/day, 5 days/week) and traditional weekly PT visits for local patients. Payment page is available on the website.
3. On-site Family Accommodations: Family suites available on-site for $35 per night during intensive therapy sessions, providing inexpensive accommodations for families traveling for treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Now I Can Foundation delivers pediatric physical therapy services through an Intensive Model of Therapy (IMOT) — 4 hours per day, 5 days per week over 3-week sessions — plus traditional weekly PT visits for local patients. Therapy is delivered using a multi-modality portfolio that includes proprietary suit therapy, universal exercise units, manual therapy, functional electrical stimulation, and full body vibration, all tailored to each child's needs.

Product overview

Now I Can Foundation is a pediatric physical therapy organization offering two primary service models: Intensive Physical Therapy (IMOT) with 4-hour daily sessions over three weeks, and Traditional Physical Therapy for local patients. The treatment portfolio includes specialized therapeutic methods such as Suit Therapy (dynamic orthotic), Universal Exercise Unit, Manual Therapy, Functional Electrical Stimulation (Functional Estim), Full Body Vibration, and various advanced Methods, Models and Techniques. The organization operates two clinic locations in Orem, Utah and Lititz, Pennsylvania, with on-site family accommodation suites available at the Utah facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive Physical Therapy An intensive pediatric physical therapy program delivering 4 hours of therapy per day, 5 days per week, for 3-week sessions. Each child receives a tailored program combining multiple modalities (suit therapy, universal exercise unit, manual therapy, EStim, full body vibration) to reach developmental milestones and greater independence. Designed for children with disabilities and their families.
• Traditional Physical Therapy Ongoing weekly physical therapy visits for local patients at the Orem, Utah and Lititz, Pennsylvania clinics, providing continued rehabilitation outside of the intensive 3-week program.
• On-site Family Suite Accommodations Affordable on-site lodging for families accompanying children during intensive therapy sessions, available at $35 per night with multiple suites, some featuring bathtubs and kitchenettes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• United Cerebral Palsy (UCP): UCP is a national nonprofit federation serving individuals with cerebral palsy and other disabilities through therapy, education, and support programs. Comparable as a mission-driven pediatric disability services organization, though most UCP affiliates deliver traditional (non-intensive) PT.
• Easterseals: Easterseals is a national nonprofit network providing disability and rehabilitation services, including pediatric therapy, across many U.S. affiliates. Comparable as a nonprofit pediatric disability services provider, though its model is broader and less intensive-therapy focused.

Broad incumbents

• Shirley Ryan AbilityLab: Shirley Ryan AbilityLab is a leading rehabilitation research hospital offering intensive therapy programs for both pediatric and adult patients with disabilities. Comparable in its intensive model philosophy but operates as a research-driven academic institution.
• Children's Healthcare of Atlanta - Pediatric Rehabilitation: Children's Healthcare of Atlanta operates a large pediatric rehabilitation program offering PT, OT, and specialty therapies for children with disabilities. As a major pediatric hospital system, it competes for the same patient population with greater scale and broader clinical capabilities.
• Cincinnati Children's Hospital - Pediatric Occupational & Physical Therapy: Cincinnati Children's provides intensive pediatric rehabilitation services including PT, OT, and constraint-induced therapies for children with neurological and developmental conditions. Represents the academic pediatric specialty alternative to a small-clinic intensive model.
• Shriners Children's: Shriners Children's is a nationwide pediatric specialty hospital system that includes intensive rehabilitation and PT services for children with orthopedic and neuromuscular conditions. It represents the institutional-scale alternative for families seeking intensive pediatric therapy.
• Gillette Children's Specialty Healthcare: Gillette Children's is a specialty pediatric hospital with robust rehabilitation services for children with complex disabilities and neurological conditions. It competes in the same intensive pediatric therapy category but as a hospital system with broader clinical resources.

Direct peers

• Pediatric Therapy Network: Pediatric Therapy Network delivers outpatient PT, OT, and speech therapy to children with developmental needs across multiple Southern California clinics. Comparable multi-clinic pediatric therapy provider with similar therapy modalities and family-centered programs.
• The Institutes for the Achievement of Human Potential: The Institutes is one of the longest-running intensive pediatric therapy programs, treating children with brain injuries and developmental disabilities through high-dose, family-led protocols. It is the closest direct peer to Now I Can's intensive, parent-engaged model.

Emerging players

• Brain Balance: Brain Balance operates a national franchise network offering intensive, multi-modal programs for children with developmental and learning disabilities. Comparable as an emerging franchise-style intensive pediatric therapy concept targeting similar outcomes.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/now-i-can-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NWO-I