Mbrsolar Ag

What Mbrsolar Ag does

MBRsolar AG is a Swiss photovoltaic system integrator and installer headquartered in Wängi (Thurgau), operating exclusively in German-speaking Switzerland and serving agricultural operations, commercial/trade enterprises and single-family homeowners. The company was established in 2012 as a subsidiary of Maschinenring Ostschweiz AG, building on initial PV installations that began in 2008; it has since completed more than 3,000 rooftop PV systems totalling over 100 MWp of installed capacity and reached a record 23.5 MWp installed in 2024. Its core technology stack comprises monocrystalline and thin-film silicon PV modules, lithium-ion battery storage systems, SMA inverters, electric vehicle charging stations and a proprietary internet/app-based monitoring platform with automatic fault alerts to both operator and installer. The company operates two long-running module comparison test facilities (Birwinken since 2010 and Wängi since 2015) and owns Swiss PV TestLab AG (founded 2017) for independent PV testing.

The business model combines one-time project revenue from PV, battery and EV-charging installations with recurring revenue from plant-monitoring subscriptions, maintenance services and — since 2024 — Swiss reserve-energy-market participation through a 1.45 MW / 1.6 MWh in-house battery system. Go-to-market is direct-sales-led with on-site consultation, bespoke proposal generation and installation by in-house teams (no subcontracting); demand generation is content-driven through a 60+-article blog, a newsletter, and trade-show presence at Tier & Technik, Agrama, Immo-Messe St. Gallen and Energy Tour Thurgau. The customer-acquisition engine is reinforced by the Maschinenring Schweiz referral network. Fleco Power AG (joint venture, 2015) handles direct marketing of solar electricity, including the regulatory requirement for systems above 100 kWp, while a new 1,400 m² warehouse (2024) and a PlusEnergyBuilding renovation of headquarters (2022) underscore the company's recent capacity expansion. Leadership comprises Fabian Brühwiler (Geschäftsführer/Managing Director), Christian Wolf (Head of Sales) and Roman Gassmann (Head of Customer Service).

Name

Mbrsolar Ag

Legal name

MBRsolar AG

Website

https://mbrsolar.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MBRsolar AG is a Swiss photovoltaic installer serving agricultural, commercial and residential customers in German-speaking Switzerland with end-to-end PV, battery storage, EV charging and monitoring solutions. A subsidiary of Maschinenring Ostschweiz AG, it has installed more than 3,000 systems totalling over 100 MWp.

Ownership category

akta.pro rank

Product category

Solar PV Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH)

Keywords

• Photovoltaic system installation
• Solar energy solutions
• Battery storage systems
• Agricultural solar systems
• EV charging infrastructure

Headquarters

HQ city

Wängi

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. PV System Installation: End-to-end installation of photovoltaic systems for agriculture, commercial, and residential customers. Revenue is generated as a one-time project fee based on system size, complexity, and components. Projects range from small residential (~2 kWp) to large commercial/agricultural installations (>1 MWp).
2. Battery Storage Systems: Sale and installation of lithium-ion battery storage systems, complementing PV installations to increase self-consumption rates and enable energy independence.
3. Plant Monitoring and Maintenance: Ongoing plant monitoring services via internet/app platform. Includes automated fault detection and alerting. Maintenance services include cleaning, troubleshooting, repairs, and component replacement (e.g., inverter replacement).
4. Energy Consulting: Advisory services covering energy consumption optimization, self-consumption strategies, battery sizing, EV charging integration, and grant/funding application assistance.
5. Electric Vehicle Charging Stations: Installation of EV charging stations, often integrated with PV and battery systems for solar-powered electric mobility.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MBRsolar AG plans, installs, and monitors photovoltaic (PV) systems for agricultural operations, commercial enterprises, and single-family homes across German-speaking Switzerland. The company sells integrated solar solutions that combine PV modules with lithium-ion battery storage, EV charging stations, and solar carports, plus ongoing monitoring, energy consulting, and electricity marketing services via its partner Fleco Power AG.

Product overview

MBRsolar AG bietet ein integriertes Portfolio an Photovoltaik-Lösungen für Einfamilienhäuser, Landwirtschaftsbetriebe und Gewerbe in der Schweiz. Das Kernprodukt sind PV-Anlagen, die durch Batteriespeicher (Lithium-Ionen), Ladestationen für E-Autos, Solar-Carports und Anlageüberwachung ergänzt werden. Ergänzt wird das Angebot durch Modulvergleichsanlagen und die eigene Testlab-Tochter Swiss PV TestLab AG für Qualitätssicherung. Die Stromvermarktung erfolgt über die Partnerschaftsfirma Flecopower AG. Mit über 3000 installierten Anlagen zählt das Unternehmen zu den führenden Solarteur-Unternehmen in der Ostschweiz.

Differentiator

Problem solved

Functional benefit

Products and services

• Photovoltaik-Anlagen (PV systems) End-to-end photovoltaic systems for electricity generation from sunlight, professionally planned, installed, and monitored by MBRsolar for single-family homes, agricultural businesses, and commercial enterprises.
• Batteriespeicher (Battery storage) Lithium-ion battery storage systems for intermediate storage of solar power for nighttime or low-sunshine days, increasing self-consumption share and grid independence.
• E-Auto Ladestation (EV charging station) Dedicated EV charging stations combinable with PV systems and battery storage for sustainable, low-cost charging with self-produced solar electricity.
• Solar-Carport Carport structures equipped with solar modules, serving as an alternative or complement to rooftop mounting, often combined with EV charging stations.
• Anlageüberwachung / Monitoring Automated monitoring of PV installations via internet or app. Operators and installers receive automatic alerts when deviations are detected.
• Energieberatung (Energy consulting) Professional consulting on energy efficiency, funding programs, and customized energy solutions across customer segments.
• Stromvermarktung (Electricity marketing) Service for marketing solar electricity, including direct marketing (Direktvermarktung) and feed-in tariff compensation (EVS), delivered via partner Fleco Power AG.
• Förderprogramme Beratung (Funding program consulting) Advisory on available Swiss funding mechanisms including one-time payments (EIV/KLEIV/GREIV) and cantonal subsidy programs.
• Eigenverbrauchsgemeinschaften (ZEV/Zusammenschluss zum Eigenverbrauch) Pooling of multiple owners and/or tenants to jointly consume solar electricity produced on the property or adjacent area.

Quantifiable outcome

• Over 3,000 PV installations completed since 2008, with 100 MWp capacity reached in 2021, generating ~100 million kWh/year
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Swiss PV TestLab AGcoreStrategic or Co-development Partner · 1 January 2017Swiss PV TestLab AG was co-founded by MBRsolar in 2017 as a joint venture for independent photovoltaic testing and validation. This entity supports MBRsolar's data-driven approach to module and system evaluation, complementing their own test facilities.
• Fleco Power AGcoreStrategic or Co-development Partner · 1 January 2015Fleco Power AG is a joint venture co-founded in 2015 by MBRsolar AG together with Ökostrom Schweiz and ADEV. Based in Winterthur and founded in 2015, Fleco Power specializes in efficient marketing of solar electricity for independent producers. The company is MBRsolar's preferred partner for direct marketing of solar electricity (Direktvermarktung), a mandatory requirement for systems over 100 kWp in Switzerland since 2018/2020. Fleco Power also organizes joint events such as 'Der Hof als Energiespeicher' with MBRsolar.
• Maschinenring Ostschweiz AGcoreStrategic or Co-development Partner · 1 January 2012MBRsolar AG was founded in 2012 as a subsidiary (Tochterfirma) of Maschinenring Ostschweiz AG. The Maschinenring network (Maschinenring Schweiz) covers all of Switzerland. This parent relationship gives MBRsolar preferential access to agricultural customers through the network of agricultural associations (Verband Thurgauer Landwirtschaft, Thurgauer Milchproduzenten, Thurgauer Landfrauenverband, St.Galler Bauernverband). The parent company also facilitates staffing and operational support.
• Projektgruppe Erneuerbare Energie VTLminorOthersMBRsolar is actively engaged in the Projektgruppe Erneuerbare Energie VTL (Verein Thurgauer Landwirtschaft), a project group focused on renewable energy in Thurgau's agricultural sector.
• SMA Solar Technology AGcoreTechnology or IntegrationSMA Solar Technology AG (based in Niestetal near Kassel, Germany) is MBRsolar's key inverter manufacturer partner. The company has been using SMA inverters for over 14 years. SMA products include the Sunny Tripower series for commercial installations and Sunny Island for battery storage/off-grid systems. MBRsolar covers SMA's new product lines in their blog and uses SMA as their primary inverter supplier.
• Maschinenring Netzwerk (schweizweit)majorChannel Partner/ Reseller/ DistributorThe national Maschinenring Switzerland network (with member rings across Swiss cantons) acts as a channel partner, referring agricultural PV projects to MBRsolar. Many of the 3,000+ installations were referred through this nationwide network.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• TRITEC AG: Swiss PV and solar EPC with deep presence across Switzerland, including German-speaking cantons. TRITEC competes head-on with MBRsolar in commercial, agricultural and residential rooftop PV installation across the same Swiss-German footprint.
• EWS Energie AG: Regional Swiss energy services and solar EPC active in German-speaking Switzerland with residential and commercial PV offerings, overlapping directly with MBRsolar's rooftop installation and energy consulting proposition.
• Helion Energie AG: Swiss renewable energy specialist offering PV and storage installations plus consulting, with comparable Swiss project sizes and a similar end-to-end model for residential and commercial customers.
• Solstis SA: Lausanne-based Swiss PV planner and integrator already named as a partner in MBRsolar's dataset; competes in Swiss PV project planning and rooftop solar for commercial and residential customers.

Broad incumbents

• BKW AG: Large Swiss energy group operating across generation, distribution and increasingly PV installation and energy services, including utility-scale and rooftop solar in German-speaking regions.
• AEW Energie AG: Aargau-based regional Swiss utility with growing PV installation services and renewable offerings, competing for the same commercial and agricultural customer base that MBRsolar targets in northern Switzerland.
• Energie 360° AG: Zurich-based Swiss multi-utility offering PV, heat, e-mobility and grid services to residential and commercial customers - provides overlapping capabilities but as part of a broader energy portfolio, not a solar specialist.

Others

• SMA Solar Technology AG: Germany-headquartered inverter supplier that has been MBRsolar's primary inverter partner for 14+ years; an ecosystem/upstream participant rather than direct installer competitor.
• Swiss PV TestLab AG: Independent PV testing and quality-assurance entity co-founded by MBRsolar in 2017; operates as a subsidiary enabling module validation that informs MBRsolar's supplier selection.
• Fleco Power AG: Winterthur-based solar electricity direct-marketing joint venture co-founded by MBRsolar with Ökostrom Schweiz and ADEV; an adjacent energy-marketing counterpart that monetizes power from MBRsolar-installed systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mbrsolarag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mbrsolar Ag