Norauto Rent A Car Ltda
Norauto Rent A Car Ltda is a Brazilian B2B fleet rental and managed transport services company serving industrial clients across the Amazon region, with operations spanning Belém, Manaus, and São Luís since 1985.
- Company typePrivate
- Founded1985
- HeadquartersBelém, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What Norauto Rent A Car Ltda does
Norauto Rent A Car Ltda is a Brazilian B2B transportation and mobility services company operating in the Amazon region. Founded in 1985 by Carlos and Ana Paula originally as Norte Automóveis, the company provides fleet rental and managed transport services to industrial and commercial clients operating in remote areas from Maranhão to Amazonas. Its headquarters are in Belém (Pará), with additional offices in Manaus and São Luís, giving it a footprint across the eastern and central Amazon.
The company maintains a multi-modal fleet comprising buses, minibuses, vans, and pick-ups, configured for the operational demands of Brazil's resource-extraction industries. Its technology stack includes video telemetry, real-time routing, and predictive maintenance systems, which support service reliability and driver accountability across long-distance and remote-area routes. Norauto has served more than 500 companies across four decades, with stated focus sectors in mining, energy, oil and gas, agribusiness, and tourism. Reference clients include Petrobras and a major mining company.
Norauto operates a B2B managed services model with custom quote-based pricing and multi-year contracts. Its revenue mechanics combine recurring subscription and managed-service elements. Distribution is conducted through direct sales, with WhatsApp and social media used as customer-facing channels. The company is privately held as a Brazilian Ltda (LLC), with no disclosed funding rounds, M&A activity, or parent-company ownership.
Norauto Rent A Car Ltda firmographics
Firmographics- Name
- Norauto Rent A Car Ltda
- Legal name
- Norauto Rent A Car Ltda
- Website
- https://norautorentacar.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- Norauto Rent A Car Ltda is a Brazilian B2B fleet rental and managed transport services company serving industrial clients across the Amazon region, with operations spanning Belém, Manaus, and São Luís since 1985.
- Ownership category
- akta.pro rank
Norauto Rent A Car Ltda industry classification
Industry- Product category
- Commercial Transportation Services
- NAICS
- Taxi and Ridesharing Services (485310), Automotive Equipment Rental and Leasing (5321)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Corporate & Government Contract Car Rental (THADAAAJ)
Keywords
Where Norauto Rent A Car Ltda is headquartered
LocationHeadquarters
- HQ city
- Belém
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Norauto Rent A Car Ltda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aluguel de Frota (Fleet Rental): Rental of dedicated vehicle fleets including buses, minibuses, vans, and pick-ups with trained drivers for corporate clients operating in the Amazon region
- Fretamento Regional (Regional Charter Services): Bus and vehicle charter services for corporate transportation needs across the Amazon region, from Maranhão to Amazonas
- Transporte de Passageiros Corporativos (Corporate Passenger Transportation): Dedicated fleet services for teams, executives, and employees with optimized routing and trained drivers
- Mobilidade na Indústria (Industrial Mobility Solutions): Customized transportation and logistics solutions for mining, energy, and industrial operations in remote Amazon areas
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for B2B fleet rental and charter services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Norauto Rent A Car Ltda product offering
Product offeringCore offering
Norauto Rent a Car provides B2B transportation and fleet rental services across the Brazilian Amazon region, operating a complete fleet of buses, minibuses, vans, and pick-ups with trained drivers. The company serves enterprise clients in mining, energy, oil & gas, agribusiness, and tourism through four service lines: industrial mobility solutions, regional charter, corporate passenger transport, and dedicated fleet rental supported by video telemetry, real-time routing, and predictive maintenance.
Product overview
Norauto Rent a Car is a B2B mobility and transportation services company operating in the Brazilian Amazon region. Founded in 1985, the company offers four interconnected service lines: Mobilidade na Indústria (industrial mobility solutions for mining, energy, and oil & gas sectors), Fretamento Regional (regional chartering with real-time tracking), Transporte de Passageiros Corporativos (corporate passenger transport with customized solutions), and Aluguel de Frota (dedicated fleet rental with trained drivers). The company operates a fleet of buses, micro-buses, vans, Kombis, and pick-ups, supported by video telemetry, real-time routing, and predictive maintenance technology. The portfolio is unified under the Norauto brand, serving over 500 corporate clients across mining, energy, oil & gas, agribusiness, and tourism sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobilidade na Indústria (Industrial Mobility Solutions)
- Fretamento Regional (Regional Charter Services)
- Transporte de Passageiros Corporativos (Corporate Passenger Transportation)
- Aluguel de Frota (Fleet Rental)
Quantifiable outcome
- 500+ companies served successfully over 40 years
- +2 more outcomes
Companies that use Norauto Rent A Car Ltda
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Norauto Rent A Car Ltda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Norauto Rent A Car Ltda partnerships and signals
Strategic signalScale indicators4 records
Recent moves14 records
Expansion highlights5 records
Norauto Rent A Car Ltda competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Norauto Rent A Car Ltda social profiles
Digital presenceNorauto Rent A Car Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norauto Rent A Car Ltda leadership team
Management profileNumber of profiles
Profiles2 records
Norauto Rent A Car Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norauto Rent A Car Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norauto Rent A Car Ltda
What does Norauto Rent A Car Ltda do?
Norauto Rent a Car provides B2B transportation and fleet rental services across the Brazilian Amazon region, operating a complete fleet of buses, minibuses, vans, and pick-ups with trained drivers. The company serves enterprise clients in mining, energy, oil & gas, agribusiness, and tourism through four service lines: industrial mobility solutions, regional charter, corporate passenger transport, and dedicated fleet rental supported by video telemetry, real-time routing, and predictive maintenance.
Is Norauto Rent A Car Ltda a public or private company?
Norauto Rent A Car Ltda is a private company. It is classified as family owned and is currently operating.
When was Norauto Rent A Car Ltda founded?
Norauto Rent A Car Ltda was founded in 1985.
Where is Norauto Rent A Car Ltda based?
Norauto Rent A Car Ltda is headquartered in Belém, Brazil, in the Latin America region.
How does Norauto Rent A Car Ltda make money?
Four revenue lines are on record. Aluguel de Frota (Fleet Rental) is the primary driver. The others are fretamento Regional (Regional Charter Services), transporte de Passageiros Corporativos (Corporate Passenger Transportation) and mobilidade na Indústria (Industrial Mobility Solutions).
Does Norauto Rent A Car Ltda have an API?
No public API is recorded for Norauto Rent A Car Ltda.
What industry is Norauto Rent A Car Ltda in?
Norauto Rent A Car Ltda's product category is Commercial Transportation Services. Its primary akta.pro industry code is THADAAAJ, Corporate & Government Contract Car Rental. Its NAICS code is 485310 and its SIC code is 4700.