Museum Store Products, Inc.

What Museum Store Products, Inc. does

Museum Store Products, Inc. is a Hackettstown, New Jersey-based manufacturer of short-run, custom-made merchandise for museum stores, historical societies, libraries, botanical gardens, tourist attractions, and national parks across the United States. Founded in 1986 by Wood Huntley (whose first customer was the Philadelphia Museum of Art), the company operates a 10,000 sq ft primary manufacturing facility in New Jersey plus an Ashland, Oregon Giclée printing facility acquired via the January 2025 merger of 1000Museums.com. Its core products — magnets, mugs, journals, ornaments, coasters, postcards, puzzles, keychains, lapel pins, bookmarks, note cards, and Giclée fine art prints — are designed, printed, and assembled to order using the firm's in-house design team, archival Giclée printing, and proprietary color-matching technology developed over 40 years. The company also holds official licenses for America250 and Freedom250 commemorative product lines tied to the 2026 U.S. Semiquincentennial.

Revenue is generated on a wholesale B2B basis: products are sold at unit prices ranging from $0.45 (postcards) to $8.00 (ceramic mugs) with minimum order quantities of 12–100 units, while larger custom jobs are quote-based following a proof/approval workflow. Distribution combines a dedicated sales team (Wood Huntley, Peter Irwin, Marty Gutowski, Grace Dunlea, Shane Butts; Tyler Ryder, Amelia O'Dell, Carol Norcross, Angie Mitchell for Giclée), trade show presence at MSA Forward and The Gathering, and dedicated wholesale portals (a250.museumstoreproducts.com, freedom250.museumstoreproducts.com). Customer segments include art museums (MFA Boston, Denver Art Museum, Guggenheim, Worcester Art Museum, The Dali, Clyfford Still), historic sites (9/11 Memorial, Pittock Mansion, Susan B. Anthony Museum), specialty museums (Mid-Continent Railway, National Automobile Museum), university museums (Princeton), and licensed partners (KOA, Fox & Chave). The firm was acquired in April 2023 by the four partners behind Art Authority and 1000Museums.com (Jim Teece is now President & CEO); Wood Huntley remains as VP Sales. In 2026, sales grew 170% and the company is operating at 2.7x normal volume, prompting a new factory purchase and East/West Coast capacity expansion.

Name

Museum Store Products, Inc.

Legal name

Museum Store Products, Inc.

Website

https://museumstoreproducts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum Store Products, Inc. is a New Jersey-based manufacturer of custom, made-to-order merchandise — including magnets, mugs, journals, ornaments, coasters, Giclée prints, and licensed America250/Freedom250 commemorative products — for over 1,000 museum stores and cultural institution gift shops across the United States.

Ownership category

akta.pro rank

Product category

Custom Museum Merchandise Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Hobby, Toy, and Game Retailers (45912), Museums (71211)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Paper & Paper Products (5110), Pens, Pencils & Other Artists' Materials (3950)

akta.pro industry

PRIMARYCRALAJAG

Museum, Zoo & Attraction Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAGAM

Historical & Military Collectibles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALAGAJ

Entertainment Memorabilia Retail (Film/TV/Music)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALACAJ

Craft Storage, Organization & Display Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Custom museum merchandise
• Short-run manufacturing
• Giclée art prints
• Wholesale souvenir products
• Commemorative retail goods

Headquarters

HQ city

Hackettstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Custom Products: Manufactures and sells custom short-run products (magnets, mugs, notebooks, journals, ornaments, coasters, postcards, puzzles, keychains, lapel pins, etc.) to museum stores, historical societies, libraries, botanical gardens, tourist attractions, and national parks on a wholesale B2B basis. Products are made to order with custom designs featuring each institution's artwork, logos, or collections.
2. Giclée Print Sales: Through the merged 1000Museums division, offers archival-quality Giclée prints, framed prints, and canvas prints. Products ship from Ashland, Oregon facility or via drop-ship directly to customers.
3. Licensed Commemorative Products: Sells officially licensed America250 and Freedom250 commemorative products for the 2026 Semiquincentennial. These include co-branded items with institutional logos as well as national branded merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Museum Store Products, Inc. designs, prints, and assembles short-run custom merchandise (magnets, mugs, journals, coasters, postcards, ornaments, keychains, Giclée prints, and similar items) on a wholesale basis for museum stores, historical societies, libraries, botanical gardens, tourist attractions, and national parks. Products are made to order with each institution's artwork, logos, or collections, produced entirely at the company's Hackettstown, NJ factory and its Ashland, OR Giclée facility. The company also operates licensed America250 and Freedom250 commemorative product lines tied to the 2026 U.S. Semiquincentennial.

Product overview

Museum Store Products, Inc. is a manufacturer of short-run custom products for museum, gift, and souvenir retail markets. The company operates as a single unified offering centered on custom product development, printing, and manufacturing services. The product portfolio spans multiple categories including stationery (journals, notebooks, note cards, sketchbooks), drinkware (mugs, coasters), collectibles (magnets, ornaments, paperweights), printed materials (postcards, posters, puzzles, stickers), accessories (keychains, lapel pins, buttons, bookmarks), and Giclée fine art prints. The company serves over 1,000 museums and operates manufacturing facilities in New Jersey (primary) and Ashland, Oregon (Giclée printing via 1000Museums division). Licensed commemorative product lines for the 2026 America250 Semiquincentennial are offered through dedicated portals (America250 and Freedom250). All products are proudly designed, printed, and assembled in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• 1000Museums: Giclée prints and archival reproductions division, handcrafted in Ashland, Oregon
• America250
• Freedom250
• MuseumStrong

Products and services

• Custom Short-Run Product Manufacturing Made-to-order custom merchandise service for museums, historical societies, libraries, botanical gardens, tourist attractions, and national parks. Includes design consultation, proofing, in-house printing, assembly, and shipping. Product range covers magnets, mugs, journals, notebooks, coasters, postcards, ornaments, keychains, lapel pins, puzzles, stationery, and more, all printed with the client's artwork, collections, or logos at minimum orders of 12–100 units.
• 1000Museums Giclée Prints Archival-quality Giclée prints, framed Giclée prints, canvas Giclée prints, and matted prints produced in the Ashland, Oregon facility. Sold to museum customers and drop-shipped directly to their end customers. Merged into Museum Store Products effective January 2025.
• America250 Commemorative Product Line Officially licensed wholesale product line commemorating the United States Semiquincentennial in 2026. Includes magnets, stickers, notecards, journals, mugs, ornaments, keychains, shot glasses, notebooks, coasters, and more. Available to approved retail partners through a dedicated wholesale portal; co-branding options available for partner institutions such as KOA.
• Freedom250 Commemorative Product Line Officially licensed commemorative products featuring Freedom250 designs (including the commemorative flag). Products include mugs, keychains, coasters, note cards, postcards, ornaments, shot glasses, and stickers. Available through the Freedom250 wholesale portal for institutional and corporate gifting co-branding.
• Fox & Chave Product Line Sub-brand offering carried by Museum Store Products with its own sales representation (Grace Dunlea serves as U.S. Sales & Product Development Manager) and separate booth presence at industry trade shows (Booth 3204 at MSA Forward 2026).

Quantifiable outcome

• 170% sales growth in 2026, operating at 2.7x normal volume
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Art Authority/1000MuseumscoreStrategic or Co-development Partner · 1 April 2023The 4 partners (Alan Oppenheimer, Stanley Smith, Mac Holbert, and Jim Teece) behind Art Authority and 1000Museums acquired 100% of Museum Store Products from Wood Huntley. In January 2025, the companies merged all Giclée operations and 1000Museums into Museum Store Products, consolidating under New Jersey-based operations.
• Wood HuntleyminorOthers · 1 April 2023Original founder of Museum Store Products sold the business but remains as VP of Sales, continuing to work directly with his previous customers and maintaining relationships built over 40 years.
• KOA (Kampground of America)minorChannel Partner/ Reseller/ DistributorKOA Campgrounds has partnered with Museum Store Products to co-brand officially licensed America250 products with the KOA logo. KOA can use their site-specific logos as well. Products include magnets, stickers, notecards, journals, mugs, ornaments, keychains, shot glasses, notebooks, and coasters.
• Fox & ChaveminorGTM or Marketing PartnerFox & Chave is an affiliate brand operated by Museum Store Products. Grace Dunlea serves as U.S. Sales & Product Development Manager. Featured on the main website and exhibiting separately at MSA Forward booth 3204.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bentrovato: Bentrovato is a wholesale manufacturer of custom gift and souvenir products serving museum stores, botanical gardens, zoos, and cultural attractions. Direct overlap with MSP in custom short-run manufacturing for institutional gift retail markets.
• Easton Press: Easton Press produces leather-bound books, prints, and collectibles sold through direct marketing and specialty retail channels including museum stores. Comparable in custom/limited-edition production for collector and gift markets.
• Graphik Dimensions: Graphik Dimensions manufactures custom picture frames for artists, galleries, museums, and photographers. Directly comparable as a custom manufacturer serving fine art and museum markets with made-to-order production.
• Leanin' Tree: Leanin' Tree produces fine art greeting cards and prints sold through museum stores, gift shops, and specialty retail. Comparable in print-based custom products for institutional gift retail markets.
• Woodbury Pewter: Woodbury Pewter produces American-made pewter gifts and collectibles primarily sold through museum stores, historical societies, and gift shops. Directly comparable as a US-based manufacturer serving institutional gift retail with custom/specialty products.

Emerging players

• Zazzle: Zazzle operates an online marketplace for custom-printed products including gifts, stationery, and accessories. Represents the digital print-on-demand model that could pressure traditional custom manufacturers like MSP over time.
• Tervis: Tervis manufactures insulated drinkware including customizable mugs and tumblers sold through retail and promotional channels. Overlaps with MSP on drinkware category with customization capabilities for institutional and consumer markets.

Broad incumbents

• Bradford Exchange: Bradford Exchange is a major direct-to-consumer collectibles and gift company producing plates, figurines, prints, and commemorative items. Overlaps with MSP on commemorative and collectible product categories.
• 4imprint: 4imprint is a large promotional products company offering custom-imprinted merchandise across categories including drinkware, stationery, and gifts. Operates at much larger scale across all B2B segments rather than specializing in museum retail.
• HALO Branded Solutions: HALO is one of the largest promotional products distributors offering custom merchandise across categories with global fulfillment. Broader scale and broader customer base than MSP's museum retail focus.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/museum-store-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum Store Products, Inc.