Melitta do Brasil

What Melitta do Brasil does

Melitta do Brasil is the Brazilian subsidiary of the German Melitta Group, a 115+ year-old global coffee conglomerate founded in 1908 by Melitta Bentz, inventor of the paper coffee filter. Headquartered in São Paulo with 501-1000 employees and founded in Brazil in 1968, the company produces and sells roasted and ground coffee, coffee capsules compatible with Nespresso machines, instant coffees, cappuccinos, single-origin specialty coffees, paper filters, and a comprehensive line of brewing accessories including French presses, thermal carafes, gooseneck kettles, and glassware. The company's core technology includes proprietary microfuros (micro-hole) paper filter technology for optimal brewing extraction, vacuum packaging for freshness preservation, and aluminum capsule production.

The business operates on a direct-to-consumer e-commerce model through melitta.com.br, with online store operations outsourced to third-party operator Selia Fullcommerce based in Cajamar, São Paulo. Revenue is generated entirely through one-time product sales across price tiers ranging from R$6.90 (instant coffee sachets) to R$513.52 (premium accessory bundles), with promotional mechanics including free shipping above R$399 in South/Southeast regions, 3% Pix payment discounts, and 5% first-purchase discounts for newsletter subscribers. The customer base comprises general Brazilian coffee consumers segmented horizontally across use cases (daily consumption, gifting, specialty occasions), with sub-brands including Melitta Especial, Sabor da Fazenda, Regiões Brasileiras, and the premium Compagnia Dell'Arabica line introduced through a 2022 partnership with Italian roaster Caffè Corsini. Distribution is domestic-only with no international shipping, and the company also maintains sustainability initiatives including the Recicla Cápsulas capsule recycling program and partnership with Instituto Rever for reverse logistics.

Name

Melitta do Brasil

Legal name

Melitta do Brasil

Website

https://melitta.com.br

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Melitta do Brasil is the Brazilian subsidiary of the German Melitta Group, producing and selling roasted and ground coffee, Nespresso-compatible capsules, instant coffees, paper filters, and brewing accessories to Brazilian consumers through direct-to-consumer e-commerce at melitta.com.br.

Ownership category

akta.pro rank

Product category

Coffee and Coffee Brewing Products

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Roasted ground coffee
• Coffee capsules Nespresso
• Instant coffee beverages
• Paper coffee filters
• Coffee brewing accessories

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Coffee and Beverage Products: Melitta generates revenue through the sale of coffee products including roasted and ground coffee, whole beans, capsules, instant coffees, cappuccinos, and coffee with milk in various formats and packaging sizes. Products are sold at multiple price points from budget to gourmet categories.
2. Coffee Accessories: Sale of coffee preparation accessories including French presses, thermal mugs, coffee makers, filter holders, measuring spoons, carafes, barista kits, kettles, scales, cups, and mugs. These complementary products enhance the coffee drinking experience and drive additional revenue.
3. Coffee Kits and Bundles: Sale of curated coffee kits combining various products such as coffee with accessories (thermal mugs, French presses), multi-pack coffee bundles, and seasonal gift sets at discounted bundle prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Melitta do Brasil produces and sells roasted and ground coffee, aluminum capsules compatible with Nespresso machines, instant coffees and cappuccinos, premium single-origin coffees, paper coffee filters with proprietary micro-hole technology, and coffee preparation accessories (French presses, thermal flasks, barista kettles, glass carafes, espresso cups) via its direct-to-consumer e-commerce platform melitta.com.br. The company also offers curated coffee kits bundling coffees with accessories, and operates a capsule recycling program (Recicla Cápsulas).

Product overview

Melitta do Brasil operates an e-commerce platform offering a comprehensive coffee portfolio centered on roasted and ground coffees, coffee capsules, instant coffees, and beverages like cappuccinos. The product ecosystem spans multiple sub-brands including Regiões Brasileiras (single-origin Brazilian regional coffees), Compagnia Dell'Arabica (premium international single-origin coffees in partnership with Corsini), and various limited edition lines. Core coffee formats include vacuum-packed roasted and ground coffee (Tradicional, Extraforte, Sabor da Fazenda, Especial), whole bean coffees (Spresso Grão), aluminum capsules compatible with Nespresso® machines (Ristretto, Marcato, Audacce, Lungo Intenso), and instant coffees (Traditional, Extraforte, Descafeinado, Cappuccino variants, Café com Leite). The accessory line includes coffee filters with proprietary micro-hole technology, French press coffee makers (1L and 350ml), thermal flasks, borosilicate glass carafes, double-wall espresso cups, gooseneck barista kettles, and coffee grinders. The company also offers curated product bundles (kits) combining coffees with accessories, as well as subscription plans for regular deliveries. The online store is operated by Selia Fullcommerce.

Differentiator

Problem solved

Functional benefit

Brands

• Compagnia Dell'Arabica: Premium single-origin coffee line sourced from various global regions, produced in partnership with Italian company Caffè Corsini.
• Melitta Especial
• Sabor da Fazenda

Products and services

• Café Melitta Tradicional Vácuo

Quantifiable outcome

• Cafés classificados na categoria Gourmet pela ABIC
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Caffè CorsinicoreStrategic or Co-development Partner · 1 January 2022Melitta and Caffè Corsini formed a partnership in 2022 to cooperate on the future of coffee cultivation and bring innovation throughout the supply chain. The collaboration offers Brazilian consumers exclusive access to the Corsini Compagnia Dell'Arabica line featuring single-origin coffees from renowned producing regions including Colombia, Kenya, Costa Rica, India, and other origins. Corsini, founded in 1950 in Tuscany, sources the finest coffee beans globally, while Melitta contributes its 100+ years of Brazilian market expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nespresso Brasil: Global capsule coffee leader operating in Brazil with proprietary machines and capsules. Melitta's Nespresso-compatible aluminum capsules compete directly in the capsule format while Nespresso defends the broader category with its own machines and brand.
• Starbucks Brasil: Global specialty coffee giant operating retail stores and packaged coffee in Brazil. Competes with Melitta at the premium end of the at-home coffee experience and for the same Brazilian specialty coffee consumer.
• Nestlé Brasil (Nescafé): Global packaged-foods giant whose Nescafé brand dominates Brazilian instant coffee (solúvel) and competes in roast-and-ground. Directly comparable to Melitta's instant coffee, cappuccino, and traditional roast lines at scale.

Emerging players

• Suplicy Cafés Especiais: Brazilian specialty coffee chain and roaster offering single-origin beans and retail cafés. Comparable to Melitta in the specialty coffee segment, with a stronger café-retail presence that complements its packaged offering.

Direct peers

• Pilão: Heritage Brazilian coffee brand owned by JDE Peet's, offering traditional roasted and ground coffee, espresso, and capsule formats. Competes directly with Melitta's Tradicional and Extra Forte lines in the mass-premium Brazilian coffee segment.
• Café do Ponto: Brazilian premium coffee brand (also under JDE Peet's) targeting specialty and traditional coffee consumers with espresso and ground formats. Overlaps with Melitta's Especial and Regiões Brasileiras lines in the premium tier.
• Orfeu Cafés Especiais: Brazilian specialty coffee roaster offering single-origin beans, capsules, and microlot coffees through DTC e-commerce. Directly comparable to Melitta's Regiões Brasileiras and Compagnia Dell'Arabica lines in the Brazilian specialty coffee segment.
• 3 Corações: Brazil's largest coffee company and Melitta's most direct competitor. Sells ground coffee, capsules (TRES), instant coffee, and foodservice products across all major Brazilian retail channels, competing head-to-head with Melitta in nearly every price tier.

Others

• Melitta Group: The German parent conglomerate of Melitta do Brasil. Relevant as the corporate parent providing brand, technology (Microfuros filter), and sourcing scale; not a direct competitor but the entity that ultimately controls strategy and capital.
• Caffè Corsini: Italian coffee company (founded 1950, Tuscany) partnered with Melitta since 2022 to bring the Compagnia Dell'Arabica single-origin line to Brazil. An ecosystem partner rather than a competitor, but materially comparable as a specialty roaster with international single-origin sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/melitta-south-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melitta do Brasil