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LUCIA PAES DE BARROS

Full company profile

uuid02lmnz1

Namestring
LUCIA PAES DE BARROS
Legal namestring
LUCIA PAES DE BARROS
Websiteurl
luciapaesdebarros.com.br
Company typeenum
Private
Founded yearint
1985
Descriptiontext

LUCIA PAES DE BARROS is a boutique public relations and communications consultancy founded in 1985 and headquartered in São Paulo, Brazil. The firm delivers strategic communication services — including press relations, media strategy, brand positioning, content production, and reputation management — to enterprise clients across tourism, hospitality, gastronomy, luxury goods, automotive, beauty, and travel. Documented engagements include Leblon Cachaça (manifesto and influencer campaign), Slaviero Hotéis (strategic repositioning coinciding with portfolio expansion from 19 to 33 properties), BRABUS (Brazil launch with ~300 media appearances), and Living Proof (Sephora launch with ~190 media appearances). The agency explicitly avoids standardized playbooks, describing each engagement as a bespoke, handcrafted solution developed through direct dialogue with the client.

The firm operates with a small team (reported as 1–10 employees) and is led by founder Lucia Paes de Barros alongside named team members Gabriel Paes de Barros, Adriana Mazza, Adriana Fegyveres, Rodrigo Andrade, Pedro Osti, and Diego Vieira. There is no disclosed technology platform, proprietary software, or AI tooling; the offering is services-led, with delivery channels consisting of direct client engagement, earned media placement, influencer activations, and a brand-building Instagram presence. Revenue model and pricing are not publicly disclosed and appear to operate on bespoke retainer/project terms typical of boutique communications firms. The business is privately held, founder-owned, with no institutional investors, parent company, subsidiaries, funding rounds, or M&A activity identified in the input data. Operating geography is primarily Brazil, with international exposure derived through client mandates (e.g., Shard London, Six Senses Oman, Pestana Lisbon referenced in Instagram content).

Short descriptiontext

LUCIA PAES DE BARROS is a São Paulo-based boutique communications consultancy, founded in 1985, that delivers bespoke public relations, media relations, brand positioning, and content services to enterprise clients across tourism, hospitality, gastronomy, luxury, automotive, and beauty sectors in Brazil.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSão Paulo, Brazil
HQ citystring
São Paulo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, media relations, communication consultancy, brand positioning, press office services
Industry2 codes
PRIMARYMPAAAAAB
Creative Boutique Agencies
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
SECONDARYMPAAAFAB
Brand & Portfolio Strategy Consulting
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting
NAICS code2 codes
  • Public Relations Agencies54182
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Public Relations Services
Social media profiles1 record
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Boutique communication consultancy providing press relations, media strategy, brand positioning, content creation, and reputation management services for enterprise clients across hospitality, gastronomy, beauty, luxury, automotive, nautical, and travel sectors in Brazil. Services are delivered as customized, handcrafted communication plans rather than packaged products.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Slaviero Hotéis grew from 19 to 33 hotels in 3 years under LPB's strategic plan
+2 more records
Product overview1 text field

LUCIA PAES DE BARROS operates as a boutique communication consultancy agency rather than a software product company. The agency provides integrated press relations (assessoria de imprensa), strategic communication planning, content production, and media relations services. Their service portfolio centers on a single unified consultancy offering, tailored individually for each client rather than structured as modular products or platforms.

Product and service1 record
1Communication Consultancy Services
CategoryPublic Relations Services
Description

Boutique communication consultancy providing press relations, media strategy, brand positioning, content production, and reputation management for enterprise clients across hospitality, gastronomy, beauty, automotive, luxury, nautical, and travel sectors in Brazil.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LUCIA PAES DE BARROS

Public Relations Servicesluciapaesdebarros.com.br

LUCIA PAES DE BARROS is a São Paulo-based boutique communications consultancy, founded in 1985, that delivers bespoke public relations, media relations, brand positioning, and content services to enterprise clients across tourism, hospitality, gastronomy, luxury, automotive, and beauty sectors in Brazil.

What LUCIA PAES DE BARROS does

LUCIA PAES DE BARROS is a boutique public relations and communications consultancy founded in 1985 and headquartered in São Paulo, Brazil. The firm delivers strategic communication services — including press relations, media strategy, brand positioning, content production, and reputation management — to enterprise clients across tourism, hospitality, gastronomy, luxury goods, automotive, beauty, and travel. Documented engagements include Leblon Cachaça (manifesto and influencer campaign), Slaviero Hotéis (strategic repositioning coinciding with portfolio expansion from 19 to 33 properties), BRABUS (Brazil launch with ~300 media appearances), and Living Proof (Sephora launch with ~190 media appearances). The agency explicitly avoids standardized playbooks, describing each engagement as a bespoke, handcrafted solution developed through direct dialogue with the client.

The firm operates with a small team (reported as 1–10 employees) and is led by founder Lucia Paes de Barros alongside named team members Gabriel Paes de Barros, Adriana Mazza, Adriana Fegyveres, Rodrigo Andrade, Pedro Osti, and Diego Vieira. There is no disclosed technology platform, proprietary software, or AI tooling; the offering is services-led, with delivery channels consisting of direct client engagement, earned media placement, influencer activations, and a brand-building Instagram presence. Revenue model and pricing are not publicly disclosed and appear to operate on bespoke retainer/project terms typical of boutique communications firms. The business is privately held, founder-owned, with no institutional investors, parent company, subsidiaries, funding rounds, or M&A activity identified in the input data. Operating geography is primarily Brazil, with international exposure derived through client mandates (e.g., Shard London, Six Senses Oman, Pestana Lisbon referenced in Instagram content).

LUCIA PAES DE BARROS firmographics

Firmographics
Name
LUCIA PAES DE BARROS
Legal name
LUCIA PAES DE BARROS
Website
https://luciapaesdebarros.com.br
Company type
Private
Founded year
1985
Operating status
Operating
Headcount range
1–10 employees
Short description
LUCIA PAES DE BARROS is a São Paulo-based boutique communications consultancy, founded in 1985, that delivers bespoke public relations, media relations, brand positioning, and content services to enterprise clients across tourism, hospitality, gastronomy, luxury, automotive, and beauty sectors in Brazil.
Ownership category
akta.pro rank

LUCIA PAES DE BARROS industry classification

Industry
Product category
Public Relations Services
NAICS
Public Relations Agencies (54182), Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYMPAAAAAB
Creative Boutique Agencies
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
SECONDARYMPAAAFAB
Brand & Portfolio Strategy Consulting
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

  • Public relations services
  • Media relations
  • Communication consultancy
  • Brand positioning
  • Press office services

Where LUCIA PAES DE BARROS is headquartered

Location

Headquarters

HQ city
São Paulo
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

LUCIA PAES DE BARROS business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

LUCIA PAES DE BARROS product offering

Product offering

Core offering

Boutique communication consultancy providing press relations, media strategy, brand positioning, content creation, and reputation management services for enterprise clients across hospitality, gastronomy, beauty, luxury, automotive, nautical, and travel sectors in Brazil. Services are delivered as customized, handcrafted communication plans rather than packaged products.

Product overview

LUCIA PAES DE BARROS operates as a boutique communication consultancy agency rather than a software product company. The agency provides integrated press relations (assessoria de imprensa), strategic communication planning, content production, and media relations services. Their service portfolio centers on a single unified consultancy offering, tailored individually for each client rather than structured as modular products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Communication Consultancy Services Boutique communication consultancy providing press relations, media strategy, brand positioning, content production, and reputation management for enterprise clients across hospitality, gastronomy, beauty, automotive, luxury, nautical, and travel sectors in Brazil.

Quantifiable outcome

  • Slaviero Hotéis grew from 19 to 33 hotels in 3 years under LPB's strategic plan
  • +2 more outcomes

Companies that use LUCIA PAES DE BARROS

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles1 record

LUCIA PAES DE BARROS technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

LUCIA PAES DE BARROS partnerships and signals

Strategic signal

Scale indicators5 records

Expansion highlights4 records

LUCIA PAES DE BARROS competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

LUCIA PAES DE BARROS social profiles

Digital presence

LUCIA PAES DE BARROS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LUCIA PAES DE BARROS leadership team

Management profile

Number of profiles

Profiles7 records

LUCIA PAES DE BARROS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LUCIA PAES DE BARROS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUCIA PAES DE BARROS

What does LUCIA PAES DE BARROS do?

Boutique communication consultancy providing press relations, media strategy, brand positioning, content creation, and reputation management services for enterprise clients across hospitality, gastronomy, beauty, luxury, automotive, nautical, and travel sectors in Brazil. Services are delivered as customized, handcrafted communication plans rather than packaged products.

Is LUCIA PAES DE BARROS a public or private company?

LUCIA PAES DE BARROS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was LUCIA PAES DE BARROS founded?

LUCIA PAES DE BARROS was founded in 1985. It employs 1 to 10 people.

Where is LUCIA PAES DE BARROS based?

LUCIA PAES DE BARROS is headquartered in São Paulo, Brazil, in the Latin America region.

Does LUCIA PAES DE BARROS have an API?

No public API is recorded for LUCIA PAES DE BARROS.

What industry is LUCIA PAES DE BARROS in?

LUCIA PAES DE BARROS's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 54182 and its SIC code is 7311.

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