Moersleutel Craft Brewery B.v.

What Moersleutel Craft Brewery B.v. does

Moersleutel Craft Brewery B.v. is a family-owned Dutch craft brewery founded in 2016 in Alkmaar, Netherlands by four Zomerdijk brothers with technical backgrounds. The company produces a portfolio spanning bold IPAs (Wrench IPA, Crank the Juice, Fruit Bomb), intense imperial stouts (Motor Oil 12%), pastry stouts, barrel-aged stouts aged in Portuguese Ginja, Spanish sherry, and Heaven Hill bourbon barrels, blondes, wits, and quadrupels. Brewing relies on a semi-automated, precision-controlled system managing temperature and ingredient additions, combined with reverse osmosis water purification and a quality-control canning line, to deliver batch-to-batch consistency. The portfolio ranges from light beers at 5.5% ABV to extreme barrel-aged stouts at 14% ABV.

The business operates a hybrid go-to-market model. The Guild subscription (€48/month, ~14 beers every two months, six boxes per year) is the primary recurring-revenue motion, supplemented by the new Guild Dark variant (currently waitlisted). Direct-to-consumer sales flow through the moersleutel.com webshop with free shipping above €70 in NL/BE/DE/FR and pickup at Fluorietweg 12D, Alkmaar. Wholesale channels include national Dutch retail at Albert Heijn, Jumbo, Coop, Spar, Gall&Gall, Plus, and Jan Linders (where the company claims a #1 craft beer position at launch); on-trade supply to horeca in 33CL cans and 20L kegs; corporate gifting programs; and export distribution to 17+ European countries (excluding the US). Marketing combines newsletter-driven early access, Instagram/Facebook/Untappd, a first national TV commercial launched 2024/2026, festival presence (including V and B Festival France), brewery tours at €25/person, and paid digital via Google Ads and Meta.

Customer segments are diversified across craft beer enthusiasts, retail consumers, hospitality venues, and Dutch corporate buyers. The company maintains a sub-brand, Zomerdijk Brewing & Blending, for limited wild ale releases, and operates a related sister company, Zomerdijk Engineering, which manufactures brewing equipment. A 10Y Anniversary Series (2026) and a sold-out Advent Calendar (three consecutive years) anchor limited-edition demand. Moersleutel employs 1–10 people, is headquartered at Diamantweg 9, Alkmaar, and reports 80% positive brand attitude among Dutch craft beer consumers per Unravel Research 2024, with 25 beers in the Dutch Top 50 on Untappd and over 1.6 million Untappd check-ins.

Name

Moersleutel Craft Brewery B.v.

Legal name

Moersleutel Craft Brewery B.v.

Website

https://moersleutel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Moersleutel Craft Brewery is a family-owned Dutch craft brewery producing bold IPAs, imperial and barrel-aged stouts, and experimental brews, selling direct-to-consumer via a Guild subscription and webshop, through national Dutch retail, and exporting to 17+ European countries.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (4453)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer brewing
• Barrel aged stout
• Beer subscription
• Craft beer retail
• Brewery tours

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guild Subscription: Monthly recurring subscription at €48/month or annual at €547.20/year (5% discount). Includes 14 beers delivered every 2 months plus automatic Advent Calendar. Guild Exclusives Shop access for members only.
2. Direct Webshop Sales: One-time purchases of individual beers (€6-10), beer boxes (€14-145), tasting boxes (€60-75), Advent Calendars (€189), and merchandise.
3. Horeca/On-trade: Wholesale supply to bars, restaurants, and hospitality venues. Products available in 33CL cans and 20L kegs.
4. Retail Distribution: National retail presence at Albert Heijn, Jumbo, Coop, Spar, Gall&Gall, Plus, and Jan Linders with core range of beers.
5. Corporate/B2B Gifting: Custom beer gift packages for companies as end-of-year gifts, client gifts, and staff gifts. Mix & match light, dark, and non-alcoholic beers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Moersleutel Craft Brewery produces and sells a portfolio of craft beers — bold IPAs, imperial stouts, pastry stouts, barrel-aged beers, and a non-alcoholic stout — through a DTC e-commerce webshop, The Guild subscription program, retail distribution (Albert Heijn, Jumbo, etc.), Horeca wholesale, corporate gifting, brewery tours, and exports to 17+ countries. Specialty offerings include the 10Y Anniversary Series and seasonal Beer Advent Calendar.

Product overview

Moersleutel Craft Brewery is a Dutch craft beer company founded by four brothers in Alkmaar in 2016. The company operates as a direct-to-consumer beer business with a unified product portfolio centered on craft beer brewing and sales through their e-commerce webshop. The core offering consists of their main beer portfolio featuring bold IPAs (Wrench IPA, Crank the Juice, Fruit Bomb), intense stouts (Motor Oil Imperial Stout), pastry stouts, and barrel-aged beers. The company complements this with a premium Guild Membership subscription delivering 14 new beers bimonthly, plus a Guild Dark variant for dark-beer-only enthusiasts. Additional offerings include Beer Tasting Boxes, Beer Boxes & Bundles, seasonal Advent Calendars, the 10Y Anniversary Series, corporate gifting solutions, Horeca (on-premise) draft and cans, merchandise, and brewery tours. The business uses a semi-automated brewing system to maintain consistency, and distributes through their webshop, major Dutch retailers (Albert Heijn, Jumbo, Coop, Spar), and internationally to 17+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Zomerdijk Brewing & Blending: Brand for wild ales and sours, released in small batch sizes (around 900 bottles). These are not part of regular Guild boxes but available 24 hours early for Guild members with special discount.

Products and services

• Moersleutel Core Beer Portfolio Flagship lineup of craft beers including IPAs, imperial stouts, pastry stouts, and barrel-aged beers, sold across DTC, retail, and Horeca channels.
• The Guild Membership Monthly craft beer subscription delivering curated beers to members, with priority access to limited releases and automatic Beer Advent Calendar inclusion.
• Guild Dark Membership Subscription tier focused on dark/stout/porter beer deliveries, complementing the IPA-focused Guild membership.
• Beer Advent Calendar Seasonal 24-day craft beer Advent Calendar sold during the holiday season, featuring a curated selection of Moersleutel and partner brewery beers.
• 10Y Anniversary Series 10-year anniversary collection of limited-release barrel-aged and imperial stouts (10Y Slingshot, 10Y Drift, 10Y Arrival, 10Y Homebound, 10Y Inferno), built around the brewery's 10-year milestone.
• Motor Oil Non-Alcoholic 0.5 Stout Non-alcoholic stout variant in the Motor Oil lineup, designed for drinkers seeking a 0.5% ABV option within the brand portfolio.
• Zomerdijk Wild Ales Sub-brand of wild/spontaneously fermented ales launched as a summer release.
• Brewery Tours On-site brewery tour experience at the Moersleutel facility for visitors and craft beer enthusiasts.
• Beer Tasting Boxes Curated multi-beer tasting boxes for sampling the brewery's range.
• Beer Boxes & Bundles Multi-pack beer boxes and bundles sold via the DTC webshop for volume purchases.
• Beer Gift Sets Curated beer gift sets for personal gifting occasions.
• Merchandise Branded merchandise such as apparel and accessories sold alongside the beer portfolio.
• Corporate / Event Beer Gifts Bulk and curated beer gift packages for corporate clients and event organizers, sold via the dedicated 'voor-bedrijven' (for businesses) channel.
• Horeca Draft & Cans Wholesale draft and canned craft beer supply to bars, restaurants, and cafés in the Netherlands, sold via the brewery's direct Horeca sales team.
• Release Boxes Limited-release beer boxes tied to specific new product launches and seasonal releases.

Quantifiable outcome

• 80% positive brand attitude among Dutch craft beer consumers
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BrewDog: Large international craft brewery with a subscription program (BrewDog Beer Club / Equity Punk-style membership), global retail, and bar network — broader incumbent with overlapping DTC subscription and craft-brewery positioning.
• Heineken: Dutch-headquartered global brewer with broad portfolio including craft-adjacent specialty brands; relevant incumbent context for shelf competition and horeca distribution in the Netherlands.

Direct peers

• Other Half Brewing: Brooklyn-based craft brewery famous for hazy IPAs and limited barrel-aged stouts with strong hype-driven demand and direct-to-consumer allocation model — comparable hype-led craft-brewery positioning.
• Brouwerij Kees: Dutch craft brewery focused on IPAs, pastry stouts, and barrel-aged specialty beers with strong Untappd following and DTC e-commerce — directly comparable craft portfolio and channel mix.
• Trillium Brewing: Massachusetts craft brewery specializing in hop-forward IPAs and barrel-aged stouts with retail, brewpub, and DTC distribution — comparable US craft peer with bold-style focus.
• Oedipus Brewing: Amsterdam-based Dutch craft brewery known for bold, hop-forward IPAs, sours, and experimental styles, with a similarly strong design-led brand and DTC webshop presence — directly comparable craft-beer peer in the same Dutch market.
• Jopen: Haarlem-based Dutch craft brewery with strong retail and horeca presence plus a brewpub/tasting room; comparable Dutch craft peer operating production, retail, and on-premise experiences.
• Brouwerij De Molen: Iconic Dutch craft brewery specializing in imperial stouts, barrel-aged beers, and bold experimental brews; one of the most established Dutch craft peers with comparable dark-beer and barrel-aged expertise.
• Tree House Brewing: Massachusetts craft brewery known for limited-release IPAs and stouts sold almost exclusively through its own channels with allocation queues — comparable scarcity-driven, DTC-led craft model.
• VandeStreek Bier: Utrecht-based Dutch craft brewery with national retail distribution and a broad portfolio of IPAs, blondes, and specials; comparable GTM motion spanning retail, horeca, and DTC channels in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moersleutel
• Instagraminstagram.com/moersleutelcraftbrewery
• LinkedInlinkedin.com/company/brouwerij-de-moersleutel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moersleutel Craft Brewery B.v.