Niederrhein-nachrichten Verlag Gmbh

What Niederrhein-nachrichten Verlag Gmbh does

Niederrhein-nachrichten Verlag GmbH is a privately held regional media company headquartered in Geldern, Germany, founded in 1958 and operating with 65+ employees across three offices (Geldern, Kleve, Alpen-Veen). The company publishes the twice-weekly flagship newspaper Niederrhein Nachrichten and an extensive portfolio of recurring seasonal and event-driven magazines — Weihnachtszeit am Niederrhein, Advent in Kevelaer, Unser Sommer am Niederrhein, Rätsel-Heft, Azubi-Börse, Karneval in Goch, Wohlfühlzeit, and the EM 2024 special edition — that are distributed across the Kleve district and the Lower Rhine region, with circulation figures ranging from ~21,500 to 164,500 copies depending on title. The technology stack combines print production (in-house typesetting/graphics) with a multi-portal digital ecosystem consisting of a news portal (NN-Online), a job portal (NN-Stellenmarkt), a classifieds portal (NN-Kleinanzeigen), a funeral/obituary portal (NN-Trauer), a ticket shop (NN-Ticketshop, powered by Reservix), and an in-house logistics division (NN-Logistik) that handles newspaper home delivery and prospect insert distribution. NN-Digital operates as an in-house online marketing agency offering social media management, web development, and online advertising services both internally and to external clients.

The business model is multi-stream. The primary revenue driver is print advertising — display ads in the weekly newspaper and magazines priced per column-millimeter (e.g., €3.05/mm for Weihnachtszeit, €3.37/mm for Azubi-Börse), with package discounts of 15–50% for full/half/quarter-page placements. Secondary streams include classified and family announcements, print and online job listings (with online add-ons priced at €135–€159 per 30-day posting), prospect inserts distributed through NN-Logistik, recurring subscriptions and member registrations on the funeral portal, ticketing commissions via Reservix, and professional services revenue from NN-Digital's external marketing agency work. Go-to-market is sales-led: a team of territory-based media consultants (Medienberater) covers defined geographic territories across the Kleve district, complemented by an inside-sales reader/customer service team. Customers are predominantly local SMBs, regional employers, retailers, and individual consumers in the Niederrhein region, with one dedicated media consultant covering the Netherlands market as a cross-border extension.

Name

Niederrhein-nachrichten Verlag Gmbh

Legal name

Niederrhein Nachrichten Verlag GmbH

Website

https://nn-verlag.de

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Niederrhein-nachrichten Verlag GmbH is a Geldern-based regional publishing house operating since 1958, producing a twice-weekly newspaper, seasonal magazines, digital portals, and in-house logistics/advertising services for SMBs and consumers across the Kleve district and Lower Rhine region of Germany.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Directory and Mailing List Publishers (513140), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA)

Keywords

• Regional newspaper publishing
• Local news media
• Print advertising services
• Digital classifieds portal
• Magazine publishing

Headquarters

HQ city

Geldern

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Advertising (Anzeigen): Revenue from display advertisements in the weekly newspaper Niederrhein Nachrichten and seasonal magazines. Pricing is based on column millimeters (mm), with direct prices and base prices quoted per mm. Standard format special rates (1/1, 1/2, 1/4 pages) are offered at discounted rates. Color printing is included in magazine ad prices.
2. Classified & Family Ads (Kleinanzeigen & Familienanzeigen): Revenue from classified advertisements published in the weekly newspaper, including family announcements and obituaries
3. Job Advertisements (Stellenanzeigen): Revenue from print job listings in the Azubi-Börse magazine and online job portal (jobs.niederrhein-nachrichten.de). Online publication on the job portal is offered as an add-on (e.g., 135 EUR for 30 days for Azubi-Börse advertisers).
4. Prospect Inserts (Prospektbeilagen): Revenue from inserting third-party promotional brochures and prospect flyers into the newspaper delivery, handled through the NN-Logistik division
5. Digital Marketing Services (NN-Digital): Revenue from the in-house online marketing agency offering social media management, web development, and online advertising services to external clients
6. Digital Subscriptions & Portals (NN-Trauer, NN-Ticketshop): Revenue from premium digital services including the funeral portal (NN-Trauer) with member registration, newsletter, and statistics features, and the ticket shop (NN-Ticketshop via Reservix)
7. Magazine Sales & Special Publications: Revenue from special magazine publications including Rätsel-Heft, seasonal magazines, Karneval in Goch, Azubi-Börse, and EM 2024, with some available as ePaper digital editions

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Niederrhein Nachrichten Verlag GmbH is a regional publishing house that produces a weekly newspaper (Niederrhein Nachrichten, published twice weekly), multiple seasonal and special-interest magazines, and operates a suite of digital portals (news, jobs, classifieds, funeral/obituary, and ticketing). The company sells print and digital advertising space to local businesses and employers, distributes newspapers via its in-house NN-Logistik division, and offers online marketing services through its NN-Digital agency serving the Niederrhein (Lower Rhine) region around Geldern and Kleve in Germany.

Product overview

Niederrhein Nachrichten Verlag GmbH operates as a regional publishing house offering a multi-channel media portfolio centered on its flagship weekly newspaper 'Niederrhein Nachrichten' (published twice weekly). The company provides digital platforms including NN-Online news portal, NN-Stellenmarkt (job marketplace), NN-Kleinanzeigenportal (classified ads), NN-Trauerportal (obituary portal), and NN-Ticketshop. The product lineup includes seasonal magazines such as Weihnachtszeit am Niederrhein, Advent in Kevelaer, Rätsel-Heft, Unser Sommer am Niederrhein, Azubi-Börse, Karneval in Goch, Wohlfühlzeit, and EM 2024 special editions. Supporting services include NN-Digital (in-house online marketing agency), NN-Logistik (newspaper delivery and logistics), media consulting for print and digital advertising, and public relations services for municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• NN-Online: Online news portal
• NN-Digital
• NN-Stellenmarkt
• NN-Trauerportal
• NN-Kleinanzeigenportal
• NN-Ticketshop
• NN-Logistik

Products and services

• Niederrhein Nachrichten (Wochenzeitung) Flagship weekly newspaper covering local news from the Niederrhein region, published twice weekly and delivered to households across the Kleve district and Lower Rhine region.
• Weihnachtszeit am Niederrhein Seasonal magazine covering Christmas and winter content with gift tips, event calendars, and Christmas market information in the Niederrhein region; circulation of 150,110 copies.
• Advent in Kevelaer Seasonal advent magazine focused on Kevelaer and the surrounding area with event dates and local advertisements; circulation of 70,000 copies.
• Rätsel-Heft Puzzle magazine featuring crosswords, word searches, Sudoku, and other brain teasers, published in two editions (Geldern/Kevelaer at 51,000 copies and Goch/Uedem/Weeze at 21,535 copies).
• Unser Sommer am Niederrhein Summer magazine featuring summer activities, cycling tours, hiking trails, local attractions, and culinary experiences in the Niederrhein region; total circulation of 150,110 copies.
• Azubi-Börse

Quantifiable outcome

• Azubi-Börse reaches 95% of all households in the distribution area
• +5 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Meta Platforms Ireland Limited (Facebook, Instagram)minorGTM or Marketing PartnerSocial media integration on the NN-Verlag website includes Facebook and Instagram social elements. Facebook Pixel (Meta Pixel) is used for conversion tracking and advertising optimization. Both companies are jointly responsible for data processing (Art. 26 DSGVO). Meta is EU-US DPF certified.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerLinkedIn social elements integrated on the NN-Verlag website. LinkedIn provides EU-US Data Privacy Framework certification. Data transfers to the USA are based on standard contractual clauses.
• New Work SE (XING)minorGTM or Marketing PartnerXING social network elements integrated on the NN-Verlag website. No IP addresses are stored or user behavior analyzed according to available information.
• TikTok Technology LimitedminorGTM or Marketing PartnerTikTok Pixel is integrated on the NN-Verlag website for conversion tracking and advertising on TikTok. Data transfers to third countries are based on EU Commission standard contractual clauses.
• Reservix GmbH (NN-Ticketshop)minorChannel Partner/ Reseller/ DistributorReservix provides the ticketing platform for the NN-Ticketshop (niederrhein-nachrichten-ticket.reservix.de), allowing ticket sales for local events through the publisher's digital presence.
• WhatsApp Ireland LimitedminorGTM or Marketing PartnerWhatsApp Business is used for customer communication via instant messaging. The company uses the WhatsApp Business variant with no automatic data matching with address book contacts. A data processing agreement (AVV) is in place. WhatsApp is EU-US DPF certified.

Scale indicators10 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Rheinische Post: Major regional daily newspaper publisher in North Rhine-Westphalia serving Düsseldorf, the Lower Rhine, and surrounding areas. Directly comparable as a regional newspaper with print+digital portfolio and classifieds verticals, though significantly larger than NN-Verlag.
• General-Anzeiger Bonn: Regional newspaper publisher in Bonn (NRW). Comparable regional German newspaper model with print editions, digital portal, job listings, and local advertising sales force.
• Kölner Stadt-Anzeiger: Regional newspaper publisher in the Cologne/Bonn area published by DuMont. Comparable as a regional NRW newspaper with print+digital classifieds (Stellenwerk job portal) and local advertising focus.
• Siegener Zeitung: Regional newspaper in Siegerland-Wittgenstein (NRW) with print+digital news and classifieds. Comparable as a mid-sized regional German newspaper publisher serving a defined geographic territory.
• Westdeutsche Zeitung: Regional newspaper publisher in NRW covering Krefeld, Mönchengladbach, and Lower Rhine areas. Overlapping geographic coverage with NN-Verlag and similar print+digital+classifieds business model.
• Münstersche Zeitung: Regional newspaper in Münster (NRW) covering the Münsterland. Similar mid-sized regional German newspaper model with print and digital classifieds/job verticals.
• Aachener Zeitung: Regional newspaper publisher in the Aachen area of NRW with print+digital portfolio including classifieds and job portals. Comparable in business model (weekly print cadence, local advertising, digital verticals) and regional German market context.

Broad incumbents

• Verlagsgesellschaft Madsack: Major German regional newspaper group publishing Hannoversche Allgemeine, Lübecker Nachrichten, and other regional titles. Comparable as a regional newspaper publisher with print+digital classifieds portfolio, though operating primarily in northern Germany.
• FUNKE Mediengruppe: Large German regional newspaper group operating titles including NRZ, WAZ, and Westfälische Rundschau. Comparable as a regional newspaper publisher with broad NRW footprint, though significantly larger and operating in multiple non-overlapping cities.

Emerging players

• Ippen Digital: Digital publishing arm of the Ippen media group operating regional news portals (e.g., Frankfurter Rundschau, Hessenschau) across Germany. Comparable as a regional news/publishing digital platform, though at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfVrEm8z2mThRj_x0fFr7Zw
• Facebookde-de.facebook.com/NiederrheinNachrichten
• LinkedInlinkedin.com/company/niederrhein-nachrichten
• Instagraminstagram.com/niederrheinnachrichten/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niederrhein-nachrichten Verlag Gmbh