New Zealand Natural Goods Inc

What New Zealand Natural Goods Inc does

New Zealand Natural Goods Inc, operating through its primary legal entity New Zealand Natural Ice Cream Limited, is a privately held New Zealand-based premium ice cream franchise company. The company manufactures ice cream, sorbet, and frozen yoghurt from natural ingredients without artificial colourings or preservatives at its own factory in New Zealand, and distributes these products through a multi-channel model: company-owned and franchised retail parlours, wholesale supply to third-party stores and restaurants, and a website-based gift voucher platform. Its product portfolio spans 17 ice cream flavours, 3 sorbet flavours, 3 frozen yoghurt flavours, plus a full menu of sundaes, milkshakes, smoothies, juices, and seasonal specials.

The company monetises through a combination of one-time franchise fees ($25,000 NZD), ongoing royalties (6% of weekly net sales), a marketing fund contribution (3% of weekly net sales), direct retail sales across parlours, and wholesale distribution. Franchisees also bear store opening costs of $150,000-$300,000 NZD. The Club Natural loyalty programme offers 10% rebate in points to drive repeat visits. Operations span New Zealand and Australia, with distribution centres in each country serving wholesale customers. The halal certification of its frozen yoghurt product broadens the addressable consumer base in multi-ethnic markets.

The company's go-to-market is a hybrid franchise, wholesale, and direct-retail model targeting three customer segments: individual consumers and families seeking premium natural ice cream for personal consumption and gifting, prospective franchisees seeking a proven retail concept, and wholesale buyers (stores and restaurants) seeking premium ice cream supply. Marketing is primarily driven through Instagram, seasonal product campaigns, and the loyalty programme. The company is incorporated in New Zealand, operates with no disclosed parent company, institutional investors, or funding rounds, and appears to be closely held, with no leadership team publicly disclosed.

Name

New Zealand Natural Goods Inc

Legal name

New Zealand Natural Ice Cream Limited

Website

https://newzealandnatural.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

New Zealand Natural Goods Inc, through New Zealand Natural Ice Cream Limited, is a privately held New Zealand-based premium ice cream franchise company manufacturing natural ice cream, sorbet, and frozen yoghurt, distributed via franchised and company-owned parlours, wholesale channels, and a loyalty programme across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Premium Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC), Frozen Yogurt Shops (THAFAGAB)

Keywords

• Premium ice cream
• Frozen desserts
• Ice cream parlours
• Natural ice cream
• Frozen yoghurt

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees: New franchise fee of $25,000 NZD to join the franchise network. Additional costs include legal fees, accounting costs, and store opening costs ranging from $150,000 to $300,000 depending on premises size, location, and landlord contribution.
2. Franchise Royalties: Franchise royalty of 6% of weekly net sales. Additionally, a 3% contribution to the marketing fund of weekly net sales.
3. Wholesale Distribution: Wholesale supply of premium ice cream to third-party stores and restaurants through distribution centres in New Zealand and Australia.
4. Direct Retail Sales: Revenue from direct sales of ice cream, sorbets, frozen yoghurt, juices, shakes, smoothies, sundaes and gift vouchers at company-owned and franchised parlour locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

New Zealand Natural manufactures and sells premium ice cream, sorbet and frozen yoghurt made in New Zealand from pure natural ingredients without artificial colourings or preservatives. The core product range is delivered to consumers through a network of franchise and company-owned retail parlours across New Zealand and Australia, with ancillary wholesale supply to third-party stores and restaurants, and a franchise programme as a separate business offering.

Product overview

New Zealand Natural is an ice cream and frozen treats company operating a multi-product portfolio centred around premium ice cream, sorbet, and frozen yoghurt. The core products include 17 ice cream flavours, 3 sorbet varieties, and 3 frozen yoghurt options, which are sold through dedicated parlour locations and offered in various formats including cups, cones, sundaes, shakes, smoothies, and juices. The company also operates a loyalty program (Club Natural), a franchise network, wholesale distribution, and sells gift vouchers. All products are manufactured in New Zealand using natural ingredients with no artificial colourings or preservatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Cream Premium ice cream crafted from pure natural ingredients with no artificial colourings or preservatives, available in 17 distinct flavours including Boysenberry Dream, Hokey Pokey, Classic Vanilla and Chocolate Ecstasy. Sold at parlours in cups, cones and takeaway formats.
• Sorbet Frozen fruit-based desserts available in three flavours — Berryfruit, Lemon and Mango — made with natural ingredients and sold at parlours.
• Frozen Yoghurt Frozen yoghurt available in three flavours — Forestberry, Mango Passion and Natural — crafted with cultures including Acidophilus and Bifidus; Halal compliant.
• Sundaes Multi-layered sundae creations including Triple Choc Tim Tam, Mint Choc Tim Tam, Oreo Cookie Crush and Movie Bowl, with customisable ice cream, sauce and topping options. Includes seasonal launches such as warm winter sundaes (NZ) and warm lamington sundaes (Australia).
• Smoothies Blended beverages made with real fruit, frozen yoghurt, sorbets and add-ins. Offerings include Very Berry, Green Goodness, Peanut Nutter, Mango Madness, Chocolate Banana, Berry Indulgence, Bananarama and Mango Bongo.
• Milkshakes Indulgent milkshakes loaded with ice cream, sauces and toppings, finished with whipped cream. Flavours include Chocolate Overload, Cookies & Cream, Mango Caramel and custom creation options.
• Juices Freshly pressed juices available in Spiced Orange, Coco Melon, The Buster, The Tropics, Super Green and create-your-own options with up to four fresh ingredients.
• Fruit Flo Self-customizable frozen yoghurt and fruit blend served in cup or cone; customers choose their frozen yoghurt and fruit combination.
• Club Natural Loyalty Programme Loyalty rewards programme offering a 10% rebate in Club Natural points at all New Zealand Natural parlours; customers register cards obtained from their nearest parlour.
• Gift Vouchers Gift vouchers available for purchase via the website and at physical store locations, redeemable at New Zealand Natural parlours.
• Franchise Programme Franchise opportunity to own and operate a New Zealand Natural retail parlour: one-time NZD $25,000 franchise fee, store opening costs NZD $150,000–$300,000, 6% weekly royalty on net sales, and 3% marketing fund contribution, with operational training and marketing support.
• Wholesale Distribution Wholesale supply of New Zealand Natural premium ice cream to third-party stores and restaurants, with enquiries directed to the closest distribution centre in New Zealand or Australia.
• Parlours For Sale Existing New Zealand Natural parlour locations listed for resale to prospective franchisees.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Baskin-Robbins: Global ice cream franchise chain operating thousands of parlours worldwide on a franchise + wholesale model. Closely comparable to NZN's franchise-driven, multi-format ice cream retail and distribution business.
• Cold Stone Creamery: US-headquartered ice cream franchise brand with parlour locations and a customization-driven menu (sundaes, shakes). Comparable to NZN's franchise parlour model and broad dessert menu.
• Yogurtland: Self-serve frozen yoghurt franchise with an extensive flavour portfolio and loyalty programme. Directly comparable to NZN's frozen yoghurt parlour offering and franchise economics.
• Menchie's Frozen Yogurt: Global frozen yoghurt franchise with parlour locations and a rotating flavour programme. Comparable to NZN's frozen yoghurt product line and franchise store model.

Emerging players

• Kāpiti Ice Cream: New Zealand premium ice cream brand with a 'natural / locally sourced' positioning and retail distribution. Comparable to NZN as a fellow NZ-origin premium ice cream brand competing for premium consumer occasions.
• Killinchy Gold: New Zealand premium ice cream brand produced in small batches. Comparable to NZN as a NZ-based premium ice cream producer targeting similar premium retail and foodservice channels.

Broad incumbents

• Ben & Jerry's: Global premium ice cream brand with strong 'natural / values-led' positioning (Unilever-owned). Comparable as a global premium brand competing for the same 'natural ingredients, no artificial additives' consumer segment.
• Tip Top Ice Cream (Froneri): Iconic New Zealand ice cream brand and NZ's largest domestic ice cream manufacturer, owned by global Froneri. Directly comparable as a NZ-manufactured ice cream brand competing for the same consumer and wholesale shelf space.
• Häagen-Dazs: Global super-premium ice cream brand with parlour and wholesale presence. Comparable to NZN's premium positioning and distribution across foodservice and retail.

Regional players

• Gelatissimo: Australian gelato franchise chain with parlour locations across Australia and the broader region. Highly comparable as a premium, made-in-Australia dessert franchise operating in NZN's core Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newzealandnatural
• LinkedInlinkedin.com/company/new-zealand-natural

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Natural Goods Inc