Morem & Waller, CPAs

Name

Morem & Waller, CPAs

Legal name

Morem & Waller, CPAs

Website

https://moremwaller.cpa

Company type

Private

Operating status

Operating

Short description

Morem & Waller, CPAs is a licensed CPA firm providing fractional CFO, tax, controller, and bookkeeping services to cannabis, medspa, salon, and wellness businesses across the United States, with deep expertise in IRS Section 280E compliance.

Ownership category

akta.pro rank

Product category

Specialized CPA and Financial Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

SIC

Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Cannabis accounting services
• Fractional CFO services
• Licensed CPA tax preparation
• Medspa financial advisory
• Wellness business bookkeeping

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (CPA/Accounting): Morem & Waller generates revenue through professional accounting and financial services including fractional CFO engagements, tax preparation and planning, controller services, and bookkeeping. Services are offered to cannabis, medspa, salon, and wellness businesses across all 50 U.S. states. The firm serves companies ranging from solopreneurs to businesses with approximately 200 employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Morem & Waller, CPAs is a licensed CPA firm providing fractional CFO services, CPA tax preparation and planning (with deep IRS Section 280E expertise for cannabis), controller services, and bookkeeping services for cannabis, medspa, salon, and wellness businesses across all 50 U.S. states. The firm supports clients ranging from solopreneurs to companies with approximately 200 employees, and complements its core services with tiered financial forecast packages and free downloadable tools.

Product overview

Morem & Waller, CPAs is a licensed CPA firm offering a suite of professional accounting and financial services primarily serving the cannabis, medspa, wellness, salon, and spa industries. The core service portfolio comprises four integrated offerings: Fractional CFO Services, Licensed CPA Tax Preparation & Planning, Controller Services, and Bookkeeping Services. These are delivered as standalone offerings or bundled into tiered service packages aligned with three business maturity stages: New Businesses, Scaling Businesses, and Maturing Businesses. Supporting the core services are specialized fee-based add-on products — Simple Financial Forecast Package ($2,000) and Advanced Financial Forecast Package ($5,000) — as well as a complimentary CPA Tax Prep Office Hours drop-in session. The firm also provides three free downloadable tools: the MedSpa Profit Margin Calculator, the Cannabis Accounting Operational Checklist, and the Minnesota Social Equity Applicant SOP Checklist. A monthly newsletter keeps clients informed on industry developments. The firm's distinct differentiator is its deep IRS Section 280E expertise for cannabis businesses and its co-founder's firsthand medspa ownership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CFO Services Part-time or project-based Chief Financial Officer services providing high-level financial strategy, forecasting, cash flow management, and board-level financial guidance for cannabis, medspa, and wellness businesses without the cost of a full-time CFO.
• Licensed CPA Tax Preparation & Planning
• Controller Services
• Bookkeeping Services
• Simple Financial Forecast Package A foundational five-year financial forecast priced at $2,000 providing profit and loss, cash flow, and balance sheet projections, revenue and expense projections, and an investor-ready summary for cannabis license applications, including one hour of post-delivery support.
• Advanced Financial Forecast Package

Quantifiable outcome

• Medspas can achieve 50% to 60% profit margins per service with proper pricing and financial management
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Parabola CentercoreStrategic or Co-development PartnerMorem & Waller is proud to support the Parabola Center, an organization working to create an equitable cannabis industry for all, especially communities disproportionately affected by the War on Drugs. The partnership aligns with the firm's mission to support financial well-being for every business in the cannabis community.
• Budding OperationscoreStrategic or Co-development PartnerBudding Operations helps cannabis businesses maintain operational inventory compliance while educating and training teams. Morem & Waller collaborated on a webinar about Michigan's cannabis violation process.
• Lake Group InsurancecoreStrategic or Co-development PartnerLake Group Insurance provides insurance services for cannabis businesses. Partner Cory Lake has appeared in testimonials and the firm collaborated on a webinar about insurance requirements for Minnesota cannabis entrepreneurs.
• Blunt StrategiescoreStrategic or Co-development PartnerMinnesota's first and only strategic consultancy exclusively serving the cannabis industry. Morem & Waller collaborated on a webinar about navigating Minnesota's cannabis industry covering regulations, application process, and operational considerations.
• The GrowvminorStrategic or Co-development PartnerCannabis business platform. Partner Katelyn Coskey from Growv has provided testimonials praising Morem & Waller's expertise and deep industry knowledge in the cannabis sector.
• Point Seven Group (Point7)coreStrategic or Co-development PartnerGlobal cannabis consulting firm partnering with clients to build forward-thinking, compliant organizations. Morem & Waller announced a strategic collaboration with Point7 to support cannabis businesses in Minnesota with a comprehensive suite of services.
• Minnesota Women's Cannabis Collective (MNWCC)minorStrategic or Co-development PartnerPlatform for female entrepreneurs in the cannabis industry connecting women together and offering access to event opportunities. Morem & Waller supports MNWCC at events including Lucky Leaf Minneapolis.
• Climate Resources GroupminorStrategic or Co-development PartnerListed as a partner organization sharing commitment to social equity and client empowerment.
• Zen Den LoungeminorStrategic or Co-development PartnerListed as a partner organization sharing commitment to social equity and client empowerment.
• Capital Biz SolutionsminorStrategic or Co-development PartnerMark Waller has engaged Capital Biz Solutions on several occasions to assist their cannabis clients with financing needs. Eugene Amato provided testimonial about the partnership.
• Happy Gnome HRminorStrategic or Co-development PartnerFull service Human Resources consulting agency providing customizable HR solutions to emerging and growing ventures. Collaborated on the Navigating Minnesota's Cannabis Industry webinar.
• North Star Law GroupminorStrategic or Co-development PartnerLaw firm. Morem & Waller collaborated on a webinar about creative capital-raising strategies in the cannabis industry with Jen Reise from North Star Law.
• Florea ProcurementminorStrategic or Co-development PartnerProcurement services firm. Collaborated on a webinar about simplifying procurement to help cannabis businesses save money on everyday purchases.
• Gas Station Dispensary Cannabis Retail ConsultingminorStrategic or Co-development PartnerCannabis retail consulting firm. Collaborated on a webinar about streamlining cannabis retail operations and driving revenue growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canna Advisors: Consulting firm assisting with cannabis licensing, business setup, and operational strategy. While broader than pure accounting, they overlap with M&W on the license-application and fractional CFO work for new cannabis entrants.
• GreenGrowth CPAs: Cannabis-specialized CPA firm offering tax, audit, and consulting services to plant-touching cannabis operators across the U.S. Directly comparable to Morem & Waller's cannabis accounting and 280E advisory core, with similar vertical-niche positioning.
• Dope CFO: Cannabis-focused fractional CFO and accounting firm serving multi-state operators. Direct competitor to M&W's fractional CFO, controller, and tax services for cannabis businesses, with comparable niche expertise and content-marketing-led GTM.

Broad incumbents

• Whitley Penn LLP: Texas-based full-service CPA firm with a developed cannabis industry group. Represents a comparable cannabis-vertical accounting practice from a different regional base, providing similar tax, audit, and CFO services to plant-touching operators.
• Macias Gini & O'Connell LLP (MGO): West Coast–headquartered CPA and advisory firm with a notable cannabis industry practice serving California-anchored operators. Comparable to M&W's cannabis accounting focus but operating at a larger scale and broader geographic footprint.
• Wipfli LLP: Top-20 U.S. accounting and advisory firm with an established cannabis industry practice offering tax, audit, and consulting. Comparable to M&W's regulated-industry accounting focus but at a meaningfully larger scale.
• Moss Adams LLP: Large U.S. accounting and consulting firm with a dedicated cannabis practice serving operators across the value chain. Competes with M&W for cannabis accounting and advisory engagements, particularly as clients scale into mid-market and enterprise tiers.
• CohnReznick LLP: National advisory and accounting firm with an established cannabis industry practice serving MSOs, cultivators, and ancillary businesses. Comparable to M&W's cannabis accounting and CFO services but with significantly broader capabilities and geographies.
• Marcum LLP: Major national accounting firm with one of the largest dedicated cannabis accounting practices in the U.S. Directly competes with M&W for higher-end cannabis tax, audit, and advisory engagements from MSOs and multi-state operators.
• Armanino LLP: Top-25 U.S. accounting and consulting firm with a dedicated cannabis practice offering audit, tax, and advisory. Represents the larger-firm competitive set that M&W competes against for higher-growth cannabis operators scaling beyond SMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@moremwallercpa
• Facebookfacebook.com/moremwallercpa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morem & Waller, CPAs