Mentor Canada
Mentor Canada is a federally incorporated Canadian charity and national backbone organization coordinating youth mentoring across Canada, providing free research, training, and the MentorCity e-mentoring platform to close the mentoring gap for equity-deserving youth.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mentor Canada does
Mentor Canada (legally 14173317 Canada Association, previously Canadian Mentoring Partnership) is a federally incorporated Canadian not-for-profit and registered charity (Registration Number 71745 8509 RR0001) operating as the national backbone organization for youth mentoring. Headquartered in Calgary, Alberta with an operations support address in Edmonton, the organization coordinates coast-to-coast mentoring efforts across Canada by connecting governments, private sector partners, schools, and community organizations. Its mission addresses a documented mentoring gap in which approximately 50% of Canadian youth could not find a mentor when they wanted one, with particular focus on equity-deserving populations including Indigenous, racialized, 2SLGBTQIA+, Francophone, rural, immigrant youth, and youth with disabilities.
The organization's core technology assets include the MentorCity e-mentoring platform — a bilingual (English/French), secure, mobile-accessible platform providing audio, video, and text-based mentoring with 1:1 matching, group mentoring, and analytics for service providers — and the CORDS (Contextual Opportunities and Resources Distribution System), an intelligent matching system implementing a 'No Wrong Door' approach to direct youth to relevant services. Training products include the 60-minute Foundations of Mentoring orientation, Cultivating Connections attunement-based training, Inclusive Mentoring for Persons with Disabilities (3-part), Pathways to Inclusion, the Mentor Me Equal toolkit, and employer-focused training on disability inclusion. Research products include the State of Mentoring Data Dashboards, the Quality Mentoring System (self-assessment and innovation planning tools), and the Canadian Centre for Mentoring Research.
Mentor Canada's business model is that of a grant-funded non-profit, not a commercial enterprise. All core services, training, and resources are provided free of charge. Revenue streams include government grants (notably $3.9M CAD from the Government of Canada in January 2026 and funding from Women and Gender Equality Canada), foundation support (Rideau Hall Foundation), corporate partnerships (Deloitte), and public donations. The go-to-market is hybrid: community-led coordination across the national mentoring ecosystem, event-driven engagement (annual Canadian Mentoring Summit), and channel partnerships with provincial coalitions and national NGOs for localized service delivery.
Mentor Canada firmographics
Firmographics- Name
- Mentor Canada
- Legal name
- 14173317 Canada Association
- Website
- https://mentorcanada.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mentor Canada is a federally incorporated Canadian charity and national backbone organization coordinating youth mentoring across Canada, providing free research, training, and the MentorCity e-mentoring platform to close the mentoring gap for equity-deserving youth.
- Ownership category
- akta.pro rank
Mentor Canada industry classification
Industry- Product category
- Youth Mentoring Services
- NAICS
- Child and Youth Services (62411), Educational Support Services (611710), Professional Organizations (81392)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN), Coaching, Feedback & Mentoring Skills (EDABAMAM), Peer-to-Peer & Student Mentor Tutoring Platforms (EDANAGAK)
Keywords
Where Mentor Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Mentor Canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Funding: As a federally incorporated not-for-profit (Charity Registration Number: 71745 8509 RR0001), Mentor Canada receives significant government funding. Recent announcement shows $3.9 million in government funding to champion youth mentorship for employment (January 2026). Funding from Women and Gender Equality Canada for inclusive mentoring initiatives.
- Donations: Public donations supporting the organization's mission to reduce the mentoring gap in Canada. Donate page emphasizes support for developing inclusive mentoring, strengthening support systems, and advancing research.
- Partnership and Funder Support: Support from private sector partners, foundations (Rideau Hall Foundation), and corporate sponsors for initiatives like the Canadian Mentoring Summit and specific programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free access to all training, resources, and tools |
| Freemium | Annual | E-mentoring platform access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Mentor Canada product offering
Product offeringCore offering
Mentor Canada is a federally incorporated Canadian not-for-profit that operates as the national backbone organization coordinating the youth mentoring ecosystem across Canada. It delivers free research (State of Mentoring initiative with 3,000+ respondents), self-paced training programs (Foundations of Mentoring, Cultivating Connections, Inclusive Mentoring for Persons with Disabilities, Pathways to Inclusion, Mentor Me Equal), the bilingual MentorCity e-mentoring platform, the Quality Mentoring System, and sector convening via the annual Canadian Mentoring Summit.
Product overview
Mentor Canada operates as a nonprofit organization offering a portfolio of digital platforms, training products, and research resources that together form a national mentoring ecosystem. The core digital platform is MentorCity — an e-mentoring platform built in collaboration with MentorCity — providing audio, video, and text-based mobile accessible mentoring with 1:1 and group matching, personal dashboards, and course content for mentors and mentees. Supporting the platform are training products including the 60-minute Foundations of Mentoring orientation, the 3-part Inclusive Mentoring for Persons with Disabilities training (developed with Partners for Youth with Disabilities), the Pathways to Inclusion training for career mentoring of youth with disabilities, the Cultivating Connections attunement-based mentoring training, and the bilingual Mentorship Me Equal Inclusive Mentorship Toolkit (developed with Mentorat Québec and funded by WAGE Canada). Research and knowledge products include the interactive State of Mentoring Data Dashboards (Access to Mentors, Adults who Mentor, Barriers to Accessing Mentors), the Quality Mentoring System with self-assessment and innovation planning tools, the CORDS intelligent technology for matching youth to resources (described in their 'No Wrong Door' report), the Canadian Centre for Mentoring Research, and the Quality Mentoring Digest periodic publication. The Quality Mentoring System also connects to a Community of Practice. The portfolio is delivered through mentorcanada.ca and moodle.mentoringcanada.ca (LMS for training).
Differentiator
Problem solved
Functional benefit
Brands
- MentorCity: A bilingual e-mentoring platform providing audio, video, and text-based mobile accessible mentoring, developed in collaboration with Mentor Canada.
- Foundations of Mentoring
- Mentor Me Equal
Products and services
- MentorCity E-Mentoring Platform Bilingual (English/French), secure, mobile-accessible e-mentoring platform providing audio, video, and text-based communication between mentors and mentees. Supports 1:1 matching, group mentoring, mentee-initiated matching, and manual matching, with personal dashboards and analytics/reporting for service providers. Hosted in Canada with privacy protections; provided at no fee to young people across Canada.
- Foundations of Mentoring A 60-minute self-paced online training course for mentoring practitioners, program staff and mentors covering the importance of mentoring, the role of the mentor, support available from mentoring programs, and how to build a positive mentoring relationship.
- Inclusive Mentoring for Persons with Disabilities (3-part Training) A three-part training series developed in partnership with Partners for Youth with Disabilities introducing foundational concepts for an inclusive approach to mentoring persons with disabilities. Accessible anywhere in Canada at no cost.
- Pathways to Inclusion: Empowering Youth with Disabilities through Career Mentoring (Mentors) Training for mentors equipping them with the knowledge and skills to develop inclusive and effective career mentoring relationships with youth experiencing disabilities, focused on disability inclusion in mentoring contexts.
- Building Inclusive Career Mentoring Opportunities for Youth with Disabilities: Training for Employers Free online training for employers developed in partnership with CASE and a national advisory board, providing practical guidance on building, implementing, and sustaining inclusive career mentoring programs for youth with disabilities.
- Cultivating Connections: Developing Meaningful Mentoring Relationships — Facilitating Attuned Mentoring Research-proven training based on attunement practice, developed with Dr. Julia Pryce and Dr. Linda Gilkerson. Equips mentors with skills for building trust, presence, and meaningful connection with mentees. Available free to Canadian residents.
- Mentor Me Equal: Inclusive Mentorship for Systemic Change Bilingual (French/English) inclusive mentorship toolkit and online self-paced curriculum produced jointly by Mentor Canada and Mentorat Québec, funded by Women and Gender Equality Canada. Designed to help employers, professional associations, unions, and organizations create inclusive mentorship programs addressing systemic barriers facing women and 2SLGBTQIA+ people, particularly in male-dominated sectors.
- State of Mentoring Interactive Data Dashboards Interactive data dashboards exploring mentoring data across Canada, including Access to Mentors, Adults who Mentor, and Barriers to Accessing Mentors dashboards, allowing exploration by demographic characteristics and location.
- Quality Mentoring System A quality framework and self-assessment system for mentoring programs, including the Principles of Quality Mentoring Self-Assessment, Innovation Plan tools, and a Community of Practice for practitioners.
- CORDS (Contextual Opportunities and Resources Distribution System) Intelligent technology described in Mentor Canada's 'No Wrong Door' report, designed to match Canadian youth to relevant resources and face-to-face services from a national network of service providers via a common tool that alerts users and directs them to opportunities regardless of entry point.
- Canadian Centre for Mentoring Research A research center co-hosted with Mentor Canada, focused on building the Canadian evidence base for quality mentoring through webinars, literature reviews, and research summaries.
- Quality Mentoring Digest A periodic publication from Mentor Canada featuring best practices, professional reading group insights, and themed showcase summaries on high-quality youth mentoring across Canada.
Quantifiable outcome
- One out of every two young people surveyed (50%) claimed they couldn't find a mentor when they wanted one during their younger years
- +2 more outcomes
Companies that use Mentor Canada
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Mentor Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mentor Canada partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- CASE (Canadian Association for Supported Employment)corePartnership on MentorAbility initiative and training for employers on building inclusive career mentoring opportunities for youth with disabilities. Joint development of free online training for employers and guidance documents on disability inclusion.
- Mentorat QuébeccoreCo-lead partnership on national inclusive mentoring initiatives. Jointly developing 'Mentor Me Equal: Inclusive mentorship for systemic change' project funded by Women and Gender Equality Canada. The project will produce a bilingual toolkit for employers, professional associations, unions, and organizations to create inclusive mentorship programs addressing systemic barriers for women and 2SLGBTQIA+ people, especially in male-dominated sectors.
- SRDC (Social Research and Demonstration Corporation)coreResearch partnership on State of Mentoring studies including Mapping the Mentoring Gap, Capturing the Mentoring Landscape, and Raising the Mentoring Profile. Joint research on Unlocking Doors study examining mentorship impact on racialized youth and youth with disabilities. SRDC provides research methodology and analysis expertise.
- MENTOR (USA)minorInternational partnership with MENTOR (the national mentoring partnership in the US) for joint webinars and knowledge sharing on the mentoring gap. Collaboration on 'Unpacking the Mentoring Gap' discussion featuring Véronique Church-Duplessis of Mentor Canada and Mike Garringer of MENTOR.
- Ontario Mentoring CoalitioncoreProvincial partnership for resource co-development including mentoring models, program types, theory of change, and logic model guides. Joint workshops and knowledge sharing for Ontario mentoring organizations.
- Partners for Youth with Disabilities (PYD)corePartnership on inclusive mentoring training for persons with disabilities. Three-part training series introducing foundational concepts for inclusive approach to mentoring persons with disabilities, made accessible across Canada.
- MentorCitycoreTechnology partnership providing the e-mentoring platform for young people across Canada. Platform is bilingual (English/French), secure, hosted in Canada, with privacy protections. Supports audio, video, and text-based mentoring with analytics for service providers.
- Alberta MentorsminorRegional partner organization supporting mentoring programs and initiatives in Alberta.
- CivicAction and BoardShiftminorPartnership on Mentoring Resource Guide for Boardrooms, helping board members design rewarding mentorship opportunities that foster inclusive and effective board dynamics.
- Canadian Centre for Mentoring ResearchcoreCo-hosting relationship for Research into Practice webinar series. Collaboration on advancing mentoring research and translating findings into practice.
- Future of GoodminorPartnership on Mental Health & Youth Mental Health content, exploring mentorship's role in increasing young people's sense of belonging, hope, and mental well-being.
- Rural eMentoring BCminorPartnership on The Mentoring Effect for Youth in Rural and Remote Communities issue brief, addressing mentoring gaps for rural Canadian youth.
- Pride at Work CanadaminorPartnership on The Mentoring Effect for 2SLGBTQ Youth issue brief, addressing barriers to mentoring access for sexual and gender minority youth.
- Ever Active SchoolsminorPartnership on The Mentoring Effect for Indigenous Youth issue brief, using Indigenous Wholistic Framework and Circle of Courage approach.
- Grands Frères Grandes Soeurs du QuébecminorPartnership on The Mentoring Effect for Francophone Youth issue brief addressing mentoring access for Quebec and Francophone youth.
- Canadian Parks and Recreation Association (CPRA)minorCollaboration on CPRA Youth Employment Experience Mentorship Guide supporting organizations in developing quality mentoring relationships in workplace settings.
- PERT (Provincial Employment Roundtable)minorSpotlight partnership highlighting PERT's Circonflexe linguistic mentorship program connecting English-speaking Quebecers with French-speaking workers. Mentorship for workforce language integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mentor Canada competitors and assessment
Company assessmentBroad incumbents
- YMCA Canada: Federation of YMCAs delivering youth development, mentoring, and settlement programs nationwide — comparable as a major Canadian youth-focused organization, though with broader mandate spanning health, childcare, and recreation.
- Pathways to Education Canada: National nonprofit supporting youth educational attainment through mentoring-style supports — comparable in targeting equity-deserving youth and operating across Canada with a backbone/coordinating structure.
- Big Brothers Big Sisters of America: US national federation of youth mentoring affiliates — comparable in operating model (national umbrella coordinating local mentoring program delivery) and mission to Mentor Canada, though much larger and focused on direct service rather than ecosystem coordination.
- Boys & Girls Clubs of Canada: National youth development organization delivering after-school programs including mentoring components — comparable in scale and Canadian youth-development mission, but broader in scope than Mentor Canada's pure mentoring focus.
Direct peers
- Big Brothers Big Sisters Canada: Canada's largest direct-delivery youth mentoring nonprofit, operating affiliate mentoring programs nationwide — directly comparable to Mentor Canada's mission of expanding youth mentoring access, though focused on program delivery rather than national coordination.
- MENTOR (USA): The national mentoring partnership in the United States, MENTOR is the most direct international counterpart to Mentor Canada — both serve as backbone/coordinating bodies for national mentoring movements, conduct flagship research on the mentoring gap, convene summits, and operate e-mentoring initiatives. They have an explicit knowledge-exchange partnership.
- Mentorat Québec: Quebec's regional mentoring backbone organization and core strategic co-lead partner on the Mentor Me Equal project — operates as a province-level analog to Mentor Canada's national coordinating role, with shared focus on inclusive mentoring.
Emerging players
- Canadian Centre for Mentoring Research: Co-hosted research entity partnering with Mentor Canada on webinars and evidence base — comparable in mission of advancing Canadian mentoring research, but narrower as a research-focused body rather than full coordinating organization.
Regional players
- Ontario Mentoring Coalition: Ontario's provincial mentoring coalition, a core partner of Mentor Canada that co-develops mentoring resources, models, and theory-of-change materials — comparable as a regional coordinating body serving the same mentoring ecosystem in Canada's largest province.
- Alberta Mentors: Alberta's provincial mentoring coalition and channel partner of Mentor Canada — comparable as a regional backbone that localizes and delivers mentoring programming under Mentor Canada's national umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mentor Canada social profiles
Digital presenceMentor Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentor Canada leadership team
Management profileNumber of profiles
Profiles2 records
Mentor Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentor Canada M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Mentor Canada
What does Mentor Canada do?
Mentor Canada is a federally incorporated Canadian not-for-profit that operates as the national backbone organization coordinating the youth mentoring ecosystem across Canada. It delivers free research (State of Mentoring initiative with 3,000+ respondents), self-paced training programs (Foundations of Mentoring, Cultivating Connections, Inclusive Mentoring for Persons with Disabilities, Pathways to Inclusion, Mentor Me Equal), the bilingual MentorCity e-mentoring platform, the Quality Mentoring System, and sector convening via the annual Canadian Mentoring Summit.
Is Mentor Canada a public or private company?
Mentor Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mentor Canada founded?
Mentor Canada was founded in 2019. It employs 1 to 10 people.
Where is Mentor Canada based?
Mentor Canada is headquartered in Toronto, Canada, in the North America region.
How does Mentor Canada make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are donations and partnership and Funder Support.
Who are Mentor Canada's main competitors?
Broad incumbents on record are YMCA Canada, Pathways to Education Canada, Big Brothers Big Sisters of America and Boys & Girls Clubs of Canada. Direct peers are Big Brothers Big Sisters Canada, MENTOR (USA) and Mentorat Québec. Canadian Centre for Mentoring Research is listed as an emerging player. Regional players are Ontario Mentoring Coalition and Alberta Mentors.
Does Mentor Canada have an API?
No public API is recorded for Mentor Canada.
What industry is Mentor Canada in?
Mentor Canada's product category is Youth Mentoring Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of EDAFAMAN, Mentoring, Coaching, Alumni Networking & Peer Support Platforms. Its NAICS code is 62411 and its SIC code is 8300.