Mineralquellen Mels Ag

What Mineralquellen Mels Ag does

Mineralquellen Mels AG is a Swiss mineral water and beverage producer headquartered in Mels, canton of St. Gallen. The company sources water from a protected alpine spring in the UNESCO World Heritage Tektonikarena Sardona region at over 2,000 metres elevation and bottles directly at source. Its branded portfolio comprises Piz Sardona mineral water (offered in four engineered carbonation levels for fine-dining wine pairing, in 0.4L and 0.75L glass bottles), St. Galler Gebirgswasser regional spring water (still and sparkling, 0.5L and 1.5L, positioned as CO2-neutral with sub-100 km transport), Yuzu Soda (four natural, no-added-sugar fruit-flavoured carbonated beverages), and Heidiwasser (a low-sodium alkaline water in 1L PET bottles targeting the healthcare sector). In addition to branded products, the company operates private-label and contract-filling (Lohnabfüllung) services that use its spring water as a base for third-party beverage formulations and custom corporate-label PET bottles.

The company generates revenue through B2B sales to Swiss beverage distributors serving the HORECA (hotels, restaurants, catering) and retail sectors, with regional sales managers covering Ostschweiz and Zürich, supplemented by a direct-to-consumer e-commerce channel for Yuzu Soda and ramp-sale partnerships with two regional beverage retailers. Pricing is per-unit in Swiss Francs excluding 2.5% VAT, plus deposit and PET recycling fees, with a minimum order of 4 pallets, 10-day net payment terms, and delivery surcharges on small or express orders. Sustainability is a core commercial proposition: St. Galler Gebirgswasser is certified CO2-neutral via ClimatePartner offsetting, and the company is a member of the Made in SG regional brand initiative and the Culinarium Swiss regional quality label. Operations are privately held, with no external institutional investment, M&A activity, or funding rounds disclosed; the management team consists of Geschäftsleiter Malte Christian Mack, CTO Shkelzen Hajrizaj, and CFO & CIO Dario Franzelli, supported by two regional sales managers. The customer base spans Swiss gastronomy (primary), retail, and healthcare verticals, with all distribution confined to the domestic Swiss market.

Name

Mineralquellen Mels Ag

Legal name

Mineralquellen Mels AG

Website

https://mineralquellen-mels.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mineralquellen Mels AG is a Swiss mineral water bottler based in St. Gallen that sources from a UNESCO-protected alpine spring, producing Piz Sardona, St. Galler Gebirgswasser, Yuzu Soda, and Heidiwasser for the HORECA, retail, and healthcare sectors across Switzerland.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Private Label Bottled Water Manufacturing (AFAFACAI), Bottled Water & Mineral Water Co-Packing (AFAFAIAC)

Keywords

• Bottled mineral water
• Alpine spring water
• Private label beverages
• Contract beverage filling
• HORECA beverage supply

Headquarters

HQ city

Mels

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. B2B Beverage Distribution: Mineralquellen Mels AG sells its branded mineral waters (Piz Sardona, St. Galler Gebirgswasser, Yuzu Soda) and private-label/customised water to Swiss beverage distributors and HORECA (hotels, restaurants, catering). Products are sold by the unit (per bottle) with minimum order quantities of 4 pallets and minimum 6 pallets per order. Pricing includes VAT (2.5%), deposit (depot) and PET Switzerland recycling fees.
2. Private Label / Co-packing: The company offers private-label services where businesses can order personalised mineral water in 50 cl PET bottles with custom corporate design labels. Additionally, contract filling (Lohnabfüllung) services allow companies to have their own beverage formulations filled using Mineralquellen Mels' mineral water as the base.
3. Direct-to-Consumer E-commerce (Yuzu Soda): The company operates a direct-to-consumer online shop (yuzu-soda.ch) selling Yuzu Soda products in four flavours directly to end consumers in Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mineralquellen Mels AG bottles and distributes Swiss alpine mineral and spring water (brands Piz Sardona and St. Galler Gebirgswasser) along with the Yuzu Soda flavored beverage line. The company offers private-label and contract filling (Lohnabfüllung) services, supplying Swiss beverage distributors, the HORECA sector (hotels, restaurants, catering), healthcare institutions, and retail across Switzerland.

Product overview

Mineralquellen Mels AG operates as a Swiss mineral water company with three core branded products: Piz Sardona (premium mineral water for gastronomy with four carbonation levels), St. Galler Gebirgswasser (regional CO2-neutral spring water), and Yuzu Soda (citrus-flavored refreshment beverages). The company offers private label services with custom-branded PET bottles, including a specialized healthcare product line called Heidiwasser. Contract filling services are also available. All products source from protected springs in the UNESCO World Heritage Sardona region of the Swiss Alps.

Differentiator

Problem solved

Functional benefit

Brands

• Piz Sardona: Natural mineral water from the Swiss Alps, sourced from the UNESCO World Heritage Tektonikarena Sardona. Available in four carbonation levels (still, light, medium, strong) in 0.4L and 0.75L glass bottles. Targeted at the gastronomy sector and positioned as a premium pairing with fine wines and gourmet cuisine.
• St. Galler Wasser
• Yuzu Soda
• Heidiwasser

Products and services

• Piz Sardona Mineral Water

Quantifiable outcome

• St. Galler Gebirgswasser is transported no more than 100 km from source to distributor
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Made in SGminorStrategic or Co-development PartnerMade in SG is a regional brand initiative that promotes products originating from the canton of St. Gallen. Mineralquellen Mels AG participates in this initiative alongside other regional producers, signalling local origin and quality to consumers.
• CulinariumminorStrategic or Co-development PartnerCulinarium is a Swiss regional food and beverage quality label. Mineralquellen Mels AG is a member of Culinarium, positioning its products as regionally sourced, quality-certified Swiss products.
• ClimatePartnerminorOthersClimatePartner is used by Mineralquellen Mels AG to offset residual CO2 emissions of the St. Galler Gebirgswasser product line, enabling the product to be marketed as CO2-neutral. Emissions not eliminated through operational efficiency are offset through ClimatePartner's carbon offset programmes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• San Pellegrino (Nestlé Waters): San Pellegrino is an Italian sparkling mineral water brand owned by Nestlé Waters, widely used in fine dining and wine pairing globally. It competes with Piz Sardona for premium gastronomy accounts and has established sommelier recognition that MQM must displace.
• Evian (Danone): Evian is a globally distributed French natural mineral water owned by Danone. It is a benchmark premium still mineral water in HORECA and retail, competing with Piz Sardona at the upper end of the still-water category.
• Adelbodner (Coca-Cola HBC Switzerland): Adelbodner is a Swiss mineral water brand owned by Coca-Cola HBC Switzerland, sourced from Adelboden in the Bernese Oberland. It competes with St. Galler Gebirgswasser in the regional Swiss retail channel and shares a similar Alpine provenance positioning.
• Perrier (Nestlé Waters): Perrier is a globally distributed French sparkling mineral water owned by Nestlé Waters. It competes with Piz Sardona in the premium sparkling and HORECA segments and dwarfs MQM in scale, brand recognition, and distribution.
• Arkina (Coca-Cola HBC Switzerland): Arkina is a Swiss mineral water brand owned by Coca-Cola HBC Switzerland with origins in the St. Gallen Rhine Valley region. It is a direct regional competitor to St. Galler Gebirgswasser and Piz Sardona in Swiss HORECA and retail.
• Valser (Coca-Cola HBC Switzerland): Valser is a premium Swiss mineral water brand owned by Coca-Cola HBC Switzerland, bottled from the Valser spring in Graubünden. It competes directly with Piz Sardona in Swiss gastronomy and HORECA, sharing a premium alpine provenance narrative at much greater scale.
• Henniez (Nestlé Waters Switzerland): Henniez is the leading Swiss mineral water brand, owned by Nestlé Waters, sourced from the Henniez spring in Vaud. It is a broad incumbent competing across Swiss retail and HORECA channels, with vastly greater distribution depth and marketing spend than Mineralquellen Mels.

Regional players

• Gerolsteiner: Gerolsteiner is Germany's leading mineral water brand, sparkling and still, sold across DACH retail and HORECA. It is a regional comparable peer in the German-speaking Alpine region, with overlapping gastronomy positioning though primarily German-distributed.

Emerging players

• Ramlösa (Carlsberg Group): Ramlösa is a historic Swedish mineral water brand now owned by Carlsberg Group, producing still and sparkling variants as well as flavoured sparkling drinks. It is comparable in product mix (mineral water plus flavoured sparkling beverages) to MQM's Piz Sardona plus Yuzu Soda portfolio.

Direct peers

• Cristalp (Swiss mineral water): Cristalp is a Swiss still mineral water brand bottled from alpine springs in Valais. It is a direct comparable peer to Mineralquellen Mels in terms of size, Swiss regional alpine provenance, and HORECA/retail positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineralquellen Mels Ag