Mundus Marketing & Interactive GmbH

What Mundus Marketing & Interactive GmbH does

Mundus Marketing & Interactive GmbH is a privately held German full-service advertising agency and regional publisher founded in 2009 and headquartered in Hann. Münden, Lower Saxony. The company operates a dual business model: an agency arm delivering corporate design, print production, web design, social media management, digital marketing (programmatic and Google Search Ads), film/photo production, and a performance-based social recruiting service; and a publishing arm operating the meineRegion365 e-paper and news portal plus more than ten regional titles (meinWMK, meineRegion Göttingen, meinOHA, meinMünden, meinDuderstadt, meinWeende, meinRosdorf, Golf & Business, Fit for Job, Beste Adressen) distributed across Lower Saxony, Hesse, and Thuringia. The company is founder/owner-operated under managing director Jörg Christian Bornhoff (in role since 2013), with no disclosed external funding, parent company, or institutional investors. Customer base is primarily regional German B2B — SMBs to mid-market enterprises across banking, automotive, healthcare, telecommunications, education, energy, and municipal sectors — with named clients including CDU, PSD Bank, Telekom, Ottobock, Sparkasse, VR Bank, and LMU.

The business operates on quote-based B2B contracts typically running 3-month initial terms with automatic renewal unless terminated four weeks before expiry, supported by a ~15-person in-house team spanning media consulting, editorial, graphic design, programming, and social media expertise. Revenue derives from a mix of professional services fees (agency work), recurring advertising subscriptions on owned publications, and circulation revenue. The technology stack is conventional: WordPress-based CMS, standard Google and Facebook platform integrations, e-paper publishing infrastructure, and third-party programmatic ad buying — with no proprietary AI, data assets, or differentiated technology platform disclosed.

Operationally the company has executed both offensive and defensive moves in recent years: discontinuing the high-circulation meineWelt newspaper (330,000 monthly copies, end-2020) and FÜNFECK.SPUEREN magazine (20,000 copies, March 2021), while launching the Social Recruiting service line, the Fit for Job vocational magazine series, Golf & Business magazine, and the meineRegion365 cross-state digital portal. These shifts suggest a strategic pivot away from mass-market free-sheet publishing toward higher-margin B2B services and niche recurring publications, executed entirely with internal resources.

Name

Mundus Marketing & Interactive GmbH

Legal name

Mundus Marketing & Interactive GmbH

Website

https://mundus-online.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mundus Marketing & Interactive GmbH is a privately held German full-service advertising agency and regional publisher based in Hann. Münden, serving SMB and mid-market B2B clients across Lower Saxony, Hesse, and Thuringia with corporate design, digital marketing, social recruiting, and a portfolio of 10+ regional magazine and newspaper titles via the meineRegion365 portal.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Directory and Mailing List Publishers (51314), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Local Search & Business Directories (BPAMAAAE)

Keywords

• Advertising agency services
• Regional publishing
• Social media marketing
• Corporate design
• Social recruiting

Headquarters

HQ city

Hannoversch Münden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: B2B online marketing services including ad placement, campaign management, and social media advertising for regional businesses. Contracts typically run for 3-month terms with automatic renewal unless terminated 4 weeks before expiry.
2. Publishing (Magazines & Newspapers): Publisher of regional newspapers and magazines appearing regularly across multiple German states. Revenue from advertising and circulation. Publications include meineRegion365 portal, Golf & Business magazine, Fit for Job vocational magazines, and various regional titles (meinWMK, meineRegion Göttingen, meinOHA, meinMünden, meinDuderstadt, meinWeende, meinRosdorf)
3. Creative & Production Services: Full-service agency offering corporate design, business printing, brochures, web design, social media marketing, digital marketing, film and photo production. Services include layout, conception, printing, photography, and all communication materials
4. Social Recruiting: Social media-based recruitment services with candidate profiling, job posting, social media ad campaigns, optimization, and pre-qualification. Performance-based outcomes with guaranteed qualified candidates

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mundus Marketing & Interactive GmbH operates as a full-service advertising agency and regional publisher, offering end-to-end marketing services including corporate design, print design, web design and CMS development, social media marketing and management, digital advertising, film and photo production, and social recruiting campaigns for regional businesses. In parallel, the company publishes multiple regional newspapers and magazines (such as meinWMK, meineRegion Göttingen, meinOHA, meinMünden, meinDuderstadt, meinWeende, meinRosdorf, Golf & Business, and Fit for Job) and operates the meineRegion365 news portal, providing cross-media advertising reach across Lower Saxony, Hesse, and Thuringia.

Product overview

Mundus Marketing & Interactive GmbH is a full-service advertising agency and regional publisher based in Hann. Münden, Germany. The company operates as a dual business: (1) A Full-Service Werbeagentur offering comprehensive marketing services including corporate design, print design, web design, social media marketing, digital marketing (programmatic advertising, Google Search Ads, performance marketing), film and photo production, and social recruiting. (2) A regional publishing house operating the meineRegion365 news portal and publishing multiple regional magazines and newspapers including meinWMK, meineRegion Göttingen, meinOHA, meinMünden, meinDuderstadt, meinWeende, and meinRosdorf. The company also publishes specialized magazines such as Golf & Business and Fit for Job (for vocational training) across multiple German states, plus local directories called Beste Adressen. The portfolio includes corporate publishing partnerships with organizations like Ottobock and ASC. Services range from concept to production, covering traditional print, digital channels, and video content.

Differentiator

Problem solved

Functional benefit

Brands

• meinWMK: Regional newspaper/magazine for Werra-Meißner-Kreis region
• meineRegion Göttingen
• meinOHA
• meinMünden
• meinDuderstadt
• meinWeende
• meinRosdorf
• Beste Adressen
• Golf & Business
• Fit for Job

Products and services

• Full-Service Werbeagentur (Full-Service Advertising Agency) Comprehensive advertising agency service offering layout, conception, printing, photography, and all communication materials for regional businesses. Includes corporate design, business printing, prospectuses, advertisements, web design, and social media management.
• Social Media Marketing Complete social media services including account creation on Instagram, Facebook, YouTube, Pinterest, and LinkedIn; content planning and creation for stories and feeds (images, video, text); photography; highlight creation; community management; campaign creation; and social recruiting campaigns.
• Social Recruiting Staff recruitment service using social media platforms to reach passive job seekers. Includes candidate profile development, advertising placement on social media, campaign optimization, and candidate pre-qualification, with performance-based outcomes delivering 30-100 qualified applicants per successful posting.
• Digitales Marketing (Digital Marketing) Digital advertising services including programmatic advertising, Google Search Ads, and performance marketing for regional business clients.
• Webdesign & CMS Website creation and design including concept development, programming with CMS and shop systems, hosting, domain management, content updates, daily backups, and WordPress security packages.
• Film- und Fotoproduktion (Film and Photo Production) Video production services including image films, product films, explainer videos, event and trade show films, recruiting videos, branded content videos, trailers, and documentaries, plus professional photography.
• Corporate Design Corporate identity development including firm logos, product brands, advertising concepts, corporate design systems, and digital banners for regional businesses.
• Printdesign (Print Design) Traditional print materials including business papers, business cards, flyers, folded flyers, brochures, catalogs, prospectuses, banners, flags, beachflags, roll-ups, trade fair walls, menus, presentation folders, and promotional items.
• Marketingberatung (Marketing Consulting) Strategic marketing consulting covering brand development, advertising campaigns, and sales optimization for regional businesses.
• PR / Öffentlichkeitsarbeit (Public Relations) Public relations services including press releases, corporate communications, and messaging strategy.
• meineRegion365 Regional News Portal Regional news portal publishing news in politics, economics, sports, and culture across multiple German states. Offers free access to content for private purposes with user registration capabilities.
• Golf & Business Magazin Specialized magazine combining golf and business content, published regularly with its own media data, targeting golf enthusiasts and the business community.
• Fit for Job Vocational training and career magazines published for multiple regions including Südniedersachsen, Werra-Meißner-Kreis, and Oberfranken, available as e-paper and print editions.
• Corporate Publishing / Kooperationen Custom publishing partnerships with companies and organizations including Ottobock, ASC, Altstadtfest Hann. Münden, Erntefest, and various foundations and associations, producing branded magazines and publications.

Quantifiable outcome

• 30-100 qualified applicants per successful job posting through Social Recruiting

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RegioHelden GmbH: German digital marketing agency focused on regional SMBs with end-to-end online marketing services, overlapping Mundus's mid-market B2B agency offering and regional go-to-market motion.
• Göttinger Tageblatt: Local daily newspaper serving the Göttingen region, directly competing with Mundus's meineRegion Göttingen title in the same geographic and advertising market.

Broad incumbents

• Ippen Verlag (Ippen Digital): Large German regional media group publishing 50+ newspapers plus digital portals; comparable as a scaled regional publisher operating hybrid print/digital advertising inventory.
• Rheinische Post Mediengruppe: Major German regional publisher with digital marketing and agency subsidiaries; comparable as a large regional publishing group competing in the same German mid-market advertising space.
• Madsack Mediengruppe: Major German regional newspaper publisher operating titles across Lower Saxony and beyond; comparable as a large-scale regional publishing competitor with both print and digital assets.
• Ströer SE: Germany's largest out-of-home and digital multi-channel marketing company; comparable as an established German advertising and media company operating across multiple channels.
• Heise Medien: Established German publisher operating news, trade, and digital media brands with advertising-supported content; comparable as a multi-title digital-first publisher with regional reach.
• DuMont Mediengruppe: Diversified German regional publisher with newspaper and digital advertising operations; comparable as an incumbent in the same regional publishing and advertising space.
• Serviceplan Group: Europe's largest independent owner-managed agency group offering integrated communications and digital marketing; comparable as a broad German full-service agency competitor.

Regional players

• Boyens Mediengruppe: Northern German regional newspaper and media group; comparable as a similarly sized family-owned regional publisher combining newspaper operations with agency-style services, though active in a different Bundesland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mundusmarketing
• Instagraminstagram.com/mundus_online
• YouTubeyoutube.com/channel/UCxXxXxXxXxXxXxXxXxXxXxQ
• Pinterestpinterest.com/mundusmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mundus Marketing & Interactive GmbH