MY INEARS

What MY INEARS does

MY INEARS is an authorized Ultimate Ears Pro Audio Dealer operating from a single location in Irvine, California, that sells custom in-ear monitors (IEMs) to professional musicians, performers, and audio professionals. The company carries the full UE custom-IEM lineup, spanning entry-level models such as the UE 5 PRO with dual drivers (sale price $479.20) through the flagship UE PREMIER PRO with 21 drivers ($2,399.20), plus specialized SKUs including the UE COMM (custom IEM with professional communication microphone, $1,550.00) and the UE STEREO SINGLE (stereo image delivered through a single earpiece for users with single-ear hearing loss, $599.00). All products are custom-molded to the unique shape of each customer's ear using ear impressions, with driver configurations combining balanced armature and dynamic drivers to deliver full-spectrum frequency response and stage-noise isolation. The underlying acoustic technology, drivers, and customization tooling are sourced from Ultimate Ears rather than developed in-house.

The business operates on a direct-to-consumer model through its own e-commerce storefront at myinears.com — built on the Ecwid by Lightspeed platform — with nationwide shipping, supplemented by in-person consultations by appointment at its Irvine office (3 Jenner, Suite 180, Irvine, CA 92618, daily 9:00 AM – 5:00 PM). Revenue mechanics are entirely transactional: one-time hardware purchases with no subscription, recurring, or licensing layer. Pricing follows a "perpetual license" / pay-as-you-go model with perpetual sale discounts (roughly 80% of MSRP) across the catalog. The entity is privately held with no disclosed parent company, institutional investors, or funding rounds, and its contact point ([email protected], +1-949-320-3000) suggests an owner-operator structure. Strategic significance is derived almost entirely from the authorized channel-partner relationship with Ultimate Ears, the bundled fitting service, and direct access to end musicians — not from proprietary technology, scale, or technology differentiation of its own.

Name

MY INEARS

Legal name

MY INEARS

Website

https://myinears.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MY INEARS is an authorized Ultimate Ears Pro Audio Dealer in Irvine, California that sells custom-fit in-ear monitors — from entry-level to flagship — to professional musicians, performers, and audio professionals via its online store and by-appointment showroom.

Ownership category

akta.pro rank

Product category

Pro Audio Equipment

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK)

akta.pro secondary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Custom in-ear monitors
• Pro audio equipment
• Stage monitoring systems
• Musician audio retail
• Hearing protection devices

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom In-Ear Monitor Sales: One-time purchase of custom in-ear monitors and professional audio equipment. Products include monitors, replacement parts, and communication devices sold at various price points from entry-level to flagship models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MY INEARS is an authorized Ultimate Ears Pro Audio Dealer that sells custom-molded in-ear monitors (IEMs) tailored to each customer's unique ear anatomy. The company offers Ultimate Ears' full professional lineup ranging from dual-driver entry-level units to a flagship 21-driver model, plus a communication IEM with integrated microphone and a single-earpiece remake service. Sales occur through a direct-to-consumer e-commerce site (myinears.com) with nationwide shipping and in-person custom fitting by appointment at the Irvine, CA office.

Product overview

MY INEARS is an authorized Ultimate Ears dealer offering customized in-ear monitors tailored to the unique shape of each customer's ears. The product portfolio includes a range of professional-grade in-ear monitors from entry-level (UE 5 PRO with dual drivers) to flagship (UE PREMIER PRO with 21 drivers). Products utilize various driver technologies including balanced armatures, dynamic drivers, and hybrid configurations. The lineup spans single-driver to multi-driver configurations, with custom-fit designs for musicians, performers, and audio professionals. Additional offerings include the UE COMM for live production communication and the ONE SIDE REMAKE for single-earpiece replacement.

Differentiator

Problem solved

Functional benefit

Products and services

• UE PREMIER PRO The Ultimate Ears flagship custom in-ear monitor featuring an industry-leading 21-driver configuration with custom fit, delivering unmatched resolution, detail, and sonic refinement for musicians and audio professionals. Priced at $2,999.00 (sale price $2,399.20).
• UE LIVE Hybrid-driver custom IEM combining the precision of balanced armatures with the impact of a dynamic driver for an immersive live-sound experience; custom fit with hybrid drivers delivering exceptional energy, depth, and refinement. Priced at $2,299.00 (sale price $1,839.20).
• UE11 PRO Quad-driver custom IEM delivering enhanced low-end without sacrificing clarity, providing exceptional impact and separation for performers on any stage. Priced at $1,299.00 (sale price $1,039.20).
• UERR+ PRO Studio-reference custom IEM using balanced armature drivers designed for listeners who value accuracy above all else, faithfully reproducing every detail of the mix. Priced at $999.00 (sale price $799.20).
• UE 7 PRO Triple-driver custom IEM with a fuller, warmer sound signature and greater headroom, delivering powerful musicality and comfort for performers on any stage. Priced at $999.00 (sale price $799.20).
• UE 6+ PRO Hybrid-driver custom IEM offering greater balance and detail while staying budget-friendly, delivering natural clarity and comfort on any stage. Priced at $799.00 (sale price $639.20).
• UE STEREO SINGLE Specialized custom IEM that delivers both left and right channels into a single earpiece, providing professional stereo monitoring for users with hearing loss in one ear. Priced at $599.00.
• UE 5 PRO Dual-driver custom IEM serving as the entry point to Ultimate Ears professional monitoring, delivering balanced sound, reliable performance, and value for musicians and vocalists. Priced at $599.00 (sale price $479.20).
• ONE SIDE REMAKE Single-earpiece replacement service allowing customers to replace one side of their existing Ultimate Ears custom monitor without purchasing a whole new set. Priced at $299.00.
• UE COMM Custom-fit IEM combined with a professional communication microphone, delivering crystal-clear communication, excellent isolation, and all-day comfort for live production environments. Priced at $1,550.00.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ultimate EarscoreChannel Partner/ Reseller/ DistributorOfficial Ultimate Ears dealer and Pro Audio Dealer. MY INEARS is the official authorized channel for Ultimate Ears custom in-ear monitors, offering the full product lineup from entry-level to flagship models with customization services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shure: Major pro-audio brand offering universal and custom in-ear monitors (SE series) as part of a broader portfolio including microphones and wireless systems. Comparable as a competing IEM brand often purchased by the same touring and studio professionals.
• Sennheiser: Global audio manufacturer with a pro-audio IEM lineup (IE series) targeting musicians and audio professionals. Comparable as a broad-line incumbent competing in the same pro-monitoring category with both consumer and professional SKUs.

Direct peers

• B&H Photo Video: Large multi-category retailer carrying professional and consumer in-ear monitors alongside a broad audio catalog. Comparable as a national-scale retailer that competes for the same professional-music and pro-audio buyer purchasing custom and universal IEMs.
• Westone Audio: Long-established manufacturer of custom and universal-fit in-ear monitors for musicians, audiophiles, and hearing protection. Comparable as a heritage custom-IEM brand with both pro-music and hearing-protection offerings (similar to UE STEREO SINGLE).
• ProAudioStar: Online retailer specializing in pro audio gear including in-ear monitors, headphones, and personal monitoring systems targeted at musicians and audio professionals. Highly comparable as a multi-brand e-commerce dealer of premium IEMs serving the same customer persona.
• JH Audio: Manufacturer of custom and universal in-ear monitors used by touring musicians and audio professionals. Directly comparable as a custom-IEM specialist competing in the same pro-audio monitoring category MY INEARS serves through its dealer channel.
• Etymotic Research: Manufacturer of high-accuracy in-ear monitors, earphones, and hearing-related products used by musicians, audiologists, and consumers. Comparable for its pro-audio IEM lineup and its crossover into hearing-health applications.
• Sweetwater: Largest US retailer of professional audio equipment, music instruments, and recording gear. Sells custom and universal IEMs alongside a much broader pro-audio catalog, with strong direct-to-musician relationships and customer service infrastructure.
• 64 Audio: Premium custom and universal in-ear monitor manufacturer targeting professional musicians, audio engineers, and audiophiles. Comparable as a high-end multi-driver IEM brand competing for the same flagship-tier customers.

Others

• Ultimate Ears (Logitech): The upstream brand MY INEARS exclusively resells; owned by Logitech. While not a peer in the dealer sense, UE is the central dependency of MY INEARS' business and any direct-to-consumer or distribution shift by UE directly impacts this company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MYINEARS
• LinkedInlinkedin.com/company/my-inears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY INEARS