Poulsen Biler Aps

What Poulsen Biler Aps does

Poulsen Trucks & Trailers ApS (operating as Poulsen Biler Aps) is a family-owned Danish commercial-vehicle dealer headquartered at Vrøndingvej 8A, Horsens, with a secondary inventory site in Silkeborg. The company buys and sells new and used trucks, tractor units, and trailers, stocking more than 200 units at any time and sourcing globally to fulfill specific customer specifications. It is an authorized dealer for several European OEMs — Benalu/Legras (FR), Hangler (AT), TII Scheuerle (DE), and Närko (FI) — and resells ScanCon containers through a channel partnership with Scancon Containers A/S.

The company's product portfolio spans trucks (Scania, Volvo, DAF, MAN, Mercedes-Benz, Iveco, Renault) in multiple axle configurations, tractor units, box/curtain/walking-floor/tipper/lowbed trailers, semi-trailers, machine trailers, and shipping containers, supported by in-house customization (crane, hooklift, bodywork) and trade-in services. With approximately 8–9 staff across sales (Jutland, export, sales & procurement), accounting, and vehicle preparation, operations are explicitly sales-led and relationship-driven, with customers reported to travel long distances for personalized service.

Revenue is generated almost entirely through one-time resale of physical transport equipment, supplemented by a rental option via partner DLU ApS (Dansk Lastbiludlejning) on factory-new Volvo and Scania tractors (12–36 month terms) and cross-promotion of horse-transport units through affiliated Poulsen Horsetrucks ApS. Pricing is quote-based with no public list, reflecting the heterogeneity of used equipment. The company has operated for over 40 years, serves Danish haulage, construction, driving-school, manufacturing, and agricultural buyers, and exports through a dedicated export sales role.

Name

Poulsen Biler Aps

Legal name

Poulsen Trucks & Trailers ApS

Website

https://poulsentrucks.com

Company type

Private

Operating status

Operating

Short description

Poulsen Trucks & Trailers ApS is a family-owned Danish dealer in Horsens that buys and sells new and used trucks, tractors, trailers, and containers from a 200+ unit inventory, serving haulage, construction, agricultural, and driving-school customers across Denmark and export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New and Used Truck Sales: Sale of new and used trucks, tractors, and trailers. They stock over 200 units and offer both new and pre-owned transport equipment with customization options.
2. Trailer Sales: Sale of trailers including box, curtainside, tipper, walking floor, and specialized trailers. They are authorized dealers for brands like Benalu/Legras, Hangler, TII Scheuerle, and Närko.
3. Container Sales: Sale of ScanCon containers through partnership with Scancon Containers A/S.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Poulsen Trucks & Trailers ApS is a Danish truck and trailer dealership that buys and sells new and used trucks, tractor units, trailers, semi-trailers, machine trailers, and containers from major European manufacturers (Scania, Volvo, DAF, MAN, Mercedes-Benz, Iveco, Renault, Hangler, Kel-Berg, Broshuis, SCHEUERLE, Närko, Legras, Benalu, Krone, Ekeri). With over 200 units in stock at its Horsens facility and authorized dealer status for several premium brands, the company serves transport, construction, agricultural, manufacturing, and training customers in Denmark and abroad, and complements sales with customization, trade-in, and rental services through partner DLU.

Product overview

Poulsen Trucks & Trailers ApS operates as a truck and trailer dealership offering a comprehensive portfolio of transport equipment. The core offerings include new and used trucks from Scania, Volvo, DAF, MAN, Mercedes-Benz, Iveco, and Renault; tractor units; trailers (box, curtain, walking floor, tip, lowbed); semi-trailers; machine trailers; and containers. The company also provides truck rental through its DLU partnership and sells horse transport equipment through its affiliated company Poulsen Horsetrucks. Services include customization to customer specifications, trade-in programs, and equipment preparation/maintenance. With over 200 units in stock and 40+ years of experience, the company serves customers worldwide in the transport and logistics industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Trucks (Lastbiler) New and used trucks from Scania, Volvo, DAF, MAN, Mercedes-Benz, Iveco, and Renault in configurations including 4x2, 6x2, 6x4, and 8x4 axle setups for haulage, construction, and distribution operators.
• Tractors (Trækkere) Tractor units from Scania, Volvo, DAF and other major manufacturers for long-haul transport operations requiring a prime mover.
• Trailers (Trailere) Box trailers, curtain trailers, walking floor trailers, tipper trailers, and lowbed trailers from brands including Hangler, Kel-Berg, Broshuis, SCHEUERLE, Närko, Legras, Benalu, Krone, Ekeri, AMT, Nordic Trailer, Danson, Ceylan, Sor, Schmitz, Leci, Smit, and HK Tipper.
• Semi-Trailers (Anhængere) Semi-trailers from Hangler, HFR, HRD, NOPA, Närko, Kel-Berg, Nordic Trailer, and Broshuis for general and specialized cargo transport applications.
• Machine Trailers (Kærre) Heavy-duty machine trailers and low-loaders from Hangler, Kel-Berg, Reisch, NOPA, and SH for transporting construction equipment and machinery.
• Container Units Container units from various manufacturers for intermodal transport and storage applications.
• ScanCon Containers Shipping and storage containers available in multiple models, configurations, and lengths for quick delivery with customization options, supplied under Poulsen's authorized ScanCon dealer status.
• SCHEUERLE EuroCompact Bed Trailer Low-bed trailer (sengetrailer) with extendable bed length of 6,620 + 5,650mm, wireless remote control for hydraulic functions, central lubrication system, hydraulically suspended pendulum axles, LED work lighting, and 40-foot container loading capability in the bed.
• Horse Transport Equipment (Hestetransport) Horse transport trailers and trucks offered through the affiliated company Poulsen Horsetrucks, with combined inventory visible from the main Poulsen Trucks site.
• Race Trailers Specialized trailers for racing and motorsport applications offered through affiliated company Poulsen Horsetrucks.
• DLU Truck Rental (Dansk Lastbiludlejning) Truck rental services through partner DLU ApS, offering factory-new Scania and Volvo trucks for rental periods of 12-36 months, promoted on the Poulsen Trucks website as an extension of the dealership offering.
• Customization Services Tailored solutions and customization of trucks and trailers to customer specifications, including crane installations, hook lifts, walking floors, and specialized body configurations.
• Trade-in Services Exchange and trade-in of used transport equipment as partial payment toward new or used vehicles purchased from Poulsen.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Poulsen Horsetrucks ApScoreOthersRelated family-owned company also located in Horsens. Combined inventory provides larger selection for customers seeking horse transport equipment alongside trucks and trailers.
• DLU ApS (Dansk Lastbiludlejning)coreStrategic or Co-development PartnerDanish Truck Rental company. Poulsen promotes DLU's rental trucks on their website, offering customers options to rent Volvo and Scania trucks. Close operational partnership for customer flexibility.
• Scanvo Trucks Danmark A/SminorChannel Partner/ Reseller/ DistributorTruck dealer partnership. Listed as collaboration partner in footer.
• Scanvo Lastbil ABminorChannel Partner/ Reseller/ DistributorSwedish truck dealer partnership. Listed as collaboration partner.
• Scancon Containers A/ScoreChannel Partner/ Reseller/ DistributorContainer dealer partnership. Poulsen offers ScanCon containers in their product lineup, with various models and configurations available for quick delivery.
• Benalu/LegrascoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Benalu and Legras trailer brands. Promoted on main navigation and product pages. French manufacturer of box trailers and walking floor trailers.
• HanglercoreChannel Partner/ Reseller/ DistributorAustrian manufacturer of trailers including platform trailers, machine trailers, and special trailers. Listed as authorized dealer in navigation.
• TII ScheuerlecoreChannel Partner/ Reseller/ DistributorGerman manufacturer of specialized trailers including lowbed, heavy-duty, and modular trailers. Authorized dealer status.
• NärkocoreChannel Partner/ Reseller/ DistributorFinnish manufacturer of box trailers and box bodies. Authorized dealer with multiple models in stock. Promoted in main navigation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DLU ApS (Dansk Lastbiludlejning): Danish truck rental company in a close operational partnership with Poulsen. While primarily a rental business, it overlaps with Poulsen on the supply, configuration, and remarketing of new Scania/Volvo trucks, making it a tangential peer in the Danish commercial vehicle value chain.
• Truck1.eu: Europe-wide online marketplace for new and used trucks, trailers, and commercial vehicles. Not a direct dealer but a channel that increasingly disintermediates small dealers like Poulsen by giving buyers pan-European inventory access.

Direct peers

• BAS Trucks: Large Dutch-based used truck, tractor, and trailer dealer with pan-European reach. Directly comparable business model (multi-brand used-heavy inventory, B2B buyers, export) but at significantly larger scale.
• Kleyn Trucks: One of Europe's largest independent used truck and trailer dealers, based in the Netherlands. Same multi-brand used-vehicle distribution model with export focus, but with much broader inventory and brand recognition.
• Scanvo Lastbil AB: Swedish sister entity to Scanvo Trucks Danmark and listed as a collaboration partner. Operates the same truck/trailer dealership model in the Swedish market, providing a near-identical direct peer.
• Scanvo Trucks Danmark A/S: Danish multi-brand truck and trailer dealer explicitly named as a collaboration partner of Poulsen. Operates a similar new/used commercial vehicle model in Denmark and is a direct competitor for fleet customers.

Broad incumbents

• MAN Truck & Bus Denmark: OEM-owned dealer and service network for MAN trucks in Denmark. Comparable to Poulsen on the new/used MAN side of the business, with the difference of full manufacturer backing and nationwide service infrastructure.
• Scania Denmark: Manufacturer-owned dealer and service network in Denmark for Scania trucks. Competes with Poulsen on new Scania sales and on used Scania inventory, but operates at much larger scale with full OEM backing.
• Volvo Trucks Denmark: OEM dealer and service network for Volvo trucks in Denmark. Direct overlap with Poulsen's new and used Volvo truck sales, but Volvo Trucks Denmark has full manufacturer support and broader service capability.
• DAF Trucks Denmark: Official DAF dealer network in Denmark. Overlaps with Poulsen on new DAF truck sales (e.g., DAF XB230, XF480) and used DAF inventory, but operates as part of the broader DAF Trucks N.V. ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poulsen Biler Aps